How Google Works By Eric Schmidt Jonathan Rosenberg

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How Google Works

Author : Eric Schmidt
Publisher : Grand Central Publishing
ISBN 13 : 9781455582327
Total Pages : 0 pages
Book Rating : 4.5/5 (823 download)

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Book Synopsis How Google Works by : Eric Schmidt

Download or read book How Google Works written by Eric Schmidt and published by Grand Central Publishing. This book was released on 2017-03-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive. Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary-and frequently contrarian-principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business. Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives." Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims ("Consensus requires dissension," "Exile knaves but fight for divas," "Think 10X, not 10%") with numerous insider anecdotes from Google's history, many of which are shared here for the first time. In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works explains how to do just that.

Google

Author : Eric Schmidt
Publisher :
ISBN 13 :
Total Pages : 286 pages
Book Rating : 4.:/5 (131 download)

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Book Synopsis Google by : Eric Schmidt

Download or read book Google written by Eric Schmidt and published by . This book was released on with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Google Works is an entertaining, page-turning primer containing lessons that Eric Schmidt and Jonathan Rosenberg have learned while helping grow Google from a young start-up to global icon. Using anecdotes from Google's corporate history, How Google Works covers everthing that managers need to know to be successful in the digital age. -- Book Cover.

How Google Works

Author : Eric Schmidt
Publisher : Grand Central Publishing
ISBN 13 : 1455582336
Total Pages : 495 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis How Google Works by : Eric Schmidt

Download or read book How Google Works written by Eric Schmidt and published by Grand Central Publishing. This book was released on 2014-09-23 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive. Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive. Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary-and frequently contrarian-principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business. Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives." Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims ("Consensus requires dissension," "Exile knaves but fight for divas," "Think 10X, not 10%") with numerous insider anecdotes from Google's history, many of which are shared here for the first time. In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works explains how to do just that.

Summary: How Google Works

Author : BusinessNews Publishing,
Publisher : Must Read Summaries
ISBN 13 : 2511035863
Total Pages : 42 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Summary: How Google Works by : BusinessNews Publishing,

Download or read book Summary: How Google Works written by BusinessNews Publishing, and published by Must Read Summaries. This book was released on 2015-07-01 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Eric Schmidt, Jonathan Rosenberg and Alan Eagle's book: "How Google Works: The Rules for Success in the Internet Century". This complete summary of the ideas from Eric Schmidt, Jonathan Rosenberg and Alan Eagle's book "How Google Works" demonstrates how the power has shifted in companies due to the “Internet Century”. Individuals known as ‘smart creatives’ can now have a massive impact by knowing how to use modern tools to get fast results. Google has attracted these ‘smart creatives’ to get ahead, providing them with the perfect creative environment. Attracting ‘smart creatives’ depends on: 1. Culture 2. Strategy 3. Talent pool 4. Decisions 5. Communication 6. Innovation Added-value of this summary: • Save time • Attract ‘smart creatives’ • Use modern tools to get fast results To learn more, read “How Google Works” and find out how Google excels thanks to its individual ‘smart creatives’!

Guide to Eric Schmidt’s How Google Works by Instaread

Author : Instaread
Publisher : Instaread
ISBN 13 : 1683787978
Total Pages : 15 pages
Book Rating : 4.6/5 (837 download)

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Book Synopsis Guide to Eric Schmidt’s How Google Works by Instaread by : Instaread

Download or read book Guide to Eric Schmidt’s How Google Works by Instaread written by Instaread and published by Instaread. This book was released on 2017-06-14 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: PLEASE NOTE: This is a companion to Eric Schmidt’s How Google Works and NOT the original book. Preview: In How Google Works (2014), Eric Schmidt and Jonathan Rosenberg share some of the new perspectives on management they gained during their tenure at Google. Google’s work culture has achieved iconic status and has become the subject of both admiration and parody… Inside this companion to the book: · Overview of the Book · Insights from the Book · Important People · Author's Style and Perspective · Intended Audience About the Author: With Instaread, you can get the notes and insights from a book in 15 minutes or less. Visit our website at instaread.co.

Google

Author : Eric Schmidt
Publisher :
ISBN 13 : 9781455558582
Total Pages : 0 pages
Book Rating : 4.5/5 (585 download)

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Book Synopsis Google by : Eric Schmidt

Download or read book Google written by Eric Schmidt and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that "it's what you learn after you know it all that counts." As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption. The authors explain how the confluence of three seismic changes -- the internet, mobile, and cloud computing -- has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub "smart creatives." The management maxims ("Consensus requires dissension," "Exile knaves but fight for divas," "Think 10X, not 10%") are illustrated with previously unreported anecdotes from Google's corporate history.

How Google Does It

Author : Eric Schmidt
Publisher : John Murray
ISBN 13 : 9781444792461
Total Pages : 352 pages
Book Rating : 4.7/5 (924 download)

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Book Synopsis How Google Does It by : Eric Schmidt

Download or read book How Google Does It written by Eric Schmidt and published by John Murray. This book was released on 2014-09-25 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after you know it all that counts'. As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption. The authors explain how the confluence of three seismic changes - the internet, mobile, and cloud computing - has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub 'smart creatives'. The management maxims ('Consensus requires dissension', 'Exile knaves but fight for divas', 'Think 10X, not 10%') are illustrated with previously unreported anecdotes from Google's corporate history. 'Back in 2010, Eric and I created an internal class for Google managers,' says Rosenberg. 'The class slides all read 'Google confidential' until an employee suggested we uphold the spirit of openness and share them with the world. This book codifies the recipe for our secret sauce: how Google innovates and how it empowers employees to succeed.'

Summary: How Google Works

Author : BusinessNews Publishing,
Publisher : Must Read Summaries
ISBN 13 : 2511035863
Total Pages : 42 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Summary: How Google Works by : BusinessNews Publishing,

Google It

Author : Anna Crowley Redding
Publisher : Macmillan + ORM
ISBN 13 : 1250148219
Total Pages : 200 pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis Google It by : Anna Crowley Redding

Download or read book Google It written by Anna Crowley Redding and published by Macmillan + ORM. This book was released on 2018-08-14 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Think. Invent. Organize. Share. Don't be evil. And change the world. Larry Page and Sergey Brin started out as two Stanford college students with a wild idea: They were going to organize the world's information. From that one deceptively simple goal, they created one of the most influential and innovative companies in the world. The word “google” has even entered our vocabulary as a verb. Now, find out the true history of Google—from its humble beginnings as a thesis project made out of “borrowed” hardware and discount toys through its revolution of the world's relationship with technology to a brief glimpse of where they might take us next. In Google It, award-winning investigative reporter Anna Crowley Redding shares an inspiring story of innovation, personal and intellectual bravery, and most importantly, of shooting for the moon in order to change the world.

The Age of Surveillance Capitalism

Author : Shoshana Zuboff
Publisher : PublicAffairs
ISBN 13 : 1610395700
Total Pages : 683 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Age of Surveillance Capitalism by : Shoshana Zuboff

Download or read book The Age of Surveillance Capitalism written by Shoshana Zuboff and published by PublicAffairs. This book was released on 2019-01-15 with total page 683 pages. Available in PDF, EPUB and Kindle. Book excerpt: The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior. In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth. Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification." The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit -- at the expense of democracy, freedom, and our human future. With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future -- if we let it.

Dirty Work

Author : Eyal Press
Publisher : Farrar, Straus and Giroux
ISBN 13 : 0374714436
Total Pages : 201 pages
Book Rating : 4.3/5 (747 download)

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Book Synopsis Dirty Work by : Eyal Press

Download or read book Dirty Work written by Eyal Press and published by Farrar, Straus and Giroux. This book was released on 2021-08-17 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking, urgent report from the front lines of "dirty work"—the work that society considers essential but morally compromised. Drone pilots who carry out targeted assassinations. Undocumented immigrants who man the “kill floors” of industrial slaughterhouses. Guards who patrol the wards of the United States’ most violent and abusive prisons. In Dirty Work, Eyal Press offers a paradigm-shifting view of the moral landscape of contemporary America through the stories of people who perform society’s most ethically troubling jobs. As Press shows, we are increasingly shielded and distanced from an array of morally questionable activities that other, less privileged people perform in our name. The COVID-19 pandemic has drawn unprecedented attention to essential workers, and to the health and safety risks to which workers in prisons and slaughterhouses are exposed. But Dirty Work examines a less familiar set of occupational hazards: psychological and emotional hardships such as stigma, shame, PTSD, and moral injury. These burdens fall disproportionately on low-income workers, undocumented immigrants, women, and people of color. Illuminating the moving, sometimes harrowing stories of the people doing society’s dirty work, and incisively examining the structures of power and complicity that shape their lives, Press reveals fundamental truths about the moral dimensions of work and the hidden costs of inequality in America.

The Innovative Church

Author : Scott Cormode
Publisher : Baker Academic
ISBN 13 : 1493426958
Total Pages : 259 pages
Book Rating : 4.4/5 (934 download)

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Book Synopsis The Innovative Church by : Scott Cormode

Download or read book The Innovative Church written by Scott Cormode and published by Baker Academic. This book was released on 2020-09-15 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: The church as we know it is calibrated for a world that no longer exists. It needs to recalibrate in order to address the questions that animate today's congregants. Leading congregational researcher Scott Cormode explores the role of Christian practices in recalibrating the church for the twenty-first century, offering church leaders innovative ways to express the never-changing gospel to their ever-changing congregations. The book has been road-tested with over one hundred churches through the Fuller Youth Institute and includes five questions that guide Christian leaders who wish to innovate.

Taiji Logic

Author : Ronggui Ding
Publisher : Springer Nature
ISBN 13 : 9811552398
Total Pages : 172 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis Taiji Logic by : Ronggui Ding

Download or read book Taiji Logic written by Ronggui Ding and published by Springer Nature. This book was released on 2020-06-02 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book illustrates the Chinese wisdom hidden behind the project governance which is called “Taiji logic”. “Taiji logic” is a set of dialectical ideals and approaches that are unique in the Chinese culture. The three pillars of “Taiji logic” are: identifying the conflicts based on the principle that Yin - Yang are not only opposite but also unitary, capturing the best time to reconcile conflicts with the laws of transformations of Yin - Yang, and finally, symphonizing conflicts with “Zhong-Yong” ideas to balance the needs of various stakeholders. This book aims to solve key issues in project governance from a special Chinese perspective: What is the essence of “Taiji logic”? How should one identify the major conflicts across various phases of project governance and the best time to reconcile them? What are the essential forces that help one to reconcile major conflicts? The fusion and collision of various cultures has made our world full of variety and conflicts. “Taiji logic” offers philosophical ideas and practical approaches to reconcile conflicts in project management.

Life After Google

Author : George Gilder
Publisher : Simon and Schuster
ISBN 13 : 1621576132
Total Pages : 337 pages
Book Rating : 4.6/5 (215 download)

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Book Synopsis Life After Google by : George Gilder

Download or read book Life After Google written by George Gilder and published by Simon and Schuster. This book was released on 2018-07-17 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: A FINANCIAL TIMES BOOK OF THE MONTH FROM THE WALL STREET JOURNAL: "Nothing Mr. Gilder says or writes is ever delivered at anything less than the fullest philosophical decibel... Mr. Gilder sounds less like a tech guru than a poet, and his words tumble out in a romantic cascade." “Google’s algorithms assume the world’s future is nothing more than the next moment in a random process. George Gilder shows how deep this assumption goes, what motivates people to make it, and why it’s wrong: the future depends on human action.” — Peter Thiel, founder of PayPal and Palantir Technologies and author of Zero to One: Notes on Startups, or How to Build the Future The Age of Google, built on big data and machine intelligence, has been an awesome era. But it’s coming to an end. In Life after Google, George Gilder—the peerless visionary of technology and culture—explains why Silicon Valley is suffering a nervous breakdown and what to expect as the post-Google age dawns. Google’s astonishing ability to “search and sort” attracts the entire world to its search engine and countless other goodies—videos, maps, email, calendars….And everything it offers is free, or so it seems. Instead of paying directly, users submit to advertising. The system of “aggregate and advertise” works—for a while—if you control an empire of data centers, but a market without prices strangles entrepreneurship and turns the Internet into a wasteland of ads. The crisis is not just economic. Even as advances in artificial intelligence induce delusions of omnipotence and transcendence, Silicon Valley has pretty much given up on security. The Internet firewalls supposedly protecting all those passwords and personal information have proved hopelessly permeable. The crisis cannot be solved within the current computer and network architecture. The future lies with the “cryptocosm”—the new architecture of the blockchain and its derivatives. Enabling cryptocurrencies such as bitcoin and ether, NEO and Hashgraph, it will provide the Internet a secure global payments system, ending the aggregate-and-advertise Age of Google. Silicon Valley, long dominated by a few giants, faces a “great unbundling,” which will disperse computer power and commerce and transform the economy and the Internet. Life after Google is almost here. For fans of "Wealth and Poverty," "Knowledge and Power," and "The Scandal of Money."

Access Rules

Author : Viktor Mayer-Schönberger
Publisher : Univ of California Press
ISBN 13 : 0520387740
Total Pages : 219 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Access Rules by : Viktor Mayer-Schönberger

Download or read book Access Rules written by Viktor Mayer-Schönberger and published by Univ of California Press. This book was released on 2022-04-26 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: A powerful and urgent call to action: to improve our lives and our societies, we must demand open access to data for all. Information is power, and the time is now for digital liberation. Access Rules mounts a strong and hopeful argument for how informational tools at present in the hands of a few could instead become empowering machines for everyone. By forcing data-hoarding companies to open access to their data, we can reinvigorate both our economy and our society. Authors Viktor Mayer-Schönberger and Thomas Ramge contend that if we disrupt monopoly power and create a level playing field, digital innovations can emerge to benefit us all. Over the past twenty years, Big Tech has managed to centralize the most relevant data on their servers, as data has become the most important raw material for innovation. However, dominant oligopolists like Facebook, Amazon, and Google, in contrast with their reputation as digital pioneers, are actually slowing down innovation and progress by withholding data for the benefit of their shareholders––at the expense of customers, the economy, and society. As Access Rules compellingly argues, ultimately it is up to us to force information giants, wherever they are located, to open their treasure troves of data to others. In order for us to limit global warming, contain a virus like COVID-19, or successfully fight poverty, everyone—including citizens and scientists, start-ups and established companies, as well as the public sector and NGOs—must have access to data. When everyone has access to the informational riches of the data age, the nature of digital power will change. Information technology will find its way back to its original purpose: empowering all of us to use information so we can thrive as individuals and as societies.

Disruptive Marketing

Author : Geoffrey Colon
Publisher : AMACOM
ISBN 13 : 0814437400
Total Pages : 268 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Disruptive Marketing by : Geoffrey Colon

Download or read book Disruptive Marketing written by Geoffrey Colon and published by AMACOM. This book was released on 2016-08-09 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of marketing plans. Getting a message through to customers, and not just in front of them for a second before being thrown away, requires radical rethinking. What if that’s not enough? How often does consumer engagement go further than the “like” button? With the average American receiving close to 50 phone notifications a day, do the company messages get read or just tossed aside? The reality is that technology hasn’t just reshaped mass media; it’s altering behavior as well. Disruptive Marketing challenges you to toss the linear plan, strip away conventions, and open your mind as it takes you on a provocative, fast-paced tour of our changing world, where you’ll find that: Selling is dead, but ongoing conversation thrives Consumers generate the best content about brand People tune out noise and listen to feelings Curiosity leads the marketing team Growth depends on merging analytics with boundless creativity Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, Disruptive Marketing is the solution you’ve been looking for to boost your brand into new territory!

Google It

Author : Newton Lee
Publisher : Springer
ISBN 13 : 1493964151
Total Pages : 562 pages
Book Rating : 4.4/5 (939 download)

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Book Synopsis Google It by : Newton Lee

Download or read book Google It written by Newton Lee and published by Springer. This book was released on 2016-10-23 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Google search to self-driving cars to human longevity, is Alphabet creating a neoteric Garden of Eden or Bentham’s Panopticon? Will King Solomon’s challenge supersede the Turing test for artificial intelligence? Can transhumanism mitigate existential threats to humankind? These are some of the overarching questions in this book, which explores the impact of information awareness on humanity starting from the Book of Genesis to the Royal Library of Alexandria in the 3rd century BC to the modern day of Google Search, IBM Watson, and Wolfram|Alpha. The book also covers Search Engine Optimization, Google AdWords, Google Maps, Google Local Search, and what every business leader must know about digital transformation. “Search is curiosity, and that will never be done,” said Google’s first female engineer and Yahoo’s sixth CEO Marissa Mayer. The truth is out there; we just need to know how to Google it!