The Art of Selling Your Business

Download The Art of Selling Your Business PDF Online Free

Author :
Publisher : Greenleaf Book Group
ISBN 13 : 1733478167
Total Pages : 246 pages
Book Rating : 4.7/5 (334 download)

DOWNLOAD NOW!


Book Synopsis The Art of Selling Your Business by : John Warrillow

Download or read book The Art of Selling Your Business written by John Warrillow and published by Greenleaf Book Group. This book was released on 2021-01-12 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Freedom. It's the ability to do whatever you want, whenever you want. It's the ultimate reward of selling your business. But selling a company can be confusing, and one wrong step can easily cost you dearly. The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top is the last in a trilogy of books by author John Warrillow on building value. The first, Built to Sell, encouraged small business owners to begin thinking about their business as more than just a job. The Automatic Customer tagged recurring revenue as the core element in a valuable company and provided a blueprint for transforming almost any business into one with an ongoing annuity stream. Warrillow completes the set with The Art of Selling Your Business. This essential guide to monetizing a business is based on interviews the author conducted on his podcast, Built to Sell Radio, with hundreds of successfully cashed-out founders. What's the secret for harvesting the value you've created when it's time to sell? The Art of Selling Your Business answers important questions facing any founder, including— • What's your business worth? • When's the best time to sell? • How do you create a bidding war? • How can you position your company to maximize its attractiveness? • Who will pay the most for your business? • What’s the secret for punching above your weight in a negotiation to sell your company? The Art of Selling Your Business provides a sleeves-rolled-up action plan for selling your business at a premium by an author with consummate credibility.

Built to Sell

Download Built to Sell PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 1591845823
Total Pages : 177 pages
Book Rating : 4.5/5 (918 download)

DOWNLOAD NOW!


Book Synopsis Built to Sell by : John Warrillow

Download or read book Built to Sell written by John Warrillow and published by Penguin. This book was released on 2012-12-24 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Run your company. Don’t let it run you. Most business owners started their company because they wanted more freedom—to work on their own schedules, make the kind of money they deserve, and eventually retire on the fruits of their labor. Unfortunately, according to John Warrillow, most owners find that stepping out of the picture is extremely difficult because their business relies too heavily on their personal involvement. Without them, their company—no matter how big or profitable—is essentially worthless. But the good news is that entrepreneurs can take specific steps—no matter what stage a business is in—to create a valuable, sellable company. Warrillow shows exactly what it takes to create a solid business that can thrive long into the future.

Buying and Selling a Business

Download Buying and Selling a Business PDF Online Free

Author :
Publisher : RDA Press, LLC
ISBN 13 : 1937832392
Total Pages : 173 pages
Book Rating : 4.9/5 (378 download)

DOWNLOAD NOW!


Book Synopsis Buying and Selling a Business by : Garrett Sutton

Download or read book Buying and Selling a Business written by Garrett Sutton and published by RDA Press, LLC. This book was released on 2013-02-28 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buying and Selling a Business reveals key strategies used to sell and acquire business investments. Garrett Sutton, Esq. is a best selling author of numerous law for the layman books, and he guides the reader clearly through all of the obstacles to be faced before completing a winning transaction. “Buying and Selling a Business” uses real life stories to illustrate how to prepare your business for sale, analyze acquisition candidates and assemble the right team of experts. The book also clearly identifies how to understand the tax issues of a business sale, how to use confidentiality agreements to your benefit and how to negotiate your way to a positive result. Robert Kiyosaki, the best selling author of Rich Dad/Poor Dad has this to say about Buying and Selling a Business, “Garrett Sutton’s information is priceless for anyone who wants to increase his or her knowledge of the often secret world of the rich, what the rich invest in, and some of the reasons why the rich get richer.” Buying and Selling a Business is a timely business book for our times.

Fear Money Purpose

Download Fear Money Purpose PDF Online Free

Author :
Publisher :
ISBN 13 : 9780648410096
Total Pages : 194 pages
Book Rating : 4.4/5 (1 download)

DOWNLOAD NOW!


Book Synopsis Fear Money Purpose by : Nancy Youssef

Download or read book Fear Money Purpose written by Nancy Youssef and published by . This book was released on 2018 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:

How to Sell Your Mid-Size Business

Download How to Sell Your Mid-Size Business PDF Online Free

Author :
Publisher : Createspace Independent Pub
ISBN 13 : 9781478201830
Total Pages : 188 pages
Book Rating : 4.2/5 (18 download)

DOWNLOAD NOW!


Book Synopsis How to Sell Your Mid-Size Business by : Ney Grant

Download or read book How to Sell Your Mid-Size Business written by Ney Grant and published by Createspace Independent Pub. This book was released on 2012-07-01 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Sell Your Mid-Sized Business is written specifically for businesses between $1 million and $50 million in sales - businesses which specifically benefit from marketing to strategic and private equity buyers. It covers marketing techniques as well as how to structure a competitive bidding process in order to maximize the selling price.The book covers all areas of selling, including preparation, timing, marketing, negotiation, due diligence and closing. It also describes the differences and services you can expect from business brokers, M&A advisors and investment bankers, and what types of fees and commissions they charge. Ney Grant, shares real-life experiences and stories of deal-making that help illustrate points in the book. Ney started his career by starting, growing and selling his own company, then worked with private equity groups buying companies, then as an M&A advisor selling companies ranging from $500K to $55 million in value. Ney is currently a senior DealMaker with Woodbridge International, a middle market M&A firm.

How to Build a Business and Sell It for Millions

Download How to Build a Business and Sell It for Millions PDF Online Free

Author :
Publisher : St. Martin's Press
ISBN 13 : 1429961724
Total Pages : 273 pages
Book Rating : 4.4/5 (299 download)

DOWNLOAD NOW!


Book Synopsis How to Build a Business and Sell It for Millions by : Jack Garson

Download or read book How to Build a Business and Sell It for Millions written by Jack Garson and published by St. Martin's Press. This book was released on 2010-03-16 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: In How to Build a Business and Sell It for Millions, MBA meets Main Street, with a combination of inspiration and invaluable practical advice. Finally, the positive economic news every businessperson is waiting to hear. Jack Garson says the long economic downturn will give way to a major buying spree by cash-rich companies—and they could be in the market to purchase your small or medium-sized business. It's the ultimate payday for everyone who wants to live the American dream, whether they're starting a business or already own one. Millions of dollars are on the table. But will you and your business be ready? How to Build a Business and Sell it for Millions is a must-read for every business owner and would-be entrepreneur. In entertaining and elaborate detail, Garson outlines the vital moves your company needs to make to become an attractive acquisition by other firms: · Do you have a competitive edge that sets you apart from your competition? · Are both you and your company sustainable and able to outlast the bad times to become a success? · Can you stop being a "Derek," the boss who suffers from "Founder's Dilemma," micromanaging everything big and small? How to Build a Business and Sell it for Millions uses real life examples to explain how the goal of selling your company needs to be linked to every business decision you make: hiring, compensation, contracts, financial reporting and dozens of other areas often overlooked by busy entrepreneurs. While many business owners struggle to get to the next day, Garson has the inside scoop on achieving the opportunity of a lifetime— selling your company for vast riches.

Sell Or Be Sold

Download Sell Or Be Sold PDF Online Free

Author :
Publisher : Greenleaf Book Group
ISBN 13 : 1608322904
Total Pages : 281 pages
Book Rating : 4.6/5 (83 download)

DOWNLOAD NOW!


Book Synopsis Sell Or Be Sold by : Grant Cardone

Download or read book Sell Or Be Sold written by Grant Cardone and published by Greenleaf Book Group. This book was released on 2011 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows that knowing the principles of selling is a prerequisite for success of any kind, and explains how to put those principles to use. This title includes tools and techniques for mastering persuasion and closing the sale.

Exit Rich

Download Exit Rich PDF Online Free

Author :
Publisher : Greenleaf Book Group
ISBN 13 : 1732510296
Total Pages : 366 pages
Book Rating : 4.7/5 (325 download)

DOWNLOAD NOW!


Book Synopsis Exit Rich by : Michelle Seiler Tucker

Download or read book Exit Rich written by Michelle Seiler Tucker and published by Greenleaf Book Group. This book was released on 2021-06-22 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Too many entrepreneurs push off planning for the sale of their business until the last moment. But for a business to sell for what it’s really worth—or even more—owners need to prepare for the sale from the very start. In Exit Rich, author and mergers and acquisitions authority Michelle Seiler Tucker joins forces with Sharon Lechter, finance expert and author of Rich Dad Poor Dad, to create a must-have guide for all business owners—whether they’re gearing up to sell a business now or just getting started building out their company into something to sell for a profit in the future. Seiler Tucker’s twofold approach to selling your business for maximum profit combines two of the most powerful elements of her mergers and acquisitions toolkit: the “ST GPS Exit Model” to help business owners set goals for the sale before their business hit the market, and the “6 P Method” to help them objectively evaluate their business’s worth, before their potential buyers do. Combined, these tools provide invaluable insight into the process of preparing a business for sale, finding the right buyers, and staging the sale itself. Throughout the book, Sharon Lechter’s wisdom peppers each chapter in the “Mentoring Corner” section, providing forward-thinking entrepreneurs with the perspective that they need to take control of their business’s future and exit rich. This book is a rich resource for any business owner looking to: • Objectively evaluate their business before a sale • Improve their chances of finding the right buyer • Sell their business for maximum profit

How to Sell Anything to Anybody

Download How to Sell Anything to Anybody PDF Online Free

Author :
Publisher : Simon and Schuster
ISBN 13 : 0743273966
Total Pages : 196 pages
Book Rating : 4.7/5 (432 download)

DOWNLOAD NOW!


Book Synopsis How to Sell Anything to Anybody by : Joe Girard

Download or read book How to Sell Anything to Anybody written by Joe Girard and published by Simon and Schuster. This book was released on 2006-02-07 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.

How to Sell Your Business-- and Get what You Want!

Download How to Sell Your Business-- and Get what You Want! PDF Online Free

Author :
Publisher :
ISBN 13 : 9780965657839
Total Pages : 0 pages
Book Rating : 4.6/5 (578 download)

DOWNLOAD NOW!


Book Synopsis How to Sell Your Business-- and Get what You Want! by : Colin Gabriel

Download or read book How to Sell Your Business-- and Get what You Want! written by Colin Gabriel and published by . This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling a business is a once-in-a-lifetime task. Most owners are not prepared for it -- they lack experience, and emotions hinder their judgments. Buyers can take advantage of a neophyte who in his lifetime may sell one or two companies, says Michael Mintz, former owner of a medical instrument company. He is one of 57 former owners (who sold their businesses for $2 million to $100+ million) who pass on tips based on their experiences.How to Sell Your Business -- And Get What You Want tells dozens of instructive stories -- about preparation, brokers, lawyers, leveraged buyouts, pricing, negotiations, and enduring the buyer's investigation. There are so many aspects, nuances... you are just not prepared for it unless you have done it before, says Jack Parlog, former owner of a graphic products company. -- This book identifies pitfalls and suggests step-by-step strategies to protect the seller -- Suggests how to react when the buyer lowers the price -- Details how to gather business intelligence online

Sell Your Business for More Than It's Worth

Download Sell Your Business for More Than It's Worth PDF Online Free

Author :
Publisher : Michelle Seiler-Tucker
ISBN 13 : 0985964510
Total Pages : 192 pages
Book Rating : 4.9/5 (859 download)

DOWNLOAD NOW!


Book Synopsis Sell Your Business for More Than It's Worth by : Michell Seiler-Tucker

Download or read book Sell Your Business for More Than It's Worth written by Michell Seiler-Tucker and published by Michelle Seiler-Tucker. This book was released on 2013-04 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sell your business for more than its worth addresses the vital issues that add value to your business as well as increase the sales price potential of your business. This book will define industries that are desirable to buyers and it will open your eyes to discover if your industry is thriving or dying and what you can do about it. This must-read will provide valuable tips on creating congruent profit centers and diversifying your product/client mix. Most important this book is a blueprint for anyone that wants to increase market share, become more profitable and for those that want to, sell their business for top dollar! This extraordinary book will demonstrate how to increase profits, plan your exit strategy and sell your business for maximum value in the quickest time possible in an easy to understand step-by-step approach.

Selling Your Business For Dummies

Download Selling Your Business For Dummies PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470446234
Total Pages : 388 pages
Book Rating : 4.4/5 (74 download)

DOWNLOAD NOW!


Book Synopsis Selling Your Business For Dummies by : Barbara Findlay Schenck

Download or read book Selling Your Business For Dummies written by Barbara Findlay Schenck and published by John Wiley & Sons. This book was released on 2008-11-24 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hands-on tool for conducting the successful, profitable sale of a business As business owners gray, trends have shown that they start thinking of cashing out. Selling Your Business For Dummies gives readers expert tips on every aspect of selling a business, from establishing a realistic value to putting their business on the market to closing the deal. It helps them create sound exit plans, find and qualify, find and qualify a buyer, conduct a sale negotiation, and successfully transition the business to a new owner. The accompanying CD is packed with useful questionnaires, worksheets, and forms for prospective sellers, as well as a blueprint for customizing and assembling information into business sale presentation materials sale presentation materials --including snapshots of revenue and profit history, financial condition, market conditions, brand value, competitive arena, growth potential, confidentiality agreements, and other information that supports the sale price. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file. Please refer to the book's Introduction section for instructions on how to download the companion files from the publisher's website.

Deciding to Sell Your Business

Download Deciding to Sell Your Business PDF Online Free

Author :
Publisher : Business Enterprise Press
ISBN 13 : 9780965573184
Total Pages : 324 pages
Book Rating : 4.5/5 (731 download)

DOWNLOAD NOW!


Book Synopsis Deciding to Sell Your Business by : Ned Minor

Download or read book Deciding to Sell Your Business written by Ned Minor and published by Business Enterprise Press. This book was released on 2003 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most business owners begin their businesses with one goal to become independently wealthy. In Deciding to Sell, Ned Minor shows business owners how to take charge of their decision to sell. Having coached hundreds of owners over years, Minor synthesizes their trials and successes into this essential guide for owners considering whether or not to leave their companies.

The Automatic Customer

Download The Automatic Customer PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 159184746X
Total Pages : 226 pages
Book Rating : 4.5/5 (918 download)

DOWNLOAD NOW!


Book Synopsis The Automatic Customer by : John Warrillow

Download or read book The Automatic Customer written by John Warrillow and published by Penguin. This book was released on 2015-02-05 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club). According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company. Consider Whatsapp, the internet-based messaging service that was purchased by Facebook for $19 billion. While other services bombarded users with invasive ads in order to fund a free messaging platform, Whatsapp offered a refreshingly private tool on a subscription platform, charging just $1 per year. Their business model enabled the kind of service that customers wanted and ensured automatic customers for years to come. As Warrillow shows, subscriptions aren’t limited to technology or media businesses. Companies in nearly any industry, from start-ups to the Fortune 500, from home contractors to florists, can build subscriptions into their business. Warrillow provides the essential blueprint for winning automatic customers with one of the nine subscription business models, including: • The Membership Website Model: Companies like The Wood Whisperer Guild, ContractorSelling, and DanceStudioOwner offer access to highly specialized, high quality information, recognizing that people will pay for good content. This model can work for any business with a tightly defined niche market and insider information. • The Simplifier Model: Companies like Mosquito Squad (pest control) and Hassle Free Homes (home maintenance) take a recurring task off your to-do list. Any business serving busy consumers can adopt this model not only to create a recurring revenue stream, but also to take advantage of the opportunity to cross-sell or bundle their services. • The Surprise Box Model: Companies like BarkBox (dog treats) and Standard Cocoa (craft chocolate) send their subscribers curated packages of goodies each month. If you can handle the logistics of shipping, giving customers joy in something new can translate to sales on your larger e-commerce site. This book also shows you how to master the psychology of selling subscriptions and how to reduce churn and provides a road map for the essential statistics you need to measure the health of your subscription business. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.

The Messy Marketplace

Download The Messy Marketplace PDF Online Free

Author :
Publisher :
ISBN 13 : 9780998030050
Total Pages : 0 pages
Book Rating : 4.0/5 (3 download)

DOWNLOAD NOW!


Book Synopsis The Messy Marketplace by : Brent Beshore

Download or read book The Messy Marketplace written by Brent Beshore and published by . This book was released on 2024-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketplace for small and midsize businesses is messy. Having peeked behind the curtain at over 10,000 companies, this book aims to demystify the buyers, the process, and the inevitably emotional journey that is selling a company. If you're reading this, you're likely an entrepreneur, a family member or close friend of a business owner, or an advisor to an owner. Great businesses outlast individual careers, including those of owners and founders. At some point, in some way, each business must be transitioned - years pass, people age, markets change, opportunities appear - as do challenges. Selling, whether it be a stake or the whole company, often carries an unfortunate amount of stress, anxiety, and frustration. Most of the time, selling is a once-in-a-lifetime occurrence, and the traditional paths are unnecessarily opaque. Do something enough and you get good at it. Just as you have built your expertise, my colleagues and I have had the privilege to peek behind the curtain at over 15,000 companies - reviewing financial statements, meeting with leadership, and seeking to understand what makes each company tick. Talking with hundreds of business owners, we noticed that many of the same questions, concerns, and thoughts repeat. And that makes sense. Just as all businesses share many commonalities, sellers of those businesses will have mostly similar experiences, with differences in personality, motivation, and situation driving the nuance. This book attempts to demystify deal-making from a seller's point of view. As much as the finance industry likes to pretend to be "buttoned up," investors and bankers are largely disorganized, and the process is unnecessarily shrouded in mystery. It's a messy marketplace, with every type, temperament, and motive imaginable. The goal of this book is to help sellers, the families of sellers, sellers' advisors, and company leadership to understand the market for smaller companies, allowing them to make better decisions and create better outcomes. Our hope is that you walk away from this book better prepared to understand the path forward, the vantage points of everyone involved, and the process of a transition through a transaction with an outside investor. This is the second edition of "The Messy Marketplace." When initially drafted in 2017, we had a little over 10 years under our belt. In the subsequent years, we've seen the marketplace and valuations continue to evolve, endured a pandemic, and made more than a dozen new investments. While most of the original text is intact, the updates underscore what's new or increasingly important when trying to successfully do a deal.

Selling Without Selling Out

Download Selling Without Selling Out PDF Online Free

Author :
Publisher :
ISBN 13 : 9781733632706
Total Pages : pages
Book Rating : 4.6/5 (327 download)

DOWNLOAD NOW!


Book Synopsis Selling Without Selling Out by : Sunny Vanderbeck

Download or read book Selling Without Selling Out written by Sunny Vanderbeck and published by . This book was released on 2019-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Selling Local Advertising

Download Selling Local Advertising PDF Online Free

Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781481862592
Total Pages : 230 pages
Book Rating : 4.8/5 (625 download)

DOWNLOAD NOW!


Book Synopsis Selling Local Advertising by : Claude Whitacre

Download or read book Selling Local Advertising written by Claude Whitacre and published by Createspace Independent Publishing Platform. This book was released on 2013-01-16 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Advertising Sales Reps Selling To Local Small Businesses Only. Stop Believing The Lies And Myths That Keep You From Being The Top Advertising Rep In Your City. Stop Listening To Gurus That Never Sold Anything In Their Life. Do you sell advertising to local small business owners? Selling Local Advertising is written specifically for advertising sales reps and their managers. Whether you sell direct mail, newspaper, radio, TV, or other media, the rules are the same. Why? Because you are talking to the same customers: Small business owners that don't want to give you money. Know How Your Small Business Advertising Prospect Thinks. Written by someone who sells advertising, but who has bought hundreds of thousands of dollars in local advertising, and has interviewed hundreds of small business owners...your customers. Does any of this sound familiar? Your prospects go into hiding when you call or visit. You keep hearing that your ads aren't in the budget. Business owners keep putting you off until "business picks up" You keep hearing the same excuses as to why "Now" isn't a good time. Clients keep complaining about price...price...price... You keep hearing that advertising doesn't work anymore. That All Stops Now. Would you like to know what your prospects are thinking when you are talking to them? Written from the advertising buyer's point of view, Selling Local Advertising gives you everything you need to know to go from being a "pest" to a "Welcome business advisor" Stop Trying To Sell Advertising To Closed Minded Prospects. Concentrate On The Easy Effortless Sales. You Will Never Run Out Of Eager Prospects If You Know Where To Look. Put These Proven Real World Ideas To Work For You, And ... Your advertising clients will be looking forward to your visits. Your clients will be bragging to their business friends about what great results you got for them. The best referrals in the world, just waiting for your call. The complete system revealed. You can sell advertising to groups of advertising prospects, hanging on your every word. Every step is revealed in complete detail. The complete system that the author is using right now. Everything you read in this book is working, right now, for hundreds of advertising sales reps to multiply their sales. Why is this book not 300 pages? We took out everything that doesn't work. If you have been looking for the real deal. You want real methods that are tested, proven, and will work in any areas of the country. You have just discovered The Mother Load. My suggestion? Read fast, take notes, and hit the ground running.... From The Author... I'm just like you. I sell for a living. Have you ever heard that "selling is a numbers game"? Sure, so have I. But you care about getting this sale... today. I wrote this book for you. The vast majority of books on selling are written by people who have never sold anything except books. I sell advertising to small business owners, just like you do. I've also bought lots of advertising for a retail store I own. I'll tell you the inside secrets of how to sell advertising by knowing how advertising buyers think. How do you answer objections that you are getting every day, right now? It's all here. Go to the picture of the book and click "Click To Look Inside". I'll see you on the inside. Claude.