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Author : Harry Miller Basford
Publisher :
ISBN 13 :
Total Pages : 130 pages
Book Rating : 4.:/5 (334 download)
Download or read book How to Advertise Printing written by Harry Miller Basford and published by . This book was released on 1915 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harry M. Basford
Publisher :
ISBN 13 : 9781331901082
Total Pages : 122 pages
Book Rating : 4.9/5 (1 download)
Download or read book How to Advertise Printing (Classic Reprint) written by Harry M. Basford and published by . This book was released on 2015-07-20 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from How to Advertise Printing The most interesting preface of a book that I ever read is that in the front of "Eccentricities of Genius," written by my friend, the late Major J. B. Pond, of New York. After stating that he had three thousand volumes in his library, but that none of the prefaces suited him, he proceeded to take extracts from a half-dozen or more of these books, using those paragraphs, all more or less suitable, as the preface of his own book, telling of his association with great men and women. I could hardly follow such a course in the preface of this volume, however, because it is, in a sense, a pioneer in the field of books. Nothing like it has ever been written, to my knowledge. There are books devoted to the advertising of some other lines of trade, but none dealing particularly with the advertising of the printer. For that reason I can hardly claim that my work "fills a long-felt want," and we do not have many long-felt wants of any kind in this progressive age. Wants are not felt very long before they are filled, and many needs are even anticipated before the public really knows that it has them. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author : Nathaniel Clark Fowler
Publisher :
ISBN 13 :
Total Pages : 168 pages
Book Rating : 4.3/5 (91 download)
Download or read book About Advertising and Printing written by Nathaniel Clark Fowler and published by . This book was released on 1889 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Daniel Melcher
Publisher :
ISBN 13 :
Total Pages : 460 pages
Book Rating : 4.E/5 ( download)
Download or read book Printing and Promotion Handbook written by Daniel Melcher and published by . This book was released on 1956 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Printing and Promotion Handbook has been written for people - including beginners - who have to buy printing and direct mail services; for those who have to plan or prepare advertising, publicity, or information material of any kind, from covering letters to bound books; for anyone, in fact, who attempts to influence others by the printed or duplicated word." -page vi.
Author : Lyman Henderson
Publisher :
ISBN 13 : 9781929734047
Total Pages : 174 pages
Book Rating : 4.7/5 (34 download)
Download or read book Hands-on Marketing for the Printer written by Lyman Henderson and published by . This book was released on 1999 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. Joint Committee on Printing
Publisher :
ISBN 13 :
Total Pages : 76 pages
Book Rating : 4.:/5 (327 download)
Download or read book Government Printing and Binding Regulations written by United States. Congress. Joint Committee on Printing and published by . This book was released on 1990 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William T. Clawson
Publisher :
ISBN 13 :
Total Pages : 294 pages
Book Rating : 4.3/5 ( download)
Download or read book Printers' Advertising that Works written by William T. Clawson and published by . This book was released on 1976 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tony Antin
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.3/5 (91 download)
Download or read book Great Print Advertising written by Tony Antin and published by . This book was released on 1993-02-15 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive book on creating ads that sell by one of the world's leading experts in this area. Gives detailed, step-by-step instructions for developing print ads that are always effective. Packed with examples of ads that work--and those that don't--plus clear, specific explanations of the subtle differences between them.
Author : Robert G. Thompson
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781478271512
Total Pages : 0 pages
Book Rating : 4.2/5 (715 download)
Download or read book Hooked on Customers written by Robert G. Thompson and published by Createspace Independent Publishing Platform. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Talk is cheap." A cliché, perhaps, but the idea that what we do is more important than what we say is a fundamental truth. It applies in our personal lives and can extend into our professional work, too. Learning to let your actions do the talking can be revolutionary to a company that struggles to create enduring customer relationships. People who own operate, manage, or otherwise lead a company are always looking for ways to improve productivity, beat the competition, and ensure long-term success. Learning how to put words and ideas into action can be a key to success in the business world. Hooked on Customers is not about finding the right words, whether labeled as a "strategy" or not. It is an insightful, highly informative book that propels businesses into action. It explores successful customer-centric businesses, examines the ways they execute their strategies, and provides practical recommendations for business leaders to more effectively outperform their competition. A must-have for any business leader who wants to have a healthy relationship with customers, this book avoids the pitfalls that often plague others that offer business advice. Frequently, company leaders turn to consultants and other resources to recommend strategies that sound great but ultimately don't have any real meaning because they are a series of words without a tie to actions. Combining his own professional experiences working as a CEO with his extensive research and expertise as an international authority on customer-centricity, author Robert Thompson has identified the five routine organizational habits successful customer-centric businesses use when executing strategy. Legendary leading customer-centric businesses: LISTEN to their customers' values and feedback. THINK about the implications of fact-based decisions on customers EMPOWER employees with the freedom they need to please customers CREATE new value for customers, without being asked DELIGHT customers by exceeding their expectations Crucial to Thompson's discussion of these habits is the premise that there are no quick fixes. Customer-centricity takes time, determination, and company-wide commitment. It must be maintained and constantly pursued to ensure that it becomes part of the fabric of a business. In the end, the results are well worth it. Hooked on Customers helps leaders understand, adopt, and implement the five crucial habits that enable companies to not only survive in highly competitive, overcrowded markets but to dominate them, creating a legacy of success and inspiration along the way.
Author :
Publisher : Bookboon
ISBN 13 : 8776817091
Total Pages : 57 pages
Book Rating : 4.7/5 (768 download)
Download or read book Presenting an Effective Message written by and published by Bookboon. This book was released on with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mark Levine
Publisher : Publish Green
ISBN 13 : 1935098748
Total Pages : 171 pages
Book Rating : 4.9/5 (35 download)
Download or read book The Fine Print of Self-Publishing written by Mark Levine and published by Publish Green. This book was released on 2011 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fine Print of Self-Publishing (Fourth Edition) offers a comprehensive guide to the self-publishing world, and is a must-read for any author considering self-publishing his or her book.
Author : Nathaniel Clark Fowler
Publisher :
ISBN 13 :
Total Pages : 1028 pages
Book Rating : 4.3/5 (91 download)
Download or read book Fowler's Publicity written by Nathaniel Clark Fowler and published by . This book was released on 1897 with total page 1028 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Barney Davey
Publisher : BoldStar Communications
ISBN 13 : 9780976960706
Total Pages : 284 pages
Book Rating : 4.9/5 (67 download)
Download or read book How to Profit from the Art Print Market written by Barney Davey and published by BoldStar Communications. This book was released on 2005 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: An invaluable reference, this book provides insights, suggestions, examples, and resources intended to demystify the arcane world of art print marketing. Barney Davey has authored this handbook of practical advice to help visual artists succeed in the print market. The book is a result of his experiences and perspective culled from advising and observing leading art publishers and print artists in three decades. It details how artists can use the print market to take control of their career and create a profitable business putting their original work into prints. The wealth of benefits for visual artists in the print market include: secondary income from reproducing originals into prints; third stream income from licensing; greater awareness for their work; growing their collector base; diversifying their pricing and portfolio and keeping pace with demand for their originals. Given these advantages, it is surprising to find other business and marketing books for artists offer scant coverage of the print market. The paucity of print market information makes the book's insider insights priceless. Any visual artist with the desire to enjoy commercial success will find this book useful, inspiring and informative.
Author : Harry Miller Basford
Publisher : Wentworth Press
ISBN 13 : 9781362693048
Total Pages : 128 pages
Book Rating : 4.6/5 (93 download)
Download or read book HT ADVERTISE PRINTING written by Harry Miller Basford and published by Wentworth Press. This book was released on 2016-08-26 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author : Morris Rosenthal
Publisher :
ISBN 13 : 9780972380133
Total Pages : 173 pages
Book Rating : 4.3/5 (81 download)
Download or read book Print on Demand Book Publishing written by Morris Rosenthal and published by . This book was released on 2004 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: The basic business model of the book publishing industry remained largely unchanged between the Great Depression and the turn of the Millennium. Print a lot of books, try to get them reviewed so that stores would stock them on consignment, advertise, then hope that they don't come back as returns. Small imprints and self-publishers were reduced to begging distributors to accept their titles at discounts of 60% or more, and were expected to accept returns in any condition and quantity. Print-on-demand book publishing, combined with short-discount distribution and Internet marketing, is turning the publishing business on its head. For the first time, authors are finding that they can launch their own publishing businesses and earn more from their writing than they would with a major trade publisher. Small imprints can invest their scarce resources in acquiring, designing and promoting new titles, rather than gambling on tons of books that cost money to keep in inventory. This book details the new method with which authors and publishers alike can use POD to cut costs and increase profits, while reaching new readers through the magic of Internet marketing.
Author :
Publisher :
ISBN 13 :
Total Pages : 1344 pages
Book Rating : 4.0/5 ( download)
Download or read book Printers' Ink; the ... Magazine of Advertising, Management and Sales written by and published by . This book was released on 1911 with total page 1344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4.3/5 (91 download)
Download or read book Printers' Ink written by and published by . This book was released on 1892 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
