How To Make Espresso So Good Youll Never Waste Money On Starbucks Again

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How to Make Espresso So Good You'll Never Waste Money on Starbucks Again

Author : Luca Vincenzo
Publisher : Oculus Publishers
ISBN 13 : 1938895142
Total Pages : 75 pages
Book Rating : 4.9/5 (388 download)

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Book Synopsis How to Make Espresso So Good You'll Never Waste Money on Starbucks Again by : Luca Vincenzo

Download or read book How to Make Espresso So Good You'll Never Waste Money on Starbucks Again written by Luca Vincenzo and published by Oculus Publishers. This book was released on 2012-02-26 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to know how to make creamy, rich, mouth-watering espresso at home, even without a fancy machine, then you want to read this book. You see, making killer espresso that blows Starbucks away (and any other coffee chain for that matter) comes down to doing a lot of little things right, such as... Selecting the right beans and roasts, and creating the right blends. Using your machine and grinder correctly. Dosing, tamping, level, and pulling the shots properly. And more. If all that sounds complicated to you, don't worry--this book breaks it all down and teaches you, step by step, everything you need to know to brew heavenly "god shots" that are the hallmark of true coffee maestros. In this book, you'll learn things like... How to "speak espresso" so you can understand all of the important aspects of beans, espresso coffee, and machines. Without fully understanding everything taught in this chapter of the book, you'll never make great espresso coffee. How to pick the right espresso machine and get the most bang for your buck, regardless of your budget. (Don't make the mistake of thinking that the more you pay, the better the machine!) Everything you need to know about coffee beans to master the art of creating incredible custom blends just for espresso. Just knowing which types of beans and roasts to combine and in what proportions can take your espresso coffee to another level. Why you should seriously consider getting a coffee grinder, and which are best for making espresso coffee. The step-by-step, no-fail method of pulling a perfect shot of sweet, decadent espresso every time. Say goodbye to espresso that's too weak or strong or bitter, and say hello sweet, aromatic indulgences. 8 espresso drinks that every coffee lover should try, including the classic cappuccino, Mochaccino, Caramel Macchiato, Caf Conquistador, and more. How to keep your coffee machine in top-top shape, ensuring that it can consistently make delicious coffee. If you don't clean and care for it properly, it'll make bitter, gross coffee and you'd never know why. And more... Making sweet, smooth espresso and with a beautiful, buttery crema is a breeze after reading this book. Scroll up and click the "Buy" button now to learn how to make espresso so good that your friends and family will rave.

How to Make Coffee So Good You'll Never Waste Money on Starbucks Again

Author : Luca Vincenzo
Publisher : Waterbury Publishers
ISBN 13 : 1938895010
Total Pages : 71 pages
Book Rating : 4.9/5 (388 download)

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Book Synopsis How to Make Coffee So Good You'll Never Waste Money on Starbucks Again by : Luca Vincenzo

Download or read book How to Make Coffee So Good You'll Never Waste Money on Starbucks Again written by Luca Vincenzo and published by Waterbury Publishers. This book was released on 2012-04 with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to know how to brew the ultimate cup of coffee in the comfort of your own home (and save some money too!), then you want to read this book. You see, making great coffee boils down to doing a number of little things right, such as selecting the right beans and roasts, and creating the right blends; using the right coffee machine and grinder; using the right amount of grounds; brewing at correct temperatures and for the right amount of time; and more. If all that sounds complicated to you, don't worry--this book breaks it all down and teaches you, step by step, everything you need to know to brew heavenly cups of coffee that are the hallmark of true coffee maestros. In this book, you'll learn things like... How to pick the right coffee machine and get the most bang for your buck, regardless of your budget. (Please don't buy a drip brewer before reading this chapter!) Everything you need to know about coffee beans to master the art of creating incredible blends that create rich, complex coffee. You'll be blown away by how much better your coffee will be when you use this information. Why you should seriously consider getting a coffee grinder, and which types are the best for making coffee. The step-by-step, no-fail method of brewing sweet, decadent coffee every time. Say goodbye to coffee that's too weak or strong or bitter, and say hello sweet, aromatic indulgences. 30 delicious coffee recipes including classics that are to die for, espresso drinks that every coffee lover should try, holiday drinks that will make you cheer, and dessert drinks that are like heaven in a cup. And more... Brewingmouth-watering coffeeand making your favorite coffee drinks are a breeze after reading this book! Scroll up and click the "Buy" button now to learn how to make coffee so good that your friends and family will rave.

Espresso Making Perfection

Author : Antonio Verona
Publisher : CreateSpace
ISBN 13 : 9781475110845
Total Pages : 54 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Espresso Making Perfection by : Antonio Verona

Download or read book Espresso Making Perfection written by Antonio Verona and published by CreateSpace. This book was released on 2012-03-28 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Espresso Making Perfection - Learn how to make the perfect espresso at home every single time! A recent study has shown that 90% of Starbucks baristas have no idea how to make great espresso. By reading this book, you'll be able to teach them a thing or two such as: - What are the best beans for espresso? - Where is the best place to get them? - How to grind your own beans and what is the best grinder! - How to store your beans to ensure maximum freshness! - The secret ingredient, so simple, so obvious yet few baristas know about! - The simple technique that takes 20 seconds and improves the taste of your espresso! - Correct tamping technique! - The exact brewing sequence I use to brew perfect espresso! - My recommended automatic, semi-automatic and manual espresso machines. - Also, my espresso drink recipes! Espresso making perfection is very simple to learn, there is no fluff or filler, just to the point! You don't need an expensive espresso machine to make incredible espresso. But you do need good technique. Learn how here!

How Starbucks Saved My Life

Author : Michael Gates Gill
Publisher : Penguin
ISBN 13 : 1101216999
Total Pages : 284 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis How Starbucks Saved My Life by : Michael Gates Gill

Download or read book How Starbucks Saved My Life written by Michael Gates Gill and published by Penguin. This book was released on 2007-09-20 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in paperback, the national bestselling riches-to-rags true story of an advertising executive who had it all, then lost it all—and was finally redeemed by his new job, and his twenty-eight-year-old boss, at Starbucks. In his fifties, Michael Gates Gill had it all: a mansion in the suburbs, a wife and loving children, a six-figure salary, and an Ivy League education. But in a few short years, he lost his job, got divorced, and was diagnosed with a brain tumor. With no money or health insurance, he was forced to get a job at Starbucks. Having gone from power lunches to scrubbing toilets, from being served to serving, Michael was a true fish out of water. But fate brings an unexpected teacher into his life who opens his eyes to what living well really looks like. The two seem to have nothing in common: She is a young African American, the daughter of a drug addict; he is used to being the boss but reports to her now. For the first time in his life he experiences being a member of a minority trying hard to survive in a challenging new job. He learns the value of hard work and humility, as well as what it truly means to respect another person. Behind the scenes at one of America’s most intriguing businesses, an inspiring friendship is born, a family begins to heal, and, thanks to his unlikely mentor, Michael Gill at last experiences a sense of self-worth and happiness he has never known before. Watch a QuickTime trailer for this book.

The World Atlas of Coffee

Author : James Hoffmann
Publisher : Mitchell Beazley
ISBN 13 : 1784725714
Total Pages : 447 pages
Book Rating : 4.7/5 (847 download)

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Book Synopsis The World Atlas of Coffee by : James Hoffmann

Download or read book The World Atlas of Coffee written by James Hoffmann and published by Mitchell Beazley. This book was released on 2018-10-04 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: The worldwide bestseller - 1/3 million copies sold 'With his expert guidance we travel around the globe, from Burundi to Honduras via Vietnam, sipping and spitting as we go. This is high geekery made palatable by the evident love pulsing through every sentence.' - The Guardian 'The subject of coffee has never been more, er, hot, and The World Atlas of Coffee takes a close look at its history and evolution, the international range of beans and all the best ways to enjoy coffee. Great pics too.' - Susy Atkins, The Telegraph For everyone who wants to understand more about coffee and its wonderful nuances and possibilities, this is the book to have. Coffee has never been better, or more interesting, than it is today. Coffee producers have access to more varieties and techniques than ever before and we, as consumers, can share in that expertise to make sure the coffee we drink is the best we can find. Where coffee comes from, how it was harvested, the roasting process and the water used to make the brew are just a few of the factors that influence the taste of what we drink. Champion barista and coffee expert James Hoffmann examines these key factors, looking at varieties of coffee, the influence of terroir, how it is harvested and processed, the roasting methods used, through to the way in which the beans are brewed. Country by country - from Bolivia to Zambia - he then identifies key characteristics and the methods that determine the quality of that country's output. Along the way we learn about everything from the development of the espresso machine, to why strength guides on supermarket coffee are really not good news. This is the first book to chart the coffee production of over 35 countries, encompassing knowledge never previously published outside the coffee industry.

Coffee For Dummies

Author : Major Cohen
Publisher : John Wiley & Sons
ISBN 13 : 111967901X
Total Pages : 295 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Coffee For Dummies by : Major Cohen

Download or read book Coffee For Dummies written by Major Cohen and published by John Wiley & Sons. This book was released on 2021-03-03 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the skinny on your morning joe Do you swear by your morning jolt of caffeine but are hard-pressed to tell a siphon from a slow dripper? No problem: just order a fresh copy of Coffee For Dummies for a smooth blend of fun facts and practical advice to give an extra shot of flavor to your appreciation of the second-most valuable commodity on planet Earth—and filter out all that excess grind in your knowledge. This warm and welcoming serving from passionate coffee guru Major Cohen—a Specialty Coffee Association certified instructor, and now retired highly respected former Starbucks coffee educator and program manager—takes you on a rocket-fueled journey from the origins of the liquid bean’s popularity to best ways to prepare and enjoy coffee in your own home. You'll learn how to evaluate the advantages of different coffee styles and makers, and how even the smallest detail—varietal, roast type, texture—can influence how good that cupped lightning tastes on your tongue. Evaluate different roasts or brews Navigate menus for the best deals Learn how to speak “coffee” and order your half-cap-low-fat-no-sugar-add-whip with confidence Save money with the best store apps Meet some of the unknown pioneers of coffee that have made our coffee world of today See how you might think bigger about your coffee spend changing the world The average American spends over $1000 on their daily brain juice every year: why not hire Coffee For Dummies as your personal barista and get more for your money—and from each invigorating sip.

The Joy of Small Things

Author : Hannah Jane Parkinson
Publisher : Faber & Faber
ISBN 13 : 178335237X
Total Pages : 160 pages
Book Rating : 4.7/5 (833 download)

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Book Synopsis The Joy of Small Things by : Hannah Jane Parkinson

Download or read book The Joy of Small Things written by Hannah Jane Parkinson and published by Faber & Faber. This book was released on 2021-10-05 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'This book is a not-so-small joy in itself.' NIGELLA LAWSON 'Parkinson has the gift of making you look with new eyes at everyday things. The perfect daily diversion.' JOJO MOYES 'Always funny and frank and full of insight, I absolutely love Parkinson's writing.' DAVID NICHOLLS 'I loved this book . . . Parkinson's writing transports you to unexpected places of joy and comfort . . . these pages contain happiness.' MARINA HYDE 'The twenty-first century feels a lot more bearable in Parkinson's company.' CHARLOTTE MENDELSON Drawn from the successful Guardian column, these everyday exultations and inspirations will get you through dismal days. Hannah Jane Parkinson is a specialist in savouring the small pleasures of life. She revels in her fluffy dressing gown ('like bathing in marshmallow'), finds calm in solo cinema trips, is charmed by the personalities of fonts ('you'll never see Comic Sans on a funeral notice'), celebrates pockets and gleefully abandons a book she isn't enjoying. Parkinson's everyday exaltations - selected from her immensely successful Guardian column - will utterly delight. FEATURES BRAND NEW MATERIAL 'A compendium of delights.' OBSERVER 'Delightful . . . a love letter to those little moments of bliss that get us through the daily grind.' RED

Where Am I Eating? An Adventure Through the Global Food Economy

Author : Kelsey Timmerman
Publisher : John Wiley & Sons
ISBN 13 : 1118639863
Total Pages : 282 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Where Am I Eating? An Adventure Through the Global Food Economy by : Kelsey Timmerman

Download or read book Where Am I Eating? An Adventure Through the Global Food Economy written by Kelsey Timmerman and published by John Wiley & Sons. This book was released on 2013-04-08 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bridges the gap between global farmers and fishermen and American consumers America now imports twice as much food as it did a decade ago. What does this increased reliance on imported food mean for the people around the globe who produce our food? Kelsey Timmerman set out on a global quest to meet the farmers and fisherman who grow and catch our food, and also worked alongside them: loading lobster boats in Nicaragua, splitting cocoa beans with a machete in Ivory Coast, and hauling tomatoes in Ohio. Where Am I Eating? tells fascinating stories of the farmers and fishermen around the world who produce the food we eat, explaining what their lives are like and how our habits affect them. This book shows how what we eat affects the lives of the people who produce our food. Through compelling stories, explores the global food economy including workers rights, the global food crisis, fair trade, and immigration. Author Kelsey Timmerman has spoken at close to 100 schools around the globe about his first book, Where Am I Wearing: A Global Tour of the Countries, Factories, and People That Make Our Clothes He has been featured in the Financial Times and has discussed social issues on NPR's Talk of the Nation and Fox News Radio Where Am I Eating? does not argue for or against the globalization of food, but personalizes it by observing the hope and opportunity, and sometimes the lack thereof, which the global food economy gives to the world's poorest producers.

The New Rules of Coffee

Author : Jordan Michelman
Publisher : Ten Speed Press
ISBN 13 : 0399581626
Total Pages : 161 pages
Book Rating : 4.3/5 (995 download)

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Book Synopsis The New Rules of Coffee by : Jordan Michelman

Download or read book The New Rules of Coffee written by Jordan Michelman and published by Ten Speed Press. This book was released on 2018-09-25 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illustrated guide to the essential rules for enjoying coffee both at home and in cafes, including tips on storing and serving coffee, coffee growing, roasting and brewing, plus facts, lore, and popular culture from around the globe. This introduction to all things coffee written by the founders and editors of Sprudge, the premier website for coffee content, features a series of digestible rules accompanied by whimsical illustrations. Divided into three sections (At Home, At the Cafe, and Around the World), The New Rules of Coffee covers the basics of brewing and storage, cafe etiquette and tips for enjoying your visit, as well as essential information about coffee production (What is washed coffee?), coffee myths (Darker is not stronger!), and broadcasts from a new international coffee culture.

Literary Starbucks

Author : Jill Poskanzer
Publisher : Macmillan + ORM
ISBN 13 : 1250096804
Total Pages : 229 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis Literary Starbucks by : Jill Poskanzer

Download or read book Literary Starbucks written by Jill Poskanzer and published by Macmillan + ORM. This book was released on 2016-08-23 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creators of the eponymous viral Tumblr comes a single day with your favorite authors in one Twilight-Zone-esque Starbucks... Ever wonder which intricate, elaborately-named drinks might be consumed if your favorite authors and characters wandered into a Starbucks? How many pumpkin lattes J.K. Rowling would drink? Or if Cormac McCarthy needed caffeine, which latte would be laconic enough? Look no further; LITERARY STARBUCKS explores such pressing matters with humor and erudition. Set over the course of a single day, and replete with puns and satirized literary styles, the three authors go darker, stronger, and more global than the blog in book format, including illustrations by acclaimed New Yorker cover artist and cartoonist Harry Bliss.

Brewing Up a Business

Author : Sam Calagione
Publisher : John Wiley & Sons
ISBN 13 : 0471739960
Total Pages : 282 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis Brewing Up a Business by : Sam Calagione

Download or read book Brewing Up a Business written by Sam Calagione and published by John Wiley & Sons. This book was released on 2005-05-27 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurial dreams do come true! Starting with nothing more than a home brewing kit, Sam Calagione founded Dogfish Head Craft Brewery and made it America's fastest growing independent beer. This unconventional business story reveals how Calagione found success by dreaming big, working hard, and thinking differently-and how you can do it too. "Rarely is a book as good as a beer but this one is. It's written with humor, humility, and passion, essential ingredients for any entrepreneur." -Bob Guccione Jr. founder of Spin magazine and Gear magazine "Brewing Up a Business will inspire both entrepreneurs and aspiring small business people to have the confidence in following their dreams." -Jim Davis Chairman and CEO of New Balance "Sam Calagione embodies the spirit of a true Delaware entrepreneur. Starting out as the smallest brewery in the nation, Sam's ambition, acute business sense, and vision have allowed Dogfish Head Craft Brewery to successfully enter an extremely competitive market as Dogfish Head continues to leave an indelible mark on the beer industry." -Ruth Ann Minner Governor of Delaware "Everything you want to know about succeeding in business you can learn from beer. At least you can if it's the remarkable story of Dogfish Head Craft Brewery. Brewing Up a Business is like a 'how-to' manual for entrepreneurs. With humor, creativity, and wisdom, Sam Calagione has crafted a new kind of business book that's as unique as his great beer!" -Joe Calloway author of Becoming a Category of One and Indispensable

An Incomplete and Inaccurate History of Sport

Author : Kenny Mayne
Publisher : Crown
ISBN 13 : 0307396193
Total Pages : 258 pages
Book Rating : 4.3/5 (73 download)

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Book Synopsis An Incomplete and Inaccurate History of Sport by : Kenny Mayne

Download or read book An Incomplete and Inaccurate History of Sport written by Kenny Mayne and published by Crown. This book was released on 2009-02-03 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents an irreverent study of the history of sports that combines real-life facts, offbeat trivia, fantastical exaggerations, and humorous personal anecdotes and reflections that cover everything from football and bocce to badminton, skateboarding, and tetherball.

Minimalist Baker's Everyday Cooking

Author : Dana Shultz
Publisher : Penguin
ISBN 13 : 0735210977
Total Pages : 500 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis Minimalist Baker's Everyday Cooking by : Dana Shultz

Download or read book Minimalist Baker's Everyday Cooking written by Dana Shultz and published by Penguin. This book was released on 2016-04-26 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: The highly anticipated cookbook from the immensely popular food blog Minimalist Baker, featuring 101 all-new simple, vegan recipes that all require 10 ingredients or less, 1 bowl or 1 pot, or 30 minutes or less to prepare Dana Shultz founded the Minimalist Baker blog in 2012 to share her passion for simple cooking and quickly gained a devoted worldwide following. Now, in this long-awaited debut cookbook, Dana shares 101 vibrant, simple recipes that are entirely plant-based, mostly gluten-free, and 100% delicious. Packed with gorgeous photography, this practical but inspiring cookbook includes: • Recipes that each require 10 ingredients or less, can be made in one bowl, or require 30 minutes or less to prepare. • Delicious options for hearty entrées, easy sides, nourishing breakfasts, and decadent desserts—all on the table in a snap • Essential plant-based pantry and equipment tips • Easy-to-follow, step-by-step recipes with standard and metric ingredient measurements Minimalist Baker’s Everyday Cooking is a totally no-fuss approach to cooking for anyone who loves delicious food that happens to be healthy too.

Starbucked

Author : Taylor Clark
Publisher : Little, Brown
ISBN 13 : 0316026174
Total Pages : 254 pages
Book Rating : 4.3/5 (16 download)

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Book Synopsis Starbucked by : Taylor Clark

Download or read book Starbucked written by Taylor Clark and published by Little, Brown. This book was released on 2007-11-05 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starbucked will be the first book to explore the incredible rise of the Starbucks Corporation and the caffeine-crazy culture that fueled its success. Part Fast Food Nation, part Bobos in Paradise, Starbucked combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives, from our evolving neighborhoods and workplaces to the ways we shop, socialize, and self-medicate. In Starbucked, Taylor Clark provides an objective, meticulously reported look at the volatile issues like gentrification and fair trade that distress activists and coffee zealots alike. Through a cast of characters that includes coffee-wild hippies, business sharks, slackers, Hollywood trendsetters and more, Starbucked explores how America transformed into a nation of coffee gourmets in only a few years, how Starbucks manipulates psyches and social habits to snare loyal customers, and why many of the things we think we know about the coffee commodity chain are false.

Young House Love

Author : Sherry Petersik
Publisher : Artisan
ISBN 13 : 1579656765
Total Pages : 337 pages
Book Rating : 4.5/5 (796 download)

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Book Synopsis Young House Love by : Sherry Petersik

Download or read book Young House Love written by Sherry Petersik and published by Artisan. This book was released on 2015-07-14 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This New York Times bestselling book is filled with hundreds of fun, deceptively simple, budget-friendly ideas for sprucing up your home. With two home renovations under their (tool) belts and millions of hits per month on their blog YoungHouseLove.com, Sherry and John Petersik are home-improvement enthusiasts primed to pass on a slew of projects, tricks, and techniques to do-it-yourselfers of all levels. Packed with 243 tips and ideas—both classic and unexpected—and more than 400 photographs and illustrations, this is a book that readers will return to again and again for the creative projects and easy-to-follow instructions in the relatable voice the Petersiks are known for. Learn to trick out a thrift-store mirror, spice up plain old roller shades, "hack" your Ikea table to create three distinct looks, and so much more.

Pour Your Heart Into It

Author : Howard Schultz
Publisher : Hachette Books
ISBN 13 : 1401304923
Total Pages : 256 pages
Book Rating : 4.4/5 (13 download)

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Book Synopsis Pour Your Heart Into It by : Howard Schultz

Download or read book Pour Your Heart Into It written by Howard Schultz and published by Hachette Books. This book was released on 2012-05-22 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Pour Your Heart Into It, former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into the largest coffee chain on the planet. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything... from our tastes to our language to the face of Main Street" (Fortune).

Javatrekker

Author : Dean Cycon
Publisher : Chelsea Green Publishing
ISBN 13 : 1603581545
Total Pages : 266 pages
Book Rating : 4.6/5 (35 download)

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Book Synopsis Javatrekker by : Dean Cycon

Download or read book Javatrekker written by Dean Cycon and published by Chelsea Green Publishing. This book was released on 2007-10-17 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: In each cup of coffee we drink the major issues of the twenty-first century-globalization, immigration, women's rights, pollution, indigenous rights, and self-determination-are played out in villages and remote areas around the world. In Javatrekker: Dispatches from the World of Fair Trade Coffee, a unique hybrid of Fair Trade business, adventure travel, and cultural anthropology, author Dean Cycon brings readers face-to-face with the real people who make our morning coffee ritual possible. Second only to oil in terms of its value, the coffee trade is complex with several levels of middlemen removing the 28 million growers in fifty distant countries far from you and your morning cup. And, according to Cycon, 99 percent of the people involved in the coffee economy have never been to a coffee village. They let advertising and images from the major coffee companies create their worldview. Cycon changes that in this compelling book, taking the reader on a tour of ten countries in nine chapters through his passionate eye and unique perspective. Cycon, who is himself an amalgam-equal parts entrepreneur, activist, and mischievous explorer-has traveled extensively throughout the world's tropical coffeelands, and shows readers places and people that few if any outsiders have ever seen. Along the way, readers come to realize the promise and hope offered by sustainable business principles and the products derived from cooperation, fair pricing, and profit sharing. Cycon introduces us to the Mamos of Colombia-holy men who believe they are literally holding the world together-despite the severe effects of climate change caused by us, their "younger brothers." He takes us on a trip through an ancient forest in Ethiopia where many believe that coffee was first discovered 1,500 years ago by the goatherd Kaldi and his animals. And readers learn of Mexico's infamous Death Train, which transported countless immigrants from Central America northward to the U.S. border, but took a horrifying toll in lost lives and limbs. Rich with stories of people, landscapes, and customs, Javatrekker offers a deep appreciation and understanding of the global trade and culture of coffee. In each cup of coffee we drink the major issues of the twenty-first century-globalization, immigration, women's rights, pollution, indigenous rights, and self-determination-are played out in villages and remote areas around the world. What is Fair Trade Coffee? Coffee prices paid to the farmer are based on the international commodity price for coffee (the "C" price) and the quality premium each farmer negotiates. Fair Trade provides an internationally determined minimum floor price when the C plus premium sinks below $1.26 per pound for conventional and $1.41 for organics (that's us!). As important as price, Fair Trade works with small farmers to create democratic cooperatives that insure fair dealing, accountability and transparency in trade transactions. In an industry where the farmer is traditionally ripped off by a host of middlemen, this is tremendously important. Cooperatives are examined by the Fairtrade Labeling Organization (FLO), or the International Fair Trade Association (IFAT), European NGOs, for democratic process and transparency. Those that pass are listed on the FLO Registry or become IFAT members. Cooperatives provide important resources and organization to small farmers in the form of technical assistance for crop and harvest improvement, efficiencies in processing and shipping, strength in negotiation and an array of needed social services, such as health care and credit. Fair Trade also requires pre-financing of up to sixty percent of the value of the contract, if the farmers ask for it. Several groups, such as Ecologic and Green Development Fund have created funds for pre-finance lending.