Author : Deborah Brown
Publisher :
ISBN 13 : 9781484044346
Total Pages : 76 pages
Book Rating : 4.0/5 (443 download)
Book Synopsis How to Create Your Social Media Roadmap by : Deborah Brown
Download or read book How to Create Your Social Media Roadmap written by Deborah Brown and published by . This book was released on 2013-04-04 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using the Internet to build your brand, connect with consumers and drive traffic is a critical component to any business marketing strategy.In this comprehensive workbook Deborah Chaddock Brown examines the R.O.A.D. to successfully driving traffic to your business:R: What RESULTS do you desire from your social media participation?O. What makes you ORIGINAL - why should consumers chose you?A: Who is your AUDIENCE - identify your ideal target prospect.D: What DIRECTION do you want prospects? Deborah Chaddock Brown explains the different options from email marketing to social media participation and helps the reader determine the best course of action according to their desired outcomes and target customer.The information, questionnaires and worksheets help the reader clearly identify the direction their business must take to stay on top of today's marketing and the growing population of tech-savvy (or at least social media savvy) shoppers.The perfect handbook for new business owners, small business owners, entrepreneurs and sales professionals.