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How Kraft Crafted A Comeback
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Book Synopsis How Kraft Crafted a Comeback by : New Word City
Download or read book How Kraft Crafted a Comeback written by New Word City and published by Pearson Education. This book was released on 2010-02-01 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Irene Rosenfeld took the reins at Kraft Foods in 2006, she found a company weakened by excessive cost cutting and a hidebound, inward-facing management structure. She wanted to move decision-making closer to Kraft’s individual business units and their customers, but that meant she would have to make wholesale changes. Here are the lessons that apply not only to her business but yours: Get the facts. Get real. Get holistic. Get your people involved. Get the incentives right. Get local. And get organized. In the beginning, it was all about cheese, sold door-to-door in Chicago from a horse-drawn wagon operated by one James Lewis Kraft, a.k.a. J.L. Kraft. That was in 1903, and by 1914 his company was selling 31 kinds of cheese all around the country. As of the 1930s, the cheese no longer stood alone--salad dressing, ice cream, and margarine products were added to the Kraft cabinet of brands. And through a series of mergers and acquisition, the company was transformed over the following four decades into a global powerhouse. Then, in 1988, Philip Morris came calling. The tobacco giant, its internal growth stifled, had begun to compensate by way of acquisition. It had bought General Foods three years earlier, and now it paid $12.9 billion to take over Kraft. In 2000 it purchased Nabisco and merged it with Kraft, and by 2003, when Philip Morris renamed itself Altria, the company had put together a major food conglomerate under the Kraft label. New Word City, publishers of digital originals, contributes 10 percent of its profits to literacy causes.
Book Synopsis Profiles of Remarkable Businesses (Collection) by : Press Delivers Ft Press Delivers
Download or read book Profiles of Remarkable Businesses (Collection) written by Press Delivers Ft Press Delivers and published by FT Press. This book was released on 2010-06-29 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A brand new collection of essential insights for your business and career from world-renowned expertsa now in a convenient e-format, at a great price!" Actionable lessons from a century of extraordinary businessesa from Ford to NetFlix, Wal-Mart to Zappos What you can learn from the world's greatest businesses: from legendary startups to extraordinary turnarounds! Crucial takeaways from the experiences of McDonald's, Home Depot, Zappos, Wal-Mart, Oprah (Harpo), Ford, NetFlix, UPS, Lego, Intuit, and many others. "From world-renowned business profilers New Word City and Nancy F. Koehn." Included in this collection: "How McDonald's Got Its Groove Back" (New Word City) "Undoing Home Depot's Demolition" (New Word City) "How Zappos Shoes In Success" (New Word City) "Sam Walton's Way" (New Word City) "Oprah (Brand) Renew" (Nancy F. Koehn) "Henry Ford's Way" (New Word City) "How UPS Delivers Again and Again" (New Word City) "How Netflix Produces Happy Endings" (New Word City) "How JetBlue Got Its Wings Back" (New Word City) "Bill Walsh's Winning Ways" (New Word City) "How Kraft Crafted a Comeback" (New Word City) "Ray Kroc's Way" (New Word City) "How Lego Built a Comeback" (New Word City) "How Intuit Turned Feedback into a Comeback" (New Word City)"
Download or read book My New Roots written by Sarah Britton and published by Clarkson Potter. This book was released on 2015-03-31 with total page 585 pages. Available in PDF, EPUB and Kindle. Book excerpt: At long last, Sarah Britton, called the “queen bee of the health blogs” by Bon Appétit, reveals 100 gorgeous, all-new plant-based recipes in her debut cookbook, inspired by her wildly popular blog. Every month, half a million readers—vegetarians, vegans, paleo followers, and gluten-free gourmets alike—flock to Sarah’s adaptable and accessible recipes that make powerfully healthy ingredients simply irresistible. My New Roots is the ultimate guide to revitalizing one’s health and palate, one delicious recipe at a time: no fad diets or gimmicks here. Whether readers are newcomers to natural foods or are already devotees, they will discover how easy it is to eat healthfully and happily when whole foods and plants are at the center of every plate.
Book Synopsis Benjamin Graham's Way by : New Word City
Download or read book Benjamin Graham's Way written by New Word City and published by Pearson Education. This book was released on 2010-02-01 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Benjamin Graham was the father of value investing. In the shadow of the Great Depression, this author, business school professor, and investment firm founder devised a methodical system for measuring a stock’s intrinsic value. He took emotion out of investing decisions, replacing it with a sound intellectual framework that remains in use today. Here’s how you can put his theories and practices to work. In 1949, Warren Buffett--widely acknowledged as the most successful investor in history--was rejected for admission by the Harvard Business School. Although his exclusion may have dealt a lasting blow to Harvard’s alumni fundraising efforts, it was the best thing that ever happened to him. Why? Because he then enrolled at Columbia Business School, where he studied under Professor Benjamin Graham. It was Graham who introduced Buffett to the principles and applications of value investing, the tenets that have guided Buffett to his estimated $39 billion fortune. So who was Benjamin Graham, what exactly is value investing, and why is it relevant for today’s investor? Let’s take a look. New Word City, publishers of digital originals, contributes 10 percent of its profits to literacy causes.
Download or read book How Kraft Crafted a Comeback written by and published by . This book was released on 2010 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: "When Irene Rosenfeld took the reins at Kraft Foods in 2006, she found a company weakened by excessive cost cutting and a hidebound, inward-facing management structure. She wanted to move decision-making closer to Kraft's individual business units and their customers, but that meant she would have to make wholesale changes. Here are the lessons that apply not only to her business but yours: Get the facts. Get real. Get holistic. Get your people involved. Get the incentives right. Get local. And get organized"--Resource description page.
Book Synopsis Full Grown People by : Jennifer Niesslein
Download or read book Full Grown People written by Jennifer Niesslein and published by . This book was released on 2014 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: An anthology of thirty essays from the site fullgrownpeople.com.
Download or read book Soutache written by Donatella Ciotti and published by . This book was released on 2017-04-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover Soutache, the art of creating modern and unique jewellery from looped braids. Donatella Ciotti shows you how to create stunning, expensive-looking costume jewellery, from earrings and bracelets to brooches for hats, with full-colour, detailed photography to guide you through each process. There is even a gallery of images at the end of the book to inspire you to create your own, bespoke soutache masterpieces. Learn about the history of jewellery crafting and the ever-growing trend for affordable yet stylish costume jewellery, before trying your hand at your own soutache pieces. Begin with the basic techniques of finishing and sewing the cords and inserting pearls and cabochons or cameos, discover the secrets behind coiling your soutache braids to make buttons, then begin to make bracelets, rings, headbands and much more. Your soutache creations will be eye-catching and entirely unique to you!
Book Synopsis Grounded in the Gospel by : J. I. Packer
Download or read book Grounded in the Gospel written by J. I. Packer and published by Baker Books. This book was released on 2010-04-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Historically, the church's ministry of grounding new believers in the essentials of the faith has been known as catechesis--systematic instruction in faith foundations, including what we believe, how we pray and worship, and how we conduct our lives. For most evangelicals today, however, this very idea is an alien concept. Packer and Parrett, concerned for the state of the church, seek to inspire a much needed evangelical course correction. This new book makes the case for a recovery of significant catechesis as a nonnegotiable practice of churches, showing the practice to be complementary to, and of no less value than, Bible study, expository preaching, and other formational ministries, and urging evangelical churches to find room for this biblical ministry for the sake of their spiritual health and vitality.
Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Download or read book No Logo written by Naomi Klein and published by Macmillan. This book was released on 2000-01-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Book Synopsis Regime Change in the Yugoslav Successor States by : Mieczysław P. Boduszyński
Download or read book Regime Change in the Yugoslav Successor States written by Mieczysław P. Boduszyński and published by JHU Press. This book was released on 2010-04-26 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 1990s, amid political upheaval and civil war, the Socialist Federal Republic of Yugoslavia dissolved into five successor states. The subsequent independence of Montenegro and Kosovo brought the total number to seven. Balkan scholar and diplomat to the region Mieczyslaw P. Boduszynski examines four of those states—Croatia, Slovenia, Macedonia, and the Federal Republic of Yugoslavia—and traces their divergent paths toward democracy and Euro-Atlantic integration over the past two decades. Boduszynski argues that regime change in the Yugoslav successor states was powerfully shaped by both internal and external forces: the economic conditions on the eve of independence and transition and the incentives offered by the European Union and other Western actors to encourage economic and political liberalization. He shows how these factors contributed to differing formulations of democracy in each state. The author engages with the vexing problems of creating and sustaining democracy when circumstances are not entirely supportive of the effort. He employs innovative concepts to measure the quality of and prospects for democracy in the Balkan region, arguing that procedural indicators of democratization do not adequately describe the stability of liberalism in post-communist states. This unique perspective on developments in the region provides relevant lessons for regime change in the larger post-communist world. Scholars, practitioners, and policymakers will find the book to be a compelling contribution to the study of comparative politics, democratization, and European integration.
Book Synopsis Drive for Five by : Christopher Price
Download or read book Drive for Five written by Christopher Price and published by Macmillan + ORM. This book was released on 2017-09-05 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive for Five presents the behind-the-scenes look at the legendary 2016 New England Patriots season from the rocky start to the Super Bowl finish by award-winning sportswriter Christopher Price. Foreword by Patriots safety Devin McCourty Afterword by Patriots wide receiver Matthew Slater There are certain moments that simply transcend sports. They become larger than life and bigger than anyone ever thought possible, leaping off the field, the court, or the diamond and into the annals of not only history, but the very fabric of the American milieu. We all just witnessed such a moment on February 5th, 2017, when the New England Patriots battled back from the largest deficit in Super Bowl history to once again become world champions and secure Tom Brady’s legacy as the greatest quarterback of all time. Amid a season of controversy, turmoil, and the most tumultuous political climate of our lifetime, the Patriots won. In spite of becoming entangled in the national spotlight on several occasions, the Patriots won. And in spite of being faced with any number of circumstances that would sink almost every other franchise in the NFL, the Patriots won. The season began with the fallout around Deflategate and losing their MVP-caliber quarterback for the first four games of the season, but honestly, the Deflategate saga was just a small part of it all. This is the story of how the Patriots rallied together as a team to surpass their obstacles on and off the football field and how that led to a remarkable run to the title – and the biggest comeback in Super Bowl history. Complete with player interviews, behind-the-scenes stories never told before, and content provided by Patriots players themselves, Drive for Five provides a unique level of insight and access to the story behind the legendary New England Patriots’ 2016 season.
Book Synopsis Everything I Need to Know I Learned in the Twilight Zone by : Mark Dawidziak
Download or read book Everything I Need to Know I Learned in the Twilight Zone written by Mark Dawidziak and published by Macmillan. This book was released on 2017-02-28 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can you live your life by what The Twilight Zone has to teach you? Yes, and maybe you should. The proof is in this lighthearted collection of life lessons, ground rules, inspirational thoughts, and stirring reminders found in Rod Serling’s timeless fantasy series. Written by veteran TV critic, Mark Dawidziak, this unauthorized tribute is a celebration of the classic anthology show, but also, on another level, a kind of fifth-dimension self-help book, with each lesson supported by the morality tales told by Serling and his writers. The notion that “it’s never too late to reinvent yourself” soars through “The Last Flight,’’ in which a World War I flier who goes forward in time and gets the chance to trade cowardice for heroism. A visit from an angel blares out the wisdom of “follow your passion” in “A Passage for Trumpet.” The meaning of “divided we fall” is driven home with dramatic results when neighbors suspect neighbors of being invading aliens in “The Monsters Are Due on Maple Street.” The old maxim about never judging a book by its cover is given a tasty twist when an alien tome is translated in “To Serve Man.”
Book Synopsis On Food and Cooking by : Harold McGee
Download or read book On Food and Cooking written by Harold McGee and published by Simon and Schuster. This book was released on 2007-03-20 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt: A kitchen classic for over 35 years, and hailed by Time magazine as "a minor masterpiece" when it first appeared in 1984, On Food and Cooking is the bible which food lovers and professional chefs worldwide turn to for an understanding of where our foods come from, what exactly they're made of, and how cooking transforms them into something new and delicious. For its twentieth anniversary, Harold McGee prepared a new, fully revised and updated edition of On Food and Cooking. He has rewritten the text almost completely, expanded it by two-thirds, and commissioned more than 100 new illustrations. As compulsively readable and engaging as ever, the new On Food and Cooking provides countless eye-opening insights into food, its preparation, and its enjoyment. On Food and Cooking pioneered the translation of technical food science into cook-friendly kitchen science and helped birth the inventive culinary movement known as "molecular gastronomy." Though other books have been written about kitchen science, On Food and Cooking remains unmatched in the accuracy, clarity, and thoroughness of its explanations, and the intriguing way in which it blends science with the historical evolution of foods and cooking techniques. Among the major themes addressed throughout the new edition are: · Traditional and modern methods of food production and their influences on food quality · The great diversity of methods by which people in different places and times have prepared the same ingredients · Tips for selecting the best ingredients and preparing them successfully · The particular substances that give foods their flavors, and that give us pleasure · Our evolving knowledge of the health benefits and risks of foods On Food and Cooking is an invaluable and monumental compendium of basic information about ingredients, cooking methods, and the pleasures of eating. It will delight and fascinate anyone who has ever cooked, savored, or wondered about food.
Book Synopsis Financial Statement Analysis by : Martin S. Fridson
Download or read book Financial Statement Analysis written by Martin S. Fridson and published by John Wiley & Sons. This book was released on 2002-10-01 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Financial Statement Analysis A Practitioner's Guide Third Edition "This is an illuminating and insightful tour of financial statements, how they can be used to inform, how they can be used to mislead, and how they can be used to analyze the financial health of a company." -Professor Jay O. Light Harvard Business School "Financial Statement Analysis should be required reading for anyone who puts a dime to work in the securities markets or recommends that others do the same." -Jack L. Rivkin Executive Vice President (retired) Citigroup Investments "Fridson and Alvarez provide a valuable practical guide for understanding, interpreting, and critically assessing financial reports put out by firms. Their discussion of profits-'quality of earnings'-is particularly insightful given the recent spate of reporting problems encountered by firms. I highly recommend their book to anyone interested in getting behind the numbers as a means of predicting future profits and stock prices." -Paul Brown Chair-Department of Accounting Leonard N. Stern School of Business, NYU "Let this book assist in financial awareness and transparency and higher standards of reporting, and accountability to all stakeholders." -Patricia A. Small Treasurer Emeritus, University of California Partner, KCM Investment Advisors "This book is a polished gem covering the analysis of financial statements. It is thorough, skeptical and extremely practical in its review." -Daniel J. Fuss Vice Chairman Loomis, Sayles & Company, LP
Download or read book Jurassic Park written by Michael Crichton and published by Ballantine Books. This book was released on 2012-09-25 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • From the author of Timeline, Sphere, and Congo, this is the classic thriller of science run amok that took the world by storm. Nominated as one of America’s best-loved novels by PBS’s The Great American Read “[Michael] Crichton’s dinosaurs are genuinely frightening.”—Chicago Sun-Times An astonishing technique for recovering and cloning dinosaur DNA has been discovered. Now humankind’s most thrilling fantasies have come true. Creatures extinct for eons roam Jurassic Park with their awesome presence and profound mystery, and all the world can visit them—for a price. Until something goes wrong. . . . In Jurassic Park, Michael Crichton taps all his mesmerizing talent and scientific brilliance to create his most electrifying technothriller. Praise for Jurassic Park “Wonderful . . . powerful.”—The Washington Post Book World “Frighteningly real . . . compelling . . . It’ll keep you riveted.”—The Detroit News “Full of suspense.”—The New York Times Book Review
Book Synopsis Brands and Branding by : Rita Clifton
Download or read book Brands and Branding written by Rita Clifton and published by John Wiley & Sons. This book was released on 2009-04-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
