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Author :
Publisher : Marc Charles
ISBN 13 :
Total Pages : 156 pages
Book Rating : 4./5 ( download)
Download or read book How To Build Massive Subscriber, Membership and Social Media Lists written by and published by Marc Charles. This book was released on with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul Gillin
Publisher : John Wiley & Sons
ISBN 13 : 0470939737
Total Pages : 253 pages
Book Rating : 4.4/5 (79 download)
Download or read book Social Marketing to the Business Customer written by Paul Gillin and published by John Wiley & Sons. This book was released on 2010-12-15 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next. Features plentiful examples, case studies, and best practices Focuses on the channels that are most effective for B2B marketers Builds on the authors' more than 30 years of combined experience in the new media/social media space, as well as two previous successful books Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer!
Author : Geoffrey L. Greif
Publisher : Oxford University Press
ISBN 13 : 0195398564
Total Pages : 537 pages
Book Rating : 4.1/5 (953 download)
Download or read book Group Work With Populations at Risk written by Geoffrey L. Greif and published by Oxford University Press. This book was released on 2011 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Group Work With Populations at Risk, Third Edition is a fundamental resource for practitioners in health and mental health settings and a comprehensive guidebook of group work skills. Geared toward students and professionals gaining a beginning understanding of groups, this volume describes how to work with vulnerable populations that include returning war veterans, Latino and Latina immigrants, women and men who were abused as children, children of divorce, and people struggling with substance abuse, AIDS, cancer, or chronic mental illness. Each chapter describes the population and reviews the relevant literature, identifies themes and practice principles, presents a case illustration, provides evaluation guidance, and refers readers to key references and web resources. Each one is designed to stand alone for easy reference, and overviews of skill building and evidence-based practice make this a timely, comprehensive resource for group leaders regardless of specialty.
Author : Tracie Hasse
Publisher : AuthorHouse
ISBN 13 : 1524619566
Total Pages : 162 pages
Book Rating : 4.5/5 (246 download)
Download or read book Go Big and Stay Home written by Tracie Hasse and published by AuthorHouse. This book was released on 2016-08-18 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go Big AND Stay Home gives you the blueprint to live your dreams, fulfill your destiny, and have all the abundance you desire. Go Big AND Stay Home will introduce you to the 21st Century model for doing business, by leveraging the power of technology while incorporating the art of building and nurturing relationships. Tracie shows you how to use the synergy of social networking, both in person and online, to grow your network exponentially. Using her fun and collaborative model, youll be sure to significantly raise your income. In Go Big AND Stay Home, Tracie reveals the required mindset and relationship building skills needed to create a solid foundation to launch a new business or revitalize your existing business. You will learn how to supercharge your network connections and gain referrals that open up new opportunities for you to succeed and prosper.
Author : Muhammet Erbay
Publisher : Livre de Lyon
ISBN 13 : 2382362707
Total Pages : 177 pages
Book Rating : 4.3/5 (823 download)
Download or read book The Downfall of Mass Media Public Relations and the Rise of Social Media written by Muhammet Erbay and published by Livre de Lyon. This book was released on 2022-03-15 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Downfall of Mass Media Public Relations and the Rise of Social Media
Author : Scott Bywater
Publisher : Evolve Global Publishing
ISBN 13 : 1923223011
Total Pages : 153 pages
Book Rating : 4.9/5 (232 download)
Download or read book The Big Ideas Book: 7 Powerful Marketing Strategies for the Modern World written by Scott Bywater and published by Evolve Global Publishing. This book was released on 2024-06-15 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Apple's iPhone to Uber's ride-sharing service to ChatGPT, over recent decades we’ve seen ‘big ideas’ turn the world on its head. Yet what about those big, everyday ideas that can give your business an edge? Those little hinges that swing big doors, each of which can be worth thousands to business owners? You’ll find 7 of these ideas inside "The Big Ideas Book," which is based on the three legs of a stool every business needs to thrive: lead generation, systematisation/automation, and sales. Each chapter is a masterclass in its own right, from seasoned experts who are masters of their specialised fields. : Chapter 1: Scott Bywater reveals how to book your calendar solid with speed emails written by AI (and actually turn those emails into booked appointments with highly qualified prospects). Chapter 2: John North illustrates why thinking like a media company is the 21st-century blueprint for building trust and enhancing visibility. Chapter 3: Alan Carniol teaches you to apply Pareto’s 80/20 principle to attract and retain top-tier customers while avoiding time-wasters. Chapter 4: Peter Butler shares his strategies for working 'on' the business, not 'in' it, emphasizing the power of effective systems for scalability. Chapter 5: Melanie MacDonald dives into how cutting-edge AI and technology can streamline operations without overwhelming your mental bandwidth. Chapter 6: Keith Banfield debunks the myth of the ‘born salesperson’ and introduces the M.A.N roadmap for focusing on high-conversion prospects. Chapter 7: Ari Galper (the world’s leading authority on trust-based selling) challenges aggressive sales tactics that prioritise closing deals over building genuine relationships. Why should this book be your next read? Because within these pages, one idea, one strategy, and even one shifted perspective could be the catalyst that helps your business achieve a breakthrough. For instance, you’ll be introduced to… Game Changing Marketing Strategies: Each chapter is a deep dive into actionable tactics tested in the trenches of modern marketing. From email marketing to trust-based selling and strategic publishing, these aren’t just theories but practical, scalable strategies. Tailored Advice to Scale Your Business: Whether you're a startup entrepreneur, a small business owner, or a seasoned marketing professional, this book provides tailored advice on scaling your operations, boosting your sales conversion, and maximising your marketing ROI. Learn how to leverage AI in email campaigns, build customer trust at scale, and automate your marketing processes to maximise efficiency. Practical Implementation: Every chapter concludes with clear, actionable steps you can implement immediately. This hands-on approach ensures you can directly apply what you learn, and see real results quickly. Future-Proof Your Marketing: Stay ahead in today’s rapidly changing digital landscape. "The Big Ideas Book" equips you with cutting-edge knowledge to not only keep pace with technological advancements like AI but to harness them to your advantage. Derived from the collective wisdom of the Elite Marketers tribe, “The Big Ideas Book” is packed with outside-the-box strategies you can implement into your business right away. Implement just one of the strategies inside, and you'll see firsthand the transformative power of a great idea in action. Why not start today?
Author : Jeff Walker
Publisher : Morgan James Publishing
ISBN 13 : 1630470171
Total Pages : 205 pages
Book Rating : 4.6/5 (34 download)
Download or read book Launch written by Jeff Walker and published by Morgan James Publishing. This book was released on 2014-06-24 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: The start of everything is critically important. . .and every truly successful product or business starts with a successful launch. Unfortunately, most entrepreneurs put all their focus into ""getting the doors open"", without giving much thought to creating a great launch. However, since 1996 Jeff Walker has been obsessed with creating hugely successful launches in our increasingly digital world. During those years, Jeff has created an unbroken string of amazing successes for himself and his clients. Operating tiny businesses in an almost underground society---they've collectively done over $400 million in sales. The Launch is the ""how to"" manual for using Jeff's formula to follow their path of success---to create a product or business launch that gives you nearly-instant momentum, sales, and positioning.
Author : Debra L. Merskin
Publisher : SAGE Publications
ISBN 13 : 1483375528
Total Pages : 2169 pages
Book Rating : 4.4/5 (833 download)
Download or read book The SAGE International Encyclopedia of Mass Media and Society written by Debra L. Merskin and published by SAGE Publications. This book was released on 2019-11-12 with total page 2169 pages. Available in PDF, EPUB and Kindle. Book excerpt: The reference will discuss mass media around the world in their varied forms—newspapers, magazines, radio, television, film, books, music, websites, and social media—and will describe the role of each in both mirroring and shaping society.
Author : Wang, John
Publisher : IGI Global
ISBN 13 : 1466652039
Total Pages : 2862 pages
Book Rating : 4.4/5 (666 download)
Download or read book Encyclopedia of Business Analytics and Optimization written by Wang, John and published by IGI Global. This book was released on 2014-02-28 with total page 2862 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the age of Big Data emerges, it becomes necessary to take the five dimensions of Big Data- volume, variety, velocity, volatility, and veracity- and focus these dimensions towards one critical emphasis - value. The Encyclopedia of Business Analytics and Optimization confronts the challenges of information retrieval in the age of Big Data by exploring recent advances in the areas of knowledge management, data visualization, interdisciplinary communication, and others. Through its critical approach and practical application, this book will be a must-have reference for any professional, leader, analyst, or manager interested in making the most of the knowledge resources at their disposal.
Author : Matt McWilliams
Publisher : BenBella Books
ISBN 13 : 1637742258
Total Pages : 243 pages
Book Rating : 4.6/5 (377 download)
Download or read book Turn Your Passions into Profits written by Matt McWilliams and published by BenBella Books. This book was released on 2023-01-10 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a lifestyle you love by pursuing your passions and turning profits Turn Your Passions into Profits outlines step-by-step guidance for turning your passions into a profitable and lasting business. Author Matt McWilliams, a successful entrepreneur and in-demand online business coach, shows you exactly how to do just that. He details how to find and attract your audience, build a following, and ultimately how to monetize your venture quickly and sustainably. Turn Your Passions into Profits will help you: Gain clarity on the exact steps it takes to start, grow, and monetize your online platform Build up the confidence necessary to share your message with the world Realize that you deserve to create a good income doing what you love Acquire the tools and strategies needed to succeed with an online business and compete against established platforms So many entrepreneurs either run a profitable business but hate their work or run a business they love, with a message they’re proud of, without making any money. There’s a better way to build a business, one that helps you wake up every day excited and full of purpose and make a profit.
Author : Graham Cochrane
Publisher : BenBella Books
ISBN 13 : 1637740689
Total Pages : 171 pages
Book Rating : 4.6/5 (377 download)
Download or read book How to Get Paid for What You Know written by Graham Cochrane and published by BenBella Books. This book was released on 2022-03-22 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: You may not know it, but you are sitting on a goldmine. Your knowledge, passions, and skills can be transformed into a lucrative income stream that requires no college degree, zero employees, and less than $50 to get started. Whether it takes shape as a full-fledged business, a side hustle, or automated earnings is up to you! Before you can monetize what you know, you’ll need to learn the dynamics of the knowledge economy. There’s no one better to teach you than Graham Cochrane—business coach, YouTuber, and founder of The Recording Revolution, a once no-name blog about music turned 7-figure business that requires fewer than 5 hours per week of work. With How to Get Paid for What You Know, he provides a proven 6-step system for turning your ideas, skills, and passions into an income stream that puts money in your bank account day and night, whether you’re working or not. In this book, you’ll learn how to: Discover your idea and ensure it will be profitable, Build an audience, Package your knowledge into a highly desirable digital product, Sell online in an authentic and ethical way, Leverage simple online tools to market your product, and Automate the entire process so that income flows to you even when you’re not working. Follow these steps and you’ll be well on your way to creating better stability in your income and finding more fulfillment in your work and, ultimately, your life. How to Get Paid for What You Know is your essential guide to a new and better way to make a living.
Author : Azevedo, Ana
Publisher : IGI Global
ISBN 13 : 1466664789
Total Pages : 340 pages
Book Rating : 4.4/5 (666 download)
Download or read book Integration of Data Mining in Business Intelligence Systems written by Azevedo, Ana and published by IGI Global. This book was released on 2014-09-30 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uncovering and analyzing data associated with the current business environment is essential in maintaining a competitive edge. As such, making informed decisions based on this data is crucial to managers across industries. Integration of Data Mining in Business Intelligence Systems investigates the incorporation of data mining into business technologies used in the decision making process. Emphasizing cutting-edge research and relevant concepts in data discovery and analysis, this book is a comprehensive reference source for policymakers, academicians, researchers, students, technology developers, and professionals interested in the application of data mining techniques and practices in business information systems.
Author : Khanlari, Amir
Publisher : IGI Global
ISBN 13 : 1466685875
Total Pages : 357 pages
Book Rating : 4.4/5 (666 download)
Download or read book Strategic Customer Relationship Management in the Age of Social Media written by Khanlari, Amir and published by IGI Global. This book was released on 2015-07-16 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's society, organizations are looking to optimize potential social interactions and increase familiarity with customers by developing relationships with various stakeholders through social media platforms. Strategic Customer Relationship Management in the Age of Social Media provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework. In this book, upper-level students, interdisciplinary researchers, academicians, professionals, practitioners, scientists, executive managers, and consultants of marketing and CRM in profit and non-profit organizations will find the resources necessary to adopt and implement social CRM strategies within their organizations. This publication provides an advanced and categorized variety of strategies, applications, and tools for successful Customer Relationship Management including, but not limited to, social CRM strategies and technologies, creation and management of customers' networks, customer dynamics, social media analytics, customer intelligence, word of mouth advertising, customer value models, and social media channel management.
Author : BusinessNews Publishing,
Publisher : Primento
ISBN 13 : 2806247128
Total Pages : 29 pages
Book Rating : 4.8/5 (62 download)
Download or read book Summary: If You Build It Will They Come? written by BusinessNews Publishing, and published by Primento. This book was released on 2013-02-15 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Rob Adams' book: "If You Build It Will They Come? Three Steps to Test and Validate Any Market Opportunity". This complete summary of the ideas from Rob Adams' book "If You Build It Will They Come?" shows that successful entrepreneurs don’t just plunge in without doing their research: before investing money they prove that a market exists, and that the market is commercially viable. This summary demonstrates that though this process is crucial, it need not be too difficult or time-consuming. A robust market validation process takes about 60-days and involves three steps: figure out whether or not your idea is worth pursuing by objectively evaluating your idea and the size of the potential market (2-3 days); reach out to your market and systematically gather data from multiple sources on what your future customers think of your idea (50 days); follow through and blast into the market by using the data you’ve gathered to launch, market and sell your product the smart way (7-8 days). He takes the reader through specific steps in the process, and the questions an entrepreneur should ask. Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read "If You Build It Will They Come?" and discover a blueprint for savvy, common sense investment.
Author : Derek Hansen
Publisher : Morgan Kaufmann
ISBN 13 : 0128177578
Total Pages : 248 pages
Book Rating : 4.1/5 (281 download)
Download or read book Analyzing Social Media Networks with NodeXL written by Derek Hansen and published by Morgan Kaufmann. This book was released on 2019-05-08 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzing Social Media Networks with NodeXL: Insights from a Connected World, Second Edition, provides readers with a thorough, practical and updated guide to NodeXL, the open-source social network analysis (SNA) plug-in for use with Excel. The book analyzes social media, provides a NodeXL tutorial, and presents network analysis case studies, all of which are revised to reflect the latest developments. Sections cover history and concepts, mapping and modeling, the detailed operation of NodeXL, and case studies, including e-mail, Twitter, Facebook, Flickr and YouTube. In addition, there are descriptions of each system and types of analysis for identifying people, documents, groups and events. This book is perfect for use as a course text in social network analysis or as a guide for practicing NodeXL users. Walks users through NodeXL while also explaining the theory and development behind each step Demonstrates how visual analytics research can be applied to SNA tools for the mass market Includes updated case studies from researchers who use NodeXL on popular networks like email, Facebook, Twitter, and Instagram Includes downloadable companion materials and online resources at https://www.smrfoundation.org/nodexl/teaching-with-nodexl/teaching-resources/
Author : Witold Pedrycz
Publisher : Springer
ISBN 13 : 3319029932
Total Pages : 440 pages
Book Rating : 4.3/5 (19 download)
Download or read book Social Networks: A Framework of Computational Intelligence written by Witold Pedrycz and published by Springer. This book was released on 2013-12-09 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides the audience with an updated, in-depth and highly coherent material on the conceptually appealing and practically sound information technology of Computational Intelligence applied to the analysis, synthesis and evaluation of social networks. The volume involves studies devoted to key issues of social networks including community structure detection in networks, online social networks, knowledge growth and evaluation, and diversity of collaboration mechanisms. The book engages a wealth of methods of Computational Intelligence along with well-known techniques of linear programming, Formal Concept Analysis, machine learning, and agent modeling. Human-centricity is of paramount relevance and this facet manifests in many ways including personalized semantics, trust metric, and personal knowledge management; just to highlight a few of these aspects. The contributors to this volume report on various essential applications including cyber attacks detection, building enterprise social networks, business intelligence and forming collaboration schemes. Given the subject area, this book is aimed at a broad audience of researchers and practitioners. Owing to the nature of the material being covered and a way it is organized, the volume will appeal to the well-established communities including those active in various disciplines in which social networks, their analysis and optimization are of genuine relevance. Those involved in operations research, management, various branches of engineering, and economics will benefit from the exposure to the subject matter.
Author : Chan Sin-wai
Publisher : Taylor & Francis
ISBN 13 : 1000851540
Total Pages : 877 pages
Book Rating : 4.0/5 (8 download)
Download or read book Routledge Encyclopedia of Translation Technology written by Chan Sin-wai and published by Taylor & Francis. This book was released on 2023-04-26 with total page 877 pages. Available in PDF, EPUB and Kindle. Book excerpt: Routledge Encyclopedia of Translation Technology, second edition, provides a state-of-the-art survey of the field of computer-assisted translation. It is the first definitive reference to provide a comprehensive overview of the general, regional, and topical aspects of this increasingly significant area of study. The Encyclopedia is divided into three parts: Part 1 presents general issues in translation technology, such as its history and development, translator training, and various aspects of machine translation, including a valuable case study of its teaching at a major university; Part 2 discusses national and regional developments in translation technology, offering contributions covering the crucial territories of China, Canada, France, Hong Kong, Japan, South Africa, Taiwan, the Netherlands and Belgium, the United Kingdom, and the United States; Part 3 evaluates specific matters in translation technology, with entries focused on subjects such as alignment, concordancing, localization, online translation, and translation memory. The new edition has five additional chapters, with many chapters updated and revised, drawing on the expertise of over 50 contributors from around the world and an international panel of consultant editors to provide a selection of chapters on the most pertinent topics in the discipline. All the chapters are self-contained, extensively cross-referenced, and include useful and up-to-date references and information for further reading. It will be an invaluable reference work for anyone with a professional or academic interest in the subject.
