Hooked On Customers

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Hooked

Author : Nir Eyal
Publisher : Penguin
ISBN 13 : 0698190661
Total Pages : 203 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis Hooked by : Nir Eyal

Download or read book Hooked written by Nir Eyal and published by Penguin. This book was released on 2014-11-04 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Hooked on Customers

Author : Robert G. Thompson
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781478271512
Total Pages : 0 pages
Book Rating : 4.2/5 (715 download)

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Book Synopsis Hooked on Customers by : Robert G. Thompson

Download or read book Hooked on Customers written by Robert G. Thompson and published by Createspace Independent Publishing Platform. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Talk is cheap." A cliché, perhaps, but the idea that what we do is more important than what we say is a fundamental truth. It applies in our personal lives and can extend into our professional work, too. Learning to let your actions do the talking can be revolutionary to a company that struggles to create enduring customer relationships. People who own operate, manage, or otherwise lead a company are always looking for ways to improve productivity, beat the competition, and ensure long-term success. Learning how to put words and ideas into action can be a key to success in the business world. Hooked on Customers is not about finding the right words, whether labeled as a "strategy" or not. It is an insightful, highly informative book that propels businesses into action. It explores successful customer-centric businesses, examines the ways they execute their strategies, and provides practical recommendations for business leaders to more effectively outperform their competition. A must-have for any business leader who wants to have a healthy relationship with customers, this book avoids the pitfalls that often plague others that offer business advice. Frequently, company leaders turn to consultants and other resources to recommend strategies that sound great but ultimately don't have any real meaning because they are a series of words without a tie to actions. Combining his own professional experiences working as a CEO with his extensive research and expertise as an international authority on customer-centricity, author Robert Thompson has identified the five routine organizational habits successful customer-centric businesses use when executing strategy. Legendary leading customer-centric businesses: LISTEN to their customers' values and feedback. THINK about the implications of fact-based decisions on customers EMPOWER employees with the freedom they need to please customers CREATE new value for customers, without being asked DELIGHT customers by exceeding their expectations Crucial to Thompson's discussion of these habits is the premise that there are no quick fixes. Customer-centricity takes time, determination, and company-wide commitment. It must be maintained and constantly pursued to ensure that it becomes part of the fabric of a business. In the end, the results are well worth it. Hooked on Customers helps leaders understand, adopt, and implement the five crucial habits that enable companies to not only survive in highly competitive, overcrowded markets but to dominate them, creating a legacy of success and inspiration along the way.

The Hook

Author : Richard Krevolin
Publisher : Red Wheel/Weiser
ISBN 13 : 1632659867
Total Pages : 224 pages
Book Rating : 4.6/5 (326 download)

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Book Synopsis The Hook by : Richard Krevolin

Download or read book The Hook written by Richard Krevolin and published by Red Wheel/Weiser. This book was released on 2015-11-23 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty. The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message. More specifically, The Hook will teach you how story-selling can be used as an incredibly powerful instrument to: Create an emotional connection between your organization and its target market, or between a product and consumers. Generate interest, enthusiasm, and support for a person, company, or product. Demonstrate the benefits and potential of any product, service, company, or individual. Create a culture of inclusion for any company or product. Enhance staff commitment to mission and objectives. Improve the power, tone, and texture of speeches, proposals, presentations, and printed materials.

#Hooked

Author : Patrick Fagan
Publisher : Pearson UK
ISBN 13 : 1292074450
Total Pages : 216 pages
Book Rating : 4.2/5 (92 download)

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Book Synopsis #Hooked by : Patrick Fagan

Download or read book #Hooked written by Patrick Fagan and published by Pearson UK. This book was released on 2016-05-23 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You’ll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Hooked

Author : Gabrielle Dolan
Publisher : John Wiley & Sons
ISBN 13 : 1118637658
Total Pages : 218 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Hooked by : Gabrielle Dolan

Download or read book Hooked written by Gabrielle Dolan and published by John Wiley & Sons. This book was released on 2013-07-02 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to use storytelling to move people to action In today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business. Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In Hooked, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection. Offers proven advice on telling engaging, inspiring stories Includes real-world examples and case studies of what to do and not to do Features tips, lists, checklists, business models, worksheets, links to online quizzes, and other valuable resources For CEOs and other business leaders who need to communicate more effectively and persuasively, Hooked offers effective techniques and valuable guidance.

Hooked

Author : Michael Moss
Publisher : Random House
ISBN 13 : 0812997301
Total Pages : 278 pages
Book Rating : 4.8/5 (129 download)

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Book Synopsis Hooked by : Michael Moss

Download or read book Hooked written by Michael Moss and published by Random House. This book was released on 2021-03-02 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • From the author of Salt Sugar Fat comes a “gripping” (The Wall Street Journal) exposé of how the processed food industry exploits our evolutionary instincts, the emotions we associate with food, and legal loopholes in their pursuit of profit over public health. “The processed food industry has managed to avoid being lumped in with Big Tobacco—which is why Michael Moss’s new book is so important.”—Charles Duhigg, author of The Power of Habit Everyone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that food is addictive, like drugs or alcohol? And to what extent does the food industry know, or care, about these vulnerabilities? In Hooked, Pulitzer Prize–winning investigative reporter Michael Moss sets out to answer these questions—and to find the true peril in our food. Moss uses the latest research on addiction to uncover what the scientific and medical communities—as well as food manufacturers—already know: that food, in some cases, is even more addictive than alcohol, cigarettes, and drugs. Our bodies are hardwired for sweets, so food giants have developed fifty-six types of sugar to add to their products, creating in us the expectation that everything should be cloying; we’ve evolved to prefer fast, convenient meals, hence our modern-day preference for ready-to-eat foods. Moss goes on to show how the processed food industry—including major companies like Nestlé, Mars, and Kellogg’s—has tried not only to evade this troubling discovery about the addictiveness of food but to actually exploit it. For instance, in response to recent dieting trends, food manufacturers have simply turned junk food into junk diets, filling grocery stores with “diet” foods that are hardly distinguishable from the products that got us into trouble in the first place. As obesity rates continue to climb, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits. A gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us why what we eat has never mattered more.

Addicted Customers How to Get Them Hooked on Your Company

Author :
Publisher : John Todor
ISBN 13 : 1934198331
Total Pages : 249 pages
Book Rating : 4.9/5 (341 download)

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Book Synopsis Addicted Customers How to Get Them Hooked on Your Company by :

Download or read book Addicted Customers How to Get Them Hooked on Your Company written by and published by John Todor. This book was released on with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Hooked

Author : Gregory L. Jantz
Publisher : Charisma Media
ISBN 13 : 1616388595
Total Pages : 258 pages
Book Rating : 4.6/5 (163 download)

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Book Synopsis Hooked by : Gregory L. Jantz

Download or read book Hooked written by Gregory L. Jantz and published by Charisma Media. This book was released on 2012-05-01 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIVThe New Addiction/divDIVWhat you start out controlling can end up controlling you./divDIV /divDIVFrom Twitter to iPhones, from Facebook to tablets, we have an endless supply of media and gadgets to hook our interest, snag our wallets, and occupy our time. Think back over the last five years. How much of your time was devoted to online activities? How much of your real life has been gobbled up or googled up in your net life?/divDIV /divDIVIn Hooked, counselor and addiction specialist Dr. Gregory Jantz speaks enthusiastically and frankly about the gizmos and gadgets, social media magnets, and Internet sidetracks we have at our fingertips. With real-life examples and biblical applications, he presents a celebration of the positives technology offers and a cautionary tale about the negatives it unleashes, including:/divDIV /divDIV· The power and dangers of the web/divDIV· The myth of multitasking/divDIV· Overcoming disconnection anxiety/divDIV· The psychology behind Internet addiction/divDIV· Employing the ultimate filter and taking back control of your life/divDIV /div

Hooked

Author : Emily McIntire
Publisher :
ISBN 13 : 9781737508373
Total Pages : 338 pages
Book Rating : 4.5/5 (83 download)

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Book Synopsis Hooked by : Emily McIntire

Download or read book Hooked written by Emily McIntire and published by . This book was released on 2021-09-07 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: He wants revenge, but he wants her more. Once Upon A Time, there was a little boy. His belly full of laughter, his life full of joy. Until one day, something changed; stripped his innocence away. The hole inside making space for the devil to come and play. His dreams gone forever, he grew up way too fast. An endless night of crocodiles, and watches made of glass. He grew into a villain, the taste of vengeance on his tongue. Craving to make his enemies pay for the misdeeds they had done. Instead he found a darling girl, and refused to let her go. For what better way to make the man pay, than to steal his little shadow. *Hooked is a full-length, complete standalone and the first in The Never After Series: A collection of fractured fairy tales where the villains get the happy ever after. This is a DARK Contemporary romance (not fantasy) featuring mature themes and content that may not be suitable for all audiences. Reader discretion is advised.*

Hooked

Author : Sutton Foster
Publisher : Hachette UK
ISBN 13 : 1538734273
Total Pages : 209 pages
Book Rating : 4.5/5 (387 download)

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Book Synopsis Hooked by : Sutton Foster

Download or read book Hooked written by Sutton Foster and published by Hachette UK. This book was released on 2021-10-12 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the 2-time Tony Award-winner and the star of TV’s Younger, funny and intimate stories and reflections about how crafting has kept her sane while navigating the highs and lows of family, love, and show business (and how it can help you, too). Whether she’s playing an “age-defying” book editor on television or dazzling audiences on the Broadway stage, Sutton Foster manages to make it all look easy. How? Crafting. From the moment she picked up a cross stitch needle to escape the bullying chorus girls in her early performing days, she was hooked. Cross stitching led to crocheting, crocheting led to collages, which led to drawing, and so much more. Channeling her emotions into her creations centered Sutton as she navigated the significant moments in her life and gave her tangible reminders of her experiences. Now, in this charming and poignant collection, Sutton shares those moments, including her fraught relationship with her agoraphobic mother; a painful divorce splashed on the pages of the tabloids; her struggles with fertility; the thrills she found on the stage during hit plays like Thoroughly Modern Millie, Anything Goes, and Violet; her breakout TV role in Younger; and the joy of adopting her daughter, Emily. Accompanying the stories, Sutton has included crochet patterns, recipes, and so much more! Witty and poignant, Hooked will leave readers entertained as well as inspire them to pick up their own cross stitch needles and paintbrushes.

Salt Sugar Fat

Author : Michael Moss
Publisher : Signal
ISBN 13 : 0771057091
Total Pages : 461 pages
Book Rating : 4.7/5 (71 download)

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Book Synopsis Salt Sugar Fat by : Michael Moss

Download or read book Salt Sugar Fat written by Michael Moss and published by Signal. This book was released on 2013-02-26 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a Pulitzer Prize-winning investigative reporter at The New York Times comes the troubling story of the rise of the processed food industry -- and how it used salt, sugar, and fat to addict us. Salt Sugar Fat is a journey into the highly secretive world of the processed food giants, and the story of how they have deployed these three essential ingredients, over the past five decades, to dominate the North American diet. This is an eye-opening book that demonstrates how the makers of these foods have chosen, time and again, to double down on their efforts to increase consumption and profits, gambling that consumers and regulators would never figure them out. With meticulous original reporting, access to confidential files and memos, and numerous sources from deep inside the industry, it shows how these companies have pushed ahead, despite their own misgivings (never aired publicly). Salt Sugar Fat is the story of how we got here, and it will hold the food giants accountable for the social costs that keep climbing even as some of the industry's own say, "Enough already."

Hooked

Author : Markus Prior
Publisher : Cambridge University Press
ISBN 13 : 1108420672
Total Pages : 417 pages
Book Rating : 4.1/5 (84 download)

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Book Synopsis Hooked by : Markus Prior

Download or read book Hooked written by Markus Prior and published by Cambridge University Press. This book was released on 2019 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political interest is the strongest predictor of 'good citizenship', yet little is known about it. This book explains why some people find politics interesting while others don't.

The Customer Centricity Playbook

Author : Peter Fader
Publisher : University of Pennsylvania Press
ISBN 13 : 1613631413
Total Pages : 136 pages
Book Rating : 4.6/5 (136 download)

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Book Synopsis The Customer Centricity Playbook by : Peter Fader

Download or read book The Customer Centricity Playbook written by Peter Fader and published by University of Pennsylvania Press. This book was released on 2018-10-30 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

Irresistible

Author : Adam Alter
Publisher : Penguin
ISBN 13 : 0735222843
Total Pages : 370 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis Irresistible by : Adam Alter

Download or read book Irresistible written by Adam Alter and published by Penguin. This book was released on 2018-03-06 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Irresistible is a fascinating and much needed exploration of one of the most troubling phenomena of modern times.” —Malcolm Gladwell, author of New York Times bestsellers David and Goliath and Outliers “One of the most mesmerizing and important books I’ve read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity.” —Adam Grant, New York Times bestselling author of Originals and Give and Take Welcome to the age of behavioral addiction—an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans. In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist. By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children. Adam Alter's previous book, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave is available in paperback from Penguin.

Addicted Customers

Author : John I. Todor
Publisher :
ISBN 13 : 9781934198315
Total Pages : 227 pages
Book Rating : 4.1/5 (983 download)

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Book Synopsis Addicted Customers by : John I. Todor

Download or read book Addicted Customers written by John I. Todor and published by . This book was released on 2006 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much has been written and discussed about building stronger customer relationships, especially in relation to trust and loyalty. But a huge component has been missing, until now. ADDICTED CUSTOMERS provides information seen nowhere else. Based on solid research in psychology, combined with real world methodologies, you will learn: - The two distinct buying personalities that customers employ - How to help avoid the triggers that "turn on" the less desirable personality - Strategies to engage the personality that leads to loyalty and commitment - The psychological prinicples that underlie compelling customer experiences - Real world examples of successful companies that apply these principles

Hooked

Author : Tommy Greenwald
Publisher :
ISBN 13 : 1596439963
Total Pages : 37 pages
Book Rating : 4.5/5 (964 download)

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Book Synopsis Hooked by : Tommy Greenwald

Download or read book Hooked written by Tommy Greenwald and published by . This book was released on 2018-01-09 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: A boy and his dad discover all they have in common on a fishing trip in this sweet picture book about father-son bonding.

The Secret Lives of Customers

Author : David S Duncan
Publisher : PublicAffairs
ISBN 13 : 1541774485
Total Pages : 224 pages
Book Rating : 4.5/5 (417 download)

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Book Synopsis The Secret Lives of Customers by : David S Duncan

Download or read book The Secret Lives of Customers written by David S Duncan and published by PublicAffairs. This book was released on 2021-05-04 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A "detective story" that delivers key insights for any businessperson asking the questions: who really are our customers, why do we lose them, how do we regain them? Customers can be a mystery. Despite the availability of more data than ever before, everyone, from the CEO to salespeople in the field, struggles to understand who their customers really are, what they want, why they lose them, and how to regain them. To crack the case, start thinking like a market detective. David Scott Duncan shows how in his entertaining story of Tazza, a fictional chain of cafes with declining sales and leaders urgently seeking to understand why. The vivid characters of Tazza’s market detective force come to their aha moment when they finally understand why their most loyal customers walked out the door—and how they can get them back. The core of the Tazza story is a simple, powerful idea that upends how most businesses view their customers. Customers have “jobs to be done.” They “hire” companies to solve a problem or fulfill a need and “fire” them when unhappy. Duncan’s fresh way of thinking about how to understand your customers’ secret lives provides an innovative path for solving whatever market mysteries you face.