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How To Sell Value Demystified
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Book Synopsis How to Sell Value – Demystified by : Crispin Manners
Download or read book How to Sell Value – Demystified written by Crispin Manners and published by Emerald Group Publishing. This book was released on 2023-10-19 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book demystifies how to charge according to the value delivered so agencies are more resilient, flexible and successful. It is a book that leaders will give to their people to use and reuse as a simple to follow guide.
Book Synopsis Sales Management by : Robert J. Calvin
Download or read book Sales Management written by Robert J. Calvin and published by McGraw Hill Professional. This book was released on 2004-03-22 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE MCGRAW-HILL EXECUTIVE MBA SERIES "Executive education is suddenly every CEO's favorite strategic weapon." --BusinessWeek Now repackaged in easily transportable paperback editions, these informative titles--written by frontline executive education professors and modeled after the programs of the nation's top business schools--will find new popularity with today's on-the-go, every-second-counts executive.
Book Synopsis Marketing Demystified by : Donna Anselmo
Download or read book Marketing Demystified written by Donna Anselmo and published by McGraw Hill Professional. This book was released on 2010-08-06 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam, Marketing DeMystified is the fuel you need to power up your marketing machine and start producing results. This fast and easy guide covers: Marketing’s four Ps . . . plus three—planning, positioning, and people Tactics for organizing a research-driven campaign Strategies for leading a marketing team Techniques for branding from the inside out Case studies of marketing successes and failures Simple enough for a novice or student, but challenging enough for a veteran marketing manager, Marketing DeMystified is the most thorough and simple shortcut to decoding key marketing concepts and principles.
Book Synopsis Competition Demystified by : Bruce C. Greenwald
Download or read book Competition Demystified written by Bruce C. Greenwald and published by Penguin. This book was released on 2005-08-18 with total page 651 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
Book Synopsis Business Valuation Demystified by : Edward Nelling
Download or read book Business Valuation Demystified written by Edward Nelling and published by McGraw Hill Professional. This book was released on 2011-02-11 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Priceless business valuation methods made easy! Business valuation is one of the toughest classes in any business curriculum. And it's one of the most important. Master this critical topic, and you've removed a major obstacle standing between you and a 4.0, and taken a major step toward a successful career in business. Breaking down business valuation methods into easy-to-digest parts, this self-teaching guide provides all the skills you need to determine a company's worth--easily and accurately. Business Valuation DeMYSTiFieD offers expert insight from both buyers' and sellers' points of view and provides examples and exercises illustrating the concepts driving the practices. This fast and easy guide features: In-depth coverage of the three main methods of valuing businesses: discounted cash flow, price multiple, and liquidation Easy-to-understand descriptions of financial ratios Tools and techniques for deciphering valuation reports, financial statements, and guidelines for specific businesses Chapter-ending practice exercises and a quiz for testing and reinforcing what you've learned Simple enough for a beginner but challenging enough for a more advanced student, Business Valuation DeMYSTiFieD is your shortcut to building a solid foundation in this critical business topic.
Book Synopsis Book Marketing Demystified by : Bruce T. Batchelor
Download or read book Book Marketing Demystified written by Bruce T. Batchelor and published by Agio Publishing House. This book was released on 2007-06 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book Marketing DeMystified: SELF-PUBLISHING SUCCESS Do you want to sell more copies of your self-published book? Of course you do. This book reveals how you will achieve publishing success. Discover which sales and marketing tactics are creating results for other authors. Learn how the modern book publishing industry actually functions, including little-known practices that could hold the key to your profitability. Each concept is explained and illustrated with inspiring true-life stories of authors who have achieved success on their own terms. Book Marketing DeMystified: SELF-PUBLISHING SUCCESS is based on 10 months of interviews with industry insiders and bestselling indie (self-publishing) authors who have used iUniverse, Xlibris, Trafford, Lulu and other services, or have done it all on their own. Learn how one author sold over one million copies, hardly any of those through bookstores. Each author reveals the hits and misses of sales and marketing where innovation and clever choices bring best results and satisfaction. In this book, author Bruce Batchelor -- who invented the print-on-demand publishing process that has enabled indie authors to sell tens of millions of books -- helps you pick which specific marketing efforts will be most time-efficient and cost-effective for you, your book and your purpose. By creating the right marketing mix, you will be successful in selling your book and will enjoy yourself along the way! About author BRUCE BATCHELOR A bestselling author, Bruce speaks at writers conferences and consults to the publishing industry. He is the editor and CEO at Agio Publishing House and lives with his wife and son in Victoria, BC, Canada.
Book Synopsis Derivatives Demystified by : Andrew M. Chisholm
Download or read book Derivatives Demystified written by Andrew M. Chisholm and published by John Wiley & Sons. This book was released on 2011-09-19 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Derivatives are everywhere in the modern world and it is important for everyone in banking, investment and finance to have a good understanding of the subject. Derivatives Demystified provides a step-by-step guide to the subject, enabling the reader to have a solid, working understanding of key derivative products. Adopting a highly accessible approach, the author explains derivative products in straightforward terms and without the complex mathematics that underlie the subject, focusing on practical applications, case studies and examples of how the products are used to solve real-world problems. Derivatives Demystified follows a sequence that is designed to show that, although there are many applications of derivatives, there are only a small number of basic building blocks, namely forwards and futures, swaps and options. The book shows how each building block is applied to different markets and to the solution of various risk management and trading problems. This new edition will be fully revised to reflect the many changes the derivatives markets have seen over the last three years. New material will include a comprehensive history of derivatives, leading up to their use and abuse in the current credit crisis. It will also feature new chapters on regulation and control of derivatives, commodity derivatives, credit derivatives and structured products and new derivative markets including inflation linked and insurance linked products. Derivatives Demystified is essential reading for everyone who operates in the financial markets or within the corporate environment who requires a good understanding of these important financial instruments.
Book Synopsis Investing Demystified by : Lars Kroijer
Download or read book Investing Demystified written by Lars Kroijer and published by Pearson UK. This book was released on 2013-09-06 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don’t spend your time worrying whether you can beat the markets: you don’t need to beat them to be a successful investor. By showing you how to build a simple and rational portfolio and tailor it to your specific needs, Investing Demystified will help you generate superior returns. With his straightforward and jargon-free advice, Lars Kroijer simplies the often complex world of finance and tells you everything you need to know – and everything that you don’t need to worry about – in order to make the most from your investments. In Investing Demystified you will: • Discover the mix of stocks, bonds and cash needed for a top performing portfolio • Learn why the most broadly diversi_ ed and simplest portfolio makes the most sense • Understand the right level of risk for you and how this affects your investments • Find out why a low cost approach will yield bene_ ts whilst leaving you with a higher quality portfolio • Understand the implications of tax and liquidity
Book Synopsis Forex DeMYSTiFieD: A Self-Teaching Guide by : David Borman
Download or read book Forex DeMYSTiFieD: A Self-Teaching Guide written by David Borman and published by McGraw Hill Professional. This book was released on 2013-11-29 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The quick and easy guide to profiting in the WORLD'S LARGEST MARKET! When you read about forex, does it seem like a foreign language to you? Get going in one of today's hottest markets with this comprehensive, plain-language guide. Forex DeMYSTiFieD illuminates the key concepts you need to know and explains how to utilize them in the real world. It teaches you how currency trading and overall investing relate and the role of forex in international business and the corporate world. This self-teaching guide explains everything in easy-to-understand terms and proven methods. It presents numerous examples and exercises to illustrate the investing techniques that work best. With chapter-ending quizzes, and final exam questions, Forex DeMYSTiFieD is the only book you need to get started in--and start profiting from--one of the world's biggest financial markets. This self-teaching guide provides everything you need to: Understand core currency trading concepts Predict currency movements with fundamental and technical analysis Develop your own risk/reward tolerance Financially and emotionally prepare to trade in the forex market Simple enough for a novice but challenging enough for an experienced investor, Forex DeMYSTiFieD helps you make the most of your money while keeping it out of harm's way.
Book Synopsis Commodities Demystified by : Scott Frush
Download or read book Commodities Demystified written by Scott Frush and published by McGraw Hill Professional. This book was released on 2008-08-31 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Confused about commodities? Consult this essential resource Oil, rice, corn, the Euro--commodities these days are hot, and they're getting hotter. This engaging and thorough guide covers all the basics you'll need to profit from today's most active investment classes. Commodities Demystified takes you straight to the heart of the subject, beginning with a discussion on the basic elements of the commodities market. It then introduces you to the various available commodities and investment options, including exchange-traded instruments, futures, and options, and explains the correlation between inflation and commodity prices. Finally, each chapter ends with a quick-review quiz enabling you to test your knowledge. Designed to provide a thorough education without overwhelming you with complexities and mystifying jargon, this self-teaching guide is exactly what you need to successfully identify and trade commodities in today's market. This confusion-busting guide covers: The fundamentals of the commodities market Different commodity classes and subclasses Finding a reputable commodities broker How to make online trades Strategies for minimizing risk and maximizing profits
Book Synopsis Call Center Technology Demystified by : Lori Bocklund
Download or read book Call Center Technology Demystified written by Lori Bocklund and published by ICMI Press (International Customer Management Institute). This book was released on 2002-06-01 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Call Center Technology Demystified clarifies the sometimes complex and often confusing array of technologies that enable call center success. This book will lead you through the labyrinth of customer contact technology jargon, common misperceptions and marketing hype to help you align technology with business needs and optimize your technology investments
Book Synopsis Web Analytics Demystified by : Eric T. Peterson
Download or read book Web Analytics Demystified written by Eric T. Peterson and published by Bookrenter. This book was released on 2004 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Private Equity Demystified by : John Gilligan
Download or read book Private Equity Demystified written by John Gilligan and published by Oxford University Press. This book was released on 2020-11-04 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deals with risk capital provided for established firms outside the stock market, private equity, which has grown rapidly over the last three decades, yet is largely poorly understood. Although it has often been criticized in the public mind as being short termist and having adverse consequences for employment, in reality this is far from the case. Here, John Gilligan and Mike Wright dispel some of the biggest myths and misconceptions about private equity. The book provides a unique and authoritative source from a leading practitioner and academic for practitioners, policymakers, and researchers that explains in detail what private equity involves and reviews systematic evidence of what the impact of private equity has been. Written in a highly accessible style, the book takes the reader through what private equity means, the different actors involved, and issues concerning sourcing, checking out, valuing, and structuring deals. The various themes from the systematic academic evidence are highlighted in numerous summary vignettes placed alongside the text that discuss the practical aspects. The main part of the work concludes with an up-to-date discussion by the authors, informed commentators on the key issues in the lively debate about private equity. The book further contains summary tables of the academic research carried out over the past three decades across the private equity landscape including: the returns to investors, economic performance, impact on R&D and employees, and the longevity and life-cycle of private equity backed deals.
Book Synopsis Grow, Build, Sell, Live by : Richard Houghton
Download or read book Grow, Build, Sell, Live written by Richard Houghton and published by Emerald Group Publishing. This book was released on 2019-09-30 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are thinking about starting your own consultancy; have started one and hit your first round of growing pains, or are a veteran looking at an exit, this book is for you.
Book Synopsis The FinTech Evolution: Technology Push, Market Pull Dynamics, and Inertia by : Tatja Karkkainen
Download or read book The FinTech Evolution: Technology Push, Market Pull Dynamics, and Inertia written by Tatja Karkkainen and published by Tatja Karkkainen. This book was released on 2023-01-17 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work serves as a base for foundational knowledge of the taxonomy, vocabulary and concepts in the interdisciplinary field of financial technology (FinTech). It is specifically written for innovation management in financial services. For this end, it is integral to inspect the evolution of FinTech through technology push, market pull dynamics, and inertia because they play a crucial role in shaping the direction and rate of innovation. Technology push relates to the development and introduction of new technologies that drive innovation in the financial industry. Market pull dynamics, on the other hand, relate to the demand for new financial products and services that arises from changing consumer needs and preferences. The interaction between market pull and technology push can be described as a feedback loop, which can be then affected by inertia. Inertia can be described as resistance to change that is often present in consumers, which can hinder the creation of new technologies and innovations. In this sense, the consumer inertia can affect the relationship between technology push and market demand making it difficult for new financial technology applications to gain traction if they are not seen as offering significant improvements. By understanding the interplay between these three factors, it is possible to gain insight into the current state and future direction of the FinTech industry, and from there Financial Services Industry.
Book Synopsis Business Math Demystified by : Allan Bluman
Download or read book Business Math Demystified written by Allan Bluman and published by McGraw Hill Professional. This book was released on 2006-03-10 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work teaches business-management students all the basic mathematics used in a retail business and follows the standard curriculum of Business Math courses.
Download or read book Foreign Commerce Weekly written by and published by . This book was released on 1958 with total page 920 pages. Available in PDF, EPUB and Kindle. Book excerpt:
