How to Market Yourself

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Publisher :
ISBN 13 : 9780692766286
Total Pages : pages
Book Rating : 4.7/5 (662 download)

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Book Synopsis How to Market Yourself by : Laura Lynn Kerner

Download or read book How to Market Yourself written by Laura Lynn Kerner and published by . This book was released on 1916-02-22 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Use marketing principles to market yourself.

How to Sell Yourself

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Author :
Publisher : Grand Central Publishing
ISBN 13 : 0446559083
Total Pages : 204 pages
Book Rating : 4.4/5 (465 download)

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Book Synopsis How to Sell Yourself by : Joe Girard

Download or read book How to Sell Yourself written by Joe Girard and published by Grand Central Publishing. This book was released on 2009-08-01 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: No matter what field one may be in, there is a need to market oneself, and Girard, bestselling author of "How to Sell Anything to Anybody," reveals important sales secrets for everyday life.

Promote Yourself

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Publisher : St. Martin's Press
ISBN 13 : 1250025672
Total Pages : 270 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis Promote Yourself by : Dan Schawbel

Download or read book Promote Yourself written by Dan Schawbel and published by St. Martin's Press. This book was released on 2013-09-03 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times and Wall Street Journal Bestseller "Promote Yourself is a perfect read for young people starting their ‘real' job, or veterans who want to up their game."--Daniel H. Pink, #1 New York Times bestselling author of To Sell Is Human and Drive How people perceive you at work has always been vital to a successful career. Now with the Internet, social media, and the unrelenting hum of 24/7 business, the ability to brand and promote yourself effectively has become absolutely essential. No matter how talented you are, it doesn't matter unless managers can see those talents and think of you as an invaluable employee, a game-changing manager, or the person whose name is synonymous with success. So, how do you stand out and get ahead? The subtle and amazingly effective art of self-promotion is the razor-thin difference between success and failure. By drawing on exclusive research on the modern workplace and countless interviews with the most dynamic professionals, career guru and founder of Millennial Branding Dan Schawbel's Promote Yourself gives you the new rules for success, and answers your most pressing questions about your career: * What are managers really looking for? * What do you do if you're stuck at work? * How do you create a personal brand for professional success? * How do you use social media for networking to propel your career? Promote Yourself frees you from the outdated rules for getting ahead and lays out a step-by-step process for building a successful career in an age of ever-changing technologies and economic uncertainty. By basing your personal brand on the rock-solid foundation of hard, soft, and online skills that are essential to get the job done right and by knowing exactly what managers value, Schawbel provides you with the unique skills and message that you'll need today and for the rest of your career. Promote Yourself: The New Rules for Career Success is the definitive book on marketing yourself and building an outstanding career.

101 Ways To Promote Yourself

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Publisher : Harper Collins
ISBN 13 : 0380785080
Total Pages : 420 pages
Book Rating : 4.3/5 (87 download)

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Book Synopsis 101 Ways To Promote Yourself by : Raleigh Pinskey

Download or read book 101 Ways To Promote Yourself written by Raleigh Pinskey and published by Harper Collins. This book was released on 1997-07 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ralph Pinskey offers readers a crash course on how to get the attention they need. This book reveals the insider secrets learned from years of experience and how these low-cost, high powered techniques can carry them to the top of their market and beyond.

All Marketers are Liars

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Publisher : Penguin
ISBN 13 : 1591845335
Total Pages : 241 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis All Marketers are Liars by : Seth Godin

Download or read book All Marketers are Liars written by Seth Godin and published by Penguin. This book was released on 2012-04-24 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”

How to Sell Yourself (Easyread Super Large 18pt Edition)

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Author :
Publisher : ReadHowYouWant.com
ISBN 13 : 144297592X
Total Pages : 450 pages
Book Rating : 4.4/5 (429 download)

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Book Synopsis How to Sell Yourself (Easyread Super Large 18pt Edition) by :

Download or read book How to Sell Yourself (Easyread Super Large 18pt Edition) written by and published by ReadHowYouWant.com. This book was released on 2002 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Yourself Solid Illustrated

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Publisher : John Wiley & Sons
ISBN 13 : 1118611357
Total Pages : 480 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Book Yourself Solid Illustrated by : Michael Port

Download or read book Book Yourself Solid Illustrated written by Michael Port and published by John Wiley & Sons. This book was released on 2013-03-28 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: A visual way to easily access the strategies and tactics in Book Yourself Solid Learning new concepts is easier when you can see the solution. Book Yourself Solid Illustrated, a remarkable, one-of-a-kind work of art, transforms the Book Yourself Solid system into a more compelling and easy-to-consume playbook for any business owner. You won't find business school graphs or mind maps. Instead, you'll find compelling, visual stories that reinvent old and tired business concepts, making Book Yourself Solid Illustrated a fun and playful book that you will revisit year after year as you get more clients than you can handle. There isn't a business book on the market that can show you how to apply the strategies, techniques, and skills necessary to generate new leads, add more clients, and increase profits through visuals. Previously you could only read or listen to advice, now you can see it and get it faster. This illustrated version is organized into four modules: your foundation, building trust and credibility, simple selling and perfect pricing, and the Book Yourself Solid 6 core self-promotion strategies. Reengineering the book with visual strategist, Jocelyn Wallace, has given author Michael Port new ways of explaining and expanding his gold-standard material. Author Michael Port has been called a "marketing guru" by the Wall Street Journal and "an uncommonly honest author" by The Boston Globe, and wrote Book Yourself Solid (in it's 2nd edition), Beyond Booked Solid,The Contrarian Effect which was selected as a 2008 top ten business book by Amazon.com and the 2008 #1 sales book of the year by 1-800-CEO-READ, and The New York Times Bestseller, The Think Big Manifesto. Author is one of the most popular business coaches in the world and headlines events all over the world. Master the techniques in Book Yourself Solid Illustrated, and take your service business to the next level today. For the first time ever you can have the Book Yourself Solid Mobile app. Install it on any device and the Book Yourself Solid System comes to life. Do all of 49 exercises from the new book on any device, including your desktop computer. This thing rocks.

The Art of Selling Yourself

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Author :
Publisher : Penguin
ISBN 13 : 1101601353
Total Pages : 194 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis The Art of Selling Yourself by : Adam Riccoboni

Download or read book The Art of Selling Yourself written by Adam Riccoboni and published by Penguin. This book was released on 2012-10-11 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Set yourself apart from the crowd! In today's troubled economic market, everything is a tough sell. From products to services, everyone is consuming less as they tighten their belts. In this respect, it's easy to forget that the job interview is becoming more and more like the showroom—where the interview itself is the pitch, and the product you're selling is yourself. The Art of Selling Yourself will provide you with the knowhow you need to navigate today's tough business terrain and achieve success in your career and your life. It shows exactly how uniquely successful people—from Mark Zuckerberg to Warren Buffett—have achieved success, and provides you with the latest management knowledge from leading academies and universities. With an easy-to-use, ten-step process, this book will assist you in: • Developing more confidence • Swiftly recovering from challenging setbacks • Taking control by letting go of anxiety • Networking not just for business, but for pleasure • Conversing comfortably on topics that may be a bit out of your reach • Succeeding in areas you never previously considered by moving out of your comfort zone • Creating lasting, genuine connections with others • And much more! In short, this book will make you a pro at selling your most important asset—yourself!

101 Ways to Successfully Market Yourself

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Publisher : Course Technology
ISBN 13 : 9781435455108
Total Pages : 0 pages
Book Rating : 4.4/5 (551 download)

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Book Synopsis 101 Ways to Successfully Market Yourself by : Jason I. Miletsky

Download or read book 101 Ways to Successfully Market Yourself written by Jason I. Miletsky and published by Course Technology. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advent of user-generated internet content has made it possible for anyone to have his or her voice heard, but it has also made it more difficult to stand out in the crowd and get noticed. 101 Ways to Successfully Market Yourself is about exploring and understanding the means and methods of self-promotion and having fun doing it. You will learn the most effective ways of positively gaining the spotlight and draw attention to yourself whether your objective is to promote a business, sell a product, land a better job, or just grab (or extend) 15 minutes of fame. 101 Ways to Successfully Market Yourself provides a handy, easy-to-read collection of tips and tricks to make sure you stand out in the crowded pop culture universe.

Marketing Yourself to the Top Business Schools

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Publisher : Turner Publishing Company
ISBN 13 : 0470301538
Total Pages : 0 pages
Book Rating : 4.4/5 (73 download)

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Book Synopsis Marketing Yourself to the Top Business Schools by : Phil Carpenter

Download or read book Marketing Yourself to the Top Business Schools written by Phil Carpenter and published by Turner Publishing Company. This book was released on 2008-04-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert advice helps you get into the business school of your choiceEarning an MBA from a leading business school can be an important career boost. But first you have to get accepted. This straight-talking guide is dedicated to helping you conquer the business school admission process. Here, Phil and Carol Carpenter show you, step-by-step, how to confidently develop your own winning marketing campaign, including: * Tips on matching your strengths and interests with those of your target schools * Candid interviews with admissions directors and alumni * Advice on writing focused, persuasive essays * Twenty actual applicant essays on frequently asked topics --with frank evaluations of why these essays worked * Ratings of the top programs from U.S. News & World Report "This easy-to-read guide demystifies the MBA admissions process. It provides a detailed and useful strategy for all MBA applicants by illustrating ways in which applicants can exert control and influence over the process." -- "Candid and comprehensive...the Carpenters write with the voice of experience and share practical knowledge rather than generalized suggestions." --Jon Megibow, Director of Admissions University of Virginia, Darden Graduate School of Business Administration

Marketing For Dummies

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Publisher : John Wiley & Sons
ISBN 13 : 1119894891
Total Pages : 407 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Marketing For Dummies by : Jeanette Maw McMurtry

Download or read book Marketing For Dummies written by Jeanette Maw McMurtry and published by John Wiley & Sons. This book was released on 2022-09-30 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pump up your business with the latest, greatest marketing techniques This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget. Learn the marketing and sales strategies that work in any economy Discover how to engage customers with trust and enthusiasm Understand post-pandemic changes in consumer attitudes Discover new tools and technologies for finding customers and inspiring loyalty Adapt your brand, pricing, and sales approach to make your business more valuable Avoid common marketing mistakes and learn how to measure the impact of your efforts In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.

Personal Branding and Marketing Yourself

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Publisher :
ISBN 13 : 9780991505104
Total Pages : 155 pages
Book Rating : 4.5/5 (51 download)

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Book Synopsis Personal Branding and Marketing Yourself by : Rita Balian Allen

Download or read book Personal Branding and Marketing Yourself written by Rita Balian Allen and published by . This book was released on 2014-06-15 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you are seeking a new position, changing roles within an organization, or taking charge of your career planning, marketing yourself is the best way to seize these opportunities. Yet few of us are ready and able to talk about our talents, accomplishments, and the value we have to offer. In this engaging, timely, and informative book, acclaimed career coach, trainer, and consultant Rita Balian Allen makes the case for personal branding as an essential ingredient for a successful career. For Rita and the many people who have sought her guidance, the Three Ps Marketing Technique has been the key. This technique PREPARES individuals to promote themselves by PACKAGING their talents and accomplishments, showcasing them, and PRESENTING their value inside their organization as well as in their profession, industry or community.

Sell Yourself First

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Publisher : Penguin
ISBN 13 : 1101475196
Total Pages : 253 pages
Book Rating : 4.1/5 (14 download)

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Book Synopsis Sell Yourself First by : Thomas A. Freese

Download or read book Sell Yourself First written by Thomas A. Freese and published by Penguin. This book was released on 2010-12-30 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today more than ever, the biggest thing that separates you from your competitors is you. According to Thomas A. Freese, whose Question-Based Selling system has been adopted and implemented by thousands of salespeople in companies all over the world, YOU are the biggest differentiator between you and your competitors. Given the current business climate, sellers should no longer count on their product or service to sell itself because their toughest competitors are out there with similar products they claim are better. Instead, it's more likely that in closely contested sales, the decision will come down to whichever salesperson offers the best service, is the most responsive, or displays any number of other highly intangible attributes, such as credibility, expertise, helpfulness, and integrity. The challenge for sellers is to convey these qualities in a way that promises value to customers. Freese explains how to maximize a value proposition and ultimately win more sales through strategies that include: ? managing conversational dynamics ? influencing the customer's buying criteria ? justifying costs ? creating curiosity about your product

The Part-Time Artist: Stay Creative & Pay Your Bills

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Author :
Publisher : Independently Published
ISBN 13 : 9781798108048
Total Pages : 124 pages
Book Rating : 4.1/5 (8 download)

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Book Synopsis The Part-Time Artist: Stay Creative & Pay Your Bills by : Celine Terranova

Download or read book The Part-Time Artist: Stay Creative & Pay Your Bills written by Celine Terranova and published by Independently Published. This book was released on 2019-03-06 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being a creative with a job-to-pay-the-bills is not easy. Between the lack of consideration from society in general, the ever-growing costs of living, and the demands of adulthood, it is more and more difficult to find time and energy to create.Have you ever been super excited for a project, only to lose all motivation before you finished? Have you felt so tired that you could not bring yourself to do anything artistic? Have you felt so down on yourself about not doing anything that you started to doubt you had any talents in the first place?I know these feelings, because I've had them too! I am a writer, and all along my career I've tried to find a good balance so that I could keep writing while earning a living. It was a difficult battle. I've had day jobs in several different industries, from science to theatre. I've been so burned out at times that I didn't write for months. I've felt so low about my writing that I didn't perform well in my job. I've had so little free time that I neglected my relationships and my mental health.Thankfully, these years of struggle have taught me a lot, and I decided that I should share that knowledge and experience with other artists. This is why I have decided to write this book, The Part-Time Artist.In my book, I talk about my experience and all the lessons I've learned on my path to becoming a writer. I strongly believe that these lessons can be valuable to all of you. It doesn't matter if you are a writer like me, or a painter, or an actor, or a musician, or a designer, or any other type of artists. I know we all face the same struggles!When you get a copy of the book, here are some of the things you'll get: * An easy way to build productive habits to do more art on a daily basis* The common myth about the tortured artist, and why you don't have to be one* A step-by-step guide to build a business plan for your artistic career* The best way to set goals for your creativity* A strategy to make your day job work with your art (instead of the other way around!)* And much more!Not only that, but you will also benefit from several resources and useful tools, such as a weekly planner, a budget tool, a business spreadsheet and a FREE workbook

Brainfluence

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Publisher : John Wiley & Sons
ISBN 13 : 1118175948
Total Pages : 308 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Brainfluence by : Roger Dooley

Download or read book Brainfluence written by Roger Dooley and published by John Wiley & Sons. This book was released on 2011-10-21 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order. Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.

What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story

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Publisher : McGraw Hill Professional
ISBN 13 : 0071769749
Total Pages : 288 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story by : Michael T. Bosworth

Download or read book What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story written by Michael T. Bosworth and published by McGraw Hill Professional. This book was released on 2012-01-13 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build better relationships and Sell More Effectively With a Powerful SALES STORY “Throughout our careers, we have been trained to ask diagnostic questions, deliver value props, and conduct ROI studies. It usually doesn’t work; best case, we can argue with the customer about numbers—purely a left brain exercise, which turns buyers off. This book explains a better way.” —John Burke, Group Vice President, Oracle Corporation “Forget music, a great story has charm to soothe the savage beast and win over the most challenging customer. And one of the best guides in crafting it, feeling it, and telling it is What Great Salespeople Do. A must-read for anyone seeking to influence another human being.” —Mark Goulston, M.D., author of the #1 international bestseller Just Listen: Discover the Secret to Getting Through to Absolutely Anyone “Good salespeople tell stories that inform prospects; great salespeople tell stories that persuade prospects. This book reveals what salespeople need to do to become persuasive story sellers.” —Gerhard Gschwandtner, publisher of Selling Power “This book breaks the paradigm. It really works miracles!” —David R. Hibbard, President, Dialexis IncTM “What Great Salespeople Do humanizes the sales process.” —Kevin Popovic, founder, Ideahaus® “Mike and Ben have translated what therapists have known for years into a business solution—utilizing and developing one’s Emotional Intelligence to engage and lessen the defenses of others. What Great Salespeople Do is a step-by-step manual on how to use compelling storytelling to masterfully engage others and make their organizations great.” —Christine Miles, M.S., Psychological Services, Executive Coach, Miles Consulting LLC About the Book: This groundbreaking book offers extraordinary insight into the greatest mystery in sales: how the very best salespeople consistently and successfully influence change in others, inspiring their customers to say yes. Top-performing salespeople have always had a knack for forging connections and building relationships with buyers. Until now, this has been considered an innate talent. What Great Salespeople Do challenges some of the most widely accepted paradigms in selling in order to prove that influencing change in buyers is a skill that anyone can learn. The creator of Solution Selling and CustomerCentric Selling, Michael Bosworth, along with veteran sales executive Ben Zoldan, synthesize discoveries in neuroscience, psychology, sociology, anthropology, and other disciplines, combining it all into a field-tested framework—helping you break down barriers, build trust, forge meaningful relationships, and win more customers. This book teaches you how to: Relax a buyer’s skepticism while activating the part of his or her brain where trust is formed and connections are forged Use the power of story to influence buyers to change Make your ideas, beliefs, and experiences “storiable” using a proven story structure Build a personal inventory of stories to use throughout your sales cycle Tell your stories with authenticity and real passion Use empathic listening to get others to reveal themselves Incorporate storytelling and empathic listening to achieve collaborative conversations with buyers Breakthroughs in neuroscience have determined that people don’t make decisions solely on the basis of logic; in fact, emotions play the dominant role in most decision-making processes. What Great Salespeople Do gives you the tools and techniques to influence change and win more sales.

The Visible Expert

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Publisher :
ISBN 13 : 9780990445906
Total Pages : 150 pages
Book Rating : 4.4/5 (459 download)

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Book Synopsis The Visible Expert by : Lee W. Frederiksen

Download or read book The Visible Expert written by Lee W. Frederiksen and published by . This book was released on 2014-09-02 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it take to become a well-known expert in your field - someone other practitioners and the media seek out for leadership and insight? We call these stars Visible Experts . And becoming one is easier than it looks. In this research-based book, you will learn how you or your colleagues can become Visible Experts and leverage this status to drive significant new growth and profits for your firm. You will discover which tools and techniques you need to build your reputation and ascend to prominence. And you will hear from real experts from across the professional services who have climbed from obscurity to the peak of their profession. The Visible Expert is the essential manual for any individual or firm that is ready to take their expertise to the highest level. Based on interviews with over 1,000 experts and buyers of their services, this book will take you higher, faster."