How to Rank in YouTube

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781497314962
Total Pages : 0 pages
Book Rating : 4.3/5 (149 download)

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Book Synopsis How to Rank in YouTube by : James Green

Download or read book How to Rank in YouTube written by James Green and published by Createspace Independent Publishing Platform. This book was released on 2014-03-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book gives you a step by step roadmap to getting your YouTube videos ranked on Google." -- Amazon Reviews "I have been averaging an increase of 50 plus views per day." -- Amazon Reviews "Good info that will be helpful to anyone looking to rank in YouTube." -- Amazon Reviews Authored by James Green, "How to Rank in YouTube: How to get more views on YouTube" provides invaluable secrets on how to get your videos ranking. The internet landscape has changed dramatically over the last 10 years and internet marketers and online businesses alike have had to find new ways of reach and grow their audiences using ever more creative techniques. What was once considered as simply an entertainment site, YouTube has emerged over the past few years as an outstandingly effective marketing tool. But very few people are using this tool anywhere near as effectively as they could be. "How to Rank in YouTube: How to get more views on YouTube" contains a complete set of SEO strategies and reveals an array of tips and tricks to get your videos ranking highly, not only in YouTube, but in Google and the other search engines as well. It covers such areas as: -What videos rank well; -What equipment you'll need; -How to write compelling video Titles; -How to craft your video Descriptions for maximum impact; -How to make the most effective use of Annotations and Tags; -Using in-video captions; -How to make your YouTube videos 'clickable'; -How to do effective keyword research; -How to get more subscribers to your channel; -How to get those all-important backlinks. And many other tips to increase your YouTube views - Google and YouTube are quite different animals and need to be treated as such and many of the YouTube ranking factors may surprise you. In a nutshell, this book will provide a complete SEO masterclass for ranking your YouTube videos and will teach you how to drive enormous amounts of free traffic to all of the videos in your YouTube channel using highly effective SEO techniques. Follow this SEO blueprint and you'll be way ahead of the competition and earning a passive income from your YouTube videos for many years to come.

Poorly Understood

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Author :
Publisher : Oxford University Press
ISBN 13 : 0190881402
Total Pages : 257 pages
Book Rating : 4.1/5 (98 download)

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Book Synopsis Poorly Understood by : Mark Robert Rank

Download or read book Poorly Understood written by Mark Robert Rank and published by Oxford University Press. This book was released on 2021-03-01 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if the idealized image of American societya land of opportunity that will reward hard work with economic successis completely wrong? Few topics have as many myths, stereotypes, and misperceptions surrounding them as that of poverty in America. The poor have been badly misunderstood since the beginnings of the country, with the rhetoric only ratcheting up in recent times. Our current era of fake news, alternative facts, and media partisanship has led to a breeding ground for all types of myths and misinformation to gain traction and legitimacy. Poorly Understood is the first book to systematically address and confront many of the most widespread myths pertaining to poverty. Mark Robert Rank, Lawrence M. Eppard, and Heather E. Bullock powerfully demonstrate that the realities of poverty are much different than the myths; indeed in many ways they are more disturbing. The idealized image of American society is one of abundant opportunities, with hard work being rewarded by economic prosperity. But what if this picture is wrong? What if poverty is an experience that touches the majority of Americans? What if hard work does not necessarily lead to economic well-being? What if the reasons for poverty are largely beyond the control of individuals? And if all of the evidence necessary to disprove these myths has been readily available for years, why do they remain so stubbornly pervasive? These are much more disturbing realities to consider because they call into question the very core of America's identity. Armed with the latest research, Poorly Understood not only challenges the myths of poverty and inequality, but it explains why these myths continue to exist, providing an innovative blueprint for how the nation can move forward to effectively alleviate American poverty.

TV (The Book)

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Publisher : Hachette UK
ISBN 13 : 1455588202
Total Pages : 443 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis TV (The Book) by : Alan Sepinwall

Download or read book TV (The Book) written by Alan Sepinwall and published by Hachette UK. This book was released on 2016-09-06 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is The Wire better than Breaking Bad? Is Cheers better than Seinfeld? What's the best high school show ever made? Why did Moonlighting really fall apart? Was the Arrested Development Netflix season brilliant or terrible? For twenty years-since they shared a TV column at Tony Soprano's hometown newspaper-critics Alan Sepinwall and Matt Zoller Seitz have been debating these questions and many more, but it all ultimately boils down to this: What's the greatest TV show ever? That debate reaches an epic conclusion in TV (THE BOOK). Sepinwall and Seitz have identified and ranked the 100 greatest scripted shows in American TV history. Using a complex, obsessively all-encompassing scoring system, they've created a Pantheon of top TV shows, each accompanied by essays delving into what made these shows great. From vintage classics like The Twilight Zone and I Love Lucy to modern masterpieces like Mad Men and Friday Night Lights, from huge hits like All in the Family and ER to short-lived favorites like Firefly and Freaks and Geeks, TV (THE BOOK) will bring the triumphs of the small screen together in one amazing compendium. Sepinwall and Seitz's argument has ended. Now it's time for yours to begin!

How to Rank Your YouTube Video #1 on Google

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Author :
Publisher : Justin Lee
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4./5 ( download)

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Book Synopsis How to Rank Your YouTube Video #1 on Google by : Justin Lee

Download or read book How to Rank Your YouTube Video #1 on Google written by Justin Lee and published by Justin Lee. This book was released on 1-12-15 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt: This e-book " How to Rank Your YouTube Video #1 on Google " will open your eyes to a strategy to Rank your Video's on Any Search Engine and receive Thousands of Views

How to Market a Book

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Author :
Publisher : Independently Published
ISBN 13 :
Total Pages : 330 pages
Book Rating : 4.7/5 (5 download)

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Book Synopsis How to Market a Book by : Ricardo Fayet

Download or read book How to Market a Book written by Ricardo Fayet and published by Independently Published. This book was released on 2021-01-26 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing a book is hard. Marketing it can be even harder. Marketing a book in 2021 can seem like a full-time job, what with the crazy number of things authors seem to be expected to do: social media, blog tours, advertising, price promotions, mailing lists, giveaways, you name it. But here's a little secret: you don't need to do all those things to successfully set your book on the path to success. What you need is a solid plan to find the one or two tactics that will work, and start to drive sales... in a minimum amount of time. And that's exactly what you'll find in this book. Instead of drowning you in information or inundating you with hundreds of different tactics and strategies that eventually prove fruitless, this book will guide you through a step-by-step framework to find the ones that actually work for you and your book, so that you can start marketing more efficiently. In particular, you'll learn: ✔️ How to change your mindset and sell more books with less effort.; ✔️ How to write books that guarantee a lasting, profitable career; ✔️ How to get Amazon's Kindle Store to market your book for you; ✔️ How to get thousands of readers into your mailing list before you even release the book; ✔️ How to propel your book to the top of the charts at launch; and ✔️ How to automate your marketing so that you can spend less time marketing and more time writing, After helping over 150,000 authors crack the marketing code through a popular weekly newsletter, Reedsy's Co-founder Ricardo Fayet is sharing everything he's learned over the past few years in this beginner-friendly, jargon-free guide to book marketing. Get your copy now and benefit from all the experience of a seasoned marketing professional.

How to Rank Youtube Videos On First Page of Google - SEO Training Guide

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Author :
Publisher :
ISBN 13 : 9781393646433
Total Pages : 68 pages
Book Rating : 4.6/5 (464 download)

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Book Synopsis How to Rank Youtube Videos On First Page of Google - SEO Training Guide by : A. J. Wright

Download or read book How to Rank Youtube Videos On First Page of Google - SEO Training Guide written by A. J. Wright and published by . This book was released on 2019-11-11 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: My name is A. J. Wright, an internet marketer and a freelancer. I've been marketing on the internet since 2003 and have acquired a wealth of experience from internet marketing, multi-level marketing (MLM), freelancing and SEO. That's why I know what works and what does not. I've written this e-book to help you save your time and effort and to help you avoid the same costly mistakes I made. Now I have climbed much higher on the ladder of internet success and making regular income online for my own company. This ebook reveals my expertise on YouTube. It is absolutely original and by no means reflects the views of any other person/others. I own a Youtube channel, a couple of websites and businesses. I'm also in a couple MLMs. I've helped several people become ranked on the first page of Google results for even very competitive keywords, and generated leads for several other companies. I have much to offer you in this ebook and I hope you will take your time to digest and implement the information in it to enhance your business with Youtube videos.

How to Optimize YouTube Videos

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781533425843
Total Pages : 54 pages
Book Rating : 4.4/5 (258 download)

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Book Synopsis How to Optimize YouTube Videos by : Jon Crimes

Download or read book How to Optimize YouTube Videos written by Jon Crimes and published by Createspace Independent Publishing Platform. This book was released on 2016-05-23 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to find out How to Optimize YouTube Videos so they really Rank? See this example Video Rocket to YouTube page 1 in only 48 hours! This guide follows a live example of how the Author ranks his Videos onto Page 1 of YouTube and high in Google Search for any chosen Keyword. You'll be shown how to do effective Keyword Research prior to creating your video and then each and every step upto ensuring your new video is right where it should be, at the top of YouTube Rankings. This book will also show you: Using Google Keyword Planner and how to use YouTube + Google Search to backup your Keyword idea How to Optimize the Video itself Optimizing your Video Title, Description, Secondary Keywords and Video Tags Annotations Manage Subtitles and Closed Captions Pinging your Video URL A neat little trick to get your 'Views' counter started Video Playlists Comments and Thumbs Ups And some great Social Media tricks that will really give your Video the boost it needs to get to page 1. Because of the amount of content in this ebook and the importance of following this guide Step-by-Step, you'll also find a very handy checklist on the back page that you can follow to speed up the whole process. Once you understand the principles in this book and start to see the great results they bring to your video ranking, you can use the checklist for future reference and as a bit of a memory jogger! The author has spent many months getting this process right and he's been careful to follow Google and YouTube Spam guidelines to make sure this guide can be used for years to come. Scroll up, grab a copy and get your Video Ranked Today.

The Rules of Management

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Publisher : Pearson Education
ISBN 13 : 9780273695165
Total Pages : 244 pages
Book Rating : 4.6/5 (951 download)

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Book Synopsis The Rules of Management by : Richard Templar

Download or read book The Rules of Management written by Richard Templar and published by Pearson Education. This book was released on 2005 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Would you like to be one of those managers who glides effortlessly onwards and upwards through the system, the politics, the people problems, the impossible targets and the work overload? Would you like to always say the right thing, do the right thing and know how to handle every situation. Then you need this book.

The YouTube Formula

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Publisher : John Wiley & Sons
ISBN 13 : 1119716020
Total Pages : 355 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis The YouTube Formula by : Derral Eves

Download or read book The YouTube Formula written by Derral Eves and published by John Wiley & Sons. This book was released on 2021-02-24 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Wall Street Journal bestseller! Comes with free online companion course Learn the secrets to getting dramatic results on YouTube Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage. Full of actionable advice and concrete strategies, this book teaches readers how to: Launch a channel Create life-changing content Drive rapid view and subscriber growth Build a brand and increase engagement Improve searchability Monetize content and audience Replete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform.

YouTube Video Marketing

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Publisher : CreateSpace
ISBN 13 : 9781507690000
Total Pages : 48 pages
Book Rating : 4.6/5 (9 download)

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Book Synopsis YouTube Video Marketing by : George Brown

Download or read book YouTube Video Marketing written by George Brown and published by CreateSpace. This book was released on 2015-01-23 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Youtube Video Marketing is a quick and easy guide that will help you to champion your video marketing strategy. Inside this guide, you will discover: * How to find low competition keywords using a free keyword tool. * How to create professional and compelling videos with a high click-through rate. * How to achieve #1 ranking for any YouTube video in 10 minutes or less. * How to optimize your YouTube channel for maximum exposure and high visibility. * The secret to growing your YouTube views and subscribers even with high competitive keywords. Stop wasting time and download your copy now! Read on your PC, Mac, smart phone, tablet or Kindle device. Tags: youtube video marketing, youtube marketing, youtube video, video, youtube books, youtubers, youtube channel, youtube success, youtube money, youtube dummies, youtube marketing strategies, youtube for business, video marketing, video marketing for profits, video monetization, video marketing for business owners, video marketing that doesn't suck, online video marketing, marketing strategy, marketing plan, online marketing, content marketing, internet marketing, youtube views, how to get youtube views, get youtube views, social media marketing, social media, seo marketing, video advertising, youtube advertising, web marketing, seo marketing, search engine marketing, search engine optimization, seo keywords, seo, marketing, advertising, social media, digital marketing, direct marketing, advertising techniques, video, video seo, kindle, kindle books, kindle book

Architect + Entrepreneur

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Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781511750172
Total Pages : 0 pages
Book Rating : 4.7/5 (51 download)

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Book Synopsis Architect + Entrepreneur by : Eric W. Reinholdt

Download or read book Architect + Entrepreneur written by Eric W. Reinholdt and published by Createspace Independent Publishing Platform. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part narrative, part business book; Architect + Entrepreneur is filled with contemporary, relevant, fresh tips and advice, from a seasoned professional architect building a new business. The guide advocates novel strategies and tools that merge entrepreneurship with the practice of architecture and interior design. The Problem:Embarking on a new business venture is intimidating; you have questions. But many of the resources available to help entrepreneur architects and interior designers start their design business lack timeliness and relevance. Most are geared toward building colossal firms like SOM and Gensler using outdated methods and old business models. If you're an individual or small team contemplating starting a design business, this is your field guide; crafted to inspire action. The Solution:Using the lean startup methodology to create a minimum viable product, the handbook encourages successive small wins that support a broader vision enabling one to, "think big, start small, and learn fast." It's a unique take on design practice viewed through the lens of entrepreneurship and is designed to answer the questions all new business owners face, from the rote to the existential. Questions about: - Startup costs - Business models (old and new) - Marriage of business and design - Mindset - Branding & naming (exercises and ideas) - Internet marketing strategies - Passive income ideas - Setting your fee - Taxes - Standard Operating Procedures (SOPs) - Securing the work - Client relations - Software - Billing rates - Contracts Building a business isn't a singular act; it's a series of small steps. Using the outline found in Architect + Entrepreneur you can start today. The chapters are organized to guide you from idea to action. Rather than write a business plan you'll be challenged to craft a brand and you'll sell it using new technologies. Follow the guide sequentially and you'll have both the tools and a profitable small business.

Primitive Technology

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Author :
Publisher : Clarkson Potter
ISBN 13 : 1984823671
Total Pages : 194 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis Primitive Technology by : John Plant

Download or read book Primitive Technology written by John Plant and published by Clarkson Potter. This book was released on 2019-10-29 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the craftsman behind the popular YouTube channel Primitive Technology comes a practical guide to building huts and tools using only natural materials from the wild. John Plant, the man behind the channel, Primitive Technology, is a bonafide YouTube star. With almost 10 million subscribers and an average of 5 million views per video, John's channel is beloved by a wide-ranging fan base, from campers and preppers to hipster woodworkers and craftsmen. Now for the first time, fans will get a detailed, behind-the-scenes look into John's process. Featuring 50 projects with step-by-step instructions on how to make tools, weapons, shelters, pottery, clothing, and more, Primitive Technology is the ultimate guide to the craft. Each project is accompanied by illustrations as well as mini-sidebars with the history behind each item, plus helpful tips for building, material sourcing, and so forth. Whether you're a wilderness aficionado or just eager to spend more time outdoors, Primitive Technology has something for everyone's inner nature lover.

YouTube Channels For Dummies

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119688051
Total Pages : 404 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis YouTube Channels For Dummies by : Rob Ciampa

Download or read book YouTube Channels For Dummies written by Rob Ciampa and published by John Wiley & Sons. This book was released on 2020-09-01 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a YouTube channel that draws subscribers with top-notch content YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel. This updated guide offers insight from a quartet of YouTube channel content creators, managers, marketers, and analysts as they share the secrets of creating great content, building an audience, and interacting with your viewers. The book includes information on: · Setting up a channel · Creating videos that attract viewers · Putting together a video studio · Editing your final product · Reaching your target audience · Interacting with your fans · Building a profitable business · Tips on copyright law Written for both the budding YouTube creator and the business professional seeking to boost their company’s profile on the popular social networking site, YouTube Channels for Dummies allows its readers to access the over two billion active YouTube users who log on each day. Learn how to create a channel, build a YouTube following, and get insight on content creation, planning, and marketing from established YouTube creators.

YouTube’s Algorithm Explained

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Author :
Publisher : IntroBooks
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

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Book Synopsis YouTube’s Algorithm Explained by : IntroBooks Team

Download or read book YouTube’s Algorithm Explained written by IntroBooks Team and published by IntroBooks. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Every moment, over 400 hours of video content are uploaded to YouTube online. The creators and audience of the content on YouTube are growing at a rapid pace. In such circumstances, standing out amidst the crowd can be quite exciting and challenging. Fortunately, YouTube's algorithm is moving towards developing a standard playing field for all creators of content. The legitimacy of a YouTube channel, the multiplicity of viewers, watch time and subscribers, was a primary ranking parameter for the algorithm until a year before. Now, it is not applicable anymore! Modifications to the YouTube algorithm appear to move it away from this niche module. YouTube's algorithm assists its consumers and subscribers with the most personalized content. YouTube evaluates the actions of the user based on videos viewed, average time spent, likes, dislikes, comments, clicks through rates, interaction, and explicit feedback across innumerable data points. A video will appear on YouTube in five separate segments, viz., Search, Home, Trending, Subscriptions, and Suggested Videos.

Local Seo

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781539949763
Total Pages : 82 pages
Book Rating : 4.9/5 (497 download)

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Book Synopsis Local Seo by : Tom Crandall

Download or read book Local Seo written by Tom Crandall and published by Createspace Independent Publishing Platform. This book was released on 2016-11-17 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever wonder how businesses rank locally when performing a Google Search? I did, so I set off on a mission to uncover a consistent method to help boost a business's local ranking. In my very first publication, Local SEO - A Roadmap To Successful Local Ranking I am going to walk you through some of the best Local SEO techniques to get a business not only discovered locally, but ranked. Whenever you perform a Google Search, Google's algorithm takes over and provides result listings that best match the criteria according to Google's page and domain ranking factors. For those that don't quite understand ranking factors, let me explain. Each page and domain has a ranking value. These are typically called Page and Domain Authority. The higher the authority the higher the page will rank. Google and other search engines determine a pages rank or authority based on various search metrics including content, keywords, number of backlinks, age of the website, title, header tags, images and so on. For any given localized search, the results are usually broken out by Paid Advertising - Shown at the top and bottom of the listings Local Business listings - Business listings from Google Maps Organic Search Results - Everything else In this book, Local SEO - A Roadmap To Successful Local Ranking, I am focusing on the Local Business Listings and how anyone using my methods can boost their local presence on the web. A little bit about me. My first experience with computers was on Christmas day when I opened up a game called Pong. It was one of the first TV computer games and at the time, it was cutting edge. Fast forward a bit and my dad bought an Atari 800 computer that I somehow convinced him was better than the Apple alternative. Needless to say, I used the Atari more than he did. Fast forward a bit more and I was in college studying computer science. When I graduated my first real job was programming expert systems. That job only lasted a short while and then I became a System Analyst working on all sorts of Government Projects. In 2008 I moved to a place called Austin and really got my feet wet designing websites for clients. During that time I also became interested in all things SEO, but never really got to flex my muscles. It wasn't until 2016 that I found myself unemployed and wondering what I should do in life. After countless resumes failed to get traction in the job market for positions I was interested in, a realization hit me that maybe I don't need a company to work for, but rather work for myself. My wife Kathleen and our pug Olaf were very supportive of the idea. So I started a company called http: //HangTenSEO.com with the goal to help clients out rank their competition. Along the way I also started writing articles on SEO best practices, which were in many ways teaching moments for me. In writing the articles I really had to understand the subjects I was writing about and how to use the techniques to get the best results.

Supermaker

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Author :
Publisher : Chronicle Books
ISBN 13 : 1797201484
Total Pages : 296 pages
Book Rating : 4.7/5 (972 download)

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Book Synopsis Supermaker by : Jaime Schmidt

Download or read book Supermaker written by Jaime Schmidt and published by Chronicle Books. This book was released on 2020-09-08 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supermaker is a guide to business and career development by Jaime Schmidt: acclaimed entrepreneur, founder of Schmidt's Naturals, and icon of the Maker Movement. In Supermaker, she shares how you too can start or grow your own business with advice on branding, product development, social media marketing, scaling, PR, and customer engagement, all based on her own hard-won mastery. In just seven years, Jaime Schmidt went from making natural products in her Portland, Oregon, kitchen to turning her brand into a household name and selling her company to Unilever—without sacrificing the integrity of her product or her creative vision. • Readers learn how to get ahead on their own terms and while maintaining their commitment to fair and sustainable principles. • A valuable resource to the ever-growing community of business owners and entrepreneurs who want to go from maker to magnate. • Candid advice from an industry disruptor. Following her growth from farmers' market stand to international brand, Jaime's book is a riveting mix of inspiration, the honest airing of mistakes, and indispensable instruction. Supermaker empowers and unites the next generation of entrepreneurs. • A go-to guide for the passion-to-profit journey. • The perfect read for aspiring entrepreneurs, makers, creatives, and anyone with an interest in natural products, selling your products online, retail strategy, and digital marketing. • Great for anyone who enjoyed Start Something That Matters by Blake Mycoskie, Craft, Inc: Turn Your Creative Hobby into a Business by Meg Mateo Ilasco, and The Girls' Guide to Starting Your Own Business: Candid Advice, Frank Talk, and True Stories for the Successful Entrepreneur by Caitlin Friedman.

The Book of Basketball

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Author :
Publisher : ESPN
ISBN 13 : 0345520106
Total Pages : 754 pages
Book Rating : 4.3/5 (455 download)

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Book Synopsis The Book of Basketball by : Bill Simmons

Download or read book The Book of Basketball written by Bill Simmons and published by ESPN. This book was released on 2010-12-07 with total page 754 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • The NBA according to The Sports Guy—now updated with fresh takes on LeBron, the Celtics, and more! Foreword by Malcom Gladwell • “The work of a true fan . . . it might just represent the next phase of sports commentary.”—The Atlantic Bill Simmons, the wildly opinionated and thoroughly entertaining basketball addict known to millions as ESPN’s The Sports Guy, has written the definitive book on the past, present, and future of the NBA. From the age-old question of who actually won the rivalry between Bill Russell and Wilt Chamberlain to the one about which team was truly the best of all time, Simmons opens—and then closes, once and for all—every major pro basketball debate. Then he takes it further by completely reevaluating not only how NBA Hall of Fame inductees should be chosen but how the institution must be reshaped from the ground up, the result being the Pyramid: Simmons’s one-of-a-kind five-level shrine to the ninety-six greatest players in the history of pro basketball. And ultimately he takes fans to the heart of it all, as he uses a conversation with one NBA great to uncover that coveted thing: The Secret of Basketball. Comprehensive, authoritative, controversial, hilarious, and impossible to put down (even for Celtic-haters), The Book of Basketball offers every hardwood fan a courtside seat beside the game’s finest, funniest, and fiercest chronicler.