How The University Of Michigan Is Advertised

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Soda Goes Pop

Author : Joanna K. Love
Publisher : University of Michigan Press
ISBN 13 : 0472054023
Total Pages : 331 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis Soda Goes Pop by : Joanna K. Love

Download or read book Soda Goes Pop written by Joanna K. Love and published by University of Michigan Press. This book was released on 2019-07-10 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: From its 1939 “Nickel, Nickel” jingle to pathbreaking collaborations with Michael Jackson and Madonna to its pair of X Factor commercials in 2011 and 2012, Pepsi-Cola has played a leading role in drawing the American pop music industry into a synergetic relationship with advertising. This idea has been copied successfully by countless other brands over the years, and such commercial collaboration is commonplace today—but how did we get here? How and why have pop music aesthetics been co-opted to benefit corporate branding? What effect have Pepsi’s music marketing practices in particular had on other brands, the advertising industry, and popular music itself? Soda Goes Pop investigates these and other vital questions around the evolving relationships between popular music and corporate advertising. Joanna K. Love joins musical analysis, historical research, and cultural theory to trace parallel shifts in these industries over eight decades. In addition to scholarly and industry resources, she draws on first-hand accounts, pop culture magazines, trade press journals, and other archival materials. Pepsi’s longevity as an influential American brand, its legendary commercials, and its pioneering, relentless pursuit of alliances with American musical stars makes the brand a particularly instructive point of focus. Several of the company’s most famous ad campaigns are prime examples of the practice of redaction, whereby marketers select, censor, and restructure musical texts to fit commercial contexts in ways that revise their aesthetic meanings and serve corporate aims. Ultimately, Love demonstrates how Pepsi’s marketing has historically appropriated and altered images of pop icons and the meanings of hit songs, and how these commercials shaped relationships between the American music business, the advertising industry, and corporate brands. Soda Goes Pop is a rich resource for scholars and students of American studies, popular culture, advertising, broadcast media, and musicology. It is also an accessible and informative book for the general reader, as Love’s musical and theoretical analyses are clearly presented for non-specialist audiences and readers with varying degrees of musical knowledge.

Printers' Ink; the ... Magazine of Advertising, Management and Sales

Author :
Publisher :
ISBN 13 :
Total Pages : 846 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Printers' Ink; the ... Magazine of Advertising, Management and Sales by :

Download or read book Printers' Ink; the ... Magazine of Advertising, Management and Sales written by and published by . This book was released on 1897 with total page 846 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Coronavirus Politics

Author : Scott L Greer
Publisher : University of Michigan Press
ISBN 13 : 0472902466
Total Pages : 416 pages
Book Rating : 4.4/5 (729 download)

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Book Synopsis Coronavirus Politics by : Scott L Greer

Download or read book Coronavirus Politics written by Scott L Greer and published by University of Michigan Press. This book was released on 2021-04-19 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: COVID-19 is the most significant global crisis of any of our lifetimes. The numbers have been stupefying, whether of infection and mortality, the scale of public health measures, or the economic consequences of shutdown. Coronavirus Politics identifies key threads in the global comparative discussion that continue to shed light on COVID-19 and shape debates about what it means for scholarship in health and comparative politics. Editors Scott L. Greer, Elizabeth J. King, Elize Massard da Fonseca, and André Peralta-Santos bring together over 30 authors versed in politics and the health issues in order to understand the health policy decisions, the public health interventions, the social policy decisions, their interactions, and the reasons. The book’s coverage is global, with a wide range of key and exemplary countries, and contains a mixture of comparative, thematic, and templated country studies. All go beyond reporting and monitoring to develop explanations that draw on the authors' expertise while engaging in structured conversations across the book.

Measuring Advertising Effectiveness

Author : William D. Wells
Publisher : Psychology Press
ISBN 13 : 1317779517
Total Pages : 419 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis Measuring Advertising Effectiveness by : William D. Wells

Download or read book Measuring Advertising Effectiveness written by William D. Wells and published by Psychology Press. This book was released on 2014-03-05 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously addressing the problems and limitations of advertising. Acknowledging that advertisements are subtle, diverse, complex phenomena that require detailed investigation, this compilation explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. Updates on theories and methods -- along with expert commentaries -- help to make this a valuable collection that will be of interest to advertising and marketing specialists and communications experts alike.

Catalog of Copyright Entries. Third Series

Author : Library of Congress. Copyright Office
Publisher : Copyright Office, Library of Congress
ISBN 13 :
Total Pages : 896 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Catalog of Copyright Entries. Third Series by : Library of Congress. Copyright Office

Download or read book Catalog of Copyright Entries. Third Series written by Library of Congress. Copyright Office and published by Copyright Office, Library of Congress. This book was released on 1960 with total page 896 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes Part 1, Number 2: Books and Pamphlets, Including Serials and Contributions to Periodicals (July - December)

Go Figure! New Directions in Advertising Rhetoric

Author : Edward F. McQuarrie
Publisher : M.E. Sharpe
ISBN 13 : 0765621339
Total Pages : 330 pages
Book Rating : 4.7/5 (656 download)

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Book Synopsis Go Figure! New Directions in Advertising Rhetoric by : Edward F. McQuarrie

Download or read book Go Figure! New Directions in Advertising Rhetoric written by Edward F. McQuarrie and published by M.E. Sharpe. This book was released on 2008 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase. The editors of "Go Figure! New Directions in Advertising Rhetoric" have been involved in developing the scholarship of advertising rhetoric for many years. In this volume they have assembled the most current and authoritative new perspectives on this topic. The chapter authors all present previously unpublished concepts that represent advances beyond what is already known about advertising rhetoric. In the opening and closing chapters editors Ed McQuarrie and Barbara Phillips provide an integrative view of the current state of the art in advertising rhetoric

The Dartnell Advertiser's Guide and Advertising Year Book

Author :
Publisher :
ISBN 13 :
Total Pages : 900 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis The Dartnell Advertiser's Guide and Advertising Year Book by :

Download or read book The Dartnell Advertiser's Guide and Advertising Year Book written by and published by . This book was released on 1927 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Proposed Trade Regulation Rule on Food Advertising

Author : United States. Federal Trade Commission
Publisher :
ISBN 13 :
Total Pages : 394 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Proposed Trade Regulation Rule on Food Advertising by : United States. Federal Trade Commission

Download or read book Proposed Trade Regulation Rule on Food Advertising written by United States. Federal Trade Commission and published by . This book was released on 1978 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Handbook of International Advertising Research

Author : Hong Cheng
Publisher : John Wiley & Sons
ISBN 13 : 1118378458
Total Pages : 574 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis The Handbook of International Advertising Research by : Hong Cheng

Download or read book The Handbook of International Advertising Research written by Hong Cheng and published by John Wiley & Sons. This book was released on 2014-01-21 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers

Green Advertising and the Reluctant Consumer

Author : Kim Sheehan
Publisher : Routledge
ISBN 13 : 1317700066
Total Pages : 146 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis Green Advertising and the Reluctant Consumer by : Kim Sheehan

Download or read book Green Advertising and the Reluctant Consumer written by Kim Sheehan and published by Routledge. This book was released on 2016-01-08 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the studies present important implications for advertising practitioners and academics alike. Written by communications scholars from North America, Europe and Asia, the studies encompass a range of research techniques including experiments, surveys, content analyses and depth interviews. The book provides important insights into current practice as well as directions for future research. This book was originally published as a special issue of the Journal of Advertising.

Advertising and Violence

Author : Nora J. Rifon
Publisher : Routledge
ISBN 13 : 1317477707
Total Pages : 377 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Advertising and Violence by : Nora J. Rifon

Download or read book Advertising and Violence written by Nora J. Rifon and published by Routledge. This book was released on 2014-12-18 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage. The objective of the book is to compile a compendium of current thinking, perspectives, theoretical viewpoints, and research relevant to the violence and advertising interface. The chapter authors, all notable experts in the field, take a multidisciplinary approach that incorporates perspectives from disciplines other than marketing in order to provide a broad-based view of how advertising and violence coalesce and the policy implications of this juxtaposition.

A History of Advertising

Author : Jef I Richards
Publisher : Rowman & Littlefield
ISBN 13 : 1538141221
Total Pages : 465 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis A History of Advertising by : Jef I Richards

Download or read book A History of Advertising written by Jef I Richards and published by Rowman & Littlefield. This book was released on 2022-05-15 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field's background. This book slices advertising's history into a smörgåsbord of specific topics like advertising to children, political advertising, people's names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas. Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts. (Please note that the hardback and eBook formats of this book feature full-color printing. The paperback is grayscale.)

The Advertising News

Author :
Publisher :
ISBN 13 :
Total Pages : 666 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis The Advertising News by :

Download or read book The Advertising News written by and published by . This book was released on 1917 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Piecemeal Protest

Author : Corey Lee Wrenn
Publisher : University of Michigan Press
ISBN 13 : 0472126253
Total Pages : 300 pages
Book Rating : 4.4/5 (721 download)

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Book Synopsis Piecemeal Protest by : Corey Lee Wrenn

Download or read book Piecemeal Protest written by Corey Lee Wrenn and published by University of Michigan Press. This book was released on 2019-12-16 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given their tendency to splinter over tactics and goals, social movements are rarely unified. Following the modern Western animal rights movement over thirty years, Corey Lee Wrennapplies the sociological theory of Bourdieu, Goffman, Weber, and contemporary social movement researchers to examine structural conditions in the animal rights movement, facilitating factionalism in today’s era of professionalized advocacy. Modern social movements are dominated by bureaucratically oriented nonprofits, a special arrangement that creates tension between activists and movement elites who compete for success in a corporate political arena. Piecemeal Protest examines the impact of nonprofitization on factionalism and a movement’s ability to mobilize, resonate, and succeed. Wrenn’sexhaustive analysis of archival movement literature and exclusive interviews with movement leaders illustrate how entities with greater symbolic capital are positioned to monopolize claims-making, disempower competitors, and replicate hegemonic power, eroding democratic access to dialogue and decision-making essential for movement health. Piecemeal Protest examines social movement behavior shaped by capitalist ideologies and state interests. As power concentrates to the disadvantage of marginalized factions in the modern social movement arena, Piecemeal Protest shines light on processes of factionalism and considers how, in the age of nonprofits, intra-movement inequality could stifle social progress.

Advertising the Technical Product

Author : Clifford Alexander Sloan
Publisher :
ISBN 13 :
Total Pages : 384 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Advertising the Technical Product by : Clifford Alexander Sloan

Download or read book Advertising the Technical Product written by Clifford Alexander Sloan and published by . This book was released on 1920 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Africa's World Cup

Author : Peter Alegi
Publisher : University of Michigan Press
ISBN 13 : 0472051946
Total Pages : 287 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis Africa's World Cup by : Peter Alegi

Download or read book Africa's World Cup written by Peter Alegi and published by University of Michigan Press. This book was released on 2013-05-16 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Africa’s World Cup: Critical Reflections on Play, Patriotism, Spectatorship, and Space focuses on a remarkable month in the modern history of Africa and in the global history of football. Peter Alegi and Chris Bolsmann are well-known experts on South African football, and they have assembled an impressive team of local and international journalists, academics, and football experts to reflect on the 2010 World Cup and its broader significance, its meanings, complexities, and contradictions. The World Cup’s sounds, sights, and aesthetics are explored, along with questions of patriotism, nationalism, and spectatorship in Africa and around the world. Experts on urban design and communities write on how the presence of the World Cup worked to refashion urban spaces and negotiate the local struggles in the hosting cities. The volume is richly illustrated by authors’ photographs, and the essays in this volume feature chronicles of match day experiences; travelogues; ethnographies of fan cultures; analyses of print, broadcast, and electronic media coverage of the tournament; reflections on the World Cup’s private and public spaces; football exhibits in South African museums; and critiques of the World Cup’s processes of inclusion and exclusion, as well as its political and economic legacies. The volume concludes with a forum on the World Cup, including Thabo Dladla, Director of Soccer at the University of KwaZulu-Natal, Mohlomi Kekeletso Maubane, a well-known Soweto-based writer and a soccer researcher, and Rodney Reiners, former professional footballer and current chief soccer writer for the Cape Argus newspaper in Cape Town. This collection will appeal to students, scholars, journalists, and fans. Cover illustration: South African fan blowing his vuvuzela at South Africa vs. France, Free State Stadium, Bloemfontein, June 22, 2010. Photo by Chris Bolsmann.

The Advertising Business

Author : John Philip Jones
Publisher : SAGE
ISBN 13 : 9780761912392
Total Pages : 564 pages
Book Rating : 4.9/5 (123 download)

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Book Synopsis The Advertising Business by : John Philip Jones

Download or read book The Advertising Business written by John Philip Jones and published by SAGE. This book was released on 1999-02-10 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study provides an examination of the marketing technique of brand building. It covers aspects of brand management, brand equity, new and mature brands and extends the concept to new areas such as political marketing, green marketing and the arts.