Improving Service Quality and Customer Engagement With Marketing Intelligence

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Author :
Publisher : IGI Global
ISBN 13 :
Total Pages : 393 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Improving Service Quality and Customer Engagement With Marketing Intelligence by : Sinha, Mudita

Download or read book Improving Service Quality and Customer Engagement With Marketing Intelligence written by Sinha, Mudita and published by IGI Global. This book was released on 2024-07-17 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: To succeed, businesses must keep up with the ever-changing technological landscape and constantly introduce new advancements. The rise of digitalization has wholly transformed how companies interact with their customers, presenting both opportunities and challenges. Marketing professionals are inundated with data and need guidance on leveraging it effectively to craft successful marketing strategies. Additionally, the ethical and privacy concerns surrounding the collection and use of customer data make the marketing landscape even more complex. Improving Service Quality and Customer Engagement With Marketing Intelligence is a groundbreaking book that offers a comprehensive solution to these challenges. This book is a must-read for marketing professionals, business owners, and students, providing a practical guide to navigating the digital age. It explores the impact of digitalization on marketing practices. It offers insights into customer behavior, equipping readers with the knowledge and skills needed to thrive in today's competitive market. The book's interdisciplinary approach integrates insights from marketing, technology, data science, and ethics, giving readers a holistic understanding of marketing intelligence.

Managing Social Robotics and Socio-cultural Business Norms

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Publisher : Springer Nature
ISBN 13 : 3031048679
Total Pages : 206 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Managing Social Robotics and Socio-cultural Business Norms by : Anshu Saxena Arora

Download or read book Managing Social Robotics and Socio-cultural Business Norms written by Anshu Saxena Arora and published by Springer Nature. This book was released on 2022-08-21 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the co-existence of humans and AI in business contexts. Though AI and social robots have become ubiquitous, there are still many challenges facing technological expansion, including a true understanding of abstract concepts, transfer of knowledge to novel application problems, transparency and security guarantees, and distinguishing between random and logically meaningful relationships. While machines are valuable tools, only humans are capable of recognizing values which are the key to ethics and socio-cultural norms. Further, human virtues such as emotional intelligence, wisdom, and courage are required for decision making in many (private and professional) situations where machines would lead to sub-optimal and/or ethically questionable business outcomes. This book discusses how digital technology has emerged as a critical support system for organizations during the COVID-19 pandemic and how it can be used to complement human qualities that machines lack. It is divided into three sections that examine the complex world of AI and social robotics, digital technology and social media roles in business, and human actions that are embedded within socio-cultural business norms, such as international negotiations, that are not yet replaceable by AI. For researchers interested in understanding these parallel worlds, this book assesses how can continue to not only coexist but mutually benefit the business ecosystem.

Consumer Psychology in Tourism and Hospitality

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Author :
Publisher : Frontiers Media SA
ISBN 13 : 2832527957
Total Pages : 455 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis Consumer Psychology in Tourism and Hospitality by : Ying Qu

Download or read book Consumer Psychology in Tourism and Hospitality written by Ying Qu and published by Frontiers Media SA. This book was released on 2023-06-30 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Applied AI and Humanoid Robotics for the Ultra-Smart Cyberspace

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Publisher : IGI Global
ISBN 13 :
Total Pages : 329 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Applied AI and Humanoid Robotics for the Ultra-Smart Cyberspace by : Babulak, Eduard

Download or read book Applied AI and Humanoid Robotics for the Ultra-Smart Cyberspace written by Babulak, Eduard and published by IGI Global. This book was released on 2024-06-04 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly transforming landscape of fast-paced technology evolution, the fusion of artificial intelligence (AI) and humanoid robotics is set to redefine academia as we know it. From advancements in AI, humanoid robotics, nano and bio technologies, and smart medicine, the vision of an ultra-smart cyberspace is becoming a tangible reality. Yet, amid this transformative potential, scholars face a pressing challenge – how to navigate the complexities of these cutting-edge technologies to drive impactful research and innovation. Applied AI and Humanoid Robotics for the Ultra-Smart Cyberspace beckons scholars to harness the full potential of applied AI and humanoid robotics in academia. This book illuminates the most effective applications of these technologies across various disciplines such as industry, business, health, government, military, and critical cyber infrastructure. Through rigorously peer-reviewed chapters, the book addresses key issues, provides technical solutions, and guides future research directions, fostering a collaborative bridge between academia and industry.

Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels

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Publisher : Springer Nature
ISBN 13 : 3658351500
Total Pages : 257 pages
Book Rating : 4.6/5 (583 download)

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Book Synopsis Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels by : Katja Wagner

Download or read book Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels written by Katja Wagner and published by Springer Nature. This book was released on 2021-08-06 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the following years regarding business activities, it is important to take a deeper look in the areas of artificial intelligence and e-commerce. Not only business is affected from these new shifts, but it also impacts consumers’ attitudes, motivation, and practices. So, the evaluation of anthropomorphism and in general, the expectation and motivation of successful acceptance are under review and offer explanations for consumers intentional usage of new technologies. Therefore, six essays address specific phenomena in central subareas of new technologies and digital channels for a more profound understanding of consumers in digital environments.

Robots, Artificial Intelligence and Service Automation in Travel, Tourism and Hospitality

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Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1787566897
Total Pages : 331 pages
Book Rating : 4.7/5 (875 download)

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Book Synopsis Robots, Artificial Intelligence and Service Automation in Travel, Tourism and Hospitality by : Stanislav Ivanov

Download or read book Robots, Artificial Intelligence and Service Automation in Travel, Tourism and Hospitality written by Stanislav Ivanov and published by Emerald Group Publishing. This book was released on 2019-10-14 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using a combination of theoretical discussion and real-world case studies, this book focuses on current and future use of RAISA technologies in the tourism economy, including examples from the hotel, restaurant, travel agency, museum, and events industries.

Topics in Artificial Intelligence Applied to Industry 4.0

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Publisher : John Wiley & Sons
ISBN 13 : 1394216114
Total Pages : 325 pages
Book Rating : 4.3/5 (942 download)

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Book Synopsis Topics in Artificial Intelligence Applied to Industry 4.0 by : Mahmoud Ragab AL-Refaey

Download or read book Topics in Artificial Intelligence Applied to Industry 4.0 written by Mahmoud Ragab AL-Refaey and published by John Wiley & Sons. This book was released on 2024-07-15 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forward thinking resource discussing emerging AI and IoT technologies and how they are applied to Industry 4.0 Topics in Artificial Intelligence Applied to Industry 4.0 discusses the design principles, technologies, and applications of emerging AI and IoT solutions on Industry 4.0, explaining how to make improvements in infrastructure through emerging technologies. Providing a clear connection with different technologies such as IoT, Big Data, AR and VR and Blockchain, this book presents security, privacy, trust, and other issues whilst delving into real-world problems and case studies. The text takes a highly practical approach, with a clear insight on how readers can increase productivity by drastically shortening the time period between the development of a new product and its delivery to customers in the market by 50%. This book also discusses how to save energy across systems to ensure competitiveness in a global market, and become more responsive in how they produce products and services for their consumers, such as by investing in flexible production lines. Written by highly qualified authors, Topics in Artificial Intelligence Applied to Industry 4.0 explores sample topics such as: Quantum machine learning, neural network implementation, and cloud and data analytics for effective analysis of industrial data Computer vision, emerging networking technologies, industrial data spaces, and an industry vision for 2030 in both developing and developed nations Novel or improved nature-inspired optimization algorithms in enhancing Industry 5.0 and the connectivity of any components for smart environment Future professions in agriculture, medicine, education, fitness, R&D, and transport and communication as a result of new technologies Aimed at researchers and students in the interdisciplinary fields of Smart Manufacturing and Smart Applications, Topics in Artificial Intelligence Applied to Industry 4.0 provides the perfect overview of technology from the perspective of modern society and operational environment.

Robots in travel, tourism and hospitality: Key findings from a global study

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Author :
Publisher : Zangador
ISBN 13 : 9549278689
Total Pages : 31 pages
Book Rating : 4.5/5 (492 download)

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Book Synopsis Robots in travel, tourism and hospitality: Key findings from a global study by : Craig Webster

Download or read book Robots in travel, tourism and hospitality: Key findings from a global study written by Craig Webster and published by Zangador. This book was released on 2020-02-17 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report presents part of the results of the first global study on customers’ perceptions on robots in travel, tourism, and hospitality implemented by the authors in 2018-2019. Specifically, the report presents the methodology of the research and elaborates on the key results regarding the activities that customers perceive as appropriate for robotisation, their preferences to be served by robots, and their willingness-to-pay for robot-delivered services. Finally, the report provides recommendations to travel, tourism, and hospitality companies how to implement successfully robotic technologies in their operations.

The Theory, Methods and Application of Managing Digital Supply Chains

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Publisher : Emerald Group Publishing
ISBN 13 : 1804559687
Total Pages : 201 pages
Book Rating : 4.8/5 (45 download)

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Book Synopsis The Theory, Methods and Application of Managing Digital Supply Chains by : Muhammad Shujaat Mubarik

Download or read book The Theory, Methods and Application of Managing Digital Supply Chains written by Muhammad Shujaat Mubarik and published by Emerald Group Publishing. This book was released on 2024-05-21 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Detailing the diverse aspects of digitalization in supply chain management, Digital Supply Chain Management helps business managers harness the cutting edge, guiding those early in their careers who seek a challenging new path whilst informing top-level managers who have their eye on the future.

Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry

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Author :
Publisher : IGI Global
ISBN 13 : 1799869865
Total Pages : 653 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry by : Chkoniya, Valentina

Download or read book Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry written by Chkoniya, Valentina and published by IGI Global. This book was released on 2021-06-25 with total page 653 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contemporary world lives on the data produced at an unprecedented speed through social networks and the internet of things (IoT). Data has been called the new global currency, and its rise is transforming entire industries, providing a wealth of opportunities. Applied data science research is necessary to derive useful information from big data for the effective and efficient utilization to solve real-world problems. A broad analytical set allied with strong business logic is fundamental in today’s corporations. Organizations work to obtain competitive advantage by analyzing the data produced within and outside their organizational limits to support their decision-making processes. This book aims to provide an overview of the concepts, tools, and techniques behind the fields of data science and artificial intelligence (AI) applied to business and industries. The Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry discusses all stages of data science to AI and their application to real problems across industries—from science and engineering to academia and commerce. This book brings together practice and science to build successful data solutions, showing how to uncover hidden patterns and leverage them to improve all aspects of business performance by making sense of data from both web and offline environments. Covering topics including applied AI, consumer behavior analytics, and machine learning, this text is essential for data scientists, IT specialists, managers, executives, software and computer engineers, researchers, practitioners, academicians, and students.

Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World

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Publisher : IGI Global
ISBN 13 : 1668470314
Total Pages : 428 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World by : Keikhosrokiani, Pantea

Download or read book Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World written by Keikhosrokiani, Pantea and published by IGI Global. This book was released on 2023-04-05 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although there are various studies on theories and analytical techniques to address consumer behavior change in the current world, tracking consumer behavior change in the metaverse and the adoption of the metaverse remains a challenge that requires discussion. The advent of the metaverse will have a profound influence on consumer behavior, from how people make decisions and create brand connections to how they feel about their avatar embodiment and their purchases in the metaverse. The Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World investigates the social, behavioral, and psychological factors that influence metaverse adoption. The focus then shifts to concepts, theories, and analytical approaches for detecting changes in consumer behavior in the metaverse. Covering topics such as e-commerce markets, user experience, and immersive technologies, this major reference work is an excellent resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, librarians, students and educators of higher education, researchers, and academicians.

Application and Adoption of Robotic Process Automation for Smart Cities

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Publisher : IGI Global
ISBN 13 : 1668471957
Total Pages : 241 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Application and Adoption of Robotic Process Automation for Smart Cities by : Tailor, R.K.

Download or read book Application and Adoption of Robotic Process Automation for Smart Cities written by Tailor, R.K. and published by IGI Global. This book was released on 2023-10-25 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the present era, technological developments are increasing the efficiency and potential of each stakeholder in a business. Robotic process automation is one of the key areas that can be applied in business organizations and corporate sectors to enhance productivity and show a path to success. Application and Adoption of Robotic Process Automation for Smart Cities provides relevant theoretical frameworks and various developments in the area of robotic process automation. Covering topics such as banking and financial services, public engagement, and smart cities, this premier reference source is a valuable resource for business leaders, IT managers, government officials, engineers, students and educators of higher education, researchers, and academicians.

Multidisciplinary Applications of AI Robotics and Autonomous Systems

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Publisher : IGI Global
ISBN 13 :
Total Pages : 322 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Multidisciplinary Applications of AI Robotics and Autonomous Systems by : Choudhury, Tanupriya

Download or read book Multidisciplinary Applications of AI Robotics and Autonomous Systems written by Choudhury, Tanupriya and published by IGI Global. This book was released on 2024-06-24 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: As society transitions into the digital age, the demand for advanced robotics and autonomous systems has remained unchanged. However, the field faces significant challenges bridging the gap between current capabilities and the potential for brilliant, autonomous machines. While exact and efficient, current robotic systems need more sophistication and adaptability of human intelligence. This limitation restricts their application in complex and dynamic environments, hindering their ability to realize their potential fully. Multidisciplinary Applications of AI Robotics and Autonomous Systems addresses these challenges by presenting cutting-edge research and innovative robotics and autonomous systems solutions. By exploring topics such as digital transformation, IoT, AI, and cloud-native computing paradigms, readers will understand the latest advancements in the field. The book delves into theoretical frameworks, computational models, and experimental approaches, offering insights to help researchers and practitioners develop more intelligent and autonomous machines.

Handbook of Research on Applied AI for International Business and Marketing Applications

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Author :
Publisher : IGI Global
ISBN 13 : 1799850781
Total Pages : 702 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Applied AI for International Business and Marketing Applications by : Christiansen, Bryan

Download or read book Handbook of Research on Applied AI for International Business and Marketing Applications written by Christiansen, Bryan and published by IGI Global. This book was released on 2020-09-25 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) describes machines/computers that mimic cognitive functions that humans associate with other human minds, such as learning and problem solving. As businesses have evolved to include more automation of processes, it has become more vital to understand AI and its various applications. Additionally, it is important for workers in the marketing industry to understand how to coincide with and utilize these techniques to enhance and make their work more efficient. The Handbook of Research on Applied AI for International Business and Marketing Applications is a critical scholarly publication that provides comprehensive research on artificial intelligence applications within the context of international business. Highlighting a wide range of topics such as diversification, risk management, and artificial intelligence, this book is ideal for marketers, business professionals, academicians, practitioners, researchers, and students.

Current and Future Trends on Intelligent Technology Adoption

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Author :
Publisher : Springer Nature
ISBN 13 : 3031614631
Total Pages : 389 pages
Book Rating : 4.0/5 (316 download)

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Book Synopsis Current and Future Trends on Intelligent Technology Adoption by : Mohammed A. Al-Sharafi

Download or read book Current and Future Trends on Intelligent Technology Adoption written by Mohammed A. Al-Sharafi and published by Springer Nature. This book was released on with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Technology Application in Tourism in Asia

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Author :
Publisher : Springer Nature
ISBN 13 : 9811654611
Total Pages : 489 pages
Book Rating : 4.8/5 (116 download)

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Book Synopsis Technology Application in Tourism in Asia by : Azizul Hassan

Download or read book Technology Application in Tourism in Asia written by Azizul Hassan and published by Springer Nature. This book was released on 2022-03-02 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book very specifically focuses on technology application in tourism in Asia. The book contains twenty-seven chapters in four sections (i.e., theories, innovations, practices, and future research directions), based on the intriguing qualities and importance of technology applications in the Asian tourism business. This book, a blend of comprehensive and extensive efforts by the contributors and editor, is designed to extensively cover technology applications in tourism in Asia, including distinct topics such as mobile computing, new product designs, innovative technology usages in tourism promotion, technology-driven sustainable tourism development, location-based apps, mobility, accessibility, the post crisis situation of COVID-19, etc. This book is a significant contribution towards the very limited knowledge of technology applications in tourism, with selected examples of Asian countries. The importance of technology in Asian tourism is rapidly increasing, and has led to a rise in luxury, allowing citizens to enjoy leisure travel over both long and short distances. The rise of low-cost airlines and the region’s growing, affluent middle class have changed the tourism environment dramatically. More tourists are booking their holidays online as a result of technological advancements. Online travel is the most important and well-established aspect of Asia's Internet economy. Considering the ongoing trend of technology applications in the tourism industry in Asia, more research attempts like this book need to be made aiming towards exploring diverse aspects. As tourism is an expanding area, this book can serve as a reading companion for tourism students, policy planners and industry professionals. This book is expected to be appreciated by expatriate researchers and researchers having a keen interest in the Asian tourism industry.

Transforming Management Using Artificial Intelligence Techniques

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Author :
Publisher : CRC Press
ISBN 13 : 1000209989
Total Pages : 201 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Transforming Management Using Artificial Intelligence Techniques by : Vikas Garg

Download or read book Transforming Management Using Artificial Intelligence Techniques written by Vikas Garg and published by CRC Press. This book was released on 2020-11-06 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transforming Management Using Artificial Intelligence Techniques redefines management practices using artificial intelligence (AI) by providing a new approach. It offers a detailed, well-illustrated treatment of each topic with examples and case studies, and brings the exciting field to life by presenting a substantial and robust introduction to AI in a clear and concise manner. It provides a deeper understanding of how the relevant aspects of AI impact each other’s efficacy for better output. It’s a reliable and accessible one-step resource that introduces AI; presents a full examination of applications; provides an understanding of the foundations; examines education powered by AI, entertainment, home and service robots, healthcare re-imagined, predictive policing, space exploration; and so much more, all within the realm of AI. This book will feature: Uncovering new and innovative features of AI and how it can help in raising economic efficiency at both micro- and macro levels Both the literature and practical aspects of AI and its uses This book summarizing key concepts at the end of each chapter to assist reader comprehension Case studies of tried and tested approaches to resolutions of typical problems Ideal for both teaching and general-knowledge purposes. This book will also simply provide the topic of AI for the readers, aspiring researchers and practitioners involved in management and computer science, so they can obtain a high-level of understanding of AI and managerial applications.