How To Get Away With Murder In Marketing

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How to Get Away with Murder in Marketing: Forensic Marketing

Author : D. Anthony Miles
Publisher : Archway Publishing
ISBN 13 : 1480894508
Total Pages : 356 pages
Book Rating : 4.4/5 (88 download)

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Book Synopsis How to Get Away with Murder in Marketing: Forensic Marketing by : D. Anthony Miles

Download or read book How to Get Away with Murder in Marketing: Forensic Marketing written by D. Anthony Miles and published by Archway Publishing. This book was released on 2020-10-12 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a must-have book for marketing professionals, business professionals, consultants, and MBA students. This book provides a comprehensive introduction to forensic marketing. D. Anthony Miles, CEO and founder of Miles Development Industries Corporation(R), a consulting practice/venture capital acquisition firm, shares detailed forensic marketing frameworks that will help you conduct a rigorous forensic investigation. He focuses on: • Five types of marketing evidence categories; • Different types of forensic marketing investigations; • Four types of forensic investigation of marketing financial statements; • Ways to conduct an audit and minimize blind spots in an investigation. The book explains how to use numerous analytical tools, such as a market position analysis, competitive intelligence analysis, law and policy analysis, pricing analysis, branding audit, customer relationship auditing, and more. Get an arsenal of tools to conduct a forensic marketing investigation with this complete guide aimed at practitioners, theorists, and business students. Miles has made forensic marketing investigation methods accessible to business professionals and students. "How To Get Away With Murder in Marketing" contains numerous useful investigative frameworks and images to help conduct a forensic marketing investigation. "How To Get Away With Murder in Marketing" gives readers the confidence to do a forensic marketing investigation. Forensic marketing investigation requires specific tools and skills. "How To Get Away With Murder in Marketing" provides the tools to help the business profession build those skills. This book will teach you how to be a forensic marketing expert. The book provides readers with access to forensic marketing investigative frameworks and analytical models to help you solve marketing problems. For readers this book is filled with forensic marketing tools and analytical techniques to help the marketing expert solve marketing problems. The practice of an effective forensic marketing investigation is provided and shows how to implement an effective investigation into marketing problems. Throughout the following chapters, readers will learn about five categories of evidence that include information such as data, sales, marketing financials, market reports, law and policy, market size, market share, financial resources, historical performance, current market position, product and firm, customer market segments, pricing models, fixed costs, variable costs, revenue, unit contribution, breakeven, product lines, brand awareness, brand strength, brand differentiation, brand presence, brand relevance, and brand performance. In this book, readers are provided with five categories of forensic marketing tools are illustrated, complete with examples of demonstrating applications in the real-world marketing problems. This area of specialty will be considered the top niche market in the marketing profession. "How To Get Away With Murder in Marketing" should be required reading for practitioners, theorists and business students.

How to Get Away with Murder in Marketing

Author : D ANTHONY. MILES
Publisher :
ISBN 13 : 9781480894518
Total Pages : 546 pages
Book Rating : 4.8/5 (945 download)

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Book Synopsis How to Get Away with Murder in Marketing by : D ANTHONY. MILES

Download or read book How to Get Away with Murder in Marketing written by D ANTHONY. MILES and published by . This book was released on 2020-10-12 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a must-have book for marketing professionals, business professionals, consultants, and MBA students. This book provides a comprehensive introduction to forensic marketing. D. Anthony Miles, CEO and founder of Miles Development Industries Corporation(R), a consulting practice/venture capital acquisition firm, shares detailed forensic marketing frameworks that will help you conduct a rigorous forensic investigation. He focuses on: * Five types of marketing evidence categories; * Different types of forensic marketing investigations; * Four types of forensic investigation of marketing financial statements; * Ways to conduct an audit and minimize blind spots in an investigation. The book explains how to use numerous analytical tools, such as a market position analysis, competitive intelligence analysis, law and policy analysis, pricing analysis, branding audit, customer relationship auditing, and more. Get an arsenal of tools to conduct a forensic marketing investigation with this complete guide aimed at practitioners, theorists, and business students. Miles has made forensic marketing investigation methods accessible to business professionals and students. "How To Get Away With Murder in Marketing" contains numerous useful investigative frameworks and images to help conduct a forensic marketing investigation. "How To Get Away With Murder in Marketing" gives readers the confidence to do a forensic marketing investigation. Forensic marketing investigation requires specific tools and skills. "How To Get Away With Murder in Marketing" provides the tools to help the business profession build those skills. This book will teach you how to be a forensic marketing expert. The book provides readers with access to forensic marketing investigative frameworks and analytical models to help you solve marketing problems. For readers this book is filled with forensic marketing tools and analytical techniques to help the marketing expert solve marketing problems. The practice of an effective forensic marketing investigation is provided and shows how to implement an effective investigation into marketing problems. Throughout the following chapters, readers will learn about five categories of evidence that include information such as data, sales, marketing financials, market reports, law and policy, market size, market share, financial resources, historical performance, current market position, product and firm, customer market segments, pricing models, fixed costs, variable costs, revenue, unit contribution, breakeven, product lines, brand awareness, brand strength, brand differentiation, brand presence, brand relevance, and brand performance. In this book, readers are provided with five categories of forensic marketing tools are illustrated, complete with examples of demonstrating applications in the real-world marketing problems. This area of specialty will be considered the top niche market in the marketing profession. "How To Get Away With Murder in Marketing" should be required reading for practitioners, theorists and business students.

Handbook of Research Methods for Marketing Management

Author : Nunkoo, Robin
Publisher : Edward Elgar Publishing
ISBN 13 : 1788976959
Total Pages : 392 pages
Book Rating : 4.7/5 (889 download)

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Book Synopsis Handbook of Research Methods for Marketing Management by : Nunkoo, Robin

Download or read book Handbook of Research Methods for Marketing Management written by Nunkoo, Robin and published by Edward Elgar Publishing. This book was released on 2021-10-22 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers’ experiences of what does and does not work, as well as discussing challenges and avenues for innovation.

Confessions of a PhD

Author : D. Anthony Miles
Publisher : Dorrance Publishing
ISBN 13 : 1649137311
Total Pages : 252 pages
Book Rating : 4.6/5 (491 download)

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Book Synopsis Confessions of a PhD by : D. Anthony Miles

Download or read book Confessions of a PhD written by D. Anthony Miles and published by Dorrance Publishing. This book was released on 2023-07-24 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: About the Book Confessions of a PhD shares the stories of twelve authors and their struggles and successes of pursuing their doctorate degrees. Each doctoral graduate has their own struggle and personal situations to overcome. We see a domestic abuse survivor, whose husband threw out all her textbooks. She fought to reach her goal in obtaining a doctorate. A former drug dealer who turned his life around. A graduate who didn’t care to study in high school die to their football dreams, and the injury that made them pursue another path. And another who was a former stripper. Each story has its own message, its own advice to provide to anyone pursuing a doctorate degree, especially for those who seek further advancement in the field of education. Their stories will bring laughter and heartbreak, share successes and failures, all with the affirmation that through hard work, perseverance, and dedication, anyone can achieve their PhD. About the Author Managing editor and contributor for Confessions of a PhD, is a serial entrepreneur, award-winning researcher and statistician, award-winning professor, legal expert witness, business expert, and best-selling author. Dr. Miles is a nationally known startup and marketing expert, and a forensic marketing expert. He has been featured on ABC News, CBS News, Fox News, NBC News, CNN, Huffington Post, Reader’s Digest, Bloomberg Radio, and numerous others. Dr. Miles is also CEO and founder of Miles Development Industries Corporation, a consulting practice and venture capital acquisition firm. He is also the host executive producer of the Game on Business Talk Radio Show. Dr. Miles’ own journey earned him a PhD in Entrepreneurship from the University of the Incarnate Word, an MBA in International Business/Marketing from Our Lady of the University, and a BBA in Marketing from University of Texas at San Antonio.

Marketing Magic!

Author : INSIGHT PUBLISHING
Publisher : Internet Profit Kit
ISBN 13 : 9781932863277
Total Pages : 308 pages
Book Rating : 4.8/5 (632 download)

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Book Synopsis Marketing Magic! by : INSIGHT PUBLISHING

Download or read book Marketing Magic! written by INSIGHT PUBLISHING and published by Internet Profit Kit. This book was released on 2005-09 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Getaway With Murder

Author : Diane Kelly
Publisher : St. Martin's Paperbacks
ISBN 13 : 1250815983
Total Pages : 238 pages
Book Rating : 4.2/5 (58 download)

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Book Synopsis Getaway With Murder by : Diane Kelly

Download or read book Getaway With Murder written by Diane Kelly and published by St. Martin's Paperbacks. This book was released on 2021-10-26 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getaway With Murder is the first in a cozy series from Diane Kelly set in a lodge in the Blue Ridge Mountains, where secrets hide behind every hill. As if hitting the half-century mark wasn’t enough, Misty Murphy celebrated her landmark birthday by amicably ending her marriage and investing her settlement in a dilapidated mountain lodge at the top of the Blue Ridge Mountains. With the old inn teetering on both a bluff and bankruptcy, she must have lost her ever-loving mind. Luckily, handyman Rocky Crowder has a knack for rehabbing virtual ruins and for doing it on a dime, and to Misty’s delight, the lodge is fully booked on opening night, every room filled with flexible folks who’d slipped into spandex and ascended the peak for a yoga retreat with plans to namastay for a full week. Misty and her guests are feeling zen—at least until the yoga instructor is found dead. With a killer on the loose and the lodge’s reputation hanging in the balance, Misty must put her detective-skills to the test. Only one thing is as clear as a sunny mountain morning—she must solve the crime before the lodge ends up, once again, on the brink.

How I Helped O.J. Get Away With Murder

Author : Mike Gilbert
Publisher : Simon and Schuster
ISBN 13 : 1596980648
Total Pages : 242 pages
Book Rating : 4.5/5 (969 download)

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Book Synopsis How I Helped O.J. Get Away With Murder by : Mike Gilbert

Download or read book How I Helped O.J. Get Away With Murder written by Mike Gilbert and published by Simon and Schuster. This book was released on 2008-05-18 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: You Don't Know the Full Truth About O.J. Simpson and the Murders that Gripped a Nation. But Mike Gilbert does, and after nearly two decades of being O.J. Simpson's sports agent, business advisor, and trusted confidant, Gilbert is breaking his silence and telling the full story of the man he idolized, but now despises. Gilbert's shocking tale is unlike anything you've read before; it isn't his "version" of what happened--it's the unvarnished truth. The truth about O.J., the murders, and the infamous trial. Not as Gilbert imagined or would like it to be, but how it actually was. Gilbert doesn't spare anyone, not even himself--he helped deceive the jury and feels deeply responsible for the "Not Guilty" verdict.

Marketing Communications

Author : PR Smith
Publisher : Kogan Page Publishers
ISBN 13 : 1398611727
Total Pages : 761 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Marketing Communications by : PR Smith

Download or read book Marketing Communications written by PR Smith and published by Kogan Page Publishers. This book was released on 2024-03-03 with total page 761 pages. Available in PDF, EPUB and Kindle. Book excerpt: Full marketing integration is vital in establishing effective marketing initiatives. This newly updated, clear and accessible textbook provides students and practitioners with the skills they need to deliver successful campaigns for the modern consumer. The 8th edition of Marketing Communications continues to be a core resource covering all aspects of marketing from the planning stages and implementation to measuring data and campaign performance. Explore how to navigate buyer behaviour, social selling, PR campaigns, big data, marketing automation and more with this complete textbook. Learn through current, real-world case studies from global companies such as TikTok and Spotify and explore what it takes to build a truly integrated, successful marketing plan. Incorporating branding, customer journey, advertising and more, Marketing Communications also provides in depth content on the legal requirements you need to develop your strategy including all you need to know about new GDPR rules and 3rd party data. New to this edition, it includes information on the ongoing impact of AI in all aspects of marketing communications ensuring that you have all the tools necessary to reach the modern consumer while utilizing the latest industry technologies. This book will give readers the confidence to work in an environment of constant technological transformation and build the core skills they need as marketers to create fully integrated strategies and successful campaigns.

The Complete Idiot's Guide to Marketing

Author : Sarah White
Publisher : Penguin
ISBN 13 : 9781592571352
Total Pages : 490 pages
Book Rating : 4.5/5 (713 download)

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Book Synopsis The Complete Idiot's Guide to Marketing by : Sarah White

Download or read book The Complete Idiot's Guide to Marketing written by Sarah White and published by Penguin. This book was released on 2003 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's business environment, many professionals are getting back to the basics of key topics such as marketing. In this new edition of the popular The Complete Idiot's Guide to Marketing, author Sarah White gives a comprehensive update on marketing today. She takes a firm foundation of the basics and adds to it accessible marketing techniques including guerrilla marketing, marketing to the Baby Boomer generation, online marketing, targeted affordable direct mail, and more! With all the formal material readers need for positioning products or services including marketing plans, distribution strategies, and more, this completely updated edition is the book readers need for today! New coverage includes sample marketing plans for several types of small business – and a couple of larger projects; practical do-it-yourself strategies and tactics; how to analyze business segments, trends, etc.

The Complete Idiot's Guide to Marketing, 2nd edition

Author : Sarah White
Publisher : Penguin
ISBN 13 : 144069611X
Total Pages : 490 pages
Book Rating : 4.4/5 (46 download)

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Book Synopsis The Complete Idiot's Guide to Marketing, 2nd edition by : Sarah White

Download or read book The Complete Idiot's Guide to Marketing, 2nd edition written by Sarah White and published by Penguin. This book was released on 2003-11-04 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: • Guerilla marketing. • Marketing to Boomers and Latinos. • Online marketing. • Targeted, but affordable direct mail. • Sample marketing plans for several types of small businesses (as well as a couple of larger projects). • Practical, do-it-yourself distribution strategies. • Analysis of business segments and trends, and much more.

Petroleum Marketing Practices

Author : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Energy and Power
Publisher :
ISBN 13 :
Total Pages : 144 pages
Book Rating : 4.3/5 (121 download)

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Book Synopsis Petroleum Marketing Practices by : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Energy and Power

Download or read book Petroleum Marketing Practices written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Energy and Power and published by . This book was released on 1990 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Ethics in Advertising

Author : Wally Snyder
Publisher : Taylor & Francis
ISBN 13 : 1317281535
Total Pages : 200 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Ethics in Advertising by : Wally Snyder

Download or read book Ethics in Advertising written by Wally Snyder and published by Taylor & Francis. This book was released on 2016-11-03 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional. The author presents the rules of ethical conduct recommended by the Institute for Advertising Ethics and demonstrates how these are applied in practice, examining why ethics is important; what the ethical dilemmas the industry faces are; and how to motivate better practices among professionals. The book uses real life stories of "native advertising," marketing to children, and diversity in advertising to show how professionals can be inspired to "do the right thing" for consumers and their companies. Readers will learn how they can solve ethical dilemmas to their personal satisfaction in the competitive work environment. This balanced perspective to the ethical issues that arise in the advertising industry is sure to resonate with students of advertising and marketing.

Marketing Madness

Author : Michael Jacobson
Publisher : Routledge
ISBN 13 : 0429720262
Total Pages : 430 pages
Book Rating : 4.4/5 (297 download)

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Book Synopsis Marketing Madness by : Michael Jacobson

Download or read book Marketing Madness written by Michael Jacobson and published by Routledge. This book was released on 2019-03-11 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team-and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers. Michael Jacobson, founder of the Washington, D.C

Marketing Management in Turkey

Author : Selcen Ozturkcan
Publisher : Emerald Group Publishing
ISBN 13 : 1787439275
Total Pages : 477 pages
Book Rating : 4.7/5 (874 download)

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Book Synopsis Marketing Management in Turkey by : Selcen Ozturkcan

Download or read book Marketing Management in Turkey written by Selcen Ozturkcan and published by Emerald Group Publishing. This book was released on 2018-07-30 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of the world's emerging economies—namely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas.

Market-Led Strategic Change

Author : Nigel F. Piercy
Publisher : Routledge
ISBN 13 : 1135050236
Total Pages : 784 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Market-Led Strategic Change by : Nigel F. Piercy

Download or read book Market-Led Strategic Change written by Nigel F. Piercy and published by Routledge. This book was released on 2016-11-03 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more complex environment, more demanding customers and radical new ways of going to market. This textbook develops a value-based strategy examining the roles of market sensing, customer value, organizational change and digital marketing in the implementation of strategy. This much-anticipated new edition has been carefully updated, now with Nigel Piercy’s unique and clear-sighted views on the latest developments in marketing strategy, retaining Piercy’s insightful, witty and provocative style. The text is supported throughout with brand new case studies from globally recognised companies such as Uber and Volkswagen, and covering topical issues such as the legalisation of marijuana and reinventing the healthcare business. Lecturers are assisted with a newly expanded collection of support materials including PowerPoint slides for each chapter, suggested frameworks for using the case studies in teaching, and case studies from previous editions. If you're an ambitious marketing student or practitioner, whether you are new to strategic change through marketing or just want a different view, this is the book for you. Lecturers will find this engaging, funny, thought-provoking but always practical textbook is a sure way to get your students thinking and enthused.

Secondary Market Operations of the Federal National Mortgage Association and the Federal Home Loan Mortgage Corporation

Author : United States. Congress. Senate. Committee on Banking, Housing, and Urban Affairs
Publisher :
ISBN 13 :
Total Pages : 2314 pages
Book Rating : 4.:/5 (4 download)

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Book Synopsis Secondary Market Operations of the Federal National Mortgage Association and the Federal Home Loan Mortgage Corporation by : United States. Congress. Senate. Committee on Banking, Housing, and Urban Affairs

Download or read book Secondary Market Operations of the Federal National Mortgage Association and the Federal Home Loan Mortgage Corporation written by United States. Congress. Senate. Committee on Banking, Housing, and Urban Affairs and published by . This book was released on 1977 with total page 2314 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit

Author : Joe Pulizzi
Publisher : McGraw Hill Professional
ISBN 13 : 1260026434
Total Pages : 273 pages
Book Rating : 4.2/5 (6 download)

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Book Synopsis Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit by : Joe Pulizzi

Download or read book Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit written by Joe Pulizzi and published by McGraw Hill Professional. This book was released on 2017-09-08 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Killing your current marketing structure may be the only way to save it! Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself. Killing Marketing explores how these companies are ending the marketing as we know it—in favor of this new, exciting model. Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy. You’ll learn how to: * Transform all or part of your marketing operation into a media company * Integrate this new operation into traditional marketing efforts * Develop best practices for attracting and retaining audiences * Build a strategy for competing against traditional media companies * Create a paid/earned media strategy fueled by an owned media strategy Red Bull, Johnson & Johnson, Disney and Arrow Electronics have succeeded in what ten years ago would have been deemed impossible. They continue to market their products as they always have, and, through their content-driven and audience-building initiatives, they drive value outside the day-to-day products they sell—and monetize it directly. Killing Marketing rewrites the rules of marketing—enabling you to make the kind of transition that turns average companies into industry legends.