How To Be An Influencer Fast

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How to be an influencer FAST!

Author : Irina Bristow
Publisher : Zee Publishing
ISBN 13 :
Total Pages : 67 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis How to be an influencer FAST! by : Irina Bristow

Download or read book How to be an influencer FAST! written by Irina Bristow and published by Zee Publishing. This book was released on 2022-12-25 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who else wants to be a successful Influencer -- FAST? Are you looking for a guide that will teach you the ropes of social media marketing? Look no further than `How to be an influencer FAST'! This book is packed with tips and tricks on how to grow your following and engagement on the different social media channels. From finding the right niche and target audience, to creating engaging content, and even driving traffic to your websites - this book has it all. Get started now and see your social media following grow exponentially! If you're tired of struggling to get the attention of your followers and want to take your social media presence up a notch, then this is the book for you! This comprehensive guide will teach you everything you need to know, in order to achieve success with your social media marketing. In this book you'll learn about: Content insights Know your audience Be familiar with your competition Produce or participate in challenges What else are hashtags good for? Be familiar with your competition Predicting the success or failure of a video Develop your brand's reputation Have a noticeable visual presence What qualifications do you need to become a YouTuber? Contact the brands Cold Outreach Do your research Interact With Your Fans How to Get in Touch with Other Influencers The Influence of Stories The new Instagram algorithm Make an Eye-Catching Instagram Bio What is the distinction between a business and a creator account? How do you choose a niche and not die trying? What is influencer marketing? And much, much more... Grab your copy today!

Influencer Fast Track: from Zero to Influencer in the Next 6 Months!

Author : SassyZenGirl
Publisher : Independently Published
ISBN 13 : 9781982977115
Total Pages : 231 pages
Book Rating : 4.9/5 (771 download)

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Book Synopsis Influencer Fast Track: from Zero to Influencer in the Next 6 Months! by : SassyZenGirl

Download or read book Influencer Fast Track: from Zero to Influencer in the Next 6 Months! written by SassyZenGirl and published by Independently Published. This book was released on 2018-05-28 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Will take you through SassyZenGirl's proven 7-STEP FORMULA to go from ZERO (followers) to INFLUENCER STATUS in just a few months!"--Publisher marketing

Influencer Marketing Strategy

Author : Gordon Glenister
Publisher : Kogan Page Publishers
ISBN 13 : 1789667267
Total Pages : 305 pages
Book Rating : 4.7/5 (896 download)

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Book Synopsis Influencer Marketing Strategy by : Gordon Glenister

Download or read book Influencer Marketing Strategy written by Gordon Glenister and published by Kogan Page Publishers. This book was released on 2021-03-03 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: SHORTLISTED: Business Book Awards 2022 - Sales & Marketing category Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist. Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style. This can be unnerving, and it's therefore imperative to have a clearly defined campaign that mutually benefits and protects both the brand and the influencer. Influencer Marketing Strategy gives readers everything they need to create influencer marketing strategy. It will walk readers through the key considerations, and offer insight into decisions such as choosing the right influencer, planning content, and how to incorporate influencer marketing into your wider marketing strategy. This book presents fascinating, in-depth case studies from the beauty, fashion, gaming, travel, health and tech industries, demonstrating the variety of ways that influencer marketing can be utilized, and the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide to developing a successful influencer marketing strategy - and building campaigns that create real value.

Online Marketing Boot Camp

Author : Gundi Gabrielle
Publisher :
ISBN 13 : 9781654711597
Total Pages : 232 pages
Book Rating : 4.7/5 (115 download)

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Book Synopsis Online Marketing Boot Camp by : Gundi Gabrielle

Download or read book Online Marketing Boot Camp written by Gundi Gabrielle and published by . This book was released on 2020-01-02 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you struggling to reach new clients, customers, or social media followers? Frustrated with Facebook ads not producing good results? Paying thousands of dollars to social media managers and SEOs and still only minimal conversions? Then let this snappy, little guide from the INFLUENCER series help you in typical, fun - SassyZenGirl - style! What 98% of businesses miss + why they fail! PART 1 starts with the 10 must-have pillars for any internet marketing success. This is what 98% of entrepreneurs and business owners miss and why they fail! Your marketing campaigns cannot be successful if you forget even one of these marketing basics, and you need to have them in place before even considering any marketing strategies! Learn how the 2% of successful entrepreneurs smartly position their brands, so customers will always choose their business over everyone else (hint: it's not luck - there is a proven branding strategy at play here and you can apply it, too!). In PART 2, we will cover the psychological principles of effective copywriting and how you can make your sales copy instantly more effective by just changing one or two words. You will see what your #1 FOCUS needs to be, especially during your first year (it's probably not what you expected...). In PART 3, we will cover the: TOP 15 most effective Digital Marketing Strategies for 2020 so you can pick the ones best suited for your business while maximizing their effectiveness. Whether you: Have struggled to gain traction with your blog posts or want to use blogging for profit... Want to leverage the amazing power of influencer marketing, learn the most effective influencer strategies and how to find influencers on Instragram, Facebook & Youtube that will actually bring you results... Read every social media bible...: ) but are still struggling with social media copywriting or branding, still not gaining any followers in large numbers... Want to explore newer strategies like messenger chat bots & Medium Discover how Pinterest can generate you a 100K a month (not a typo!) Or... Still wondering how to start a business online and What do I need to start a business? You will have a clear action plan in place once you finish this book and finally feel that you, YES YOU (even the quiet introvert in the back...: ), can master marketing and get your business the attention - and financial rewards - you deserve. Ready to #ShareYourAWESOME with the world? Then scroll up to the top and hit that BUY BUTTON!

Become an Influencer

Author : Chris Riley
Publisher :
ISBN 13 : 9781082709234
Total Pages : 164 pages
Book Rating : 4.7/5 (92 download)

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Book Synopsis Become an Influencer by : Chris Riley

Download or read book Become an Influencer written by Chris Riley and published by . This book was released on 2019-07-28 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine making money from the hobbies you have...getting paid for doing the things you're passionate about...receiving the best tools, latest technologies, and breakthrough products in your craft...all while making your bank account bigger and bigger every single day... Today, ANYONE can become an influencer, living the best lifestyle life has to offer & make money while doing it. In fact, "Become an Influencer" will show you exactly how to do that. You are going to discover how you can build your personal brand on social media, find your target audience, build an amazing blog, and make money from simply uploading a few posts a day! It does not matter if you already have a big account with a lot of followers, or if you have never made a single dollar online - this book will take you by the hand and give clear, step-by-step instructions to build your brand from 0, getting raving fans, and make money easily & consistently. In "Become an influencer", you'll: Get a step-by-step guide on how to become an influencer, even if you don't have a lot of followers right now Learn how to get paid for your posts, shares and stories Discover how you can manage all of your social media accounts in less than 1 hour a day Enjoy a lifestyle of complete freedom - no boss, no boring workdays, high income potential Expose the hacks that will get you thousands of followers with minimal efforts Reveal how to build an amazing lifestyle doing nothing but posting on social media, working less than 1 hour a day, and doing what you love! FAQ I don't like to post too much and be so public. Can it work for me? That's not a problem. You do not have to expose who you are to the world. In fact, many influencers are making tremendous amount of money from their personal brand without exposing their identity. In the book you'll learn how to do so. I don't have any craft or a specific hobby that I'm passionate about In the book, you'll learn how to find a field where you can become a hot influencer even if you don't want to commit to it. How much money can I expect to earn from this? That depends on the size of your followers and your engagement with them. Small influencers can make $10,000 a month, while top influencers can pile up more than $400,000 a month. In the book you'll learn how to systematically increase your followers and your income. Take advantage of this opportunity before it gets too saturated - Scroll up, click on "Buy Now with 1-Click", and get your copy now! *Kindle Matchbook Limited time promotion: Buy paperback, get the kindle edition immediately for FREE!

Instant Influence

Author : Michael Pantalon
Publisher : Little, Brown Spark
ISBN 13 : 0316134651
Total Pages : 163 pages
Book Rating : 4.3/5 (161 download)

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Book Synopsis Instant Influence by : Michael Pantalon

Download or read book Instant Influence written by Michael Pantalon and published by Little, Brown Spark. This book was released on 2011-05-09 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to motivate your employees to be more productive, convince your customers to use more of your products and services, encourage a loved one to engage in healthier habits, or inspire any change in yourself, renowned psychologist Dr. Michael Pantalon can show you how to achieve Instant Influence in six simple steps. Drawing on three decades of research, Dr. Pantalon's easy-to-learn method can create changes both great and small in 7 minutes or less. This scientifically tested method succeeds in every area of work and life by helping people tap into their deeply personal reasons for wanting to change and finding a spark of "yes" within an answer that sounds like "no."

The Ultimate Guide on How To Become an Influencer - For Beginners

Author : M Laveau
Publisher : Independently Published
ISBN 13 : 9781072881001
Total Pages : 70 pages
Book Rating : 4.8/5 (81 download)

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Book Synopsis The Ultimate Guide on How To Become an Influencer - For Beginners by : M Laveau

Download or read book The Ultimate Guide on How To Become an Influencer - For Beginners written by M Laveau and published by Independently Published. This book was released on 2019-06-09 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ultimate Guide on How To Become an Influencer The growing popularity of influencers may have made you consider becoming one too. If this is something you've been thinking about, but were unsure how to proceed, this guide is exactly what you need.These are just a few of the tips you will learn reading this guide: Kinds of InfluencersStrategies to become an influencerHow many fans does it take to become a profitable influencer?Pros and cons of being an influencerBuilding a following is an ongoing headache.Top ways how influencers produce profitMistakes Influencers Need to Stop MakingInstructions to Start Influencer Marketing RelationshipsAre you ready to become a successful influencer

The Influencer Code

Author : Amanda Russell
Publisher : Hatherleigh Press
ISBN 13 : 1578268257
Total Pages : 192 pages
Book Rating : 4.5/5 (782 download)

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Book Synopsis The Influencer Code by : Amanda Russell

Download or read book The Influencer Code written by Amanda Russell and published by Hatherleigh Press. This book was released on 2020-09-02 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Influencer Code is the essential reference for any company looking to leverage the power of influencers to elevate their brand and grow their business. From Fortune 500s to local fitness studios, whether you offer financial services or sell donuts, reaching today's consumers is more complicated than ever. More and more, marketers are reaching out to people who style themselves "influencers": those people who have a big—and, more importantly—loyal audience ready to hear what they have to say about anything. Yet despite "influencer marketing" fast becoming one of the biggest buzz terms of the decade, it couldn't be more misunderstood. Written by an accomplished entrepreneur, professor, and award-winning YouTube star, The Influencer Code breaks down the biggest myths that brands are getting wrong and shows you how to get it right by defining and showcasing what true influencer marketing is and how to leverage it to achieve your business goals in a simple yet powerful 3-step code. The Influencer Code simplifies the complex world of influencer marketing, covering how to research, evaluate, and employ the right influencers for their markets, as well as how to legally and strategically integrate them into marketing campaigns to achieve specific goals. The future of marketing depends on forming authentic partnerships between brands and influencers. The go-to resource for all things influencer marketing, The Influencer Code is your shortcut to making that future a reality.

The Influencer

Author : Abhaidev
Publisher :
ISBN 13 : 9781637906880
Total Pages : pages
Book Rating : 4.9/5 (68 download)

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Book Synopsis The Influencer by : Abhaidev

Download or read book The Influencer written by Abhaidev and published by . This book was released on 2021-08 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: What if we have been wrong about this world this whole time? What if only a few gifted individuals decide the fate of it? What if impossible is quite possible? One of the prime minister's many assistants, Aditya is no ordinary man. He is instead what some people call an Influencer. Yes! Literally! He is one of the few fortunate men who with the power of their minds can make other people agreeable and servile. To the outside world, Aditya is just another employee on the government's payroll. But secretly, he is part of a shadow organization called WIS. With his special abilities, Aditya helps the most powerful man in his country, the PM, to have the better end of the deal. Life for Aditya had been smooth until one careless mistake precipitates into his wife knowing his big secret. WIS can tolerate anything but not a defector. It takes WIS some time but eventually they find out Aditya's big goof up. It, therefore, declares war on the renegade. Aditya's death is what they want. What will Aditya do? How will he fight this decree of the behemoth that once nurtured him? The Influencer is a story of a man who has never taken no for an answer. It's a thrilling account of a single man who is facing the wrath of a powerful but dubious organization with highly-skilled, super assassins at its disposal. Will Aditya succeed in dodging WIS? Or will the evil organization get what it wants? How far will this fugitive go to protect everything he cherishes?

How to Win Friends and Influence People

Author :
Publisher : ببلومانيا للنشر والتوزيع
ISBN 13 :
Total Pages : 304 pages
Book Rating : 4./5 ( download)

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Book Synopsis How to Win Friends and Influence People by :

Download or read book How to Win Friends and Influence People written by and published by ببلومانيا للنشر والتوزيع. This book was released on 2024-02-17 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.

Maximize Your Social

Author : Neal Schaffer
Publisher : John Wiley & Sons
ISBN 13 : 1118756681
Total Pages : 226 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Maximize Your Social by : Neal Schaffer

Download or read book Maximize Your Social written by Neal Schaffer and published by John Wiley & Sons. This book was released on 2013-09-06 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.

Influencer Fast Track: 10X Your Marketing and Branding for Coaches, Consultants, Professionals and Entrepreneurs!

Author : Gundi Gabrielle
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781719323802
Total Pages : 228 pages
Book Rating : 4.3/5 (238 download)

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Book Synopsis Influencer Fast Track: 10X Your Marketing and Branding for Coaches, Consultants, Professionals and Entrepreneurs! by : Gundi Gabrielle

Download or read book Influencer Fast Track: 10X Your Marketing and Branding for Coaches, Consultants, Professionals and Entrepreneurs! written by Gundi Gabrielle and published by Createspace Independent Publishing Platform. This book was released on 2018-05-20 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: INFLUENCER FAST TRACKTM for Coaches, Consultants, Professionals & Entrepreneurs will take you through SassyZenGirl's proven 7-STEP FORMULA to go from ZERO (followers) to INFLUENCER STATUS in just a few months! Nope - this is not another Instagram book, in fact, social media marketing will play a very small part in this influencer blueprint. Even better - if social media gave you headache and you still only have a few followers, take heart, there is a better way... ...and much more FUN! If you are struggling to get traffic, find it hard to pitch your business or simply don't know where your customers hang out, this book will give you great pointers. SassyZenGirl herself, aka 10-time #1 Bestselling Author and Entrepreneur Gundi Gabrielle will show you in typical SassyFUN fashion how to get from A to Z: The fastest, yet little used marketing plan to quickly become known as an influencer in your field and build a marketable platform around your coaching or consulting business - or any other business or professional practice you run. Have a passion project you want to share with world? The INFLUENCER FAST TRACKTM can work here as well! Parts of this method are so powerful that you can become known as an influencer almost instantly - without any scammy tactics or funny business, all above board. Instant Influencer! Influencer Marketing has become the biggest, current trend in marketing and this book will cover in-depth: The Three INFLUENCER FAST TRACK Factors The SECRET INGREDIENT ...awesome goodies like: The Goosebump Factor The Mucho Bling Asset The Chill Factor How to (non) pitch your Stuff Instant Influencer Subscribers on Autopilot Income on Autopilot Branding Bonanza Passive Income Bonanza and finally how to: get yourself booked as a TV Guest Presenter, Keynote or TEDx Speaker get featured in major publications and podcasts become a "Bestselling Author" in the next 30 Days attract your absolute Dream Clients on Autopilot and so much more... Influencer "stardom" is far easier to reach than you might think and if you are ready and want to learn more... SCROLL UP and hit that BUY BUTTON and we'll see you on the inside..:)

Will Post for Profit

Author : Justin Blaney D.M.
Publisher : Post Hill Press
ISBN 13 : 1642935476
Total Pages : 191 pages
Book Rating : 4.6/5 (429 download)

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Book Synopsis Will Post for Profit by : Justin Blaney D.M.

Download or read book Will Post for Profit written by Justin Blaney D.M. and published by Post Hill Press. This book was released on 2020-10-13 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the rise of social media, Influencer Marketing has emerged as one of the most powerful alternatives to traditional marketing channels that have become too expensive and ineffective for the majority of businesses today. Between 2016 and 2019, spending on Influencer Marketing tripled to over $6 billion. This has created a gold rush of opportunity for those on the cutting edge. However, few resources are available to guide influencers and brands through this rapidly evolving landscape. As a result, millions of dollars in profits are being wasted. Will Post for Profit unpacks the critical components that are necessary to successfully navigate today’s complex digital world, in an in-depth, how-to, and easily digestible format—exploring topics like how to select a platform, FTC compliance, ethics, audience growth strategy, designing successful campaigns, finding brands or influencers to work with, contracts, key performance indicators (KPIs), and more. Included are more than a dozen interviews with successful brands and influencers who reveal their top secrets to success and biggest mistakes to avoid. Whether brand or influencer, just starting out or a well-seasoned social guru, Will Post for Profit will leave readers with the necessary tools and understanding to grow their audience, make the most of their campaigns or collaborations, and ultimately generate profit from social influence.

The Ultimate Guide to Using Influencer Marketing

Author : Joe Sinkwitz
Publisher :
ISBN 13 : 9781973473138
Total Pages : 173 pages
Book Rating : 4.4/5 (731 download)

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Book Synopsis The Ultimate Guide to Using Influencer Marketing by : Joe Sinkwitz

Download or read book The Ultimate Guide to Using Influencer Marketing written by Joe Sinkwitz and published by . This book was released on 2018-02-13 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever wondered how that Instagram model is able to afford the seemingly endless luxuries in all the photos she posts? Have you ever wished that it was you getting all those products and being paid all that money? Have you ever thought that you simply wish she was promoting your product?The Ultimate Guide to Influencer Marketing satisfies all three of these questions, by providing an in-depth look at the business world of influencers, how to use them for your business, and how to become one yourself. Written by digital marketing industry veteran Joe Sinkwitz, CEO of Intellifluence with a forward by Copypress CEO Dave Snyder, you'll learn how to create influencer campaigns for your brand or agency from scratch and how influencers can grow their audiences to full potential over 29 actionable chapters.

Influencer Fast Start: 21 Proven Strategies for Building Your Personal Brand

Author : Dan Kirkmann
Publisher : Independently Published
ISBN 13 : 9781728769066
Total Pages : 112 pages
Book Rating : 4.7/5 (69 download)

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Book Synopsis Influencer Fast Start: 21 Proven Strategies for Building Your Personal Brand by : Dan Kirkmann

Download or read book Influencer Fast Start: 21 Proven Strategies for Building Your Personal Brand written by Dan Kirkmann and published by Independently Published. This book was released on 2018-10-13 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create Your Brand Now After the great success of "Stock Market Investing For Beginners," Dan Kirkmann reveals the secrets of current marketing to optimize your brand and make it accessible to various markets ...Dan Kirkmann knows the influencer market inside, and so he knowsexactly how to find the right influencers to help you reach your goals and objectives.Over the years Dan Kirkmann has worked with thousands of quality influencers. One-to-one relationships with the best bloggers, video bloggers and social influencers in a wide variety of segments help you take advantage of their power. This book will help you execute marketing strategies on personalized influencers based on DNA and on the goals of a brand.Let's make the perfect match possible

Influencer Marketing for Brands

Author : Aron Levin
Publisher : Apress
ISBN 13 : 1484255038
Total Pages : 170 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Influencer Marketing for Brands by : Aron Levin

Download or read book Influencer Marketing for Brands written by Aron Levin and published by Apress. This book was released on 2019-11-30 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel. The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples. What You Will Learn Plan effective influencer marketing campaigns using a simple 3-step formulaCreate top performing YouTube videos that drive website traffic, app installs and salesUnderstand what to pay for influencer marketing and how much you should invest if you're just starting out Who This Book is For Marketing and agency professionals, influencers and content creators, marketing students, those who are looking for more effective forms of advertising and are generally interested in understanding the new and evolving digital media landscape.

Digital Influence

Author : Joel Backaler
Publisher : Springer
ISBN 13 : 3319783963
Total Pages : 214 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Digital Influence by : Joel Backaler

Download or read book Digital Influence written by Joel Backaler and published by Springer. This book was released on 2018-08-22 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. Digital Influence covers everything from how to identify the right influencers and determine “level of influence” to collaborating with influencers and measuring ROI. It turns out, it’s not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind.