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Author : Frank Kirkpatrick
Publisher :
ISBN 13 :
Total Pages : 262 pages
Book Rating : 4.:/5 (81 download)
Download or read book How to Get the Right Job in Advertising written by Frank Kirkpatrick and published by . This book was released on 1982 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Larry Chiagouris
Publisher : Brand New World Publishing
ISBN 13 : 0982765428
Total Pages : 151 pages
Book Rating : 4.9/5 (827 download)
Download or read book The Secret to Getting a Job After College written by Larry Chiagouris and published by Brand New World Publishing. This book was released on 2011-03-04 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Includes exclusive online content"--Cover.
Author : S. William Pattis
Publisher : McGraw Hill Professional
ISBN 13 : 9780071430494
Total Pages : 164 pages
Book Rating : 4.4/5 (34 download)
Download or read book Careers in Advertising written by S. William Pattis and published by McGraw Hill Professional. This book was released on 2004-04 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information on how to begin a career in advertising, offering specific information on each profession, career choices, working conditions, details on responsibilities, education, and training required.
Author : Belle Frank
Publisher :
ISBN 13 : 9780985179519
Total Pages : 0 pages
Book Rating : 4.1/5 (795 download)
Download or read book The Advertising On-ramp written by Belle Frank and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Advertising On-Ramp" provides strategies readers can use to make their job prospecting more effective. It also serves as a source of emotional support for job seekers, which is increasingly needed in these complicated economic times. This book is a must-read for college seniors and new graduates in communications, marketing, and advertising, or those in liberal arts who want to move into those fields. Belle Frank is responsible for hiring, so it addresses many issues that marketing professionals have encountered when interviewing and hiring. "The Advertising On-Ramp" is also important for professionals in the marketing business who are responsible for attracting and developing new talent as well as those who are advising graduates about career choices.
Author : Ken Haas
Publisher :
ISBN 13 : 9780910158602
Total Pages : 228 pages
Book Rating : 4.1/5 (586 download)
Download or read book How to Get a Job in Advertising written by Ken Haas and published by . This book was released on 1979 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ryan Holiday
Publisher : Penguin
ISBN 13 : 110199214X
Total Pages : 258 pages
Book Rating : 4.1/5 (19 download)
Download or read book Perennial Seller written by Ryan Holiday and published by Penguin. This book was released on 2017-07-18 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: • Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. • Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. • Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic. • Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. • Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.
Author : Edward Barr
Publisher : Business Expert Press
ISBN 13 : 1637421060
Total Pages : 168 pages
Book Rating : 4.6/5 (374 download)
Download or read book Ask the Right Questions; Get the Right Job written by Edward Barr and published by Business Expert Press. This book was released on 2021-07-20 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Too often people go to interviews prepared only to answer questions. They study the tough questions for days hoping to give the right responses on D-Day. These same people treat the interview as a cross examination; they see themselves on trial, under the spotlight, deer in the headlights. People who are being interviewed need another attitude, an attitude that says, “I’m here to interview you, to see if I want to bring my talents and experiences to your organization.” Most people don’t know how to do this. However, if armed with a few questions, they can even the playing field and engage in a useful conversation with their hosts. This book provides a set of questions that are appropriate for any job candidate to ask and allows candidates to participate in a dialogue, a conversation. Experience suggests that only a handful of questions are necessary in most interviews. Review all of the questions. Choose the ones that you believe provide you with the information you need. Learn to interview the interviewer!
Author : E. Corrine Byrd
Publisher : Trafford Publishing
ISBN 13 : 1412206820
Total Pages : 136 pages
Book Rating : 4.4/5 (122 download)
Download or read book Me. Pick Me! written by E. Corrine Byrd and published by Trafford Publishing. This book was released on 2007-02-15 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're looking for your first job, changing fields or replacing a lost job, job hunting is a frustrating process that can make even the most confident and qualified among us a little nutty. Often, competition is fierce and patience, thin. Every possible edge job seekers can gain becomes critical. Written by prominent marketing and communications specialist, E. Corinne Byrd, Me. Pick Me, Marketing Yourself for a Job is a dynamic step-by-step program for clever job campaigns, including ideas and suggestions for resumes, cover letters, performance pledge letters, power interviews, golden gifts and more. Discover secrets to wow employers Stand out from the competition with personal marketing strategies Create the best interview of your life! Use the power of visualization and affirmation for results Write and use words that get you hired - with sample scripts Use the power of public relations to get your ideal job Become a star employee to get promoted Learn to negotiate salary and get pay raises! Sharing personal examples, often infused with humor and always with encouragement, Byrd shares insights gained from more than two decades of award-winning public relations and copywriting experience, marketing and sales management. Her years as an executive in a world-famous motivational company provide readers with a unique brand of fail-proof job search techniques, plus an on-the-job system for climbing the ladder of success. Engaging, informative and filled with useful tips, the book will help everyone from college grads, to mid-level managers, to executives, say and do the right things to get a job. Byrd will become your personal coach, as she shows you exactly how to achieve communication charisma and personal selling power for maximum advantage in an ultra-competitive employment marketplace. The book is designed to give the job seeker a competitive edge in wowing a potential employer and fast-tracking a career.
Author : Steve Dalton
Publisher : Ten Speed Press
ISBN 13 : 1607741717
Total Pages : 240 pages
Book Rating : 4.6/5 (77 download)
Download or read book The 2-Hour Job Search written by Steve Dalton and published by Ten Speed Press. This book was released on 2012-03-06 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A job-search manual that gives career seekers a systematic, tech-savvy formula to efficiently and effectively target potential employers and secure the essential first interview. The 2-Hour Job Search shows job-seekers how to work smarter (and faster) to secure first interviews. Through a prescriptive approach, Dalton explains how to wade through the Internet’s sea of information and create a job-search system that relies on mainstream technology such as Excel, Google, LinkedIn, and alumni databases to create a list of target employers, contact them, and then secure an interview—with only two hours of effort. Avoiding vague tips like “leverage your contacts,” Dalton tells job-hunters exactly what to do and how to do it. This empowering book focuses on the critical middle phase of the job search and helps readers bring organization to what is all too often an ineffectual and frustrating process.
Author : Paul Hill
Publisher : Red Wheel/Weiser
ISBN 13 : 1601636164
Total Pages : 256 pages
Book Rating : 4.6/5 (16 download)
Download or read book The Panic Free Job Search written by Paul Hill and published by Red Wheel/Weiser. This book was released on 2012-03-22 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Job seekers are frustrated. Online job applications through job boards and employer sites are leading to dead ends. Why? Employers are closing the last chapter on the online application playbook. Inundated by online applications and hampered by computer systems that are unable to select viable candidates from the masses of applicants, employers are now using innovative strategies to recruit and screen candidates online. Advances in technology make the way jobs are found and filled online distinctly different from just a few years ago. Employers are scanning the Web using advanced tools to capture signals from LinkedIn, Facebook, and Twitter, among others, to recruit candidates. Based on leading Internet strategies, The Panic Free Job Search shows you how to get hired: By developing a professional, Web-savvy profile By leveraging the power of LinkedIn, Facebook, Twitter, Google+, VisualCV, YouTube, TubeMogul, and even your own Website By sending the right signals through social networking sites By tapping into the hidden job market Don’t panic! You can get the job you want, even in this tough economy.
Author : Micah Merrick
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781495447631
Total Pages : 0 pages
Book Rating : 4.4/5 (476 download)
Download or read book Rethink the MBA written by Micah Merrick and published by Createspace Independent Publishing Platform. This book was released on 2014-03-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: My name is Micah. I got an MBA in 2009 from Wharton. I went to business school to become an entrepreneur. It was a mistake. I believe many people get an MBA for the wrong reasons, like me. If you're interested in an MBA, but don't want to work in Banking or Consulting, this book is for you. I should never have gotten an MBA. Maybe you shouldn't either. This book explains why, and offers suggestions for what you can do instead.
Author : Patrick Forsyth
Publisher : Kogan Page Publishers
ISBN 13 : 9780749435578
Total Pages : 184 pages
Book Rating : 4.4/5 (355 download)
Download or read book Getting a Top Job in Marketing written by Patrick Forsyth and published by Kogan Page Publishers. This book was released on 2001 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: For anyone who wants to be the best - and thinks they have what it takes to make it to the top of their chosen career this new series of books offers a wealth of advice and insider's tips. Informative and inspirational each book in the series includes * Case studies, interviews or profiles of successful people in the field * Advice on key skills to develop * Information on key elements of particular jobs * Hints on getting in and on * Contact points and useful addresses * Glossary * Websites of interest * Advice on where to find the top jobs
Author : Alison Green
Publisher : Ballantine Books
ISBN 13 : 0399181822
Total Pages : 306 pages
Book Rating : 4.3/5 (991 download)
Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together
Author : Alexa Shoen
Publisher : St. Martin's Griffin
ISBN 13 : 1250248825
Total Pages : 185 pages
Book Rating : 4.2/5 (52 download)
Download or read book #ENTRYLEVELBOSS written by Alexa Shoen and published by St. Martin's Griffin. This book was released on 2020-05-12 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: An easy-to-follow, nine-step process for how to land your dream job and cut through the noise of job-searching in the 21st century. Banging your head against the wall about the job search? Wondering why nobody’s even bothering to send you a rejection letter (much less an interview request)? You are not alone. This process is a beast, but there’s good news: #EntryLevelBoss is the book for you. This is an easy-to-follow roadmap for transforming yourself from frustrated job seeker into hired, happy, productive human. One part behind-the-scenes memoir, one part playbook, #EntryLevelBoss lays out career coach Alexa Shoen’s proven 9-step methodology for approaching the job search during these crazy times we’re living through. Think of it like a fitness plan—except instead of killer abs, you wind up with multiple interviews for a bunch of jobs you actually want. Cool, right? This is not another manifesto about finding your passion. (I mean, yes, let’s find your passion, sure, but the rent is also due and I would assume you’re interested in getting paid.) This is a real plan that’s based on the real rules of the game. You’ll learn how to effectively identify your future hiring manager, for example, and slide into their DMs in the least creepy way possible. Alexa Shoen is the internet’s leading confidant for panicking job seekers. She has guided thousands of people into full-time employment using these exact steps. Even if you’re convinced you’re the least hireable person on the planet, Alexa’s got you covered.
Author : Steve Dalton
Publisher : Ten Speed Press
ISBN 13 : 1984857282
Total Pages : 258 pages
Book Rating : 4.9/5 (848 download)
Download or read book The 2-Hour Job Search, Second Edition written by Steve Dalton and published by Ten Speed Press. This book was released on 2020-04-21 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use the latest technology to target potential employers and secure the first interview--no matter your experience, education, or network--with these revised and updated tools and recommendations. “The most practical, stress-free guide ever written for finding a white-collar job.”—Dan Heath, coauthor of Switch and Made to Stick Technology has changed not only the way we do business, but also the way we look for work. The 2-Hour Job Search rejects laundry lists of conventional wisdom in favor of a streamlined job search approach that produces results quickly and efficiently. In three steps, creator Steve Dalton shows you how to select, prioritize, and make contact with potential employers so you can land that critical first interview. In this revised second edition, you'll find updated advice on how to efficiently surf online job postings, how to reach out to contacts at your dream workplace and when to follow up, and advice on using LinkedIn, Indeed, and Google to your best advantage. Dalton incorporates ideas from leading thinkers in behavioral economics, psychology, and game theory, as well as success stories from readers of the first edition. The 2-Hour Job Search method has proven so successful that it has been shared at schools across the globe and is a formal part of the curriculum for all first-year MBAs at Duke University. With this book, you'll learn how to make it work for you too.
Author : David Ogilvy
Publisher : Vintage
ISBN 13 : 0804170053
Total Pages : 592 pages
Book Rating : 4.8/5 (41 download)
Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Author : Andrea Neidle
Publisher : Thomson Learning
ISBN 13 : 9780826457677
Total Pages : 224 pages
Book Rating : 4.4/5 (576 download)
Download or read book How to Get Into Advertising written by Andrea Neidle and published by Thomson Learning. This book was released on 2002 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book serves as an invaluable guide for all those wishing to break into the world of advertising, media and marketing communications. The wealth of hints and tips that range from the conventional to the non-conventional make this book insightful and invaluable. The author uses over twenty years experience in this industry to help anyone wishing to pursue a career in this field start off on the right foot.
