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Author : Ken Haas
Publisher :
ISBN 13 : 9780910158602
Total Pages : 228 pages
Book Rating : 4.1/5 (586 download)
Download or read book How to Get a Job in Advertising written by Ken Haas and published by . This book was released on 1979 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : S. William Pattis
Publisher : McGraw Hill Professional
ISBN 13 : 9780071430494
Total Pages : 164 pages
Book Rating : 4.4/5 (34 download)
Download or read book Careers in Advertising written by S. William Pattis and published by McGraw Hill Professional. This book was released on 2004-04 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information on how to begin a career in advertising, offering specific information on each profession, career choices, working conditions, details on responsibilities, education, and training required.
Author :
Publisher :
ISBN 13 :
Total Pages : 66 pages
Book Rating : 4.:/5 (494 download)
Download or read book How to be Black and Get a Job in the Advertising Agency Business Anyway written by and published by . This book was released on 1969 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Walter Albert Lowen
Publisher :
ISBN 13 :
Total Pages : 404 pages
Book Rating : 4.X/5 ( download)
Download or read book How to Get a Job and Win Success in Advertising written by Walter Albert Lowen and published by . This book was released on 1941 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James Davis Woolf
Publisher :
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.:/5 (89 download)
Download or read book Getting a Job in Advertising written by James Davis Woolf and published by . This book was released on 1946 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Maxine Paetro
Publisher :
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.3/5 (97 download)
Download or read book How to Put Your Book Together and Get a Job in Advertising written by Maxine Paetro and published by . This book was released on 1990 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Andrea Neidle
Publisher : Thomson Learning
ISBN 13 : 9780826457677
Total Pages : 224 pages
Book Rating : 4.4/5 (576 download)
Download or read book How to Get Into Advertising written by Andrea Neidle and published by Thomson Learning. This book was released on 2002 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book serves as an invaluable guide for all those wishing to break into the world of advertising, media and marketing communications. The wealth of hints and tips that range from the conventional to the non-conventional make this book insightful and invaluable. The author uses over twenty years experience in this industry to help anyone wishing to pursue a career in this field start off on the right foot.
Author : Frank Kirkpatrick
Publisher : McGraw-Hill/Contemporary
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.3/5 ( download)
Download or read book How to Get the Right Job in Advertising written by Frank Kirkpatrick and published by McGraw-Hill/Contemporary. This book was released on 1982 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Ogilvy
Publisher : Vintage
ISBN 13 : 0804170053
Total Pages : 592 pages
Book Rating : 4.8/5 (41 download)
Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Author : WetFeet (Firm)
Publisher : WETFEET, INC.
ISBN 13 : 1582078157
Total Pages : 116 pages
Book Rating : 4.5/5 (82 download)
Download or read book Careers in Advertising and Public Relations written by WetFeet (Firm) and published by WETFEET, INC.. This book was released on 2008 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the work environments, duties, salaries, advancement possibilities, and educational requirements of careers in the advertising and public relations fields with profile of top agencies, information industry trends and rankings, advice on interviewing.
Author : Alison Green
Publisher : Ballantine Books
ISBN 13 : 0399181822
Total Pages : 304 pages
Book Rating : 4.3/5 (991 download)
Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together
Author : Dick Wasserman
Publisher : Plume
ISBN 13 :
Total Pages : 212 pages
Book Rating : 4.3/5 (9 download)
Download or read book How to Get Your First Copywriting Job in Advertising written by Dick Wasserman and published by Plume. This book was released on 1987 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alexandra Cavoulacos
Publisher :
ISBN 13 : 0451495675
Total Pages : 338 pages
Book Rating : 4.4/5 (514 download)
Download or read book The New Rules of Work written by Alexandra Cavoulacos and published by . This book was released on 2017 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In this definitive guide to the ever-changing modern workplace, Kathryn Minshew and Alexandra Cavoulacos, the co-founders of popular career website TheMuse.com, show how to play the game by the New Rules. The Muse is known for sharp, relevant, and get-to-the-point advice on how to figure out exactly what your values and your skills are and how they best play out in the marketplace. Now Kathryn and Alex have gathered all of that advice and more in The New Rules of Work. Through quick exercises and structured tips, the authors will guide you as you sort through your countless options; communicate who you are and why you are valuable; and stand out from the crowd. The New Rules of Work shows how to choose a perfect career path, land the best job, and wake up feeling excited to go to work every day-- whether you are starting out in your career, looking to move ahead, navigating a mid-career shift, or anywhere in between"--
Author : Lindsey Pollak
Publisher : HarperCollins
ISBN 13 : 0063067714
Total Pages : 320 pages
Book Rating : 4.0/5 (63 download)
Download or read book Recalculating written by Lindsey Pollak and published by HarperCollins. This book was released on 2021-03-23 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leading workplace expert provides an inspirational, practical, and forward-looking career playbook for recent grads, career changers, and transitioning professionals looking to thrive in today’s rapidly evolving workplace. Covid-19 has heightened career uncertainty in a work landscape dominated by turbulence and change, and it is directly impacting how people are entering—or re-entering—the workplace. But as Lindsey Pollak makes clear, the pandemic merely accelerated career and hiring trends that have been building. Changes that were once slowly spreading have been rapidly implemented across all industries. This means that the old job hunting and career success rules no longer apply. Job seekers of all generations and skill sets must learn how to thrive in this “new normal,” which will include a hybrid of remote and in-person experiences, increased reliance on virtual communication and automation, constant disruption, and renewed employer emphasis on workers’ health and well-being. While this new world is complicated and constantly evolving, you won’t have to navigate it alone. For twenty years, Pollak has been following the trends and successfully advising young professionals and organizations on workplace success. Now, she guides you through the changes currently happening—and those to come. Combining insights from both experts and professionals across generations, she provides encouraging, strategic, and actionable advice on making lifelong decisions about education; building a resilient personal brand; using virtual communication to remotely interview, network, and work; skilling and reskilling for the future; and maintaining self-care and mental health. Like your personal GPS, Pollak equips you to handle workplace obstacles, helping you see them as challenges to navigate rather than impossible roadblocks. There is no perfect path to a dream career, but with Recalculating you’ll be prepared with the necessary skills and tools to succeed.
Author : Janna Levin
Publisher : Anchor
ISBN 13 : 0307958205
Total Pages : 258 pages
Book Rating : 4.3/5 (79 download)
Download or read book Black Hole Blues and Other Songs from Outer Space written by Janna Levin and published by Anchor. This book was released on 2016-03-29 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authoritative story of the headline-making discovery of gravitational waves—by an eminent theoretical astrophysicist and award-winning writer. From the author of How the Universe Got Its Spots and A Madman Dreams of Turing Machines, the epic story of the scientific campaign to record the soundtrack of our universe. Black holes are dark. That is their essence. When black holes collide, they will do so unilluminated. Yet the black hole collision is an event more powerful than any since the origin of the universe. The profusion of energy will emanate as waves in the shape of spacetime: gravitational waves. No telescope will ever record the event; instead, the only evidence would be the sound of spacetime ringing. In 1916, Einstein predicted the existence of gravitational waves, his top priority after he proposed his theory of curved spacetime. One century later, we are recording the first sounds from space, the soundtrack to accompany astronomy’s silent movie. In Black Hole Blues and Other Songs from Outer Space, Janna Levin recounts the fascinating story of the obsessions, the aspirations, and the trials of the scientists who embarked on an arduous, fifty-year endeavor to capture these elusive waves. An experimental ambition that began as an amusing thought experiment, a mad idea, became the object of fixation for the original architects—Rai Weiss, Kip Thorne, and Ron Drever. Striving to make the ambition a reality, the original three gradually accumulated an international team of hundreds. As this book was written, two massive instruments of remarkably delicate sensitivity were brought to advanced capability. As the book draws to a close, five decades after the experimental ambition began, the team races to intercept a wisp of a sound with two colossal machines, hoping to succeed in time for the centenary of Einstein’s most radical idea. Janna Levin’s absorbing account of the surprises, disappointments, achievements, and risks in this unfolding story offers a portrait of modern science that is unlike anything we’ve seen before.
Author : Eva Lederman
Publisher :
ISBN 13 :
Total Pages : 188 pages
Book Rating : 4.0/5 ( download)
Download or read book Careers in Advertising written by Eva Lederman and published by . This book was released on 1998 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers are bombarded with thousands of advertisements every day, but that's nothing compared to the number of resumes employers see at an ad agency. Everyone knows that landing a job in advertising is no easy sell. How do you put together a good enough book to get a copywriting job or break into the business as an account planner? In Careers in Advertising, experts from each department explain their work and share ideas and advice on how to get a job. Readers will get a first-hand look at how things work in high-powered departments such as: Account Management at TBWA/Chiat Day The Creative Department at Grey Advertising The Media Department at FCB/Leber Katz Partners The Research Department at Leo Burnett New Business at Ogilvy and Mather Worldwide The Traffic Department at Adler Boschetto Peebles & Partners Interactive Advertising at Thunder House Online Marketing A comprehensive directory of more than 200 ad agencies and industry associations across the U.S. provides all the information a job-seeker needs, including personnel contacts at each firm. Ad executives from an array of specialty areas have contributed to this book, including Shelly Lazarus, CEO of Ogilvy & Mather Worldwide, and Regina Leonard, Associate Manager of Human Resources at BBDO Worldwide.
Author : Kathy Iandoli
Publisher : HarperCollins
ISBN 13 : 0062878522
Total Pages : 364 pages
Book Rating : 4.0/5 (628 download)
Download or read book God Save the Queens written by Kathy Iandoli and published by HarperCollins. This book was released on 2019-10-22 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: An NPR Best Book of the Year "Without God Save the Queens, it is possible that the contributions of dozens of important female hip-hop artists who have sold tens of millions of albums, starred in monumental films, and influenced the direction of the culture would continue to go unrecognized." —AllHipHop.com Can’t Stop Won’t Stop meets Girls to the Front in this essential and long overdue history of hip-hop’s female pioneers and its enduring stars. Every history of hip-hop previously published, from Jeff Chang’s Can’t Stop Won’t Stop to Shea Serrano’s The Rap Yearbook, focuses primarily on men, glaringly omitting a thorough and respectful examination of the presence and contribution of the genre’s female artists. For far too long, women in hip-hop have been relegated to the shadows, viewed as the designated “First Lady” thrown a contract, a pawn in some beef, or even worse. But as Kathy Iandoli makes clear, the reality is very different. Today, hip-hop is dominated by successful women such as Cardi B and Nicki Minaj, yet there are scores of female artists whose influence continues to resonate. God Save the Queens pays tribute to the women of hip-hop—from the early work of Roxanne Shante, to hitmakers like Queen Latifah and Missy Elliot, to the superstars of today. Exploring issues of gender, money, sexuality, violence, body image, feuds, objectification and more, God Save the Queens is an important and monumental work of music journalism that at last gives these influential female artists the respect they have long deserved.
