Your Life on Purpose

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Author :
Publisher : New Harbinger Publications
ISBN 13 : 1608821420
Total Pages : 224 pages
Book Rating : 4.6/5 (88 download)

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Book Synopsis Your Life on Purpose by : Matthew McKay

Download or read book Your Life on Purpose written by Matthew McKay and published by New Harbinger Publications. This book was released on 2010-11-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: So many of us postpone pursuing our goals and dreams because we think we'll get to them later, when we have more time or feel we're worthy of them. As a result, many of us go through life feeling weighed down by daily responsibilities and our own self-doubts, entirely disconnected from a sense of real purpose. Based in acceptance and commitment therapy (ACT) and powerful mindfulness practices,Your Life on Purpose is about doing what matters to you every day instead of waiting for the perfect time to feel fulfilled and alive. With this book as your guide, you'll learn to move past daily distractions, fear of failure, and self-judgment, and zero in on the passions that connect you with your true self. You deserve to live a life of purpose, aligned with your deepest values. It's time. With this book, you'll discover how to: • Find and do what you are passionate about • Keep mental obstacles, fears, and daily demands from blocking your path to fulfillment • Find your way when values conflict • Focus on what truly matters to make your dreams a reality • Make a lasting impact on the world So what are you waiting for? Start changing your life today.

The Passion Test

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1849838674
Total Pages : 269 pages
Book Rating : 4.8/5 (498 download)

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Book Synopsis The Passion Test by : Janet Bray Attwood

Download or read book The Passion Test written by Janet Bray Attwood and published by Simon and Schuster. This book was released on 2011-10-13 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accessible to anyone of any faith or background, The Passion Test takes readers on a journey to experience the transformation that occurs when they determine what really matters most to them. Through interactive sections, the book helps the reader to identify their top 5 passions, and provides guidance on how to align their life with those passions. Combining powerful storytelling and profound wisdom from the world's leading experts in self-development, The Passion Testshows practical ways how the law of attraction can be used to bring a life of unlimited reward and unconditional love.

Personal Development for Smart People

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Author :
Publisher : Hay House, Inc
ISBN 13 : 1401922767
Total Pages : 289 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis Personal Development for Smart People by : Steve Pavlina

Download or read book Personal Development for Smart People written by Steve Pavlina and published by Hay House, Inc. This book was released on 2009-10-15 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite promises of "fast and easy" results from slick marketers, real personal growth is neither fast nor easy. The truth is that hard work, courage, and self-discipline are required to achieve meaningful results—results that are not attained by those who cling to the fantasy of achievement without effort. Personal Development for Smart People reveals the unvarnished truth about what it takes to consciously grow as a human being. As you read, you’ll learn the seven universal principles behind all successful growth efforts (truth, love, power, oneness, authority, courage, and intelligence); as well as practical, insightful methods for improving your health, relationships, career, finances, and more. You’ll see how to become the conscious creator of your life instead of feeling hopelessly adrift, enjoy a fulfilling career that honors your unique self-expression, attract empowering relationships with loving, compatible partners, wake up early feeling motivated, energized, and enthusiastic, achieve inspiring goals with disciplined daily habits and much more! With its refreshingly honest yet highly motivating style, this fascinating book will help you courageously explore, creatively express, and consciously embrace your extraordinary human journey.

Find Your Life Purpose

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Publisher :
ISBN 13 : 9780957471306
Total Pages : 220 pages
Book Rating : 4.4/5 (713 download)

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Book Synopsis Find Your Life Purpose by : Mervyn Smallwood

Download or read book Find Your Life Purpose written by Mervyn Smallwood and published by . This book was released on 2012-12 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""Have you found your unique purpose in life? Have you discovered the secret for success and happiness?"" If so, congratulations! If not, read on... I believe there's a "special purpose" for your life and "you can find it." Finding and living your purpose is the most important thing you can ever do in life. It's the secret for true success and lasting happiness. It's the pathway to inner peace and source of endless satisfaction. Your life is precious and your time is valuable. Don't waste it. Make the most of it. You are unique. You are irreplaceable. You have something to offer that no-one else in the world can give. Make this world a better place by doing what only you can do. Some find their purpose almost by accident; others through a flash of inspiration. Sadly, some never find it and miss out on what could have been. But life doesn't have to be like that... It took me a while to discover my own life's purpose. Since then I've sought to help others who've also been searching. During the past 30 years I've recognised patterns and similar themes that kept coming up. I've also kept a note of useful exercises that helped both myself and others travelling along on the same journey. This book captures what I've learnt and presents it in a structured yet thought-provoking way. Within this book I will guide you through a simple yet powerful seven step process. Each step contains valuable exercises to help you gain fresh insights and then apply what you learn. You will discover how to: See life with a clearer perspective Work out what's really worthwhile in life Tune into your inner guidance system Explore your hopes and dreams Make the most of your skills and abilities Plan your future for greater success and fulfilment Keep yourself motivated and overcome challenges ********** What others are saying about this book... "- "The book is one of the best I've ever read. This is great guide to finding your life purpose. I would recommend this to anyone. Money well spent!"" (Richard, UK) "- "20 years ago I read a number of PMA (positive mental attitude) books, every one of them by US authors. No disrespect to them, but I only wish that this book by Mervyn Smallwood had been available then because it cuts to the chase; he knows what he's talking about and he can get it across so well. I would call it a "life manual." It should be a compulsory read in secondary schools."" (Graham Higson, UK) "- "I would recommend this book to all of my friends. This book helped me through a very difficult time in my life!"" (Becourageous2, US) ********** Please, make the effort to discover and live out your unique life purpose. Find out more by clicking on the cover picture above to 'Look Inside', or if you're ready, just click the "'buy it now'" button...

Kingdom Driven Leader

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Author :
Publisher :
ISBN 13 : 9781737242802
Total Pages : pages
Book Rating : 4.2/5 (428 download)

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Book Synopsis Kingdom Driven Leader by : Joshua Jarvis

Download or read book Kingdom Driven Leader written by Joshua Jarvis and published by . This book was released on 2021-08 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Empowered

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Publisher : Random House
ISBN 13 : 1473595681
Total Pages : 240 pages
Book Rating : 4.4/5 (735 download)

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Book Synopsis Empowered by : Vee Kativhu

Download or read book Empowered written by Vee Kativhu and published by Random House. This book was released on 2021-12-02 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Dynamic and transformative... a roadmap for following your dreams.' Malala Yousafzai 'Touching, deeply inspiring and thought-provoking.' Jack Edwards, YouTuber and author of The Uni-Verse: The Ultimate University Survival Guide From experiencing grief and leaving her home country of Zimbabwe for the UK, to attending disruptive state schools and working long hours to support herself and her mother, Vee Kativhu has faced much adversity. But through personal hardship, she has triumphed, using her experience to help people from all over the world recognise their own talent and achieve their goals. From attaining a bachelor's degree from Oxford and a Master's from Harvard to spreading her message of education, equal access and opportunity and empowerment to a global audience of over 300,000, Vee's incredible journey has inspired young people around the world in need of a boost of confidence, motivation and practical life advice. In Empowered, Vee draws from her own journey to teach you how to: - Set your life goals, career aspirations and actually achieve them - Stay motivated in the face of rejection and hardship - Learn from your mistakes - Take chances, live your best life and don't let hardship define you - Cultivate feelings of self-love and self-empowerment This book will inspire you how to live a more fulfilled, motivated and empowered life in everything you do.

Find Your Why

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Author :
Publisher : Summersdale
ISBN 13 : 1800073593
Total Pages : 150 pages
Book Rating : 4.8/5 ( download)

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Book Synopsis Find Your Why by : Joanne Mallon

Download or read book Find Your Why written by Joanne Mallon and published by Summersdale. This book was released on 2021-08-12 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Knowing your purpose, or your “why”, has the power to transform your life – and this book will help you to discover yours. From reflecting on your past to visualizing your future, the tips and advice in these pages will guide you towards your true calling, and a deeper sense of contentment and happiness.

The Subtle Art of Not Giving a F*ck

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Author :
Publisher : HarperCollins
ISBN 13 : 006245773X
Total Pages : 197 pages
Book Rating : 4.0/5 (624 download)

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Book Synopsis The Subtle Art of Not Giving a F*ck by : Mark Manson

Download or read book The Subtle Art of Not Giving a F*ck written by Mark Manson and published by HarperCollins. This book was released on 2016-09-13 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New York Times Bestseller Over 10 million copies sold In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be "positive" all the time so that we can truly become better, happier people. For decades, we’ve been told that positive thinking is the key to a happy, rich life. "F**k positivity," Mark Manson says. "Let’s be honest, shit is f**ked and we have to live with it." In his wildly popular Internet blog, Manson doesn’t sugarcoat or equivocate. He tells it like it is—a dose of raw, refreshing, honest truth that is sorely lacking today. The Subtle Art of Not Giving a F**k is his antidote to the coddling, let’s-all-feel-good mindset that has infected American society and spoiled a generation, rewarding them with gold medals just for showing up. Manson makes the argument, backed both by academic research and well-timed poop jokes, that improving our lives hinges not on our ability to turn lemons into lemonade, but on learning to stomach lemons better. Human beings are flawed and limited—"not everybody can be extraordinary, there are winners and losers in society, and some of it is not fair or your fault." Manson advises us to get to know our limitations and accept them. Once we embrace our fears, faults, and uncertainties, once we stop running and avoiding and start confronting painful truths, we can begin to find the courage, perseverance, honesty, responsibility, curiosity, and forgiveness we seek. There are only so many things we can give a f**k about so we need to figure out which ones really matter, Manson makes clear. While money is nice, caring about what you do with your life is better, because true wealth is about experience. A much-needed grab-you-by-the-shoulders-and-look-you-in-the-eye moment of real-talk, filled with entertaining stories and profane, ruthless humor, The Subtle Art of Not Giving a F**k is a refreshing slap for a generation to help them lead contented, grounded lives.

Unleash the Power Within

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Author :
Publisher : Simon & Schuster Audio/Nightingale-Conant
ISBN 13 : 9781905453757
Total Pages : pages
Book Rating : 4.4/5 (537 download)

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Book Synopsis Unleash the Power Within by : Anthony Robbins

Download or read book Unleash the Power Within written by Anthony Robbins and published by Simon & Schuster Audio/Nightingale-Conant. This book was released on 1999-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Path Made Clear

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Author :
Publisher : Flatiron Books
ISBN 13 : 1250307511
Total Pages : 340 pages
Book Rating : 4.2/5 (53 download)

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Book Synopsis The Path Made Clear by : Oprah Winfrey

Download or read book The Path Made Clear written by Oprah Winfrey and published by Flatiron Books. This book was released on 2019-03-26 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone has a purpose. And, according to Oprah Winfrey, “Your real job in life is to figure out as soon as possible what that is, who you are meant to be, and begin to honor your calling in the best way possible.” That journey starts right here. In her latest book, The Path Made Clear, Oprah shares what she sees as a guide for activating your deepest vision of yourself, offering the framework for creating not just a life of success, but one of significance. The book’s ten chapters are organized to help you recognize the important milestones along the road to self-discovery, laying out what you really need in order to achieve personal contentment, and what life’s detours are there to teach us. Oprah opens each chapter by sharing her own key lessons and the personal stories that helped set the course for her best life. She then brings together wisdom and insights from luminaries in a wide array of fields, inspiring readers to consider what they’re meant to do in the world and how to pursue it with passion and focus. Renowned figures such as Eckhart Tolle, Brene Brown, Lin-Manuel Miranda, Elizabeth Gilbert, Jay-Z, and Ellen DeGeneres share the greatest lessons from their own journeys toward a life filled with purpose. Paired with over 100 awe-inspiring photographs to help illuminate the wisdom of these messages, The Path Made Clear provides readers with a beautiful resource for achieving a life lived in service of your calling – whatever it may be.

Life Force

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Publisher : Simon and Schuster
ISBN 13 : 1982121734
Total Pages : 720 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis Life Force by : Tony Robbins

Download or read book Life Force written by Tony Robbins and published by Simon and Schuster. This book was released on 2022-02-08 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: INSTANT #1 NEW YORK TIMES BESTSELLER Transform your life or the life of someone you love with Life Force—the newest breakthroughs in health technology to help maximize your energy and strength, prevent disease, and extend your health span—from Tony Robbins, author of the #1 New York Times bestseller Money: Master the Game. What if there were scientific solutions that could wipe out your deepest fears of falling ill, receiving a life-threatening diagnosis, or feeling the effects of aging? What if you had access to the same cutting-edge tools and technology used by peak performers and the world’s greatest athletes? In a world full of fear and uncertainty about our health, it can be difficult to know where to turn for actionable advice you can trust. Today, leading scientists and doctors in the field of regenerative medicine are developing diagnostic tools and safe and effective therapies that can free you from fear. In this book, Tony Robbins, the world’s #1 life and business strategist who has coached more than fifty million people, brings you more than 100 of the world’s top medical minds and the latest research, inspiring comeback stories, and amazing advancements in precision medicine that you can apply today to help extend the length and quality of your life. This book is the result of Robbins going on his own life-changing journey. After being told that his health challenges were irreversible, he experienced firsthand how new regenerative technology not only helped him heal but made him stronger than ever before. Life Force will show you how you can wake up every day with increased energy, a more bulletproof immune system, and the know-how to help turn back your biological clock. This is a book for everyone, from peak performance athletes, to the average person who wants to increase their energy and strength, to those looking for healing. Life Force provides answers that can transform and even save your life, or that of someone you love.

The Answers Within

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Publisher :
ISBN 13 : 9783000564178
Total Pages : 284 pages
Book Rating : 4.5/5 (641 download)

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Book Synopsis The Answers Within by : Sharon Kirstin

Download or read book The Answers Within written by Sharon Kirstin and published by . This book was released on 2017-04-26 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find Your Life PurposeThis insightful and practical book will give you answers to your burning questions about life and will safely navigate you to find your soul's true purpose. You will find practical tools to reignite your spiritual power and harness its mystical guidance to create a life you love. It will take you on a journey to transcend your current circumstances, ditch the ordinary, embrace your full potential and will open you up to a whole new perspective on life. What's missing? Maybe you landed here because bling-bling and status are nice to haves but they just don't give you the kick they used to. You wonder why with all the possessions you still feel like something is missing. In fact, every time you reach another milestone in your life the hopes for lasting happiness dwindle a bit more. The fulfillment you anticipated just isn't kicking in and you're left feeling disappointed. Why does nothing fill the void inside you? Why aren't you happy with a life that others seem to enjoy? Why are you so different? The truth is... ...you're waking up from the three-dimensional trance and are beginning reconnect to the higher dimensions of your existence. A deeper wisdom longs to be discovered and you're urged to follow your soul's guidance into your fuller potential. You're made for more in this life. You can feel it, can't you? But what is it? The Answers Within challenges you to rethink what you know about life and invites you to reconnect with your soul and spiritual power. It guides you to travel within to discover your truth, desires and full potential so that you can make the bold life changes that will bring you lasting fulfillment. Self-exploration exercises and spiritual tools will guide you into the depths of who you are on a soul level and help you express your authentic self in life and business. The Answers Within is a how-to guide that gives you the knowledge and motivation to transform into your best self. Here's what you get: Understand the true purpose of life, your place in it and the mystery of the universe so you can create lasting happiness and deep meaning in life Master your mindset with the 9 pledges to purpose so you can grow into your full potential and make confident life changes Find your life's purpose following a 6-step self-inquiry process so you can fully express your true gifts, follow your desires and do what you love Learn 10 powerful tools that reattune you to your spiritual power and supercharge your intuition so easily understand the guidance from the universe about your new life path Learn how to manifest your dreams into reality by using your personal power to cocreate with the universe A purpose-driven life for the taking Follow the advice in this book and you will experience rapid shifts in your energy field and life. Read The Answers Within, experience its high-vibrational energy and let it work its transformational magic on you. What's stopping you from living your most powerful, happy and abundant life? Stop pressing snooze on your wake-up call to purpose, scroll to the top and click the "buy button" now.

The Purpose Path

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Author :
Publisher : St. Martin's Essentials
ISBN 13 : 1250182182
Total Pages : 304 pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis The Purpose Path by : Nicholas Pearce

Download or read book The Purpose Path written by Nicholas Pearce and published by St. Martin's Essentials. This book was released on 2019-04-09 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: "When you've found your life's purpose, work becomes meaningful to you. If you want to discover and live your purpose, read Nicholas Pearce's book. Not only will it inspire you to become who you were born to be, it also will show you how." - Ken Blanchard, New York Times bestselling coauthor of The One Minute Manager® How to build a meaningful career with a moral center and a purpose in the world. Some of the world's most successful companies—Google, Disney, Starbucks—are not simply profit-driven, but purpose-driven. They identify the purpose behind why they do what they do, and let their "why" drive what they do every day. Nicholas Pearce argues that we all should do the same: discover our "why" and commit to the journey of aligning our daily work with our life's work. The Purpose Path is for people in any field who long to have more than just a job or a career, but a true vocation that allows them to connect their soul with their role. The Purpose Path is organized around five key questions: What is success? Who am I? Why am I here? Am I running the right race? Am I running the race well? Nicholas Pearce sits at the unconventional intersection of academia, business, and faith. With examples and advice, he shows how he and other people in a variety of fields and at different life stages have asked and answered these five questions in order to start, shape, or even radically change their careers. Inspiring, thought-provoking, and practical, The Purpose Path is an essential book for anyone who seeks the clarity and courage to advance their authentic life's work every day.

Let Your Life Speak

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119177944
Total Pages : 109 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Let Your Life Speak by : Parker J. Palmer

Download or read book Let Your Life Speak written by Parker J. Palmer and published by John Wiley & Sons. This book was released on 2015-06-22 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: PLEASE NOTE: Some recent copies of Let Your Life Speak included printing errors. These issues have been corrected, but if you purchased a defective copy between September and December 2019, please send proof of purchase to [email protected] to receive a replacement copy. Dear Friends: I'm sorry that after 20 years of happy traveling, Let Your Life Speak hit a big pothole involving printing errors that resulted in an unreadable book. But I'm very grateful to my publisher for moving quickly to see that people who received a defective copy have a way to receive a good copy without going through the return process. We're all doing everything we can to make things right, and I'm grateful for your patience. Thank you, Parker J. Palmer With wisdom, compassion, and gentle humor, Parker J. Palmer invites us to listen to the inner teacher and follow its leadings toward a sense of meaning and purpose. Telling stories from his own life and the lives of others who have made a difference, he shares insights gained from darkness and depression as well as fulfillment and joy, illuminating a pathway toward vocation for all who seek the true calling of their lives.

Life Visioning

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Author :
Publisher : Sounds True
ISBN 13 : 9781622030507
Total Pages : 0 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Life Visioning by : Michael Beckwith

Download or read book Life Visioning written by Michael Beckwith and published by Sounds True. This book was released on 2013-05-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why have you been given this singular treasure that is your life—and how will you use it? What is the purpose for the unique blend of gifts, skills, experiences, and perspectives that you alone possess? To support you in answering these questions and living in sync with your inner calling, Michael Bernard Beckwith presents Life Visioning—an essential companion for anyone seeking to accelerate their spiritual evolution. Here he offers his complete Life Visioning Process—transformational technology for applying deep inquiry and spiritual practice to enable the growth, development, and unfoldment of your soul. Join him to learn more about: The four stages of consciousness: Victim, Manifester, Channel, and Being—the characteristics of each stage, and how we move through them • The dance of co-creation—establishing the balance between effort and surrender • Applying the Life Visioning Process in all of your life structures, including relationships, finances, livelihood, and spiritual practice “When your thoughts and actions begin to align with the imperatives of your soul,” explains Beckwith, “you enroll the full support of the universe. Unimagined possibilities begin to open up as you synchronize with the divine.” In this book, you will discover an unparalleled method for navigating every stage of your evolutionary journey—and fulfilling your highest calling as only you can.

Outsmart Your Smartphone

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Author :
Publisher : New Harbinger Publications
ISBN 13 : 1684033519
Total Pages : 235 pages
Book Rating : 4.6/5 (84 download)

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Book Synopsis Outsmart Your Smartphone by : Tchiki Davis

Download or read book Outsmart Your Smartphone written by Tchiki Davis and published by New Harbinger Publications. This book was released on 2019-11-01 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you have "smartphone syndrome?" This refreshingly honest how-to guide will help you find balance and build meaningful connections in a screen-obsessed world. Do you spend hours every day on your smartphone or tablet? Reading the news, shopping for clothes, checking your email, and catching up on social media? Do you scroll through blog articles and text with your friends while waiting in line at the DMV or the grocery store, avoiding any chance interactions with actual human beings? If so, you aren’t alone. Most of us are stuck on a hedonic treadmill of push-button notifications, friend updates, and text messages. But the real question is—are we happy? And, if not, how can we increase our happiness in the age of tech? Outsmart Your Smartphone is not a book about the evils of technology—it’s a road map for achieving happiness using all the tools available to you, including your phone. With this smart and irreverent guide, you’ll find seven steps to help you use technology in ways that increase your well-being, and find tips and tricks for overcoming the obstacles that technology creates. You’ll also learn to: Reconnect with your values, including kindness and gratitude Find your purpose in life—and then live it Use technology to do good things in the world Be fully present in each moment using mindfulness Our technology crazed, social media-obsessed world does nothing if not make us more self-focused. This book will help you harness the power of that focus and magnify your happiness, for yourself and the greater good. You don’t even have to throw out your phone!

Obliquity

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Author :
Publisher : Profile Books
ISBN 13 : 1847651852
Total Pages : 297 pages
Book Rating : 4.8/5 (476 download)

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Book Synopsis Obliquity by : John Kay

Download or read book Obliquity written by John Kay and published by Profile Books. This book was released on 2011-02-03 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to go in one direction, the best route may involve going in another. This is the concept of 'obliquity': paradoxical as it sounds, many goals are more likely to be achieved when pursued indirectly. The richest men and women are not the most materialistic; the happiest people are not necessarily those who focus on happiness, and the most profitable companies are not always the most profit-oriented as the recent financial crisis showed us. Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows that oblique approaches are the most successful, especially in difficult terrain. John Kay applies his provocative, universal theory to everything from international business to town planning and from football to managing forest fire.