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How To Innovate In Marketing Collection
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Book Synopsis How to Innovate in Marketing (Collection) by : Monique Reece
Download or read book How to Innovate in Marketing (Collection) written by Monique Reece and published by FT Press. This book was released on 2010-10-19 with total page 1212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Breakthrough marketing techniques for reigniting growth and profitability! Real-time marketing, social networking, Web 3.0, and more! Three full books of proven solutions for driving breakthrough growth and profitability! Master a six-step strategy for real-time marketing that reignites growth… choose the right social networking tools and resources for your business… reach and motivate customers using advanced Web 3.0 marketing techniques your competitors haven’t discovered yet… and much more! From world-renowned leaders and experts, including Monique Reece, Rawn Shah, and Michael Scott Tasner
Book Synopsis How to Innovate in Marketing (Collection) by : Monique Reece
Download or read book How to Innovate in Marketing (Collection) written by Monique Reece and published by FT Press. This book was released on 2013-04-27 with total page 1817 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brand new collection of authoritative guides to marketing innovation 4 authoritative books deliver state-of-the-art guidance for more innovative, more effective, more measurably successful marketing! This 4-book collection will help you bring world-class innovation to marketing and everything that touches it! Start with Making Innovation Work: a formal process that can help you drive top and bottom line growth from innovation throughout marketing and beyond. Packed with new examples, it will help you define the right strategy for effective marketing innovation… structure organizations and incentivize teams to innovate… implement management systems to assess your progress… effectively use metrics from idea creation through commercialization. Next, in Real-Time Marketing for Business Growth, top business consultant Monique Reece offers a proven, start-to-finish blueprint for igniting profitable, sustainable growth. Reece’s “PRAISE” process builds growth through six interrelated steps: Purpose, Research, Analyze, Implement, Strategize, and Evaluate/Execute. She demonstrates how to use fast, agile real-time planning techniques that are tightly integrated with execution… how to clarify your company’s purpose, customer value, and best opportunities… fix sales and marketing problems that have persisted for decades… accurately measure marketing’s real value… combine proven traditional marketing techniques with new social media practices… systematically and continually improve customer experience and lifetime value. Then, in Marketing in the Moment, leading Web marketing consultant Michael Tasner shows exactly how to drive maximum value from advanced Web, online, mobile, and social marketing. Discover which new technologies deliver the best results (and which rarely do)... how to use virtual collaboration to executive marketing projects faster and at lower cost... how to build realistic, practical action plans for the next three months, six months, and twelve months. Finally, in Six Rules for Brand Revitalization, Larry Light and Joan Kiddon teach invaluable lessons from one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald’s®. Larry Light, the Global CMO who spearheaded McDonald’s breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success. Light and Joan Kiddon illuminate their blueprint with specific examples, offering detailed “dos” and “don’ts” for everything from segmentation to R&D, leadership to execution. If you’re in marketing (or anywhere near it) this collection’s techniques can powerfully and measurably improve your performance, starting today! From world-renowned marketing experts Tony Davila, Marc Epstein, Robert Shelton, Monique Reece, Michael Tasner, Larry Light, and Joan Kiddon
Book Synopsis Innovation in Marketing by : Peter Doyle
Download or read book Innovation in Marketing written by Peter Doyle and published by Routledge. This book was released on 2012-10-02 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation.
Download or read book How to Innovate in Marketing written by and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A brand new collection of essential insights for your business and career from world-renowned experts ... now in a convenient e-format, at a great price! Breakthrough marketing techniques for reigniting growth and profitability! Real-time marketing, social networking, Web 3.0, and more! Three full books of proven solutions for driving breakthrough growth and profitability! Master a six-step strategy for real-time marketing that reignites growth ... choose the right social networking tools and resources for your business ... reach and motivate customers using advanced Web 3.0 marketing techniques your competitors haven't discovered yet ... and much more! From world-renowned leaders and experts, including Monique Reece, Rawn Shah, and Michael Scott Tasner.
Book Synopsis RE:Think Innovation by : Carla Johnson
Download or read book RE:Think Innovation written by Carla Johnson and published by Morgan James Publishing. This book was released on 2021-03-02 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the five simple steps to corporate innovation in a practical guide that makes coming up with great ideas everybody’s business. Experts and executives often portray innovation as confusing and complicated. Some even suggest that you need a special degree to know how to do it right. But the truth is, consistently coming up with great ideas isn’t a unique talent or even a difficult skill. It’s actually a simple five-step framework that anyone can follow to look at the work that they do differently, and have a bigger impact on the people they serve. RE:Think Innovation shows readers how to tie individual competence with innovation techniques to direct corporate outcomes. In engaging and accessible language, Carla Johnson demonstrates how to create a unified, idea-driven employee base that delivers more ideas in a shorter amount of time. Ultimately, this is the path that makes organizations nimble, passionate, innovative powerhouses that deliver extraordinary outcomes for sustained periods of time.
Book Synopsis Innovation in Marketing by : Peter Doyle
Download or read book Innovation in Marketing written by Peter Doyle and published by Routledge. This book was released on 2012-10-02 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation.
Book Synopsis Contemporary Trends in Innovative Marketing Strategies by : Barbosa, Belem
Download or read book Contemporary Trends in Innovative Marketing Strategies written by Barbosa, Belem and published by IGI Global. This book was released on 2024-02-19 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing.
Book Synopsis Technology and Innovation for Marketing by : Eleonora Pantano
Download or read book Technology and Innovation for Marketing written by Eleonora Pantano and published by Routledge. This book was released on 2018-08-28 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy. This technology can be a gift – enabling them to get closer to their customers and their needs – or a poisoned chalice, should they fail to keep up with technology innovation and find themselves, or their products, irrelevant. In this book, Eleonora Pantano, Clara Bassano and Constantinos-Vasilios Priporas describe this phenomenon as the 'consumer pull vs technology push' that forces marketing strategists to innovate to survive and thrive. It is a guide to the emerging approaches to marketing prompted by the impact of innovation and technology, in order to help students, scholars and practitioners work innovation and change to their best advantage. Including a wealth of empirical and theoretical contributions, models, approaches methods, tools and case studies, this book is essential reading for marketing strategy, digital marketing, and innovation students, as well as marketing practitioners.
Book Synopsis Hacker, Maker, Teacher, Thief: Advertising's Next Generation by : Creative Social
Download or read book Hacker, Maker, Teacher, Thief: Advertising's Next Generation written by Creative Social and published by Lulu.com. This book was released on 2014-08-20 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: - What does the industry need to do today (not tomorrow) to stay valuable and relevant? - Is digital collaboration the death of idea ownership? - What the f**k do clients know about great advertising? - How can copying make you more original? - I feel connected, but do I feel more human? - How are the porn industry, illegal black market and bitcoins changing online culture today? - Should we make things people want rather than make people want things? - How do we 'do' innovation? If you want to get a point of view on these and a whole host of other questions, just pick up this book which features a collection of essays from 35 leading creative directors and business owners. Creative Social celebrates hackers, makers, teachers and thieves - advertising's next generation.
Book Synopsis Technology and Innovation for Marketing by : Eleonora Pantano
Download or read book Technology and Innovation for Marketing written by Eleonora Pantano and published by Routledge. This book was released on 2018-08-28 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy. This technology can be a gift – enabling them to get closer to their customers and their needs – or a poisoned chalice, should they fail to keep up with technology innovation and find themselves, or their products, irrelevant. In this book, Eleonora Pantano, Clara Bassano and Constantinos-Vasilios Priporas describe this phenomenon as the 'consumer pull vs technology push' that forces marketing strategists to innovate to survive and thrive. It is a guide to the emerging approaches to marketing prompted by the impact of innovation and technology, in order to help students, scholars and practitioners work innovation and change to their best advantage. Including a wealth of empirical and theoretical contributions, models, approaches methods, tools and case studies, this book is essential reading for marketing strategy, digital marketing, and innovation students, as well as marketing practitioners.
Book Synopsis Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer by : Dadwal, Sumesh Singh
Download or read book Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer written by Dadwal, Sumesh Singh and published by IGI Global. This book was released on 2019-11-15 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.
Book Synopsis Bringing Innovation to Market by : Jagdish N. Sheth
Download or read book Bringing Innovation to Market written by Jagdish N. Sheth and published by . This book was released on 1987-10-02 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: An incisive primer on how to make sure new technology-based products succeed. Explains the role of discontinuity and ways to deal with it when adopting a marketing strategy. It helps marketers plan for and manage discontinuity and identify their optimum marketing strategy. With a 10-Point Product Test Screen for assessing a product's chances in the marketplace, plus scores of actual examples, this is a book that can help every innovator reach a marketing breakthrough.
Book Synopsis What Great Brands Do by : Denise Lee Yohn
Download or read book What Great Brands Do written by Denise Lee Yohn and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.
Book Synopsis Developing New Products and Services by : Lawrence Sanders
Download or read book Developing New Products and Services written by Lawrence Sanders and published by Business Expert Press. This book was released on 2011-10-14 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. The book will show how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation, and how creative innovation, in turn, is achieved and enhanced through an understanding of two different modes of learning: "learning about" and "learning by doing". A successful product introduction depends on an efficient supply chain, a strong brand, and the ability of a manufacturer or provider to differentiate it successfully in the marketplace. New Product and Services Development demonstrates how differentiation, this last critical component, can be secured by the strategic use of technology and by engaging in two key learning methodologies.
Book Synopsis Creativity and Data Marketing by : Becky Wang
Download or read book Creativity and Data Marketing written by Becky Wang and published by Kogan Page Publishers. This book was released on 2017-01-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is moving towards universal connectivity at a dizzying rate; underpinning this complex system of incessant transaction, connection and digital experience is an infrastructure that generates a trail of data. This trail not only tells us about human behaviour, but provides vital insights into market dynamics, consumer behaviour, as well as the relationships we value and the culture we live in. Creativity and Data Marketing helps marketers access this data, find meaning in it and leverage it creatively to gain a competitive advantage. Creativity and Data Marketing addresses the need to analyse data creatively, and in particular how balancing tangible insights with creative market influence can maximise business innovation and results. The book clarifies where businesses can improve existing infrastructure, processes and activities, as well as finding new addressable markets ready to validate or rethink market demand. By identifying how and why a consumer interacts with touch points beyond paid media, for example forums, blog content, native advertising and word-of-mouth, Becky Wang presents a creativity and data blueprint on how businesses can make lucrative steps forward to innovate their products, services and communication strategies, laying the groundwork for long-term results. Online resources include bonus content covering analytics methods, evolving research, data platforms and more, and a creative brief template.
Download or read book Gamechangers written by Peter Fisk and published by John Wiley & Sons. This book was released on 2015-01-27 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shake up and redefine the market by changing your game! A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has sought out the brands and businesses, large and small, from every continent, who are changing the game... and shows how we can learn the best new approaches to strategy and leadership, innovation and marketing from them. ‘Gamechangers’ are disruptive and innovative, they are more ambitious, with stretching vision and enlightened purpose. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don’t believe in being slightly cheaper or slightly better. Why be 10% better, when you could be 10 times better? Gamechangers is built around 10 themes that are shaping the future of business, brought to life with 100 case studies from across the world, and 16 practical canvases to make the best ideas happen in your business. The book is supported by a range of seminars, workshops and digital resources. Gamechangers offers guidance on: Thinking smarter and acting faster Embracing the new tricks of business Understanding how gamechangers dream and disrupt Delivering practical results and winning
Book Synopsis Innovation and Strategy by : Rajan Varadarajan
Download or read book Innovation and Strategy written by Rajan Varadarajan and published by Emerald Group Publishing. This book was released on 2018-06-29 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.
