How to Get Away with Murder in Marketing: Forensic Marketing

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Author :
Publisher : Archway Publishing
ISBN 13 : 1480894508
Total Pages : 356 pages
Book Rating : 4.4/5 (88 download)

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Book Synopsis How to Get Away with Murder in Marketing: Forensic Marketing by : D. Anthony Miles

Download or read book How to Get Away with Murder in Marketing: Forensic Marketing written by D. Anthony Miles and published by Archway Publishing. This book was released on 2020-10-12 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a must-have book for marketing professionals, business professionals, consultants, and MBA students. This book provides a comprehensive introduction to forensic marketing. D. Anthony Miles, CEO and founder of Miles Development Industries Corporation(R), a consulting practice/venture capital acquisition firm, shares detailed forensic marketing frameworks that will help you conduct a rigorous forensic investigation. He focuses on: • Five types of marketing evidence categories; • Different types of forensic marketing investigations; • Four types of forensic investigation of marketing financial statements; • Ways to conduct an audit and minimize blind spots in an investigation. The book explains how to use numerous analytical tools, such as a market position analysis, competitive intelligence analysis, law and policy analysis, pricing analysis, branding audit, customer relationship auditing, and more. Get an arsenal of tools to conduct a forensic marketing investigation with this complete guide aimed at practitioners, theorists, and business students. Miles has made forensic marketing investigation methods accessible to business professionals and students. "How To Get Away With Murder in Marketing" contains numerous useful investigative frameworks and images to help conduct a forensic marketing investigation. "How To Get Away With Murder in Marketing" gives readers the confidence to do a forensic marketing investigation. Forensic marketing investigation requires specific tools and skills. "How To Get Away With Murder in Marketing" provides the tools to help the business profession build those skills. This book will teach you how to be a forensic marketing expert. The book provides readers with access to forensic marketing investigative frameworks and analytical models to help you solve marketing problems. For readers this book is filled with forensic marketing tools and analytical techniques to help the marketing expert solve marketing problems. The practice of an effective forensic marketing investigation is provided and shows how to implement an effective investigation into marketing problems. Throughout the following chapters, readers will learn about five categories of evidence that include information such as data, sales, marketing financials, market reports, law and policy, market size, market share, financial resources, historical performance, current market position, product and firm, customer market segments, pricing models, fixed costs, variable costs, revenue, unit contribution, breakeven, product lines, brand awareness, brand strength, brand differentiation, brand presence, brand relevance, and brand performance. In this book, readers are provided with five categories of forensic marketing tools are illustrated, complete with examples of demonstrating applications in the real-world marketing problems. This area of specialty will be considered the top niche market in the marketing profession. "How To Get Away With Murder in Marketing" should be required reading for practitioners, theorists and business students.

Handbook of Research Methods for Marketing Management

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1788976959
Total Pages : 392 pages
Book Rating : 4.7/5 (889 download)

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Book Synopsis Handbook of Research Methods for Marketing Management by : Nunkoo, Robin

Download or read book Handbook of Research Methods for Marketing Management written by Nunkoo, Robin and published by Edward Elgar Publishing. This book was released on 2021-10-22 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers’ experiences of what does and does not work, as well as discussing challenges and avenues for innovation.

Confessions of a PhD

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Author :
Publisher : Dorrance Publishing
ISBN 13 : 1649137311
Total Pages : 252 pages
Book Rating : 4.6/5 (491 download)

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Book Synopsis Confessions of a PhD by : D. Anthony Miles

Download or read book Confessions of a PhD written by D. Anthony Miles and published by Dorrance Publishing. This book was released on 2023-07-24 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: About the Book Confessions of a PhD shares the stories of twelve authors and their struggles and successes of pursuing their doctorate degrees. Each doctoral graduate has their own struggle and personal situations to overcome. We see a domestic abuse survivor, whose husband threw out all her textbooks. She fought to reach her goal in obtaining a doctorate. A former drug dealer who turned his life around. A graduate who didn’t care to study in high school die to their football dreams, and the injury that made them pursue another path. And another who was a former stripper. Each story has its own message, its own advice to provide to anyone pursuing a doctorate degree, especially for those who seek further advancement in the field of education. Their stories will bring laughter and heartbreak, share successes and failures, all with the affirmation that through hard work, perseverance, and dedication, anyone can achieve their PhD. About the Author Managing editor and contributor for Confessions of a PhD, is a serial entrepreneur, award-winning researcher and statistician, award-winning professor, legal expert witness, business expert, and best-selling author. Dr. Miles is a nationally known startup and marketing expert, and a forensic marketing expert. He has been featured on ABC News, CBS News, Fox News, NBC News, CNN, Huffington Post, Reader’s Digest, Bloomberg Radio, and numerous others. Dr. Miles is also CEO and founder of Miles Development Industries Corporation, a consulting practice and venture capital acquisition firm. He is also the host executive producer of the Game on Business Talk Radio Show. Dr. Miles’ own journey earned him a PhD in Entrepreneurship from the University of the Incarnate Word, an MBA in International Business/Marketing from Our Lady of the University, and a BBA in Marketing from University of Texas at San Antonio.

How to Get Away with Murder in Marketing

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Author :
Publisher :
ISBN 13 : 9781480894518
Total Pages : 546 pages
Book Rating : 4.8/5 (945 download)

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Book Synopsis How to Get Away with Murder in Marketing by : D ANTHONY. MILES

Download or read book How to Get Away with Murder in Marketing written by D ANTHONY. MILES and published by . This book was released on 2020-10-12 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a must-have book for marketing professionals, business professionals, consultants, and MBA students. This book provides a comprehensive introduction to forensic marketing. D. Anthony Miles, CEO and founder of Miles Development Industries Corporation(R), a consulting practice/venture capital acquisition firm, shares detailed forensic marketing frameworks that will help you conduct a rigorous forensic investigation. He focuses on: * Five types of marketing evidence categories; * Different types of forensic marketing investigations; * Four types of forensic investigation of marketing financial statements; * Ways to conduct an audit and minimize blind spots in an investigation. The book explains how to use numerous analytical tools, such as a market position analysis, competitive intelligence analysis, law and policy analysis, pricing analysis, branding audit, customer relationship auditing, and more. Get an arsenal of tools to conduct a forensic marketing investigation with this complete guide aimed at practitioners, theorists, and business students. Miles has made forensic marketing investigation methods accessible to business professionals and students. "How To Get Away With Murder in Marketing" contains numerous useful investigative frameworks and images to help conduct a forensic marketing investigation. "How To Get Away With Murder in Marketing" gives readers the confidence to do a forensic marketing investigation. Forensic marketing investigation requires specific tools and skills. "How To Get Away With Murder in Marketing" provides the tools to help the business profession build those skills. This book will teach you how to be a forensic marketing expert. The book provides readers with access to forensic marketing investigative frameworks and analytical models to help you solve marketing problems. For readers this book is filled with forensic marketing tools and analytical techniques to help the marketing expert solve marketing problems. The practice of an effective forensic marketing investigation is provided and shows how to implement an effective investigation into marketing problems. Throughout the following chapters, readers will learn about five categories of evidence that include information such as data, sales, marketing financials, market reports, law and policy, market size, market share, financial resources, historical performance, current market position, product and firm, customer market segments, pricing models, fixed costs, variable costs, revenue, unit contribution, breakeven, product lines, brand awareness, brand strength, brand differentiation, brand presence, brand relevance, and brand performance. In this book, readers are provided with five categories of forensic marketing tools are illustrated, complete with examples of demonstrating applications in the real-world marketing problems. This area of specialty will be considered the top niche market in the marketing profession. "How To Get Away With Murder in Marketing" should be required reading for practitioners, theorists and business students.

Grapho-Persuasion: Mastering the Pyramid of Persuasion (Confessions of a Marketing Man)

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Author :
Publisher : Jamin Press GraphoPersuasion
ISBN 13 : 2953856609
Total Pages : 186 pages
Book Rating : 4.9/5 (538 download)

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Book Synopsis Grapho-Persuasion: Mastering the Pyramid of Persuasion (Confessions of a Marketing Man) by : Victor Semo

Download or read book Grapho-Persuasion: Mastering the Pyramid of Persuasion (Confessions of a Marketing Man) written by Victor Semo and published by Jamin Press GraphoPersuasion. This book was released on 2011-03-10 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: A queen has more influence over the king than the senators because she knows his personality. Therefore, she knows what to say, how to say it, and how to act when she's persuading him. This is a pocket bible for the novice, timid and talented professionals, to help them to be more influential using Grapho-Persuasion. It is an innovative method, based on years of research, which blends together techniques from the sciences of graphology and persuasion for greater emotional impact. Know who people truly are, and you can move their heart easily, like a queen. AMONG THE TIPS REVEALED: -How to understand people's personalities and use this knowledge to persuade them -Persuasion is seduction: how companies use the same techniques as womanisers to win clients -From Martin Luther King, jr to Naomie Campbell, the secrets to make hypnotic speeches that move an audience -Various tools of persuasion, easy to "carry and deploy" in any situation In this insightful book, originally a letter to his sister, Victor Semo reveals the essential elements to master the art of persuasion. Jargon-free, packed with tried and tested advice, get more in business and your personal life. "I like to know who I am dealing with, and this book helps me to reveal what they are hiding from me. Fascinating!" -Geoff Burch, best-selling author and BBC television presenter "Savvy persuaders have a new powerful technique in their hands!" - Rintu Basu, Best-selling author of The Persuasion Skills Black Book

Dangerous Hoops

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Author :
Publisher : LSU Press
ISBN 13 : 0807139122
Total Pages : 246 pages
Book Rating : 4.8/5 (71 download)

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Book Synopsis Dangerous Hoops by : D. Larry Crumbley

Download or read book Dangerous Hoops written by D. Larry Crumbley and published by LSU Press. This book was released on 2011-08-15 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part crime novel, part textbook, Dangerous Hoops combines the principles of marketing and forensic accounting into a lively narrative to educate and entertain. Set in the world of professional sports, Dangerous Hoops introduces FBI agent Bill Douglass as he pursues a deadly extortionist in order to save lives -- and spare the NBA from a public relations nightmare. The adventurous storyline -- complete with demands for cash and diamonds, poisoned collectors' cards, and botched drop-offs -- also explores aspects of business and marketing with examples from the world of pro basketball. Both innovative and educational, Dangerous Hoops provides real instruction in a novel form and serves as a refreshing text for business majors and MBA students.

Exploring Niche Tourism Business Models, Marketing, and Consumer Experience

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Author :
Publisher : IGI Global
ISBN 13 : 1668472449
Total Pages : 416 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Exploring Niche Tourism Business Models, Marketing, and Consumer Experience by : Rodrigues, Maria Antónia

Download or read book Exploring Niche Tourism Business Models, Marketing, and Consumer Experience written by Rodrigues, Maria Antónia and published by IGI Global. This book was released on 2023-08-18 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: The transition from mass tourism to niche tourism has been a slow process. It is clear that mass tourism can damage local culture, authenticity, and resources, and niche tourism is considerably important for the future of tourism companies and destination managers. Thus, it is essential for tourism companies and destination managers to be proactive and adapt to market changes and challenges to hold a stronger position in the business environment in the future. Exploring Niche Tourism Business Models, Marketing, and Consumer Experience provides relevant theoretical and empirical research findings, an innovative and multifaceted perspective of the niche tourist experience, and an understanding of how companies adopt business models based on sustainable paradigms and innovative technologies as a way to create value. Covering topics such as business models, rural tourism, and visitor experience, this premier reference source is an essential resource for marketing managers, product developers, niche tourism executives, marketing and tourism students, business professionals, researchers, and academicians.

99 Ways to Make Money from Your Photos

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Author :
Publisher : new media entertainment ltd
ISBN 13 : 0967754607
Total Pages : 342 pages
Book Rating : 4.9/5 (677 download)

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Book Synopsis 99 Ways to Make Money from Your Photos by : The Editors of Photopreneur

Download or read book 99 Ways to Make Money from Your Photos written by The Editors of Photopreneur and published by new media entertainment ltd. This book was released on 2009-04-30 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with insider tips, practical strategies, and case studies, the editors of the successful Photopreneur blog (blogs.photopreneur.com) reveal 99 creative ways to make money from your photography. Each chapter reveals what to shoot, how to break in, and where to go to generate sales. Discover how to sell stock, approach galleries, host your own exhibition, earn with Flickr, shoot for social networking sites, create and market photo products, form joint ventures, upsell your event photography and much, much more. From beginners to enthusiasts and from hobbyists to professionals, 99 Ways To Make Money From Your Photos can help anyone earn income from their talent.

The Thursday Murder Club

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Author :
Publisher : Penguin
ISBN 13 : 1984880985
Total Pages : 385 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis The Thursday Murder Club by : Richard Osman

Download or read book The Thursday Murder Club written by Richard Osman and published by Penguin. This book was released on 2021-08-03 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller | Soon to be a major motion picture “Witty, endearing and greatly entertaining.” —Wall Street Journal “Don’t trust anyone, including the four septuagenarian sleuths in Osman’s own laugh-out-loud whodunit.” —Parade Four septuagenarians with a few tricks up their sleeves A female cop with her first big case A brutal murder Welcome to... THE THURSDAY MURDER CLUB In a peaceful retirement village, four unlikely friends meet weekly in the Jigsaw Room to discuss unsolved crimes; together they call themselves the Thursday Murder Club. When a local developer is found dead with a mysterious photograph left next to the body, the Thursday Murder Club suddenly find themselves in the middle of their first live case. As the bodies begin to pile up, can our unorthodox but brilliant gang catch the killer, before it's too late?

Staff Picks

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Publisher : LSU Press
ISBN 13 : 0807170836
Total Pages : 216 pages
Book Rating : 4.8/5 (71 download)

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Book Synopsis Staff Picks by : George Singleton

Download or read book Staff Picks written by George Singleton and published by LSU Press. This book was released on 2019-03-06 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s Father’s Day 1972 and a young boy’s dad takes him to visit a string of unimpressive ex-girlfriends that could have been his mother; the unconventional detective work of a koan-speaking, Kung Fu–loving uncle solves a case of arson during a pancake breakfast; and a former geology professor, recovering from addiction, finds himself sharing a taxicab with specters from a Jim Crow–era lynching. Set in and around the fictional town of Steepleburg, South Carolina, the loosely tied stories in George Singleton’s Staff Picks place sympathetic, oddball characters in absurd, borderline surreal situations that slowly reveal the angst of southern history with humor and bite. In the tradition of Donald Barthelme, T. C. Boyle, Flannery O’Connor, and Raymond Carver, Singleton creates lingering, darkly comedic tales by drawing from those places where familiarity and alienation coexist. A remarkable and distinct effort from an acclaimed chronicler of the South, Staff Picks reaffirms Singleton’s gift for crafting short story collections that both deliver individual gems and shine as a whole.

The Mind of a Murderer

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Author :
Publisher : Wildfire
ISBN 13 : 1472268172
Total Pages : 352 pages
Book Rating : 4.4/5 (722 download)

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Book Synopsis The Mind of a Murderer by : Richard Taylor

Download or read book The Mind of a Murderer written by Richard Taylor and published by Wildfire. This book was released on 2021-01-21 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'An intricate and brilliantly written psychiatric perspective on the most perplexing of crimes' Kerry Daynes, author of The Dark Side of the Mind 'Beautifully written and very dark' Nimco Ali OBE 'Whodunnit' doesn't matter so much, not to a forensic psychiatrist. We're more interested in the 'why'. In his twenty-six years in the field, Richard Taylor has worked on well over a hundred murder cases, with victims and perpetrators from all walks of life. In this fascinating memoir, Taylor draws on some of the most tragic, horrific and illuminating of these cases - as well as dark secrets from his own family's past - to explore some of the questions he grapples with every day: Why do people kill? Does committing a monstrous act make someone a monster? Could any of us, in the wrong circumstances, become a killer? As Taylor helps us understand what lies inside the minds of those charged with murder - both prisoners he has assessed and patients he has treated - he presents us with the most important challenge of all: how can we even begin to comprehend the darkest of human deeds, and why it is so vital that we try? The Mind of a Murderer is a fascinating exploration into the psyche of killers, as well as a unique insight into the life and mind of the doctor who treats them. For fans of Unnatural Causes, The Examined Life and All That Remains. MORE PRAISE FOR THE MIND OF A MURDERER: 'A fascinating insight into what drives criminality - and a punchy polemic against mental-health service cuts' Jake Kerridge, Sunday Telegraph 'A fascinating, well-written and compelling account of the mental state in homicide' Alisdair Williamson, TLS 'A dark, fascinating and often surprising glimpse into the minds of those who kill, from a forensic psychiatrist who's seen it all' Rob Williams, writer of BBC's The Victim 'An excellent, engaging and honest book, full of interesting, powerful and important observations' Alison Liebling, Professor of Criminology and Criminal Justice, University of Cambridge

Criminological Approaches to International Criminal Law

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Author :
Publisher : Cambridge University Press
ISBN 13 : 1316148076
Total Pages : 371 pages
Book Rating : 4.3/5 (161 download)

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Book Synopsis Criminological Approaches to International Criminal Law by : Ilias Bantekas

Download or read book Criminological Approaches to International Criminal Law written by Ilias Bantekas and published by Cambridge University Press. This book was released on 2014-11-06 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is one of the few books to explain in-depth the international crimes behind the scenes of substantive or procedural law. The contributors place a particular focus on what motivates participation in international crime, how perpetrators, witnesses and victims see their predicament and how international crimes should be investigated at local and international level, with an emphasis on context. The book engages these questions with a broad interdisciplinary approach that is accessible to both lawyers and non-lawyers alike. It discusses international crime through the lens of anthropology, neuroscience, psychology, state crime theory and information systems theory and draws upon relevant investigative experience from experts in international and domestic law prosecutions.

A Killer By Design

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Author :
Publisher : Hachette UK
ISBN 13 : 1802790330
Total Pages : 298 pages
Book Rating : 4.8/5 (27 download)

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Book Synopsis A Killer By Design by : Ann Wolbert Burgess

Download or read book A Killer By Design written by Ann Wolbert Burgess and published by Hachette UK. This book was released on 2021-12-09 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'I think you have something here' I said, 'This could lead to a whole new way of understanding criminal behaviour. As far as I know no one's ever tried to figure out why serial killers kill. The implications are profound.' Haunting, heartfelt, and deeply human, Dr Ann Burgess's remarkable memoir combines a riveting personal narrative of fearless feminism and ambition, bone-chilling encounters with real-life monsters, and a revealing portrait of the ever-evolving US criminal justice system. A Killer By Design will inspire, terrify, and enlighten you in equal measure. It forces us to confront the age-old question 'What drives someone to kill, and how can we stop them?' 'Of all the colleagues I've worked with, Ann is one of the sharpest – and one of the toughest ... She taught us how to harness the chaos of serial killers' minds and helped us decipher the undecipherable. I'd recommend that everyone read A Killer By Design; not only is it a great page-turner, but it's about time Ann's story was heard' - JOHN E. DOUGLAS, former FBI criminal profiler and bestselling author of Mindhunter.

Quantitative-Qualitative Friction Ridge Analysis

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Author :
Publisher : CRC Press
ISBN 13 : 1420048813
Total Pages : 242 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Quantitative-Qualitative Friction Ridge Analysis by : David R. Ashbaugh

Download or read book Quantitative-Qualitative Friction Ridge Analysis written by David R. Ashbaugh and published by CRC Press. This book was released on 1999-10-27 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thumb print left at the scene of a grisly murder. Fingerprints taken from a getaway car used in a bank robbery. A palm print recovered from the shattered glass door of a burglarized home. Indeed, where crimes are committed, careless perpetrators will invariably leave behind the critical pieces of evidence most likely in the form of fingerprints n

The Business Playbook

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Author :
Publisher : Lioncrest Publishing
ISBN 13 : 9781544524139
Total Pages : 192 pages
Book Rating : 4.5/5 (241 download)

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Book Synopsis The Business Playbook by : Chris Ronzio

Download or read book The Business Playbook written by Chris Ronzio and published by Lioncrest Publishing. This book was released on 2021-10-05 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneur, CEO, or business leader: no matter your title, the success of your company is a responsibility-and weight-that lies squarely on your shoulders. In the beginning, increased control was an asset that bought you peace of mind. But now, without the structure your business needs to thrive, you're overworked, overwhelmed, and unsure of the path ahead. Fortunately, everything that makes your company work can be captured and put to work for you. In The Business Playbook, serial entrepreneur Chris Ronzio walks you through his proven framework for building a playbook: the profile of your business, the people who work in it, the policies that guide it, and the processes that operate it. He shows you how to codify your culture and create a living document that allows you to let go of day-to-day responsibilities and empower your team to run the business without you. If you want to build a company that doesn't rely on you putting in more hours, this book will show you the way.

Decoding Madness

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 163388693X
Total Pages : 312 pages
Book Rating : 4.6/5 (338 download)

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Book Synopsis Decoding Madness by : Richard Lettieri

Download or read book Decoding Madness written by Richard Lettieri and published by Rowman & Littlefield. This book was released on 2021-06-15 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dealing with some of the most heinous crimes imaginable, forensic neuropsychologist and psychoanalyst Dr. Richard Lettieri gives a behind-the-scenes look at criminal psychology through case studies from his over 30 years of experience as a court-appointed and privately retained psychologist. With cases like Michael, who stabbed his mother in the back believing she was the evil force causing the sun to descend upon the earth and gobble him up, and Tina, who seriously injured her boyfriend and stabbed his son to death, Decoding Madness is filled with gripping stories and forensic analysis. Through psychological examination, it is the author’s job to conclude whether these individuals are truly guilty and understand their actions are wrong, or if these individuals are not guilty by reason of insanity and instead require treatment. Decoding Madness offers a nuanced psychological understanding of defendants and their personal complexities beyond the usual clinical accounts. The book introduces the novel idea of the daimonic as a basic force of human nature that is the source of our constructive and destructive capacities and argues for an update to the criminal justice system’s perspective on rationality and conscious thinking. Featuring new findings and personal insights, Dr. Lettieri presents an engrossing view of the psychology of defendants accused of committing heinous crimes and the insight that they provide towards the human mind.

CSO

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Author :
Publisher :
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4./5 ( download)

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Book Synopsis CSO by :

Download or read book CSO written by and published by . This book was released on 2007-06 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business to business trade publication for information and physical Security professionals.