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Author : William L. Wilkie
Publisher :
ISBN 13 :
Total Pages : 90 pages
Book Rating : 4.3/5 (2 download)
Download or read book How Consumers Use Product Information written by William L. Wilkie and published by . This book was released on 1975 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William L. Wilkie
Publisher :
ISBN 13 :
Total Pages : 96 pages
Book Rating : 4.3/5 (91 download)
Download or read book How Consumers Use Product Information written by William L. Wilkie and published by . This book was released on 1975 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jagdish N. Sheth
Publisher :
ISBN 13 :
Total Pages : 38 pages
Book Rating : 4.:/5 (31 download)
Download or read book How Consumers Use Information written by Jagdish N. Sheth and published by . This book was released on 1978 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: How consumers use information is vital to understand for the communicator and the advertiser. There are three aspects about consumers' use of information. First, consumers do not use raw information but process it before using it. This processed information is significantly different from information provided by the communicator with respect to magnitude and descriptive as well as evaluating meaning of the information. Second, consumers are processed information in conjunction with other experiences in order to make judgments with respect to product or brand name in terms of attitudes, intentions and behavior. The mechanisms of judgments are not fully known, but they include the compensatory, conjunctive, disjunctive and lexicographic models of judgment. Third, consumers use information in five different ways: (1) to evaluate alternatives in making a choice; (2) to reinforce past choices as a rationalization process; (3) to resolve conflict between buying and postponing; (4) to remind when to buy and consume frequently purchased products; and (5) to aquire knowledge for epistemic purposes.
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : William L. Wilkie
Publisher :
ISBN 13 :
Total Pages : 92 pages
Book Rating : 4.:/5 ( download)
Download or read book How Consumers Use Product Information written by William L. Wilkie and published by . This book was released on 1975 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Henry Assael
Publisher : South Western Educational Publishing
ISBN 13 :
Total Pages : 824 pages
Book Rating : 4.0/5 ( download)
Download or read book Consumer Behavior and Marketing Action written by Henry Assael and published by South Western Educational Publishing. This book was released on 1995 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text takes a strategic approach to consumer behavior; that is, once you know how consumers behave and react, what do you do about it? New to this edition is a much needed balance between the strategic approach and consumer rights and social implications.
Author : Meichen Dong
Publisher :
ISBN 13 :
Total Pages : 84 pages
Book Rating : 4.:/5 (132 download)
Download or read book How Consumers Use and Propagate Information in Digital World written by Meichen Dong and published by . This book was released on 2020 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the advent of technology and the emergence of social media, information-sharing amongst consumers has increased exponentially. Consumers now can discuss their purchases with different people in different formats, in person or online (Hennig-Thurau et al., 2010; Berger and Iyengar, 2013). Both researchers and marketers have acknowledged word of mouth (WOM) as a significant driver for consumption decisions (Akpinar & Berger, 2017). However, research regarding how consumer will use or share information in the digital world is still unclear.This dissertation research is trying to investigate the drivers of how consumers use, or share,information in digital environment - and how this is different from such behavior in offline environments. My first essay focuses on examining how consumers utilize information received from others in the digital world. Specifically, I investigate why, under certain conditions,consumers are more likely to utilize information received from socially distant others more than that received from close others.While the first essay examined how consumers use information from others, the next two essays investigate the key drivers of information generation by consumers. My second essay examines how purchase-type differentially moderates information generation by consumers on offline vs online platforms. My third essay centers on the effect of social exclusion, an impactful all-pervasive online phenomenon, on consumer's information sharing behavior.
Author : Andrew A. Mitchell
Publisher :
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.F/5 ( download)
Download or read book The Effect of Information on Consumer and Market Behavior written by Andrew A. Mitchell and published by . This book was released on 1978 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: In order to understand how the market system provides information to buyers, the effect of information on consumer and market behavior is examined from the perspectives of economics, consumer psychology, and public policy. Economic analyses of information transmission and advertising are presented. Effects of different types of information on the behavior of firms, and information search strategies which consumers use to extract information from mass media advertisements are evaluated. Theories of information encoding and storage are described in terms of their implications for consumer research. The causes of information imperfections in local consumer markets (markets where different prices are charged for the same quality) are reviewed. Advertising regulation policy considerations are also examined. Consumer information systems for local services are discussed from the viewpoint of information needs and consumer patterns of information avoidance. (nm).
Author : Bernard Marr
Publisher : John Wiley & Sons
ISBN 13 : 1119231396
Total Pages : 320 pages
Book Rating : 4.1/5 (192 download)
Download or read book Big Data in Practice written by Bernard Marr and published by John Wiley & Sons. This book was released on 2016-03-22 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking Develop your own big data strategy by accessing additional reading materials at the end of each chapter
Author : Lorna Aldrich
Publisher :
ISBN 13 :
Total Pages : 38 pages
Book Rating : 4.:/5 (31 download)
Download or read book Consumer Use of Information written by Lorna Aldrich and published by . This book was released on 1999 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Burnett
Publisher : State University of New York Oer Services
ISBN 13 : 9781641760119
Total Pages : 294 pages
Book Rating : 4.7/5 (61 download)
Download or read book Introducing Marketing written by John Burnett and published by State University of New York Oer Services. This book was released on 2018-07-11 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Integrated Marketing" boxes illustrate how companies apply principles.
Author : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection
Publisher :
ISBN 13 :
Total Pages : 96 pages
Book Rating : 4.0/5 ( download)
Download or read book How Do Businesses Use Customer Information? Is the Customer's Privacy Protected? : Hearing Before the Subcommittee on Commerce, Trade, and Consumer Protection of the Committee on Energy and Commerce, House of Representatives, One Hundred Seventh Congress, First Session, July 26, 2001 written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection and published by . This book was released on 2001 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Nicholas
Publisher : Facet Publishing
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.3/5 (91 download)
Download or read book Digital Consumers written by David Nicholas and published by Facet Publishing. This book was released on 2008 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes theories and concepts surrounding digital information use; the psychology of the digital information consumer; authority and trust in the digital environment; and the young digital information user.
Author : Sachiko Scheuing
Publisher : Kogan Page Publishers
ISBN 13 : 1398615161
Total Pages : 297 pages
Book Rating : 4.3/5 (986 download)
Download or read book How to Use Customer Data written by Sachiko Scheuing and published by Kogan Page Publishers. This book was released on 2024-06-03 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data-driven marketing is a huge aspect of any modern-day marketing plan, but balancing customers' privacy concerns with the latest innovations can be a complex challenge. When done right, data-driven marketing can build customer trust for sustainable long-term value. This is precisely where How to Use Customer Data comes in, by breaking down everything you need to know about this fast-moving field into one simple and easy to read guide. Designed specifically for marketing professionals, this guide explains the principles of data protection, explores the legal requirements of the GDPR and UK DPDI Bill/Act and provides clarity on exactly what you need to know and do to be compliant whilst also looking at how using data well can improve the customer journey through personalization. Tackling all the hot issues of the moment, this book looks at how digitally mature marketers can work in compliance, how to use clean rooms and pseudonymization to promote trust and the impact AI could have, making it a must-read for all marketing professionals.
Author : Merlin Stone
Publisher : Kogan Page Publishers
ISBN 13 : 9780749442927
Total Pages : 308 pages
Book Rating : 4.4/5 (429 download)
Download or read book Consumer Insight written by Merlin Stone and published by Kogan Page Publishers. This book was released on 2004 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on.
Author : Lars Birkholm Petersen
Publisher : John Wiley & Sons
ISBN 13 : 111896361X
Total Pages : 272 pages
Book Rating : 4.1/5 (189 download)
Download or read book Connect written by Lars Birkholm Petersen and published by John Wiley & Sons. This book was released on 2014-09-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connect and engage across channels with the new customers Connect is the ultimate marketing guide to becoming more relevant, effective, and successful within the new marketplace. Written by a team of marketing experts serving Fortune 500 brands, this book outlines the massive paradigm shift currently taking place within the industry, and provides the insight and perspective marketers need to stay on board. Readers will find guidance toward reaching a customer base that sees marketers as an unnecessary annoyance, and strategies for engaging those customers at touch points throughout the customer lifecycle. The book's scope encompasses both digital and real-life avenues, discussing the new ways of thinking and the new tools and processes that allow marketers to function in the new era where digital customer experiences are increasingly important. Marketing is undergoing a revolution to rival the impact of Gutenberg's printing press. Customers are in control, with more choice and more access than ever before, and they refuse to be "sold to" or "managed." Many marketing professionals are flailing for a new strategy while the winners are clearly jumping ahead – Connect takes readers inside the winners' world to learn the approach that's engaging the new consumer. Discover the technology and processes that allow marketers to remain relevant Craft a personal, relevant, and accessible customer journey that engages the connected customer Keep in touch throughout the customer's life cycle, both online and offline Link digital goals and metrics to business objectives for a more relevant strategy Smart marketers have moved to a higher level that achieves business objectives while increasing relevance to the customer. Connect provides readers a roadmap to this new approach, and the tools that make it work.
Author : Martin Kihn
Publisher : John Wiley & Sons
ISBN 13 : 1119790131
Total Pages : 240 pages
Book Rating : 4.1/5 (197 download)
Download or read book Customer Data Platforms written by Martin Kihn and published by John Wiley & Sons. This book was released on 2020-11-06 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the hottest technology around to drive marketing success Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP so you can learn how to steer your firm toward the future of personalization. Over the years, many of us have built byzantine “stacks” of various marketing and advertising technology in an attempt to deliver the fabled “right person, right message, right time” experience. This can lead to siloed systems, disconnected processes, and legacy technical debt. CDPs offer a way to simplify the stack and deliver a balanced and engaging customer experience. Customer Data Platforms breaks down the fundamentals, including how to: Understand the problems of managing customer data Understand what CDPs are and what they do (and don't do) Organize and harmonize customer data for use in marketing Build a safe, compliant first-party data asset that your brand can use as fuel Create a data-driven culture that puts customers at the center of everything you do Understand how to use AI and machine learning to drive the future of personalization Orchestrate modern customer journeys that react to customers in real-time Power analytics with customer data to get closer to true attribution In this book, you’ll discover how to build 1:1 engagement that scales at the speed of today’s customers.
