How Disruption Brought Order

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Author :
Publisher : Macmillan
ISBN 13 : 0230600697
Total Pages : 249 pages
Book Rating : 4.2/5 (36 download)

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Book Synopsis How Disruption Brought Order by : Jean-Marie Dru

Download or read book How Disruption Brought Order written by Jean-Marie Dru and published by Macmillan. This book was released on 2007-09-04 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traces the rise of a forefront international ad agency, revealing how the company's use of disruption-based campaigns promoted their successes and how their strategies have been adopted by other top companies including Nissan, Adidas, and Apple. 20,000 first printing.

How Disruption Brought Order

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Author :
Publisher : St. Martin's Press
ISBN 13 : 0230610838
Total Pages : 276 pages
Book Rating : 4.2/5 (36 download)

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Book Synopsis How Disruption Brought Order by : Jean-Marie Dru

Download or read book How Disruption Brought Order written by Jean-Marie Dru and published by St. Martin's Press. This book was released on 2007-09-04 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his previous bestselling books, global advertising icon Jean-Marie Dru explored the visionary, innovative techniques that have become a hallmark of TBWA Worldwide campaigns. Now he gives a first-hand account of how the bold methods of disruption launched TBWA to the forefront of international advertising. Here he shares personal insights and anecdotes about his life in advertising as well as lessons learned, revealing how client campaigns for Nissan, Adidas, and the Apple iPhone became such unqualified successes. Both a fascinating business memoir and a practical guide to harnessing the power of disruption, this book offers a look at the cutting edge of modern advertising.

Beyond Disruption

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Author :
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Beyond Disruption by : Jean-Marie Dru

Download or read book Beyond Disruption written by Jean-Marie Dru and published by John Wiley & Sons. This book was released on 2002-04-29 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this work Jean-Marie Dru describes disruption as a universal language of change that allows advertisers from all over the world to form a common strategy.

Russia, BRICS, and the Disruption of Global Order

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Publisher : Georgetown University Press
ISBN 13 : 1626166617
Total Pages : 198 pages
Book Rating : 4.6/5 (261 download)

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Book Synopsis Russia, BRICS, and the Disruption of Global Order by : Rachel S. Salzman

Download or read book Russia, BRICS, and the Disruption of Global Order written by Rachel S. Salzman and published by Georgetown University Press. This book was released on 2019-04-01 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Russia's leadership in establishing the BRICS group (Brazil, Russia, India, China, and South Africa) is emblematic of its desire to end US hegemony and rewrite the rules of the international system. Rachel S. Salzman tells the story of why Russia broke with the West, how BRICS came together, why the group is emblematic of Russia's challenge to the existing global order, and how BRICS has changed since its debut. The BRICS group of non-Western states with emerging economies is held together by a shared commitment to revising global economic governance and strict noninterference in the internal affairs of other countries. BRICS is not exclusively a Russian story, but understanding the role of BRICS in Russian foreign policy is critical to understanding the group’s mission. In a time of alienation from the Euro-Atlantic world, BRICS provides Russia with much needed political support and legitimacy. While the longterm cohesion of the group is uncertain, BRICS stands as one of Vladimir Putin's signature international accomplishments. This book is essential reading for scholars and policymakers interested in Russian foreign policy, the BRICS group, and global governance.

The Great Disruption

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Publisher : A&C Black
ISBN 13 : 1408822180
Total Pages : 305 pages
Book Rating : 4.4/5 (88 download)

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Book Synopsis The Great Disruption by : Paul Gilding

Download or read book The Great Disruption written by Paul Gilding and published by A&C Black. This book was released on 2012-02-02 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's time to stop just worrying about climate change, says Paul Gilding. Instead we need to brace for impact, because global crisis is no longer avoidable. The 'Great Disruption' started in 2008, with spiking food and oil prices and dramatic ecological change like the melting polar icecap. It is not simply about fossil fuels and carbon footprints. We have come to the end of Economic Growth, Version 1.0, a world economy based on consumption and waste, where we lived beyond the means of our planet's ecosystems and resources. The Great Disruption offers a stark and unflinching look at the challenge humanity faces - yet also a deeply optimistic message. The coming decades will see loss, suffering and conflict as our planetary overdraft is paid. However, they will also bring out the best humanity can offer: compassion, innovation, resilience and adaptability. Gilding tells us how to fight, and win, what he calls 'the One Degree War' to prevent catastrophic warming of the earth, and how to start today. The crisis we are in represents a rare chance to replace our addiction to growth with an ethic of sustainability, and it's already happening. It's also an unmatched business opportunity: old industries will collapse while new companies literally reshape our economy. In the aftermath of the Great Disruption, we will measure 'growth' in a new way. It will mean not quantity of stuff, but quality, and happiness, of life. And, yes, there is life after shopping. The Great Disruption is an invigorating and well-informed polemic by an advocate for sustainability and climate change who has dedicated his life to campaigning for a balanced use of Earth's limited resources. It is essential reading.

A Good Disruption

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Publisher : Bloomsbury Publishing
ISBN 13 : 1472939794
Total Pages : 304 pages
Book Rating : 4.4/5 (729 download)

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Book Synopsis A Good Disruption by : Martin Stuchtey

Download or read book A Good Disruption written by Martin Stuchtey and published by Bloomsbury Publishing. This book was released on 2016-10-20 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Disruptive technology is one of the defining economic trends of our age, transforming one major industry after another. But what is the true impact of such disruption on the world's economies, and does it really have the potential to solve global problems such as low growth, inequality and environmental degradation? The provocative answer is that such disruption could indeed solve many of these issues, but that it won't... at least, not on its current trajectory. A Good Disruption highlights some of the huge costs that are at stake, and argues that managing such disruption will be the defining business challenge of the next decade. In order for us to meet that challenge, the book sets out a bold and inspirational vision for a more robust and sustainable economic model. Rich in relevant case studies, and incorporating industry examples from around the world, A Good Disruption accomplishes the remarkable feat of synthesizing key contemporary trends into a coherent world view of how to seize the potential of our collective futures. This is essential reading for policy makers, politicians, business executives and social scientists, as well as anyone who wants a deeper understanding of the impact of disruptive technology and how it can be transformed into a major force for the global good.

Deadlines and Disruption: My Turbulent Path from Print to Digital

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071802657
Total Pages : 304 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Deadlines and Disruption: My Turbulent Path from Print to Digital by : Stephen B. Shepard

Download or read book Deadlines and Disruption: My Turbulent Path from Print to Digital written by Stephen B. Shepard and published by McGraw Hill Professional. This book was released on 2012-09-07 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Top Editor’s Take on the State of Journalism Today—and His Prescient Forecast of Its Future “This is a personal and insightful book about one of the most important questions of our time: how will journalism make the transition to the digital age? Steve Shepard made that leap bravely when he went from being a great magazine editor to the first dean of the City University of New York journalism school. His tale is filled with great lessons for us all.” —Walter Isaacson, bestselling author of Steve Jobs “An insightful and convivial account of a bright, bountiful life dedicated to words, information and wonder.” —Kirkus Reviews (Starred Review) "This is two compelling books in one: Shepard’s story of his life in print journalism, and a clearheaded look at the way journalism is evolving due to electronic media, social networking, and the ability of anyone with a computer and an opinion to make him- or herself heard." —Booklist Shepard's book will resonate with many and should be read by anyone interested in the flow of information today and its simpact on society as a whole." —Library Journal “The book is in part a memoir, a tale of a life lived at the height of print journalism when print journalism itself was at its height. But it is also an analysis, an examination of the new challenges facing an old industry as it ambles and occasionally sprints its way into the digital age.” —The Washington Post About the Book: “My personal passage is, in many ways, a microcosm of the larger struggle within the journalism profession to come to terms with the digital reckoning. Will the new technologies enhance journalism . . . or water it down for audiences with diminished attention spans? What new business models will emerge to sustain quality journalism?” Stephen B. Shepard has seen it all. Editor-in-chief of BusinessWeek for more than 20 years, Shepard helped transform the magazine into one of the most respected voices of its time. But after his departure, he saw it collapse—another victim of the digital age. In Deadlines and Disruption, Shepard recounts his five decades in journalism—a time of radical transformations in the way news is developed, delivered, and consumed. Raised in the Bronx, Shepard graduated from City College and Columbia, joined BusinessWeek as a reporter, and rose to the top editorial post. He has closed the circle by returning to the university that spawned him, founding the Graduate School of Journalism at the City University of New York. In the digital age, anyone can be a journalist. Opinion pieces are replacing original reporting as the coin of the realm. And an entire generation is relying on Facebook friends and Twitter feeds to tell them what to read. Is this the beginning of an irreversible slide into third-rate journalism? Or the start of a better world of interactive, multimedia journalism? Will the news industry live up to its responsibility to forge a well-informed public? Shepard tackles all the tough questions facing journalists, the news industry, and, indeed, anyone who understands the importance of a well-informed public in a healthy democracy. The story of Shepard’s career is the story of the news industry—and in Deadlines and Disruption, he provides peerless insight into one of the most critical issues of our time.

The Disruption Dilemma

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Author :
Publisher : MIT Press
ISBN 13 : 0262533626
Total Pages : 177 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis The Disruption Dilemma by : Joshua Gans

Download or read book The Disruption Dilemma written by Joshua Gans and published by MIT Press. This book was released on 2017-04-21 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: An expert in management takes on the conventional wisdom about disruption, looking at companies that proved resilient and offering managers tools for survival. “Disruption” is a business buzzword that has gotten out of control. Today everything and everyone seem to be characterized as disruptive—or, if they aren't disruptive yet, it's only a matter of time before they become so. In this book, Joshua Gans cuts through the chatter to focus on disruption in its initial use as a business term, identifying new ways to understand it and suggesting new tools to manage it. Almost twenty years ago Clayton Christensen popularized the term in his book The Innovator's Dilemma, writing of disruption as a set of risks that established firms face. Since then, few have closely examined his account. Gans does so in this book. He looks at companies that have proven resilient and those that have fallen, and explains why some companies have successfully managed disruption—Fujifilm and Canon, for example—and why some like Blockbuster and Encyclopedia Britannica have not. Departing from the conventional wisdom, Gans identifies two kinds of disruption: demand-side, when successful firms focus on their main customers and underestimate market entrants with innovations that target niche demands; and supply-side, when firms focused on developing existing competencies become incapable of developing new ones. Gans describes the full range of actions business leaders can take to deal with each type of disruption, from “self-disrupting” independent internal units to tightly integrated product development. But therein lies the disruption dilemma: A firm cannot practice both independence and integration at once. Gans shows business leaders how to choose their strategy so their firms can deal with disruption while continuing to innovate.

Open Strategy

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Publisher : MIT Press
ISBN 13 : 0262046113
Total Pages : 295 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Open Strategy by : Christian Stadler

Download or read book Open Strategy written by Christian Stadler and published by MIT Press. This book was released on 2021-10-12 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: How smart companies are opening up strategic initiatives to involve front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors. Why are some of the world’s most successful companies able to stay ahead of disruption, adopting and implementing innovative strategies, while others struggle? It’s not because they hire a new CEO or expensive consultants but rather because these pioneering companies have adopted a new way of strategizing. Instead of keeping strategic deliberations within the C-Suite, they open up strategic initiatives to a diverse group of stakeholders—front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors. Open Strategy presents a new philosophy, key tools, step-by-step advice, and fascinating case studies—from companies that range from Barclays to Adidas—to guide business leaders in this groundbreaking approach to strategy. The authors—business-strategy experts from both academia and management consulting—introduce tools for each of the three stages of strategy-making: idea generation, plan formulation, and implementation. These are digital tools (including strategy contests), which allow the widest participation; hybrid digital/in-person tools (including a “nightmare competitor challenge”); a workshop tool that gamifies the business model development process; and tools that help companies implement and sustain open strategy efforts. Open strategy has an astonishing track record: a survey of 200 business leaders shows that although open-strategy techniques were deployed for only 30 percent of their initiatives, those same initiatives generated 50 percent of their revenues and profits. This book offers a roadmap for this kind of success.

A Decade of Disruption

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Publisher : Simon and Schuster
ISBN 13 : 1643134450
Total Pages : 316 pages
Book Rating : 4.6/5 (431 download)

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Book Synopsis A Decade of Disruption by : Garrett Peck

Download or read book A Decade of Disruption written by Garrett Peck and published by Simon and Schuster. This book was released on 2020-06-02 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: An eye-opening history evoking the disruptive first decade of the twenty-first century in America. Dubya. The 9/11 terrorist attacks. Enron and WorldCom. The Iraq War. Hurricane Katrina. The disruptive nature of the internet. An anxious aging population redefining retirement. The gay community demanding full civil rights. A society becoming ever more “brown.” The housing bubble and the Great Recession. The historic election of Barack Obama—and the angry Tea Party reaction. The United States experienced a turbulent first decade of the 21st century, tumultuous years of economic crises, social and technological change, and war. This “lost decade” (2000–2010) was bookended by two financial crises: the dot-com meltdown, followed by the Great Recession. Banks deemed “too big to fail” were rescued when the federal government bailed them out, but meanwhile millions lost their homes to foreclosure and witnessed the wipeout of their retirement savings. The fallout from the Great Recession led to the hyper-polarized society of the years that followed, when populists ran amok on both the left and the right and Americans divided into two distinct tribes. A Decade of Disruption is a timely re-examination of the recent past that reveals how we’ve arrived at our current era of cultural division.

Friction

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Publisher : powerHouse Books
ISBN 13 : 157687883X
Total Pages : 104 pages
Book Rating : 4.5/5 (768 download)

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Book Synopsis Friction by : Jeff Rosenblum

Download or read book Friction written by Jeff Rosenblum and published by powerHouse Books. This book was released on 2017-11-14 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.

Disruption

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Publisher : Oxford University Press
ISBN 13 : 0197518842
Total Pages : 337 pages
Book Rating : 4.1/5 (975 download)

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Book Synopsis Disruption by : David Potter

Download or read book Disruption written by David Potter and published by Oxford University Press. This book was released on 2021-06-03 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do things change? The question is critical to the historical study of any era but it is also a profoundly important issue today as western democracies find the fundamental tenets of their implicit social contract facing extreme challenges from forces espousing ideas that once flourished only on the outskirts of society. This books argues that radical change always begins with ideas that took shape on the fringes. Throughout time the "mainstream" has been inherently conservative, allowing for incremental change but essentially dedicated to preserving its own power structures as the dominant ideology justifies existing relationships. In this tour of radical change across Western history, David Potter will show how ideologies that develop in opposition or reaction to those supporting the status quo are employed to effect profound changes in political structures that will in turn alter the way that social relations are constructed. Not all radical groups are the same, and all the groups that the book will explore take advantage of challenges that have already shaken the social order. They take advantage of mistakes that have challenged belief in the competence of existing institutions to be effective. It is the particular combination of an alternative ideological system and a period of community distress that are necessary conditions for radical changes in direction. The historical disruptions chronicled in this book-the rise of Christianity, rise of Islam, Protestant reformations, Age of Revolution (American and French), and Bolshevism and Nazism--will help readers understand when the preconditions exist for radical changes in the social and political order. As Disruption demonstrates, not all radical change follows paths that its original proponents might have predicted. An epilogue helps situate contemporary disruptions, from the rise of Trump and Brexit to the social and political consequences of technological change, in the wider historical forces surveyed by the book.

Big Bang Disruption

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Author :
Publisher : Penguin
ISBN 13 : 0698143388
Total Pages : 271 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis Big Bang Disruption by : Larry Downes

Download or read book Big Bang Disruption written by Larry Downes and published by Penguin. This book was released on 2014-01-07 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: It used to take years or even decades for disruptive innovations to dethrone dominant products and services. But now any business can be devastated virtually overnight by something better and cheaper. How can executives protect themselves and harness the power of Big Bang Disruption? Just a few years ago, drivers happily spent more than $200 for a GPS unit. But as smartphones exploded in popularity, free navigation apps exceeded the performance of stand-alone devices. Eighteen months after the debut of the navigation apps, leading GPS manufacturers had lost 85 percent of their market value. Consumer electronics and computer makers have long struggled in a world of exponential technology improvements and short product life spans. But until recently, hotels, taxi services, doctors, and energy companies had little to fear from the information revolution. Those days are gone forever. Software-based products are replacing physical goods. And every service provider must compete with cloud-based tools that offer customers a better way to interact. Today, start-ups with minimal experience and no capital can unravel your strategy before you even begin to grasp what’s happening. Never mind the “innovator’s dilemma”—this is the innovator’s disaster. And it’s happening in nearly every industry. Worse, Big Bang Disruptors may not even see you as competition. They don’t share your approach to customer service, and they’re not sizing up your product line to offer better prices. You may simply be collateral damage in their efforts to win completely different markets. The good news is that any business can master the strategy of the start-ups. Larry Downes and Paul Nunes analyze the origins, economics, and anatomy of Big Bang Disruption. They identify four key stages of the new innovation life cycle, helping you spot potential disruptors in time. And they offer twelve rules for defending your markets, launching disruptors of your own, and getting out while there’s still time. Based on extensive research by the Accenture Institute for High Performance and in-depth interviews with entrepreneurs, investors, and executives from more than thirty industries, Big Bang Disruption will arm you with strategies and insights to thrive in this brave new world.

Disruption

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Author :
Publisher : Harper Collins
ISBN 13 : 174309812X
Total Pages : 217 pages
Book Rating : 4.7/5 (43 download)

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Book Synopsis Disruption by : Jessica Shirvington

Download or read book Disruption written by Jessica Shirvington and published by Harper Collins. This book was released on 2014-04-01 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: The heart-stopping first chapter in bestselling author Jessica Shirvington's Disruption series. What if a microchip could identify your perfect match? What if it could be used against you and the ones you love? Eight years ago, Mercer Corporation's M-Bands became mandatory. An evolution of the smartphone, the bracelets promised an easier life. Instead, they have come to control it. Two years ago, Maggie Stevens watched helplessly as one of the people she loved most was taken from her, shattering her world as she knew it. Now, Maggie is ready. And Quentin Mercer -- heir to the M-Corp empire -- has become key to Maggie's plan. But as the pieces of her dangerous design fall into place, could Quentin's involvement destroy everything she's fought for? In a world full of broken promises, the ones Maggie must keep could be the most heartbreaking. Ages 14+

The Anticipatory Organization

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Author :
Publisher : Greenleaf Book Group
ISBN 13 : 1626344477
Total Pages : 216 pages
Book Rating : 4.6/5 (263 download)

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Book Synopsis The Anticipatory Organization by : Daniel Burrus

Download or read book The Anticipatory Organization written by Daniel Burrus and published by Greenleaf Book Group. This book was released on 2017-10-10 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology-driven change is accelerating at an exponential rate, but moving fast in the wrong direction will only get you into trouble faster! Reacting to problems and digital disruptions, no matter how agile you and your organization are, is no longer good enough. The Anticipatory Organization teaches you how to separate the Hard Trends that will happen, from the Soft Trends that might happen, allowing you to jump ahead with low risk and the confidence certainty can provide. Accelerate innovation and actively shape the future—before someone else does it for you! Digital transformation has divided us all into two camps: the disruptor and the disrupted. The Anticipatory Organization gives you the tools you need to see disruption before it happens, allowing you to turn change into advantage. In The Anticipatory Organization, Burrus shows us that the future is far more certain than we realize, and finding certainty in an uncertain world provides a big advantage for those who know how and where to look for it. Inspired by the dramatic results that organizations are experiencing from his award-winning learning system, The Anticipatory Organization offers a comprehensive way to identify game-changing opportunities. Using the principles of this proven model, you will learn how to elevate planning, accelerate innovation, and transform results by pinpointing and acting upon enormous opportunities waiting to be discovered. Readers will learn how to: • Separate the Hard Trends that will happen from the Soft Trends that might happen • Anticipate disruptions, problems, and game-changing opportunities • Identify and pre-solve predictable problems • Accelerate innovation (both everyday innovation and exponential innovation) • Pinpoint and act upon enormous untapped opportunities ​• Skip problems and barriers to succeed faster

Disruption

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Author :
Publisher : U of Nebraska Press
ISBN 13 : 1640125051
Total Pages : 400 pages
Book Rating : 4.6/5 (41 download)

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Book Synopsis Disruption by : Aki J. Peritz

Download or read book Disruption written by Aki J. Peritz and published by U of Nebraska Press. This book was released on 2021-12 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Al Qaeda did not stop after 9/11. Its reign of terror continued with bombings and mayhem across Europe, Africa, Asia, and the Middle East. But its frustration grew as the group failed to fundamentally undermine America and its allies. Five years later the time was ripe for another spectacular mega-plot. Fresh from masterminding the London Underground carnage, one veteran operative set in motion a new operation to destroy passenger aircraft over the Atlantic Ocean—and kill thousands of people in the process. Disruption tells the story of that conspiracy and the heroic efforts by the intelligence services of the United States, Great Britain, and Pakistan to uncover and crush it. From the streets of London to the training camps of Pakistan to the corridors of power in Washington DC, the story unfolds with murders, double-crosses, probes, jailbreaks, and explosions. Former counterterrorism analyst Aki J. Peritz brings the story to life with vivid imagery, interviews with top intelligence officials, and never-before-seen declassified documents. Disruption is the not-to-be-missed account of the race to stop a terrorist conspiracy that would have remade our world—forever.

Disrupt-It-Yourself

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Author :
Publisher : HarperCollins Leadership
ISBN 13 : 1595540725
Total Pages : 251 pages
Book Rating : 4.5/5 (955 download)

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Book Synopsis Disrupt-It-Yourself by : Simone Bhan Ahuja

Download or read book Disrupt-It-Yourself written by Simone Bhan Ahuja and published by HarperCollins Leadership. This book was released on 2019-01-29 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover eight dynamic principles to help innovation flourish from within. The shelf life of well-established companies keeps shrinking as new entrants replace old ones in rapid succession. Even brands that seemed invincible only a few years ago are in danger of being disrupted by fast-moving startups. In this unprecedented environment, how can any business stay ahead of the market? Companies can no longer assume innovation will “just happen”—it must be seeded, grown, and successfully harvested. They must disrupt themselves. In Disrupt-It-Yourself, bestselling author and innovation expert Simone Ahuja guides readers through the DIY (Disrupt-It-Yourself) system that will sustain innovation and retain DIYers, the employees—or intrapreneurs—most committed to solving the problems of the future, even if it means moving far beyond “business as usual.” Based on her experience working with Fortune 500 companies and extensive research, Ahuja identifies the intrapreneurial archetype and presents eight new principles to foster a DIY mindset and action plan. In a clear, concise style with expert advice and real-world examples, this book provides a new lens to help companies become faster and more fluid, offers easy options to tailor the system to each company’s unique circumstances, and presents strategic lessons—from Keep It Frugal to Make It Permission-less—that open up the full spectrum of innovation and make it sustainable. Using the DIY approach, organizations can build their ability to innovate and create an approach for growth that harnesses the creativity and knowledge of employees at every level.