How Advertisers Portray Men And Women

Download How Advertisers Portray Men And Women full books in PDF, epub, and Kindle. Read online How Advertisers Portray Men And Women ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Brandsplaining

Author : Jane Cunningham
Publisher : Penguin UK
ISBN 13 : 0241456010
Total Pages : 240 pages
Book Rating : 4.2/5 (414 download)

DOWNLOAD NOW!

Book Synopsis Brandsplaining by : Jane Cunningham

Download or read book Brandsplaining written by Jane Cunningham and published by Penguin UK. This book was released on 2021-02-18 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut ________________ Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free. ________________ 'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain 'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin 'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast

Fresh Lipstick

Author : Linda M. Scott
Publisher : Macmillan
ISBN 13 : 140397134X
Total Pages : 367 pages
Book Rating : 4.4/5 (39 download)

DOWNLOAD NOW!

Book Synopsis Fresh Lipstick by : Linda M. Scott

Download or read book Fresh Lipstick written by Linda M. Scott and published by Macmillan. This book was released on 2006-02-21 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Challenges feminist beliefs that the fashion and beauty industry objectifies women, contending that elite women are out of touch with most women in the U.S. while arguing that fashion is more an expression of creativity and identity than a means of attracting men.

Women and Minorities in Television Drama, 1969-1978

Author : George Gerbner
Publisher :
ISBN 13 :
Total Pages : 98 pages
Book Rating : 4.F/5 ( download)

DOWNLOAD NOW!

Book Synopsis Women and Minorities in Television Drama, 1969-1978 by : George Gerbner

Download or read book Women and Minorities in Television Drama, 1969-1978 written by George Gerbner and published by . This book was released on 1979 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Gender Advertisements

Author : Erving Goffman
Publisher : Palgrave
ISBN 13 : 9780333239537
Total Pages : 84 pages
Book Rating : 4.2/5 (395 download)

DOWNLOAD NOW!

Book Synopsis Gender Advertisements by : Erving Goffman

Download or read book Gender Advertisements written by Erving Goffman and published by Palgrave. This book was released on 1979 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Food Is Love

Author : Katherine J. Parkin
Publisher : University of Pennsylvania Press
ISBN 13 : 0812204077
Total Pages : 306 pages
Book Rating : 4.8/5 (122 download)

DOWNLOAD NOW!

Book Synopsis Food Is Love by : Katherine J. Parkin

Download or read book Food Is Love written by Katherine J. Parkin and published by University of Pennsylvania Press. This book was released on 2011-06-03 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern advertising has changed dramatically since the early twentieth century, but when it comes to food, Katherine Parkin writes, the message has remained consistent. Advertisers have historically promoted food in distinctly gendered terms, returning repeatedly to themes that associated shopping and cooking with women. Foremost among them was that, regardless of the actual work involved, women should serve food to demonstrate love for their families. In identifying shopping and cooking as an expression of love, ads helped to both establish and reinforce the belief that kitchen work was women's work, even as women's participation in the labor force dramatically increased. Alternately flattering her skills as a homemaker and preying on her insecurities, advertisers suggested that using their products would give a woman irresistible sexual allure, a happy marriage, and healthy children. Ads also promised that by buying and making the right foods, a woman could help her family achieve social status, maintain its racial or ethnic identity, and assimilate into the American mainstream. Advertisers clung tenaciously to this paradigm throughout great upheavals in the patterns of American work, diet, and gender roles. To discover why, Food Is Love draws on thousands of ads that appeared in the most popular magazines of the twentieth and early twenty-first centuries, including the Ladies' Home Journal, Good Housekeeping, Ebony, and the Saturday Evening Post. The book also cites the records of one of the nation's preeminent advertising firms, as well as the motivational research advertisers utilized to reach their customers.

Advertising and Popular Culture

Author : Sammy Richard Danna
Publisher : Popular Press
ISBN 13 : 9780879725280
Total Pages : 182 pages
Book Rating : 4.7/5 (252 download)

DOWNLOAD NOW!

Book Synopsis Advertising and Popular Culture by : Sammy Richard Danna

Download or read book Advertising and Popular Culture written by Sammy Richard Danna and published by Popular Press. This book was released on 1992 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Subliminal perception debunked, senior citizen advertising comes of age, Mona Lisa goes commercial, and male ad image changes are questioned! These and a host of other insightful, informative essays comprise this volume. Numerous advertising and marketing scholars united to bring the reader some of their most instructive, stimulating and entertaining works." "Advertising today, more than ever, is a field filled with change, challenge, and controversy. For about a decade, the Popular Culture Association's Advertising Area has proved to be a forum for a variety of topics that highlight advertising's impact on culture and society. This volume stems from a proposal to collect into a book some of the papers presented at PCA Conferences in the Advertising Area from 1985-1989. Authors represent a variety of interests and research areas." "While original plans did not call for any specific topic divisions in this volume, the articles do present variety, though somewhat loosely categorized. In general, these categories fall under the broad umbrella of popular culture studies. Besides the familiar historical and critical presentations, articles of controversy and interest are included, such as the one on subliminal advertising. Some of these articles attempt to debunk previously written pieces and serve as a stepping stone to much further discussion." "All-in-all, you will find something to amuse, amaze, inform and stimulate in this volume of advertising variety and versatility."--BOOK JACKET.

Sex Stereotyping in Advertising

Author : Alice E. Courtney
Publisher : Lexington, Mass. : Lexington Books
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.F/5 ( download)

DOWNLOAD NOW!

Book Synopsis Sex Stereotyping in Advertising by : Alice E. Courtney

Download or read book Sex Stereotyping in Advertising written by Alice E. Courtney and published by Lexington, Mass. : Lexington Books. This book was released on 1983 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Power in Advertising

Author : William Hurst Richards
Publisher :
ISBN 13 :
Total Pages : 286 pages
Book Rating : 4.3/5 (243 download)

DOWNLOAD NOW!

Book Synopsis Power in Advertising by : William Hurst Richards

Download or read book Power in Advertising written by William Hurst Richards and published by . This book was released on 1915 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Body Panic

Author : Shari L. Dworkin
Publisher : NYU Press
ISBN 13 : 0814719686
Total Pages : 236 pages
Book Rating : 4.8/5 (147 download)

DOWNLOAD NOW!

Book Synopsis Body Panic by : Shari L. Dworkin

Download or read book Body Panic written by Shari L. Dworkin and published by NYU Press. This book was released on 2009-02 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this, the third volume of an interdisciplinary history of the United States since the Civil War, Sean Dennis Cashman provides a comprehensive review of politics and economics from the tawdry affluence of the 1920s throught the searing tragedy of the Great Depression to the achievements of the New Deal in providing millions with relief, job opportunities, and hope before America was poised for its ascent to globalism on the eve of World War II. The book concludes with an account of the sliding path to war as Europe and Asia became prey to the ambitions of Hitler and military opportunists in Japan. The book also surveys the creative achievements of America's lost generation of artists, writers, and intellectuals; continuing innovations in transportation and communications wrought by automobiles and airplanes, radio and motion pictures; the experiences of black Americans, labor, and America's different classes and ethnic groups; and the tragicomedy of national prohibition. The cast of characters includes FDR, the New Dealers, Eleanor Roosevelt, George W. Norris, William E. Borah, Huey Long, Henry Ford, Clarence Darrow, Ernest Hemingway, Scott Fitzgerald, W.E.B. DuBois, A. Philip Randolph, Orson Welles, Wendell Willkie, and the stars of radio and the silver screen. The first book in this series, America in the Gilded Age, is now accounted a classic for historiographical synthesis and stylisic polish. America in the Age of the Titans, covering the Progressive Era and World War I, and America in the Twenties and Thirties reveal the author's unerring grasp of various primary and secondary sources and his emphasis upon structures, individuals, and anecdotes about them. The book is lavishly illustrated with various prints, photographs, and reproductions from the Library of Congress, the Museum of Modern Art, and the Whitney Museum of American Art.

Spreading Misandry

Author : Paul Nathanson
Publisher : McGill-Queen's Press - MQUP
ISBN 13 : 0773569693
Total Pages : 360 pages
Book Rating : 4.7/5 (735 download)

DOWNLOAD NOW!

Book Synopsis Spreading Misandry by : Paul Nathanson

Download or read book Spreading Misandry written by Paul Nathanson and published by McGill-Queen's Press - MQUP. This book was released on 2001-10-16 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nathanson and Young urge us to rethink prevalent assumptions about men that result in profoundly disturbing stereotypes that foster contempt. Spreading Misandry breaks new ground by discussing misandry in moral terms rather than purely psychological or sociological ones and by criticizing not only ideological feminism but other ideologies on both the left and the right.

What Did Jesus Look Like?

Author : Joan E. Taylor
Publisher : Bloomsbury Publishing
ISBN 13 : 0567671518
Total Pages : 289 pages
Book Rating : 4.5/5 (676 download)

DOWNLOAD NOW!

Book Synopsis What Did Jesus Look Like? by : Joan E. Taylor

Download or read book What Did Jesus Look Like? written by Joan E. Taylor and published by Bloomsbury Publishing. This book was released on 2018-02-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jesus Christ is arguably the most famous man who ever lived. His image adorns countless churches, icons, and paintings. He is the subject of millions of statues, sculptures, devotional objects and works of art. Everyone can conjure an image of Jesus: usually as a handsome, white man with flowing locks and pristine linen robes. But what did Jesus really look like? Is our popular image of Jesus overly westernized and untrue to historical reality? This question continues to fascinate. Leading Christian Origins scholar Joan E. Taylor surveys the historical evidence, and the prevalent image of Jesus in art and culture, to suggest an entirely different vision of this most famous of men. He may even have had short hair.

Women and men in the news

Author : Mannila, Saga
Publisher : Nordic Council of Ministers
ISBN 13 : 9289349735
Total Pages : 81 pages
Book Rating : 4.2/5 (893 download)

DOWNLOAD NOW!

Book Synopsis Women and men in the news by : Mannila, Saga

Download or read book Women and men in the news written by Mannila, Saga and published by Nordic Council of Ministers. This book was released on 2017-05-02 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: The media carry significant notions of social and cultural norms and values and have a powerful role in constructing and reinforcing gendered images. The news in particular has an important role in how notions of power are distributed in the society. This report presents study findings on how women and men are represented in the news in the Nordic countries, and to what extent women and men occupy the decision-making positions in the media. The survey is based on the recent findings from three cross-national research projects. These findings are supported by national studies. The results indicate that in all the Nordic countries women are underrepresented in the news media both as news subjects and as sources of information. Men also dominate in higher-level decision-making positions. The report includes examples of measures used to improve the gender balance in Nordic news.

The Sense of an Ending

Author : Julian Barnes
Publisher : Vintage
ISBN 13 : 0307957330
Total Pages : 158 pages
Book Rating : 4.3/5 (79 download)

DOWNLOAD NOW!

Book Synopsis The Sense of an Ending by : Julian Barnes

Download or read book The Sense of an Ending written by Julian Barnes and published by Vintage. This book was released on 2011-10-05 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: BOOKER PRIZE WINNER • NATIONAL BESTSELLER • A novel that follows a middle-aged man as he contends with a past he never much thought about—until his closest childhood friends return with a vengeance: one of them from the grave, another maddeningly present. A novel so compelling that it begs to be read in a single setting, The Sense of an Ending has the psychological and emotional depth and sophistication of Henry James at his best, and is a stunning achievement in Julian Barnes's oeuvre. Tony Webster thought he left his past behind as he built a life for himself, and his career has provided him with a secure retirement and an amicable relationship with his ex-wife and daughter, who now has a family of her own. But when he is presented with a mysterious legacy, he is forced to revise his estimation of his own nature and place in the world.

Ain't I A Woman?

Author : Sojourner Truth
Publisher : Penguin UK
ISBN 13 : 0241472377
Total Pages : 80 pages
Book Rating : 4.2/5 (414 download)

DOWNLOAD NOW!

Book Synopsis Ain't I A Woman? by : Sojourner Truth

Download or read book Ain't I A Woman? written by Sojourner Truth and published by Penguin UK. This book was released on 2020-09-24 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'I am a woman's rights. I have plowed and reaped and husked and chopped and mowed, and can any man do more than that? I am as strong as any man that is now' A former slave and one of the most powerful orators of her time, Sojourner Truth fought for the equal rights of Black women throughout her life. This selection of her impassioned speeches is accompanied by the words of other inspiring African-American female campaigners from the nineteenth century. One of twenty new books in the bestselling Penguin Great Ideas series. This new selection showcases a diverse list of thinkers who have helped shape our world today, from anarchists to stoics, feminists to prophets, satirists to Zen Buddhists.

Culture And The Ad

Author : William M. O'Barr
Publisher : Westview Press
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!

Book Synopsis Culture And The Ad by : William M. O'Barr

Download or read book Culture And The Ad written by William M. O'Barr and published by Westview Press. This book was released on 1994-06-21 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for both the student and the general reader, this book provides the tools for an interpretation and understanding in historical perspective of how the American advertising industry portrays anyone other than the White American mainstream in its print media.

Media, Gender and Identity

Author : David Gauntlett
Publisher : Routledge
ISBN 13 : 1134155026
Total Pages : 330 pages
Book Rating : 4.1/5 (341 download)

DOWNLOAD NOW!

Book Synopsis Media, Gender and Identity by : David Gauntlett

Download or read book Media, Gender and Identity written by David Gauntlett and published by Routledge. This book was released on 2008-03-18 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular media present a vast array of stories about women and men. What impact do these images and ideas have on people’s identities? The new edition of Media, Gender and Identity is a highly readable introduction to the relationship between media and gender identities today. Fully revised and updated, including new case studies and a new chapter, it considers a wide range of research and provides new ways for thinking about the media’s influence on gender and sexuality. David Gauntlett discusses movies such as Knocked Up and Spiderman 3, men’s and women’s magazines, TV shows, self-help books, YouTube videos, and more, to show how the media play a role in the shaping of individual self-identities. The book includes: a comparison of gender representations in the past and today, from James Bond to Ugly Betty an introduction to key theorists such as Judith Butler, Anthony Giddens and Michel Foucault an outline of creative approaches, where identities are explored with video, drawing, or Lego bricks a Companion Website with extra articles, interviews and selected links, at: www.theoryhead.com.

Ad Women

Author : Juliann Sivulka
Publisher : Prometheus Books
ISBN 13 : 1615920684
Total Pages : 415 pages
Book Rating : 4.6/5 (159 download)

DOWNLOAD NOW!

Book Synopsis Ad Women by : Juliann Sivulka

Download or read book Ad Women written by Juliann Sivulka and published by Prometheus Books. This book was released on 2012-12-27 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following three key periods in the history of American advertising, which represent eras of major social change, this work describes how the recognition of women as primary consumers has resulted in the hiring of more women to promote products for this target audience.