How the World Sees You

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Author :
Publisher : Harper Collins
ISBN 13 : 0062230700
Total Pages : 414 pages
Book Rating : 4.0/5 (622 download)

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Book Synopsis How the World Sees You by : Sally Hogshead

Download or read book How the World Sees You written by Sally Hogshead and published by Harper Collins. This book was released on 2014-07-01 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

Let the World See You

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Author :
Publisher : Thomas Nelson
ISBN 13 : 1400220459
Total Pages : 240 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Let the World See You by : Sam Acho

Download or read book Let the World See You written by Sam Acho and published by Thomas Nelson. This book was released on 2020-10-13 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: NFL linebacker, speaker, podcaster, and humanitarian Sam Acho gives a blueprint for taking off our masks and living lives of genuine authenticity. Most of us hide. We play small and don't live up to our full potential. Sam Acho was one of those people. As an NFL linebacker, for example, he earned his MBA but told no one because he was afraid of what people might think if they found out that he cared about things that weren't "normal" for his profession. After many years of hiding himself, the person he had become had no connection to the real Sam. Only when he lost a friend and a mentor did he realize he was doing it all wrong--just like many us do, when we try to become someone we're not. All the while, we ignore the unique gifts and talents and personality we truly possess. But there is another way of living: Let the world see you. Your quirks, your passions, and your inner desires were not given to you by accident. And the world needs your gifts. In Let the World See You, Sam Acho shares lessons from his own life as well as stories from others to reveal how you can overcome your fears and discover your true selves. Being the real you pays big. No one else has what you have. No one else can share what you share. Let the World See You helps crack the shell of people who are in hiding and reveals the benefits of a lifestyle lived on purpose.

Fascinate

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Publisher : Harper Collins
ISBN 13 : 0061966169
Total Pages : 291 pages
Book Rating : 4.0/5 (619 download)

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Book Synopsis Fascinate by : Sally Hogshead

Download or read book Fascinate written by Sally Hogshead and published by Harper Collins. This book was released on 2010-01-21 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

The Book that Made Your World

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Author :
Publisher : Thomas Nelson
ISBN 13 : 1595554009
Total Pages : 466 pages
Book Rating : 4.5/5 (955 download)

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Book Synopsis The Book that Made Your World by : Vishal Mangalwadi

Download or read book The Book that Made Your World written by Vishal Mangalwadi and published by Thomas Nelson. This book was released on 2012-10-24 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand where we came from. Whether you're an avid student of the Bible or a skeptic of its relevance, The Book That Made Your World will transform your perception of its influence on virtually every facet of Western civilization. Indian philosopher Vishal Mangalwadi reveals the personal motivation that fueled his own study of the Bible and systematically illustrates how its precepts became the framework for societal structure throughout the last millennium. From politics and science, to academia and technology, the Bible's sacred copy became the key that unlocked the Western mind. Through Mangalwadi's wide-ranging and fascinating investigation, you'll discover: What triggered the West's passion for scientific, medical, and technological advancement How the biblical notion of human dignity informs the West's social structure and how it intersects with other worldviews How the Bible created a fertile ground for women to find social and economic empowerment How the Bible has uniquely equipped the West to cultivate compassion, human rights, prosperity, and strong families The role of the Bible in the transformation of education How the modern literary notion of a hero has been shaped by the Bible's archetypal protagonist Journey with Mangalwadi as he examines the origins of a civilization's greatness and the misguided beliefs that threaten to unravel its progress. Learn how the Bible transformed the social, political, and religious institutions that have sustained Western culture for the past millennium, and discover how secular corruption endangers the stability and longevity of Western civilization. Endorsements: “This is an extremely significant piece of work with huge global implications. Vishal brings a timely message.” (Ravi Zacharias, author, Walking from East to West and Beyond Opinion) “In polite society, the mere mention of the Bible often introduces a certain measure of anxiety. A serious discussion on the Bible can bring outright contempt. Therefore, it is most refreshing to encounter this engaging and informed assessment of the Bible’s profound impact on the modern world. Where Bloom laments the closing of the American mind, Mangalwadi brings a refreshing optimism.” (Stanley Mattson, founder and president, C. S. Lewis Foundation) “Vishal Mangalwadi recounts history in very broad strokes, always using his cross-cultural perspectives for highlighting the many benefits of biblical principles in shaping civilization.” (George Marsden, professor, University of Notre Dame; author, Fundamentalism and American Culture)

Fascinate

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Publisher : HarperCollins
ISBN 13 : 0062405934
Total Pages : 236 pages
Book Rating : 4.0/5 (624 download)

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Book Synopsis Fascinate by : Sally Hogshead

Download or read book Fascinate written by Sally Hogshead and published by HarperCollins. This book was released on 2016-04-26 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. The word “fascinate” comes from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world. This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment. Dive into the science of fascination and learn how to: Increase prices with ideas from poker to Play-Doh Build revenue by learning about the $14 million license plate Get better leads through hypnosis by Sigmund Freud and Steve Jobs Attract raving fans by following the cult of pistachio ice cream Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.

How to See the World

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Author :
Publisher : Penguin UK
ISBN 13 : 0141977418
Total Pages : 352 pages
Book Rating : 4.1/5 (419 download)

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Book Synopsis How to See the World by : Nicholas Mirzoeff

Download or read book How to See the World written by Nicholas Mirzoeff and published by Penguin UK. This book was released on 2015-06-04 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent decades, we have witnessed an explosion in the number of visual images we encounter, as our lives have become increasingly saturated with screens. From Google Images to Instagram, video games to installation art, this transformation is confusing, liberating and worrying all at once, since observing the new visuality of culture is not the same as understanding it. Nicholas Mirzoeff is a leading figure in the field of visual culture, which aims to make sense of this extraordinary explosion of visual experiences. As Mirzoeff reminds us, this is not the first visual revolution; the 19th century saw the invention of film, photography and x-rays, and the development of maps, microscopes and telescopes made the 17th century an era of visual discovery. But the sheer quantity of images produced on the internet today has no parallels. In the first book to define visual culture for the general reader, Mirzoeff draws on art history, theory and everyday experience to provide an engaging and accessible overview of how visual materials shape and define our lives.

Clearer, Closer, Better

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Publisher : Ballantine Books
ISBN 13 : 1524796484
Total Pages : 274 pages
Book Rating : 4.5/5 (247 download)

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Book Synopsis Clearer, Closer, Better by : Emily Balcetis

Download or read book Clearer, Closer, Better written by Emily Balcetis and published by Ballantine Books. This book was released on 2021-02-23 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful people literally see the world differently. Now an award-winning scientist explains how anyone can leverage this “perception gap” to their advantage. “Get ready for this book to change how you see everything you see."—Adam Grant, New York Times bestselling author of Originals and Give and Take When it comes to setting and meeting goals, we may see—quite literally—our plans, our progress, and our potential in the wrong ways. We perceive ourselves as being closer to or further from the end than we may actually be depending on our frame of reference. We handicap ourselves by looking too often at the big picture and at other times too long at the fine detail. But as award-winning social psychologist Emily Balcetis explains, there is great power in these misperceptions. We can learn to leverage perceptual illusions if we know when and how to use them to our advantage. Drawing on her own rigorous research and cutting-edge discoveries in vision science, cognitive research, and motivational psychology, Balcetis offers unique accounts of the perceptual habits, routines, and practices that successful people use to set and meet their ambitions. Through case studies of entrepreneurs, athletes, artists, and celebrities—as well as her own colorful experience of trying to set and reach a goal—she brings to life four powerful yet largely untapped visual tactics that can be applied according to the situation. Narrow your focus: Closing the aperture of your attention helps you exercise effectively, save money, and find more time in your day. Widen the bracket: Seeing the forest instead of the trees reduces temptations and helps you recognize when a change of course is in order. Materialize your plan and your progress: Creating checklists and objective assessments inspires better planning and adjusts your gauge of what’s really left to be done. Control your frame of reference: Knowing where to direct attention improves your ability to read others’ emotions, negotiate better deals, foster stronger relationships, and overcome a fear of public speaking. A mind-blowing and original tour of perception, Clearer, Closer, Better will help you see the possibilities in what you can’t see now. Inspiring, motivating, and always entertaining, it demonstrates that if we take advantage of our visual experiences, they can lead us to live happier, healthier, and more productive lives every day.

Who's Looking?

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Publisher : Orca Book Publishers
ISBN 13 : 1459826787
Total Pages : 37 pages
Book Rating : 4.4/5 (598 download)

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Book Synopsis Who's Looking? by : Carol Matas

Download or read book Who's Looking? written by Carol Matas and published by Orca Book Publishers. This book was released on 2022-04-12 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: ★“In this delightfully original nonfiction picture book... the readable text offers understandable science, while the engaging illustrations promote careful investigation. A valuable addition to science and nature collections. Highly recommended.”—School Library Journal, starred review How do animals see the world? It turns out, very differently. In this nonfiction picture book, a young girl and her baby sister's outdoor adventure (hiking through the forest, picnicking in the grass and swimming in the ocean) is overseen by the local fauna. The way those animals view the girls is very different from how the girls see each other. Goats see far and wide in a panorama, whales don't see color the way humans do and a high-soaring eagle's sharp vision can clearly see a tiny mouse far below. Through clever illustrations and scientific prose, we are reminded that while we may see things differently, we all share this life together on planet Earth.

Factfulness

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Publisher : Flatiron Books
ISBN 13 : 125012381X
Total Pages : 353 pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis Factfulness by : Hans Rosling

Download or read book Factfulness written by Hans Rosling and published by Flatiron Books. This book was released on 2018-04-03 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: INSTANT NEW YORK TIMES BESTSELLER “One of the most important books I’ve ever read—an indispensable guide to thinking clearly about the world.” – Bill Gates “Hans Rosling tells the story of ‘the secret silent miracle of human progress’ as only he can. But Factfulness does much more than that. It also explains why progress is so often secret and silent and teaches readers how to see it clearly.” —Melinda Gates "Factfulness by Hans Rosling, an outstanding international public health expert, is a hopeful book about the potential for human progress when we work off facts rather than our inherent biases." - Former U.S. President Barack Obama Factfulness: The stress-reducing habit of only carrying opinions for which you have strong supporting facts. When asked simple questions about global trends—what percentage of the world’s population live in poverty; why the world’s population is increasing; how many girls finish school—we systematically get the answers wrong. So wrong that a chimpanzee choosing answers at random will consistently outguess teachers, journalists, Nobel laureates, and investment bankers. In Factfulness, Professor of International Health and global TED phenomenon Hans Rosling, together with his two long-time collaborators, Anna and Ola, offers a radical new explanation of why this happens. They reveal the ten instincts that distort our perspective—from our tendency to divide the world into two camps (usually some version of us and them) to the way we consume media (where fear rules) to how we perceive progress (believing that most things are getting worse). Our problem is that we don’t know what we don’t know, and even our guesses are informed by unconscious and predictable biases. It turns out that the world, for all its imperfections, is in a much better state than we might think. That doesn’t mean there aren’t real concerns. But when we worry about everything all the time instead of embracing a worldview based on facts, we can lose our ability to focus on the things that threaten us most. Inspiring and revelatory, filled with lively anecdotes and moving stories, Factfulness is an urgent and essential book that will change the way you see the world and empower you to respond to the crises and opportunities of the future. --- “This book is my last battle in my life-long mission to fight devastating ignorance...Previously I armed myself with huge data sets, eye-opening software, an energetic learning style and a Swedish bayonet for sword-swallowing. It wasn’t enough. But I hope this book will be.” Hans Rosling, February 2017.

How I Learned to Understand the World

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Author :
Publisher : Flatiron Books
ISBN 13 : 1250266904
Total Pages : 288 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis How I Learned to Understand the World by : Hans Rosling

Download or read book How I Learned to Understand the World written by Hans Rosling and published by Flatiron Books. This book was released on 2020-11-10 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The moving, playful memoir of Hans Rosling, Swedish statistics mastermind, researcher extraordinaire and author of the global bestseller, Factfulness, with Ola Rosling and Anna Rosling Rönnlund This is a book that contains very few numbers. Instead, it is about meeting people who have opened my eyes. It was facts that helped him explain how the world works. But it was curiosity and commitment that made the late Hans Rosling, author of the bestselling book Factfulness with Ola Rosling and Anna Rosling Rönnlund, the most popular researcher of our time. How I Learned to Understand the World is Hans Rosling’s own story of how he became a revolutionary thinker, and takes us from the swelter of an emergency clinic in Mozambique, to the World Economic Forum at Davos. In collaboration with Swedish journalist Fanny Härgestam and translated by Dr Anna Paterson, Hans Rosling wrote his memoir with the same joy of storytelling that made a whole world listen when he spoke.

Attractive Unattractive Americans

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Publisher :
ISBN 13 : 9788299859882
Total Pages : 238 pages
Book Rating : 4.8/5 (598 download)

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Book Synopsis Attractive Unattractive Americans by : René Zografos

Download or read book Attractive Unattractive Americans written by René Zografos and published by . This book was released on 2015-08-03 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Almost every human being on the planet today knows something - and feels something - about America. It's the "land of the free and the home of the brave." It's responsible for hamburgers and Coca-Cola and color TV. It's the center of the universe, with the greatest athletes, tallest buildings, most famous movie stars, and biggest dreamers. But what does a world that contains seven billion people really think about the most talked about - and controversial - nation on earth? This is the question that inspired RenE Zografos to spend seven years interviewing people from seven continents to pen the definitive guide to the U.S.A.'s global reputation. In ATTRACTIVE UNATTRACTIVE AMERICANS, Zografos - an award-winning Norwegian-Greek author of eight books and veteran journalist - brings together the voices of thousands of people from around the world to highlight their opinions of Americans and the country they live in. From Mexico-born 'Dog Whisperer' Cesar Millan and a Bangkok-based tailor named Marco, to American girl-obsessed Italian teenagers and Swedish ex-pats living in the U.S.A., Attractive Unattractive Americans is chock-full of hundreds of unexpected insights, opinions, compliments and criticisms about the so-called "greatest country on earth." It's a fascinating, not-to-be-missed exploration of culture, politics, philosophy, and the American Dream the likes of which has never before been seen in one place. Among the timely, unusual, and exceptionally entertaining questions ATTRACTIVE UNATTRACTIVE AMERICANS addresses include: - Are Americans liked or disliked when traveling abroad? - Do people from other countries actually care about what's going on in America? - Is American music, film, fashion, and food as influential as we think it is? - How do the great American cities actually stack up against the Hollywood portrayals of them? - Are Americans attractive?

It's Not How Good You Are, It's How Good You Want to Be

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Author :
Publisher : Phaidon Press
ISBN 13 : 9780714843377
Total Pages : 128 pages
Book Rating : 4.8/5 (433 download)

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Book Synopsis It's Not How Good You Are, It's How Good You Want to Be by : Paul Arden

Download or read book It's Not How Good You Are, It's How Good You Want to Be written by Paul Arden and published by Phaidon Press. This book was released on 2003-06-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: " It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must. "

This Is How They Tell Me the World Ends

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Publisher : Bloomsbury Publishing
ISBN 13 : 1526629836
Total Pages : 529 pages
Book Rating : 4.5/5 (266 download)

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Book Synopsis This Is How They Tell Me the World Ends by : Nicole Perlroth

Download or read book This Is How They Tell Me the World Ends written by Nicole Perlroth and published by Bloomsbury Publishing. This book was released on 2021-02-18 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER OF THE FT & McKINSEY BUSINESS BOOK OF THE YEAR AWARD 2021 The instant New York Times bestseller A Financial Times and The Times Book of the Year 'A terrifying exposé' The Times 'Part John le Carré . . . Spellbinding' New Yorker We plug in anything we can to the internet. We can control our entire lives, economy and grid via a remote web control. But over the past decade, as this transformation took place, we never paused to think that we were also creating the world's largest attack surface. And that the same nation that maintains the greatest cyber advantage on earth could also be among its most vulnerable. Filled with spies, hackers, arms dealers and a few unsung heroes, This Is How They Tell Me the World Ends is an astonishing and gripping feat of journalism. Drawing on years of reporting and hundreds of interviews, Nicole Perlroth lifts the curtain on a market in shadow, revealing the urgent threat faced by us all if we cannot bring the global cyber arms race to heel.

An Immense World

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Author :
Publisher : Random House
ISBN 13 : 0593133242
Total Pages : 485 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis An Immense World by : Ed Yong

Download or read book An Immense World written by Ed Yong and published by Random House. This book was released on 2022-06-21 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • A “thrilling” (The New York Times), “dazzling” (The Wall Street Journal) tour of the radically different ways that animals perceive the world that will fill you with wonder and forever alter your perspective, by Pulitzer Prize–winning science journalist Ed Yong “One of this year’s finest works of narrative nonfiction.”—Oprah Daily ONE OF THE TEN BEST BOOKS OF THE YEAR: The Wall Street Journal, The New York Times, Time, People, The Philadelphia Inquirer, Slate, Reader’s Digest, Chicago Public Library, Outside, Publishers Weekly, BookPage ONE OF THE BEST BOOKS OF THE YEAR: Oprah Daily, The New Yorker, The Washington Post, The Guardian, The Economist, Smithsonian Magazine, Prospect (UK), Globe & Mail, Esquire, Mental Floss, Marginalian, She Reads, Kirkus Reviews, Library Journal The Earth teems with sights and textures, sounds and vibrations, smells and tastes, electric and magnetic fields. But every kind of animal, including humans, is enclosed within its own unique sensory bubble, perceiving but a tiny sliver of our immense world. In An Immense World, Ed Yong coaxes us beyond the confines of our own senses, allowing us to perceive the skeins of scent, waves of electromagnetism, and pulses of pressure that surround us. We encounter beetles that are drawn to fires, turtles that can track the Earth’s magnetic fields, fish that fill rivers with electrical messages, and even humans who wield sonar like bats. We discover that a crocodile’s scaly face is as sensitive as a lover’s fingertips, that the eyes of a giant squid evolved to see sparkling whales, that plants thrum with the inaudible songs of courting bugs, and that even simple scallops have complex vision. We learn what bees see in flowers, what songbirds hear in their tunes, and what dogs smell on the street. We listen to stories of pivotal discoveries in the field, while looking ahead at the many mysteries that remain unsolved. Funny, rigorous, and suffused with the joy of discovery, An Immense World takes us on what Marcel Proust called “the only true voyage . . . not to visit strange lands, but to possess other eyes.” WINNER OF THE ANDREW CARNEGIE MEDAL • FINALIST FOR THE KIRKUS PRIZE • FINALIST FOR THE NATIONAL BOOK CRITICS CIRCLE AWARD • LONGLISTED FOR THE PEN/E.O. WILSON AWARD

How Do You See The World?

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Author :
Publisher :
ISBN 13 : 9781999982249
Total Pages : 76 pages
Book Rating : 4.9/5 (822 download)

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Book Synopsis How Do You See The World? by : Alis Rowe

Download or read book How Do You See The World? written by Alis Rowe and published by . This book was released on 2018-07-25 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Empathy might be the deepest way we can connect with other people. Having empathy begins with recognising another person's point of view.This book will challenge you to put yourself in someone else's position. If you really struggle to do it, share this book with others and ask each other what you think!The Girl With The Curly Hair has already transformed relationships worldwide.For individuals, parents, friends, teachers, managers, colleagues, students, children... for everyone!The Girl With The Curly Hair has Asperger's Syndrome (an Autism Spectrum Disorder/ASD). It doesn't especially matter that she has Asperger's Syndrome. To you the reader, all that matters is for you to try to think about how each character in each scenario might be feeling and why, and how it might be best for them to respond to each other (assuming they're both fantastic at putting themselves in each other's shoes!).The purpose of this book is to help you to be more understanding and accepting of someone who is different to you.For individuals, managers, colleagues, teachers, students, children, parents... everyone!

How the World Really Works

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Author :
Publisher : Penguin
ISBN 13 : 0593297067
Total Pages : 337 pages
Book Rating : 4.5/5 (932 download)

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Book Synopsis How the World Really Works by : Vaclav Smil

Download or read book How the World Really Works written by Vaclav Smil and published by Penguin. This book was released on 2022-05-10 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: INSTANT NEW YORK TIMES BESTSELLER “A new masterpiece from one of my favorite authors… [How The World Really Works] is a compelling and highly readable book that leaves readers with the fundamental grounding needed to help solve the world’s toughest challenges.”—Bill Gates “Provocative but perceptive . . . You can agree or disagree with Smil—accept or doubt his ‘just the facts’ posture—but you probably shouldn’t ignore him.”—The Washington Post An essential analysis of the modern science and technology that makes our twenty-first century lives possible—a scientist's investigation into what science really does, and does not, accomplish. We have never had so much information at our fingertips and yet most of us don’t know how the world really works. This book explains seven of the most fundamental realities governing our survival and prosperity. From energy and food production, through our material world and its globalization, to risks, our environment and its future, How the World Really Works offers a much-needed reality check—because before we can tackle problems effectively, we must understand the facts. In this ambitious and thought-provoking book we see, for example, that globalization isn’t inevitable—the foolishness of allowing 70 per cent of the world’s rubber gloves to be made in just one factory became glaringly obvious in 2020—and that our societies have been steadily increasing their dependence on fossil fuels, such that any promises of decarbonization by 2050 are a fairy tale. For example, each greenhouse-grown supermarket-bought tomato has the equivalent of five tablespoons of diesel embedded in its production, and we have no way of producing steel, cement or plastics at required scales without huge carbon emissions. Ultimately, Smil answers the most profound question of our age: are we irrevocably doomed or is a brighter utopia ahead? Compelling, data-rich and revisionist, this wonderfully broad, interdisciplinary guide finds faults with both extremes. Looking at the world through this quantitative lens reveals hidden truths that change the way we see our past, present and uncertain future.

How the World Thinks

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Author :
Publisher : Granta Books
ISBN 13 : 1783782293
Total Pages : 299 pages
Book Rating : 4.7/5 (837 download)

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Book Synopsis How the World Thinks by : Julian Baggini

Download or read book How the World Thinks written by Julian Baggini and published by Granta Books. This book was released on 2018-10-04 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: *SUNDAY TIMES BESTSELLER* 'There to fill the Sapiens-size hole in your life' Observer In this groundbreaking global overview of philosophy, Julian Baggini travels the world to provide a wide-ranging map of human thought. One of the great unexplained wonders of human history is that written philosophy flowered entirely separately in China, India and Ancient Greece at more or less the same time. These early philosophies have had a profound impact on the development of distinctive cultures in different parts of the world. What we call 'philosophy' in the West is not even half the story. Julian Baggini sets out to expand our horizons in How the World Thinks, exploring the philosophies of Japan, India, China and the Muslim world, as well as the lesser-known oral traditions of Africa and Australia's first peoples. Interviewing thinkers from around the globe, Baggini asks questions such as: why is the West is more individualistic than the East? What makes secularism a less powerful force in the Islamic world than in Europe? And how has China resisted pressures for greater political freedom? Offering deep insights into how different regions operate, and paying as much attention to commonalities as to differences, Baggini shows that by gaining greater knowledge of how others think we take the first step to a greater understanding of ourselves.