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Author : Leo A. Handel
Publisher :
ISBN 13 :
Total Pages : 270 pages
Book Rating : 4.3/5 (91 download)
Download or read book Hollywood Looks at Its Audience written by Leo A. Handel and published by . This book was released on 1950 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Leo A. Handel
Publisher :
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.:/5 (5 download)
Download or read book Hollywood Looks at Its Audience; a Report of Film Audience Research, by Leo A. Handel written by Leo A. Handel and published by . This book was released on 1950 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Melvyn Stokes
Publisher : British Film Institute
ISBN 13 : 9780851707396
Total Pages : 0 pages
Book Rating : 4.7/5 (73 download)
Download or read book Identifying Hollywood's Audiences written by Melvyn Stokes and published by British Film Institute. This book was released on 1999-09-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines what Hoolywood knew about its audiences between the 1920s and 1990s. This book looks at the methods the American motion picture industry has used to identify and understand its customers, and the ways in which that understanding has shaped the movies it produced. The authors reassess what is known about the social composition of classical Hollywood audiences, the role of opinion leaders in forming viewer choices and the development of statistical audience research methods. It challengs the conventional wisdom that the classical motion picture industry knew little about its audiences. Looking at Hollywoods adaptation to demographics, the book details how Hollywood has repeatedly reinvented and reconstructed the identities of its audiences. It also examines how such groups as adolescent males and female horror movie fans use film-viewing to display and establish their cultural competence and subcultural identities. The book demonstrates the range of demands that audiences make in the movies they watch, and the complex ways in which viewers negotiate their own self-images and the meanings of the texts they consume.
Author : Susan Ohmer
Publisher : Columbia University Press
ISBN 13 : 0231121326
Total Pages : 301 pages
Book Rating : 4.2/5 (311 download)
Download or read book George Gallup in Hollywood written by Susan Ohmer and published by Columbia University Press. This book was released on 2006 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the use of George Gallup's opinion polling techniques by the film industry in the 1930's and '40's. Traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research from his early education in the advertising industry to his later work in Hollywood.
Author : Melvyn Stokes
Publisher : British Film Institute
ISBN 13 :
Total Pages : 224 pages
Book Rating : 4.3/5 (91 download)
Download or read book Identifying Hollywood's Audiences written by Melvyn Stokes and published by British Film Institute. This book was released on 1999-09-26 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: No Marketing Blurb
Author : Melvyn Stokes
Publisher : Bloomsbury Publishing
ISBN 13 : 1838716238
Total Pages : 300 pages
Book Rating : 4.8/5 (387 download)
Download or read book Hollywood Spectatorship written by Melvyn Stokes and published by Bloomsbury Publishing. This book was released on 2019-07-25 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an examination of the concepts of spectatorship in the light of historical accounts of audience reception. The book looks at how audiences have historically talked about Hollywood movies, and the ways in which 'word-of-mouth' responses have affected the reception of individual movies.
Author : Kevin Goetz
Publisher : Simon and Schuster
ISBN 13 : 1982186747
Total Pages : 240 pages
Book Rating : 4.9/5 (821 download)
Download or read book Audience-ology written by Kevin Goetz and published by Simon and Schuster. This book was released on 2022-11 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the often secretive process of audience testing Hollywood movies and how it can help shape movies, with first-hand accounts from directors such as Ron Howard, Cameron Crowe, Drew Barrymore and Ed Zwick.
Author : Anthony Slide
Publisher : Univ. Press of Mississippi
ISBN 13 : 1604734140
Total Pages : 292 pages
Book Rating : 4.6/5 (47 download)
Download or read book Inside the Hollywood Fan Magazine written by Anthony Slide and published by Univ. Press of Mississippi. This book was released on 2010-02-26 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fan magazine has often been viewed simply as a publicity tool, a fluffy exercise in self-promotion by the film industry. But as an arbiter of good and bad taste, as a source of knowledge, and as a gateway to the fabled land of Hollywood and its stars, the American fan magazine represents a fascinating and indispensable chapter in journalism and popular culture. Anthony Slide's Inside the Hollywood Fan Magazine provides the definitive history of this artifact. It charts the development of the fan magazine from the golden years when Motion Picture Story Magazine and Photoplay first appeared in 1911 to its decline into provocative headlines and titillation in the 1960s and afterward. Slide discusses how the fan magazines dealt with gossip and innuendo, and how they handled nationwide issues such as Hollywood scandals of the 1920s, World War II, the blacklist, and the death of President Kennedy. Fan magazines thrived in the twentieth century, and they presented the history of an industry in a unique, sometimes accurate, and always entertaining style. This major cultural history includes a new interview with 1970s media personality Rona Barrett, as well as original commentary from a dozen editors and writers. Also included is a chapter on contributions to the fan magazines from well-known writers such as Theodore Dreiser and e. e. cummings. The book is enhanced by an appendix documenting some 268 American fan magazines and includes detailed publication histories.
Author : Bruce A. Austin
Publisher :
ISBN 13 :
Total Pages : 220 pages
Book Rating : 4.F/5 ( download)
Download or read book Immediate Seating written by Bruce A. Austin and published by . This book was released on 1989 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alexander Ross
Publisher : Rowman & Littlefield
ISBN 13 : 1666911097
Total Pages : 299 pages
Book Rating : 4.6/5 (669 download)
Download or read book The Evolution of Hollywood's Calculated Blockbuster Films written by Alexander Ross and published by Rowman & Littlefield. This book was released on 2023-04-24 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book highlights how creative entrepreneurs saved the Hollywood studios in the 1970's by making the calculated blockbuster, consisting of key replicable markers of success, Hollywood's preeminent business model. Scholars of film studies, screenwriting, and popular culture will find this book of particular interest.
Author : Thomas Schatz
Publisher : Taylor & Francis
ISBN 13 : 9780415281324
Total Pages : 434 pages
Book Rating : 4.2/5 (813 download)
Download or read book Hollywood written by Thomas Schatz and published by Taylor & Francis. This book was released on 2004 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Hollywood' as a concept applies variously to a particular film style, a factory-based mode of film production, a cartel of powerful media institutions and a national (and increasingly global) 'way of seeing'. It is a complex social, cultural and industrial phenomenon and is arguably the single most important site of cultural production over the past century.This collection brings together journal articles, published essays, book chapters and excerpts which explore Hollywood as a social, economic, industrial, aesthetic and political force, and as a complex historical entity.
Author : Catherine Jurca
Publisher : Univ of California Press
ISBN 13 : 0520951964
Total Pages : 284 pages
Book Rating : 4.5/5 (29 download)
Download or read book Hollywood 1938 written by Catherine Jurca and published by Univ of California Press. This book was released on 2012-03-28 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Hollywood 1938, Catherine Jurca brings to light a tumultuous year of crisis that has been neglected in histories of the studio era. With attendance in decline, negative publicity about stars that were "poison at the box office," and a spate of bad films, industry executives decided that the public was fed up with the movies. Jurca describes their desperate attempt to win back audiences by launching Motion Pictures’ Greatest Year, a massive, and unsuccessful, public relations campaign conducted in theaters and newspapers across North America. Drawing on the records of studio personnel, independent exhibitors, moviegoers, and the motion pictures themselves, she analyzes what was wrong—and right—with Hollywood at the end of a heralded decade, and how the industry’s troubles changed the making and marketing of films in 1938 and beyond.
Author : Tino Balio
Publisher : Routledge
ISBN 13 : 1317929144
Total Pages : 431 pages
Book Rating : 4.3/5 (179 download)
Download or read book Hollywood in the Age of Television written by Tino Balio and published by Routledge. This book was released on 2013-12-17 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of papers examines the evolving relationship between the motion picture industry and television from the 1940s onwards. The institutional and technological histories of the film and TV industries are looked at, concluding that Hollywood and television had a symbiotic relationship from the start. Aspects covered include the movement of audiences, the rise of the independent producer, the introduction of colour and the emergence of network structure, cable TV and video recorders. Originally published in 1990.
Author : James Bernardoni
Publisher : McFarland
ISBN 13 : 9780786483075
Total Pages : 248 pages
Book Rating : 4.4/5 (83 download)
Download or read book The New Hollywood written by James Bernardoni and published by McFarland. This book was released on 2010-07-27 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "Old Hollywood" of studios, stars, and house directors began to break up in the 1960s. Newly independent directors freed from budgetary and aesthetic limitations imposed by studio moguls were the "New Hollywood." Directors could develop their own styles, hire whom they wanted, and make movies that would dazzle jaded audiences. Hollywood would never be the same ... What happened? The author looks at the productions of the "New Hollywood" to answer that question. Scene by scene analyses of some of the 70s most significant films (i. e., Apocalypse Now, Taxi Driver, M. A. S. H., Annie Hall, and American Graffiti) assess both the successes and failures of the New Hollywood.
Author : Jon Lewis
Publisher : Duke University Press
ISBN 13 : 9780822338215
Total Pages : 428 pages
Book Rating : 4.3/5 (382 download)
Download or read book Looking Past the Screen written by Jon Lewis and published by Duke University Press. This book was released on 2007-10-22 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIVA collection of essays illustrating new methods and theories of film history./div
Author : Andrea Walsh
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313391114
Total Pages : 272 pages
Book Rating : 4.3/5 (133 download)
Download or read book Women's Film and Female Experience, 1940-1950 written by Andrea Walsh and published by Bloomsbury Publishing USA. This book was released on 1986-09-10 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women's Film and Female Experience takes a fresh look at a wide range of popular women's films in order to discover what American female consciousness in the 1940s was really about. The author traces the evolution and development of the Hollywood women's film, and describes the social history of American women in the 1940s. She then analyzes dominant narrative patterns within popular women's films of the decade: the maternal drama, the career woman comedy, and the films of suspicion and distrust.
Author : Lincoln Geraghty
Publisher : McFarland
ISBN 13 : 0786434309
Total Pages : 269 pages
Book Rating : 4.7/5 (864 download)
Download or read book The Shifting Definitions of Genre written by Lincoln Geraghty and published by McFarland. This book was released on 2008-04-07 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Histories of science fiction often dicuss Fritz Lang's Metropolis as a classic work within the genre--yet the term "science fiction" had not been invented at the time of the film's release. If the genre did not have a name, did it exist? Does retroactive assignment to a genre change our understanding of a film? Do films shift in meaning and status as the name of a genre changes meaning over time? These provocative questions are at the heart of this book, whose thirteen essays examine the varying constructions of genre within film, television, and other entertainment media. Collectively, the authors argue that generic labels are largely irrelevant or even detrimental to the works to which they are applied. Part One examines the meanings of genre and reveals how the media is involved in the production and dissemination of generic definitions. Part Two considers specific films (or groups of films) and their relationships within various categorizations. Part Three focuses on the closely tied concepts of history and memory as they relate to the perceptions of genre.
