How Advertisement Effects The Consumer Behaviour In The Fast Food Industry During The Corona Pandemic In India

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How Advertisement Effects The Consumer Behaviour In the Fast Food Industry During the Corona Pandemic In India

Author : Yash Mandviwala
Publisher : GRIN Verlag
ISBN 13 : 334650865X
Total Pages : 54 pages
Book Rating : 4.3/5 (465 download)

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Book Synopsis How Advertisement Effects The Consumer Behaviour In the Fast Food Industry During the Corona Pandemic In India by : Yash Mandviwala

Download or read book How Advertisement Effects The Consumer Behaviour In the Fast Food Industry During the Corona Pandemic In India written by Yash Mandviwala and published by GRIN Verlag. This book was released on 2021-10-08 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2021 in the subject Sociology - Consumption and Advertising, grade: 8.0, , course: Bachelors of Business Administration, language: English, abstract: This paper aims at providing information about understanding how advertisement effects the fast food industry during COVID-19 in India. One of the world's fastest growing food types is victuals (fast foods). People buy fast food because it's easy to prepare, cheap and heavily promoted. But due to COVID-19 situations, the scenario changed. With the presence of lockdown in all countries because of the spread of the COVID-19 virus, the growth of the fast food industry declines. Restaurants in India are state subjects and during this time, they were having zero income but with a fixed cost. The fear of social proximity will persist post lockdown and initially affects business negatively. In the recent times, the fast food industry has shifted their normal advertisements to special COVID-related advertisements that may or may not drive the emotion of buying the fast food by any means.

The Covid-19 Pandemic and Food Consumption Patterns

Author : Siksna, Inese
Publisher : Nordic Council of Ministers
ISBN 13 : 9289371218
Total Pages : 28 pages
Book Rating : 4.2/5 (893 download)

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Book Synopsis The Covid-19 Pandemic and Food Consumption Patterns by : Siksna, Inese

Download or read book The Covid-19 Pandemic and Food Consumption Patterns written by Siksna, Inese and published by Nordic Council of Ministers. This book was released on 2021-10-05 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Available online: https://pub.norden.org/temanord2021-540/ Due to the Covid-19 pandemic, consumer eating patterns and habits have changed. Before the pandemic, most countries in the Nordic-Baltic region had been collecting food consumption data to monitor the region’s health and food safety situation, but during these unusual times, no data on consumer behaviour exists. It’s important to examine changes in food consumption in the Nordic-Baltic region during the pandemic not only to understand the local situation and trends but also global trends and their effect on food supply chains, regional food availability, and food waste. Comparing regional data with those in Asia, the USA, and elsewhere offers the opportunity to see which practices are effective in each region and provides more information to help predict trends in consumer behaviour during the post-pandemic recovery period.

Impact of Coronavirus Pandemic on Fast Moving Consumer Goods (FMCG) Sector in India

Author : Yogesh Mahajan
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis Impact of Coronavirus Pandemic on Fast Moving Consumer Goods (FMCG) Sector in India by : Yogesh Mahajan

Download or read book Impact of Coronavirus Pandemic on Fast Moving Consumer Goods (FMCG) Sector in India written by Yogesh Mahajan and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Indian economy is undergoing significant field of growth in FMCG sector with diverse businesses, including food, beverages, grains, cosmetics etc. The paper studies the impact of coronavirus pandemic on FMCG sector in India and the impact on consumer behaviour in India. The paper found that the FMCG sector is highly affected by coronavirus pandemic and employment is affected in India as labourers have moved to their native place due to coronavirus pandemic. The companies' responses to this issue include the introduction of protection procedures, sanitation and sanitization methods, an updated sourcing policy, the incorporation of new vendors, the streamlining of their product portfolio, a more responsive evaluation of supply chain resilience, an analysis of disaster or emergency management plans. In this way FMCG sector can cope with the coronavirus pandemic.

Impacts of Manipulative Advertising on the Consumer Perceptions of Ready-To-Eat Foods Market in London

Author : Muhammad Khurram
Publisher : GRIN Verlag
ISBN 13 : 366895836X
Total Pages : 55 pages
Book Rating : 4.6/5 (689 download)

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Book Synopsis Impacts of Manipulative Advertising on the Consumer Perceptions of Ready-To-Eat Foods Market in London by : Muhammad Khurram

Download or read book Impacts of Manipulative Advertising on the Consumer Perceptions of Ready-To-Eat Foods Market in London written by Muhammad Khurram and published by GRIN Verlag. This book was released on 2019-06-17 with total page 55 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2018 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, BPP University, language: English, abstract: An appeal of the consumers for ready to eat-RTE products is forecasted to grow fast in next five years because consumers are demanding more because of its convenient availability, premium quality, along with textural properties and exciting flavours (FMI, 2016). This sector achieves many milestones in recent years, for example, an extrusion technology was extensively used in producing RTE snacks or cereals because of operating ease and also the ability to create different shapes and texture that appeal to the eyes of consumers. However, several existing products of RTE are relatively higher in salt and sugar, hence, is considered as energy dense yet lack of nutrients in food. Nevertheless, some potential for manipulating exists in the nutritional status of RTEs through altering the potential of digestion of protein and starch, and also through the incorporation of some bioactive elements like dietary fibre. Thus, current observation and review of articles have explored many new types of research and studies in this area and illustrates many opportunities through which global industry of food could react actively to the requirements of consumers for the healthful snack of RTE products in future years. The consumer perceptions about the impact of advertisements on purchase behaviour are the vital field of research. The analysis will disclose the extent to which manipulative advertising is successful in portraying RTE foods as a healthy replacement of the home-cooked meal.

Global Perspectives on Social Media Usage Within Governments

Author : Chavadi, Chandan
Publisher : IGI Global
ISBN 13 : 1668474514
Total Pages : 384 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Global Perspectives on Social Media Usage Within Governments by : Chavadi, Chandan

Download or read book Global Perspectives on Social Media Usage Within Governments written by Chavadi, Chandan and published by IGI Global. This book was released on 2023-08-29 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media applications have emerged in the last 20 years to meet the different needs of individuals, and private sector and public organizations have not been indifferent to these technologies. Social media tools help public institutions and organizations communicate directly with citizens as well as enable two-way communication and enable citizens to participate in all stages from agenda setting to evaluation of policy processes. Central and local governments, which use innovative methods to involve citizens in this process, attach significance to the development of e-participation tools. Ensuring the participation of citizens in policy processes not only determines the wishes and priorities of citizens but also uses scarce resources effectively and efficiently. Global Perspectives on Social Media Usage Within Governments reveals the best practices of various countries regarding the use of social media by central and local governments according to public administration models. The book presents various case studies on the impact of public administration models on social media use in order to contribute to public administration and social media use. Covering topics such as climate action, knowledge behaviors, and citizen participation, this premier reference source is an essential resource for government officials, public administrators, public policy scholars, social media experts, public affairs scholars, students and educators of higher education, librarians, researchers, and academicians.

Affirmative Disclosure in Fast Food Advertisements

Author : Tara Kayhani Kermanshahi
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (13 download)

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Book Synopsis Affirmative Disclosure in Fast Food Advertisements by : Tara Kayhani Kermanshahi

Download or read book Affirmative Disclosure in Fast Food Advertisements written by Tara Kayhani Kermanshahi and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising in India

Author : Oma Gupta
Publisher : Gyan Publishing House
ISBN 13 : 9788178353081
Total Pages : 240 pages
Book Rating : 4.3/5 (53 download)

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Book Synopsis Advertising in India by : Oma Gupta

Download or read book Advertising in India written by Oma Gupta and published by Gyan Publishing House. This book was released on 2005 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Advertising, History, Changing Face and Ethics 2. Scanning Advertisements 3. Advertising Media, Agency Impact 4. Sex in Advertising5. Advertising and Potrayal of Women 6. Impact of Advertising on Rural India 7. Targeting the Consumer 8. Importance of Business Communication Index

Impacts of Advertisement on Consumer’s Purchasing Behavior. Cosmetic Products in Karachi

Author : Syed Salman Qadri
Publisher : GRIN Verlag
ISBN 13 : 334653622X
Total Pages : 28 pages
Book Rating : 4.3/5 (465 download)

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Book Synopsis Impacts of Advertisement on Consumer’s Purchasing Behavior. Cosmetic Products in Karachi by : Syed Salman Qadri

Download or read book Impacts of Advertisement on Consumer’s Purchasing Behavior. Cosmetic Products in Karachi written by Syed Salman Qadri and published by GRIN Verlag. This book was released on 2021-11-11 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Paper from the year 2021 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: B, , course: Marketing, language: English, abstract: Regardless of the way that the cosmetic products organisations go through lot of cash to uncover buyers through various kinds of attractive advertising. Advertising is for the most part used for promoting products. The objective of this study is to discover the promoting effects on the buyer's purchasing decisions concerning cosmetic products in Karachi city. Customer demeanour and other related social changes may happen because of the impact of various kinds of advertisement exceptionally on cosmetic products adverts. This was done by using distributed questionnaires in all 7 districts of Karachi city as a sample, and receiving 200 complete questionnaires from respondents. Data was analysed by using different statistical techniques such as descriptive, correlation, and regression analysis.

The Impact of Advertisement on Consumer's Buying Behaviour

Author : Vishal Karavadra
Publisher : GRIN Verlag
ISBN 13 : 3346914992
Total Pages : 92 pages
Book Rating : 4.3/5 (469 download)

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Book Synopsis The Impact of Advertisement on Consumer's Buying Behaviour by : Vishal Karavadra

Download or read book The Impact of Advertisement on Consumer's Buying Behaviour written by Vishal Karavadra and published by GRIN Verlag. This book was released on 2023-07-31 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2023 in the subject Sociology - Consumption and Advertising, grade: 81%, University of Europe for Applied Sciences, course: Master of Business Administration (MBA), language: English, abstract: This paper aims to elicit the aims and objectives pertaining to the research issue. The objectives have been framed and used for being able to examine and understand the research-based significance. The structural steps and features of the study of research can be mentioned, and their evaluation can be done effectively. The rationale of research has discussed the issue upon which the study of research is focused upon and assessed. The social media-based marketing dimensions and traditional marketing approaches also could be explained and incorporated for promotion of the products and their services. The literature review incorporates consumer purchasing behaviour theories to evaluate the factors behind the changing attitude of customers while buying new products. Methodology is the third chapter of the entire dissertation. This chapter deals with the methods that are justifiable for the conduction of research study stages. Mixed methodology is being followed due to the collection and analysis of primary and secondary data sources. A section of reliability and validity including some ethical considerations are provided with chapter summary at the end. The discussion chapter in the study is mainly based on the primary findings based on the survey questionnaires and the respondents which have been conducted in the particular study. The discussion chapter elaborates the influential marketing of the advertisements and have captured the variant essences of the study.

Facets of Indian Advertising and Consumer Behaviour

Author : Kaleem Mohammed Khan
Publisher : Kanishka Publishers
ISBN 13 : 9788173914478
Total Pages : 304 pages
Book Rating : 4.9/5 (144 download)

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Book Synopsis Facets of Indian Advertising and Consumer Behaviour by : Kaleem Mohammed Khan

Download or read book Facets of Indian Advertising and Consumer Behaviour written by Kaleem Mohammed Khan and published by Kanishka Publishers. This book was released on 2002 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Growth Poles of the Global Economy: Emergence, Changes and Future Perspectives

Author : Elena G. Popkova
Publisher : Springer
ISBN 13 : 3030151603
Total Pages : 1413 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Growth Poles of the Global Economy: Emergence, Changes and Future Perspectives by : Elena G. Popkova

Download or read book Growth Poles of the Global Economy: Emergence, Changes and Future Perspectives written by Elena G. Popkova and published by Springer. This book was released on 2019-08-03 with total page 1413 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book presents the best contributions from the international scientific conference “Growth Poles of the Global Economy: Emergence, Changes and Future,” which was organized by the Institute of Scientific Communications (Volgograd, Russia) together with the universities of Kyrgyzstan and various other cities in Russia. The 143 papers selected, focus on spatial and sectorial structures of the modern global economy according to the theory of growth poles. It is intended for representatives of the academic community: university and college staff developing study guides on socio-humanitarian disciplines in connection with the theory of growth poles, researchers, and undergraduates, masters, and postgraduates who are interested in the recent inventions and developments in the field. It is also a valuable resource for expert practitioners managing entrepreneurial structures in the existing and prospective growth poles of the global economy as well as those at international institutes that regulate growth poles. The first part of the book investigates the factors and conditions affecting the emergence of the growth poles of the modern global economy. The second part then discusses transformation processes in the traditional growth poles of the global economy under the influence of the technological progress. The third part examines how social factors affect the formation of new growth poles of the modern global economy. Lastly, the fourth part offers perspectives on the future growth of the global economy on the basis of the digital economy and Industry 4.0.

Mortality Salience's Effects on Consumers' Responses to Advertising During a Global Public Health Crisis

Author : Tao Deng
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis Mortality Salience's Effects on Consumers' Responses to Advertising During a Global Public Health Crisis by : Tao Deng

Download or read book Mortality Salience's Effects on Consumers' Responses to Advertising During a Global Public Health Crisis written by Tao Deng and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advertising industry was severely impacted by COVID-19. During this global health crisis, advertisers appealed to consumers with health messages. Terror management theory posits that health-related messages can elicit mortality thoughts that will affect consumption behaviors. This study examines that hypothesis in an advertising context during this pandemic. Findings demonstrate that health messages generated more mortality-related thoughts and higher ratings of perceived corporate social responsibility than non-health messages. Further, mortality-related thoughts negatively affected travel intentions to both international and domestic destinations. Such effects were mediated by trust in destination and moderated by perceived COVID-19 health risk.

The Impact of Fast Food Advertisements on Eating Behaviors Among Young Adults

Author : Lauren Dickey
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (143 download)

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Book Synopsis The Impact of Fast Food Advertisements on Eating Behaviors Among Young Adults by : Lauren Dickey

Download or read book The Impact of Fast Food Advertisements on Eating Behaviors Among Young Adults written by Lauren Dickey and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Opportunities and Risks in AI for Business Development

Author : Bahaaeddin Alareeni
Publisher : Springer Nature
ISBN 13 : 3031652037
Total Pages : 1074 pages
Book Rating : 4.0/5 (316 download)

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Book Synopsis Opportunities and Risks in AI for Business Development by : Bahaaeddin Alareeni

Download or read book Opportunities and Risks in AI for Business Development written by Bahaaeddin Alareeni and published by Springer Nature. This book was released on with total page 1074 pages. Available in PDF, EPUB and Kindle. Book excerpt:

McDonald's & Burger King. Advertising History from the 1960s to Today

Author : Samuel Fulmer
Publisher : GRIN Verlag
ISBN 13 : 3668926018
Total Pages : 48 pages
Book Rating : 4.6/5 (689 download)

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Book Synopsis McDonald's & Burger King. Advertising History from the 1960s to Today by : Samuel Fulmer

Download or read book McDonald's & Burger King. Advertising History from the 1960s to Today written by Samuel Fulmer and published by GRIN Verlag. This book was released on 2019-04-18 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2, University of Salzburg, language: English, abstract: This thesis will mainly look at two fast food restaurants, McDonald’s and Burger King, and will look at several advertisements from the 1960s to today. It will analyze the advertisements in terms of linguistic structures and will look at how advertisements have developed over the decades. They are in our everyday life, on our phones when we look for a new app to install, on television while watching our favorite show, on our notebooks when we check our emails, or even when we walk down the street to get our morning coffee—advertisements are everywhere and one cannot escape or ignore them. Yet, as much as pop-ups, billboards and commercial breaks crowd our lives, in a way, they do not bother us at all, and that is the cunning beauty of advertising. It should get the point across, making us aware of something, telling us about a new product, convincing us to purchase an item, by subtly trying to persuade us that we need it when in reality we do not, whatever it is. Advertisements can come in many forms and genres, they can be a poem, they can be a little short story, a catchy jingle, or just a picture; whatever form they might take, the message of persuading the consumer to buy the advertised product makes this accumulation of genres a genre in itself. It, moreover, is important to mention that whos and wheres of advertising are factors that have to be taken into consideration when drafting an advertisement for a product. What is the product and who could benefit from it? Where should the advertisement to the product appear so it can be easily seen by the target group? How can the features of the product be made easy to read and easy to understand, and furthermore and more importantly, urge the target group to purchase it?—here is where language comes into play.

A Cross Category Analysis of Food Advertising Effects

Author : Michael T. Ewing
Publisher :
ISBN 13 : 9781863426985
Total Pages : 16 pages
Book Rating : 4.4/5 (269 download)

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Book Synopsis A Cross Category Analysis of Food Advertising Effects by : Michael T. Ewing

Download or read book A Cross Category Analysis of Food Advertising Effects written by Michael T. Ewing and published by . This book was released on 1998 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Survey Dataset on Descriptive Analysis of the Perceptions and Behavior of Consumers Towards Fast-Food Businesses in Zambia

Author : Bravo Muchuu
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (14 download)

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Book Synopsis Survey Dataset on Descriptive Analysis of the Perceptions and Behavior of Consumers Towards Fast-Food Businesses in Zambia by : Bravo Muchuu

Download or read book Survey Dataset on Descriptive Analysis of the Perceptions and Behavior of Consumers Towards Fast-Food Businesses in Zambia written by Bravo Muchuu and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fast-food businesses need to know how to best meet the needs of fast-food consumers, especially after being hit hard by the Covid-19 pandemic. Using a cross-sectional survey research design, data were collected online via Google Forms. Besides their demographics, participants were asked on the change of their consumption patterns of fast-foods due to Covid-19 pandemic. All participants were given information solely for research purposes and confidentiality was emphasized during the survey. Participants received a closed-ended questionnaire containing pre-suggested answers on a 5-point scale of importance, from (1-strongly disagree to 5-strongly agree). A total of 126 questionnaires were analyzed using Excel and SPSS IBM version 23. Factor analysis was performed on Likert scale variables. Figures and tables were generated that described the perceptions of consumers towards fast-foods post Covid-19 pandemic. The data can be used by other scholars or researchers especially in sub-Saharan African countries, to expand the understanding of consumer behavior towards fast foods.