Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
How To Manage A Successful Press Conference
Download How To Manage A Successful Press Conference full books in PDF, epub, and Kindle. Read online How To Manage A Successful Press Conference ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis How to Manage a Successful Press Conference by : Ralf Leinemann
Download or read book How to Manage a Successful Press Conference written by Ralf Leinemann and published by Routledge. This book was released on 2017-03-02 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news. One size or message does not fit all and the content showcased must be of interest to every member of the audience. This book highlights the importance of understanding the needs of those who will attend; an ever-more critical skill as stretched editorial teams make it increasingly difficult to lure journalists from their desks. In the international press arena, journalists from different countries have particular needs and can react differently to the same situation. The authors show that to ensure success, PR professionals need to take account of the event, speakers, style, content and tone; and follow through to the all-important tasks of obtaining feedback and analysing results. How to Manage a Successful Press Conference is essential reading for PR teams working in a national or, particularly, an international environment and enables you to address the whole range of activities necessary for success, from the basics through to advanced issues such as managing press expectations across borders and cultures.
Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together
Book Synopsis How to Run a Meeting by : Antony Jay
Download or read book How to Run a Meeting written by Antony Jay and published by Harvard Business Review Press. This book was released on 2009-06-08 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes for a great meeting? As a leader, how can you keep discussions on point and productive? In How to Run a Meeting, Antony Jay argues that too many leaders fail to plan adequately for meetings. In this bestselling article, he defines the characteristics that contribute to success, from keeping formal minutes to acknowledging junior staff first. These guidelines will help you get demonstrably better results from every meeting you run. Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world.
Book Synopsis The Effective Hiring Manager by : Mark Horstman
Download or read book The Effective Hiring Manager written by Mark Horstman and published by John Wiley & Sons. This book was released on 2019-10-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essential hiring and team-building lessons from the #1 Podcaster in the world The Effective Hiring Manager offers an essential guide for managers, team leaders, and HR professionals in organizations large or small. The author’s step-by-step approach makes the strategies easy to implement and help to ensure ongoing success. Hiring effectively is the single greatest long-term contribution to your organization. The only thing worse than having an open position is filling it with the wrong person. The Effective Hiring Manager offers a proven process for solving these problems and helping teams and organizations thrive. The fundamental principles of hiring and interviewing How to create criteria to hire by How to create excellent interview questions How to review resumes How to conduct phone screens How to structure an interview day How to conduct each interview How to capture interview results How to make an offer How to decline a candidate How to onboard candidates Written by Mark Horstman, co-founder of Manager Tools and an expert in training managers, The Effective Hiring Manager is an A to Z handbook to the successful hiring process. The book explores, in helpful detail, what it takes to hire the right person, for the right job, and the right team.
Book Synopsis Reputation Management by : John Doorley
Download or read book Reputation Management written by John Doorley and published by Taylor & Francis. This book was released on 2007 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Reputation Management' is a how-to-guide for professionals and students in corporate communications that rests on the premise that corporate reputations can be measured, monitored, and managed.
Book Synopsis The Effective Manager by : Mark Horstman
Download or read book The Effective Manager written by Mark Horstman and published by John Wiley & Sons. This book was released on 2016-07-05 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: The how-to guide for exceptional management from the bottom up The Effective Manager is a hands-on practical guide to great management at every level. Written by the man behind Manager Tools, the world's number-one business podcast, this book distills the author's 25 years of management training expertise into clear, actionable steps to start taking today. First, you'll identify what "effective management" actually looks like: can you get the job done at a high level? Do you attract and retain top talent without burning them out? Then you'll dig into the four critical behaviors that make a manager great, and learn how to adjust your own behavior to be the leader your team needs. You'll learn the four major tools that should be a part of every manager's repertoire, how to use them, and even how to introduce them to the team in a productive, non-disruptive way. Most management books are written for CEOs and geared toward improving corporate management, but this book is expressly aimed at managers of any level—with a behavioral framework designed to be tailored to your team's specific needs. Understand your team's strengths, weaknesses, and goals in a meaningful way Stop limiting feedback to when something goes wrong Motivate your people to continuous improvement Spread the work around and let people stretch their skills Effective managers are good at the job and "good at people." The key is combining those skills to foster your team's development, get better and better results, and maintain a culture of positive productivity. The Effective Manager shows you how to turn good into great with clear, actionable, expert guidance.
Book Synopsis The Dollars and Sense of Public Relations by : Burt Zollo
Download or read book The Dollars and Sense of Public Relations written by Burt Zollo and published by . This book was released on 1967 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Getting the Word Out in the Fight to Save the Earth by : Richard Beamish
Download or read book Getting the Word Out in the Fight to Save the Earth written by Richard Beamish and published by JHU Press. This book was released on 1995-02 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to the author, environmentalists have not been sufficiently savvy about communicating their message. This field guide and instruction manual for activists, philanthropists, and organizers discusses how to recruit members and donors through the mail; how to communicate with your constituents to keep them involved, active, and renewing; how to publicize your cause; and how to obtain major gifts. Paper edition (unseen), $24.95. Annotation copyright by Book News, Inc., Portland, OR
Book Synopsis Call the Briefing by : Marlin Fitzwater
Download or read book Call the Briefing written by Marlin Fitzwater and published by Xlibris Corporation. This book was released on 2000-11-13 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a decade, Marlin Fitzwater was White House spokesman for Presidents Reagan and Bush, a remarkably long sojourn in that high pressure post. His longevity was a testament to the unique combination of talents he brought to the job. And his long tenure gave him unparalleled insight into the way the press and the presidency collide in today's Washington. CALL THE BRIEFING, Fitzwater's memoir of the Reagan/Bush years, is an insightful, richly detailed account of the world where that struggle takes place. Fitzwater is not merely the public face of the presidency. He was a major presence at meetings in the Cabinet Room, on Air Force One, at Santa Barbara and Kennebunkport, witnessing, participating in, and sometimes shaping the events of those years. From Iran/Contra through the U.S./Soviet Summits to Bush's difficult 1992 election campaign, Fitzwater shows us the pressures of political life at their most intense. In one chilling chapter he describes the potent political and personal forces that broke three White House chiefs of staff and resulted in their resignation. And he explores the sometimes macabre nature of the press's coverage of the president in the "Death Watch," which recounts how a president's smallest ailment has political implications that may be laughable, but are also grimly serious. It is amazing to discover just how complex is every event in the life of a president. Fitzwater is a very funny Kansan. CALL THE BRIEFING is filled with his candid observations on the personalities and events of the Reagan/Bush years. He also gives an unusually incisive, fair account of how the reporters who cover the president find, investigate, and break their stories. Although he has no illusions about the unsightly and occasionally unsavory business of journalism, his respect and affection for reporters and their craft is boundless. His account of the power of the press and its influence on the presidency in setting the national agenda should not be missed by anyone who wishes to understand the complexities of presidential politics.
Book Synopsis Strategic Public Relations by : Jennifer Gehrt
Download or read book Strategic Public Relations written by Jennifer Gehrt and published by Xlibris Corporation. This book was released on 2009 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: The communications world is undergoing a seismic shift. The Web is colliding with the old way of doing things, shaking and rolling the marketing landscape as we know it. As the collision subsides and the market forces settle, PR is rising up to a new level of importance. Why exactly is this happening? For one, fragmentation. A new set of communication mediums ranging from blogs to podcasts to satellite radio are fragmenting the media landscape, making it harder to reach customers than ever before. Second, saturation. Advertising, which once reigned supreme in the marketing mix, is failing to have the impact it once had thanks to intense competition for consumer attention and the rising popularity of technologies like TiVo, which make it easy to block out TV ads. Third, reputation. With an overabundance of products from which to choose, consumers increasingly want to buy from companies they deem socially responsible, and they're using the Internet to learn the details. The new world order has created a new set of challenges, and PR is emerging as the marketing discipline best positioned to respond. Consider this: in a recent study by the USC Annenberg Strategic Public Relations Center, CEOs rated PR as one of the top contributors to organizational success. That's right, PR was right at the top of a list that included other major corporate functions, including human resources, legal, sales, strategic planning, information systems, and security. Just a few years ago, CEOs ranked PR near the bottom of these same corporate functions. PR has come a long way in a short amount of time. Increasingly, companies are backing their commitment to PR with their wallets. PR salaries are on the rise, and companies are adding staff to their ranks. Over the next five years, PR spending is expected to increase 11.8 percent to $4.26 billion, according to a recent Veronis Suhler Stevenson Communications Industry Forecast. But while companies are starting to see the connection between PR and organizational success, most continue to take a tactical approach to this medium, failing to harness the full power it can provide. If used strategically, PR can dramatically improve almost every facet of a business. It can expand customer base, increase revenue, boost reputation, attract first-rate talent, and enhance the perceived value of a company, to name just a few. The power of PR is astounding. Yet few companies leverage its fullest potential. In the new marketing landscape, companies that fail to treat PR strategically are putting themselves at risk. Unlike most other books on the market that focus on developing press releases and other PR tactics, Strategic Public Relations connects the dots to show you how you can more fully leverage the power of PR to achieve your most important business objectives. The initial pages of the book explain why a strategic approach to PR is critical to your success. Specifically, you'll learn what PR can do and what it can't, and why harnessing your PR program to your broader business strategy is your golden key to success. The book then provides ten guiding principles designed to help you take your PR program to the next level. Each of these principles is designed to be straightforward and simple so they can easily be applied to achieve better results. The lessons offered in this book are based on a tried-and-true approach to PR the authors have developed and perfected over the course of their careers. Over the last two decades, Jennifer Gehrt and Colleen Moffitt have worked on the inside of worldwide PR agencies such as Waggener Edstrom and within the walls of influential corporations such as Microsoft, RealNetworks, AT&T Wireless, and Tegic Communications/AOL. They have worked in the trenches with small and medium-size businesses and major corporations in a variety of industries, helping them to develop thoughtful PR programs that accr
Book Synopsis Media Advocacy and Public Health by :
Download or read book Media Advocacy and Public Health written by and published by SAGE. This book was released on 1993-10-07 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using the media to promote public health is an innovative and valuable approach. Media Advocacy and Public Health develops the concept of media advocacy as a central strategy for the prevention of public health problems. How we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio, and in the newspaper. Often, crucial issues of public health policy are discussed and decided only after they are made visible by the media. A traditional communication strategy like social marketing focuses on giving people a message. Media advocacy gives people a voice. The first book of its kind, Media Advocacy and Public Health lays out the theoretical framework and practical guidelines to successful media advocacy strategies. Eight case studies, ranging from alcohol to AIDS, vividly illustrate how media advocacy has been successfully applied.
Book Synopsis Public Relations for Management Success by : Frank Jefkins
Download or read book Public Relations for Management Success written by Frank Jefkins and published by Routledge. This book was released on 2018-04-17 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time. Public Relations for Management Success defines public relations and examines particular techniques, including media relations and areas of concern such as government/parliamentary liaison and issues such as conservation and pollution. It discusses how public relations activities should be planned, staffed, financed and assessed, putting forward principles illustrated by worldwide case studies and examples.
Book Synopsis The Business of Persuasion by : Harold Burson
Download or read book The Business of Persuasion written by Harold Burson and published by RosettaBooks. This book was released on 2017-10-03 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward.”—Huffington Post Harold Burson, described by PRWeek as “the [20th] century’s most influential PR figure,” is perhaps the most recognized name in the industry today. The founder of PR giant Burson-Marsteller had an incredible 70-year career, in which he built a global enterprise from a one-man consulting firm. In this illuminating and engaging business memoir, Burson traces his career from studying at Ole Miss to serving in World War II, reporting on the Nuremburg trials, and joining with Bill Marsteller. Together, he and Marsteller made history in a new venture that would grow to be one of the biggest public relations companies in the world, with over 60 offices on six continents. By way of personal and professional examples, Burson shows readers what public relations really entails—its challenges, methodologies, and impacts. His anecdotes on PR challenges like the “Tylenol crisis,” the removal of confederate flags from Ole Miss, and the introduction of “New Coke” illustrate Burson’s time-tested tenets of great PR and crisis management. He interweaves iconic moments from the history of public relations into his story, making this “a must-read for any PR professional” (Jack Welch, executive chairman, Jack Welch Management Institute). “Every detail of Harold’s professional life is brought alive through an interesting narrative of the highs and lows . . . There is loads of inspiration hidden in every page for everyone. Be it a reader with no interest in Public Relations or a veteran who wants to understand more about the profession.”—Reputation Today
Book Synopsis Meeting the Press by : Judson Conner
Download or read book Meeting the Press written by Judson Conner and published by . This book was released on 1993 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Meeting the Press identifies the pressures of the trade which influence reporters and discusses the irritants and pitfalls that are part and parcel of military-media relations. By understanding the media's right to freedom of inquiry, military and civilian officials alike will be better prepared to meet the press when necessary as part of their mission." -- Foreword, p. ix.
Book Synopsis The Comprehensive Guide to Successful Conferences and Meetings by : Leonard Nadler
Download or read book The Comprehensive Guide to Successful Conferences and Meetings written by Leonard Nadler and published by Jossey-Bass. This book was released on 1987-10-19 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: This book is a step-by-step guide to planning productive conferences and meetings. The authors begin with a discussion of conferences and meetings, including definitions of terms commonly used in the planning process. Next, each aspect of designing a conference is presented. Included are the following topics: site selection, meeting rooms, speakers, audiovisuals, food and beverage events, exhibits, marketing, public relations, transportation, entertainment, budgeting, registration, and program books. The authors conclude with chapters on evaluation, conduting the conference, and resources for those who plan conferences and meetings. Each chapter begins with a checklist of items which should be considered in that particular step of the process and then addresses each of the items on the checklist in more detail.
Book Synopsis Public Relations For Dummies by : Eric Yaverbaum
Download or read book Public Relations For Dummies written by Eric Yaverbaum and published by John Wiley & Sons. This book was released on 2011-03-03 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis
Book Synopsis Writing Your Journal Article in Twelve Weeks by : Wendy Laura Belcher
Download or read book Writing Your Journal Article in Twelve Weeks written by Wendy Laura Belcher and published by SAGE. This book was released on 2009-01-20 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides you with all the tools you need to write an excellent academic article and get it published.
