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Author : S. Tamer Cavusgil
Publisher :
ISBN 13 :
Total Pages : 26 pages
Book Rating : 4.:/5 (179 download)
Download or read book How Multinationals Can Cope with Gray Market Imports written by S. Tamer Cavusgil and published by . This book was released on 1987 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. Senate. Committee on Finance. Subcommittee on International Trade
Publisher :
ISBN 13 :
Total Pages : 452 pages
Book Rating : 4.0/5 ( download)
Download or read book Gray Market Imports written by United States. Congress. Senate. Committee on Finance. Subcommittee on International Trade and published by . This book was released on 1987 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter Hlavnicka
Publisher : Business Expert Press
ISBN 13 : 1637421524
Total Pages : 254 pages
Book Rating : 4.6/5 (374 download)
Download or read book Protecting the Brand written by Peter Hlavnicka and published by Business Expert Press. This book was released on 2021-11-22 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives. It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause. Before setting forth the range of legal strategies for remedying incidents of counterfeiting and grey markets, the authors outline preventive measures businesses can take to combat the threats, and showcase some of the emerging technologies that can serve as enablers of Brand Protection’s 3 IPR’s (3 I’s= Intelligence, Investigation, Innovation; 3 P’s= Protection, Perseverance, Perpetuation; 3 R’s= Remedy, Recovery, Rehabilitation).
Author : Hans Birger Thorelli
Publisher : Routledge
ISBN 13 :
Total Pages : 660 pages
Book Rating : 4.:/5 (318 download)
Download or read book International Marketing Strategy written by Hans Birger Thorelli and published by Routledge. This book was released on 1990 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of this acclaimed work examines from an analytical and pragmatic outlook how to adapt marketing strategies to prevailing market conditions. Most of the 50 articles are new to the third edition and all are by recognized international experts. They have been carefully edited into an integrated framework to guide and stimulate the reader and fully reflect the rapidly changing world marketing environment. The objective is to help the reader define the problems he or she is likely to encounter in international marketing, bearing in mind that defining the problem is the single most important prerequisite to solving it. The present collection is designed to meet the need of both executives and students for impulses to stimulate their own thinking. It enables the reader to make his or her own diagnosis of differences and similarities in marketing structures around the world, and it provides guidelines for the planning of appropriate marketing strategies.
Author : S. Tamer Cavusgil
Publisher : Pearson Australia
ISBN 13 : 1486011381
Total Pages : 657 pages
Book Rating : 4.4/5 (86 download)
Download or read book International Business written by S. Tamer Cavusgil and published by Pearson Australia. This book was released on 2014-08-01 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: The accelerating cross-border flow of products, services, capital, ideas, technology and people is driving businesses--large and small--to internationalise. International Business 2nd Australasian edition: the New Realities is a rigorous resource which prepares future managers to operate successfully in multinational settings. Case studies from a wide variety of markets relevant to Australasian business, including ASEAN countries as well as China, India, Japan, South Korea, Pakistan, Europe and the Middle East, provide a real-world perspective to theories and examine the latest trends in international business. The second edition of International Business features 10 new in-depth case studies specially created for this edition. For undergraduate students majoring in international business or post-graduate courses in international business.
Author : Donald E. DeKieffer
Publisher : Oxford University Press, USA
ISBN 13 : 0195394887
Total Pages : 319 pages
Book Rating : 4.1/5 (953 download)
Download or read book Underground Economies and Illegal Imports written by Donald E. DeKieffer and published by Oxford University Press, USA. This book was released on 2010 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Underground Economies and Illegal Imports: Business and Legal Strategies to Address Illegal Commerce is a unique resource for lawyers and their clients facing the chaotic landscape of illegal trade in the black and gray markets, where legal remedies are often unobtainable or impracticable. Donald E. deKieffer-a practitioner who has represented more than 60 Fortune 500 companies both in the US and abroad-provides clear descriptions of how international supply and distribution chains are attacked by clever and not-so-subtle thieves around the world. This book is also a helpful source of examples and instructions on how to prepare for these attacks, and the best remedies when they do occur. Underground Economies and Illegal Imports: Business and Legal Strategies to Address Illegal Commerce is a one-of-a-kind guide to the underside of international trade for businesses, law enforcement and policy-makers. The illicit dealers in legitimate (or not-so-legitimate) merchandise are often linked with transnational criminal elements and even terrorists. This book assists international traders in avoiding these problems, or ameliorating any effects.
Author : S. Tamer Cavusgil
Publisher : Pearson Higher Education AU
ISBN 13 : 1486006779
Total Pages : 679 pages
Book Rating : 4.4/5 (86 download)
Download or read book International Business: The New Realities written by S. Tamer Cavusgil and published by Pearson Higher Education AU. This book was released on 2011-12-12 with total page 679 pages. Available in PDF, EPUB and Kindle. Book excerpt: Remarkable change is the new reality of International Business. The accelerating cross-border flow of products, services, capital, ideas, technology and people are driving businesses--large and small--to internationalise. International Business 1st Australasian edition: the New Realities is a rigorous resource which motivates and prepares future managers to operate in multi-national settings, by delivering a teaching system that works. Based on the authors’ collective teaching and working experience–as well as discussions with practitioners, students, and faculty staff—this is a complete teaching and learning system where cases, exercises and management skill builders are seamlessly integrated and matched to the topics in each chapter. Case studies from a wide variety of markets relevant to Australasian businesses, including ASEAN countries (e.g. Singapore, Malaysia, Indonesia) as well as China, India, Japan, South Korea, Pakistan, Europe and the Middle East, provide a real-world perspective to theories and examine the latest trends in international business. For undergraduate students majoring in international business or post-graduate courses in international business.
Author :
Publisher :
ISBN 13 :
Total Pages : 746 pages
Book Rating : 4.:/5 (321 download)
Download or read book Journal of Marketing written by and published by . This book was released on 2006 with total page 746 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.
Author : Gerald S. Albaum
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 698 pages
Book Rating : 4.:/5 (318 download)
Download or read book International Marketing and Export Management written by Gerald S. Albaum and published by Prentice Hall. This book was released on 2005 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Albaum, Duerr and Strandskov offer a unique focus on export management. The comprehensive coverage provides a wealth of examples and cases with a good spread of academic and non-academic sources. The balance between theory and practice is just right. I highly recommend this text." Geraldine Cohen, Lecturer, School of Business and Marketing, Brunel University Looking to learn about marketing decisions and management processes needed to develop export operations either in a small to medium size business or in a global corporation? With changing opportunities and challenges in the global environment, International Marketing and Export Management 5th edition provides the most comprehensive and up-to-date coverage on the topic. "In my opinion Albaum, Duerr and Strandskov have written an excellent text book on the subject of International Marketing and students will find it both readable and extremely informative." David Demick, Senior Lecturer, School of Marketing, Enrepreneurship and Strategy, University of Ulster Geared to both undergraduate and postgraduate courses on International Marketing or Export Marketing/International Trade, this book can also be used as a supplementary text on International Business courses and as a useful source of reference to even the most experienced of practitioners. New to this edition! In response to recent global developments, the authors have increased emphasis on the following: the impact of the Internet, World Wide Web, and e-commerce the increasing use of specialized software to assist in managing marketing functions, increasing efficiency in logistics, and coordinating and controlling enterprises the impact of technological advances on international marketing the changes resulting from China's rapid, export-led growth and from its entry into the World Trade Organization the growing concerns with respect to social responsibility, and the costs of failure to meet societal expectations. Visit www.booksites.net/albaum to access valuable teaching tools, including an Instructor's Manual and Power Point Slides. Gerald Albaum is Research Professor at the Robert O. Anderson Schools of Management, University of New Mexico and Professor Emeritus of Marketing at the University of Oregon, USA. He is also Senior Research Fellow at the IC2 Institute, University of Texas, Austin, USA. He has been a visiting professor and scholar at universities in Canada, Denmark, New Zealand, Australia, Turkey, France, Finland and Hong Kong. Edwin Duerr is a Professor Emeritus of International Business at San Francisco State University, USA. He has been a visiting professor at universities in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands and has extensive consulting business around the globe. Duerr is also Senior Editor of The Journal of International Business and Economy. Jesper Strandskov is a Professor of International Business at Aarhus School of Business, Denmark. He has been visiting professor at universities in the USA and Australia. He also acts as an international business consultant to several business companies and public institutions.
Author : Robert Dow Buzzell
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 708 pages
Book Rating : 4.:/5 (321 download)
Download or read book Global Marketing Management written by Robert Dow Buzzell and published by Prentice Hall. This book was released on 1995 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt: Case studies include IKEA, Hoover, Nestle and the Body Shop International.
Author : United States. Congress. Senate. Committee on Small Business
Publisher :
ISBN 13 :
Total Pages : 416 pages
Book Rating : 4.0/5 (12 download)
Download or read book Steel Gray Market written by United States. Congress. Senate. Committee on Small Business and published by . This book was released on 1952 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bodo B. Schlegelmilch
Publisher : Springer
ISBN 13 : 3319262793
Total Pages : 270 pages
Book Rating : 4.3/5 (192 download)
Download or read book Global Marketing Strategy written by Bodo B. Schlegelmilch and published by Springer. This book was released on 2016-03-02 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures, managing the relationship between national subsidiaries, regional headquarters and global headquarters, as well as corporate social responsibility challenges, and pertinent future trends that are likely to affect global business.
Author : IBP USA
Publisher : Lulu.com
ISBN 13 : 143877138X
Total Pages : 302 pages
Book Rating : 4.4/5 (387 download)
Download or read book Vietnam Business Law Handbook Volume 1 Strategic Information and Basic Laws written by IBP USA and published by Lulu.com. This book was released on 2013-08 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vietnam Business Law Handbook - Strategic Informtion and Basic Laws
Author : United States. Congress. Senate. Select Committee on Small Business
Publisher :
ISBN 13 :
Total Pages : 420 pages
Book Rating : 4.F/5 ( download)
Download or read book Steel Gray Market written by United States. Congress. Senate. Select Committee on Small Business and published by . This book was released on 1952 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ski written by and published by . This book was released on 1986 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jakki J. Mohr
Publisher : Pearson Prentice Hall
ISBN 13 : 9780136049968
Total Pages : 584 pages
Book Rating : 4.0/5 (499 download)
Download or read book Marketing of High-technology Products and Innovations written by Jakki J. Mohr and published by Pearson Prentice Hall. This book was released on 2010 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.
Author : Kate Gillespie
Publisher : Routledge
ISBN 13 : 100043866X
Total Pages : 518 pages
Book Rating : 4.0/5 (4 download)
Download or read book Global Marketing written by Kate Gillespie and published by Routledge. This book was released on 2021-09-30 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and their managerial implications. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a strategic approach, recognizing the need to address both the forces of globalization and those of localization. Key updates include: Extensive real-life examples and cases from developed and emerging markets, including Africa, Latin America, and the Middle East; New topics such as digital distribution options, the participation of customers, and the rise of social media, including Twitter, Facebook, and TikTok; Updated exploration of often overlooked topics, such as China’s state-owned enterprises, the importance of diasporas as target markets, the threat of transnational criminal organizations to legitimate marketers, and new tensions among trading partners; A stronger recognition of the need for a growth mindset, value orientation, and innovation. Written in a student-friendly style, this fully updated new edition continues to be the textbook of choice for students of global marketing.
