Hispanic Customers For Life

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Hispanic Customers for Life

Author : M. Isabel Valdés
Publisher : Paramount Market Publishing
ISBN 13 : 9780978660260
Total Pages : 214 pages
Book Rating : 4.6/5 (62 download)

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Book Synopsis Hispanic Customers for Life by : M. Isabel Valdés

Download or read book Hispanic Customers for Life written by M. Isabel Valdés and published by Paramount Market Publishing. This book was released on 2008 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Isabel Valdes' most recent book features a completely new analysis of Latino segments, based on how long Latinos have lived in the U.S. culture. These new segments provide an understanding not just of acculturation, but of how the length of time in country affects the way companies should position their products for Latinos. These descriptions will help you quantify and differentiate among people who are recent arrivals in the U.S., those who are third generation and beyond, and those who are second generation. In reality, a huge share of the Latino population was born in the United States and the majority of babies born today in the U.S. have Latino parents.Hispanic Purchasing PowerThe Selig Center for Economic Growth at the University of Georgia estimates that U.S. Hispanic purchasing power increased dramatically during the 1990s and has continued to rise into the 21st century, from $212 billion in 1990 to $736 billion in 2005, a 347 percent increase over the 15 year period. By 2010, Jeffrey Humphrey, director of the Selig Center, projects Hispanic buying power will top $1 trillion. By 2050, some estimates place the value of Hispanic consumer marketplace between $2.5 and $3.6 trillion. With exciting new case studies and a focus on grassroots marketing and the internet, Ms. Valdes gives you the data and analysis you need to move your Latino marketing to the next level.

No Greater Love

Author : Freddie Valenzuela
Publisher : BookPros, LLC
ISBN 13 : 0979027586
Total Pages : 194 pages
Book Rating : 4.9/5 (79 download)

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Book Synopsis No Greater Love by : Freddie Valenzuela

Download or read book No Greater Love written by Freddie Valenzuela and published by BookPros, LLC. This book was released on 2008 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: No Greater Love is essential reading for both American civilians and past, present, and future military personnel. Written by Major General Freddie Valenzuela, who has served all over the world and throughout several wars, this book offers eye-opening discussions of:* Challenges faced by Hispanic soldiers in the U.S. Army.* The life and burial of the very first casualty of the Iraq War.* The relatively unknown lives of the other twenty-one casualties that General Valenzuela buried.* Advice for current and future soldiers in moving up the ranks in their military careers.* Life in a military family, as revealed through firsthand accounts by the general's wife and children.* And many other topics affecting today's soldiers.

Hispanic Marketing

Author : Felipe Korzenny
Publisher : Routledge
ISBN 13 : 0750679034
Total Pages : 351 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Hispanic Marketing by : Felipe Korzenny

Download or read book Hispanic Marketing written by Felipe Korzenny and published by Routledge. This book was released on 2005 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions have launched major initiatives to reach this important segment. Yet, the number of qualified individuals who understand the market is small; and many of those already catering to the market still struggle to learn about its intricacies. This book is a cultural approach to Hispanic marketing. Each of the chapters describes and explains the cultural principles of Latino marketing. Recent case studies help marketers relate to the material pragmatically. The book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action. This book is not about repeating well-known statistics, but about the Hispanic market as a cultural target. It takes a profound look at the values, beliefs, and emotions of US Hispanics, which impact consumer behaviour. Each of the chapters has been the subject of public presentations and lectures to marketing professionals. It is their positive reactions as well as the authors¿ dedication to Hispanic consumers which motivated this book. Chapter 1: The Role of Culture in Cross-Cultural Marketing Chapter 2: Characteristics of the Hispanic Market Chapter 3: What Makes Hispanics ¿Hispanic¿ Chapter 4: The Role of Language in Hispanic Marketing Chapter 5: The Processes of Enculturation, Acculturation, and Assimilation Chapter 6 Cultural Dimensions and Archetypes Chapter 7: Culturally Informed Strategy Based on Grounded Research Chapter 8: US. Hispanic Media Environment and Strategy Chapter 9: The Evolution of Hispanic Marketing Chapter 10: The Future

Mi Voz, Mi Vida

Author : Andrew C. Garrod
Publisher : Cornell University Press
ISBN 13 : 0801463793
Total Pages : 279 pages
Book Rating : 4.8/5 (14 download)

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Book Synopsis Mi Voz, Mi Vida by : Andrew C. Garrod

Download or read book Mi Voz, Mi Vida written by Andrew C. Garrod and published by Cornell University Press. This book was released on 2012-12-17 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amid the flurry of debates about immigration, poverty, and education in the United States, the stories in Mi Voz, Mi Vida allow us to reflect on how young people who might be most affected by the results of these debates actually navigate through American society. The fifteen Latino college students who tell their stories in this book come from a variety of socioeconomic, regional, and family backgrounds—they are young men and women of Mexican, Puerto Rican, Cuban, Dominican, Central American, and South American descent. Their insights are both balanced and frank, blending personal, anecdotal, political, and cultural viewpoints. Their engaging stories detail the students' personal struggles with issues such as identity and biculturalism, family dynamics, religion, poverty, stereotypes, and the value of education. Throughout, they provide insights into issues of racial identity in contemporary America among a minority population that is very much in the news. This book gives educators, students, and their families a clear view of the experience of Latino students adapting to a challenging educational environment and a cultural context—Dartmouth College—often very different from their childhood ones.

Hispanic Marketing

Author : Felipe Korzenny
Publisher : Taylor & Francis
ISBN 13 : 1317422309
Total Pages : 507 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Hispanic Marketing by : Felipe Korzenny

Download or read book Hispanic Marketing written by Felipe Korzenny and published by Taylor & Francis. This book was released on 2017-06-14 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.

Hispanic Marketing & Public Relations

Author : Elena del Valle
Publisher :
ISBN 13 :
Total Pages : 468 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Hispanic Marketing & Public Relations by : Elena del Valle

Download or read book Hispanic Marketing & Public Relations written by Elena del Valle and published by . This book was released on 2005 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Survival Spanish for Customer Service

Author : Myelita Melton
Publisher : SpeakEasy Spanish
ISBN 13 : 9780978699819
Total Pages : 136 pages
Book Rating : 4.6/5 (998 download)

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Book Synopsis Survival Spanish for Customer Service by : Myelita Melton

Download or read book Survival Spanish for Customer Service written by Myelita Melton and published by SpeakEasy Spanish. This book was released on 2006 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is for professionals involved in all areas of retail sales with no previous experience in the Spanish language. It's also a great tool if you want to brush up on the Spanish you learned in high school or college. Learning Spanish you can use on the job will empower you to provide better service to the nation's increasing number of loyal Hispanic customers. It will also help you instill trust and build valuable, long-lasting relationships."--Back cover

Building the Latino Future

Author : Frank Carbajal
Publisher : John Wiley & Sons
ISBN 13 : 0470293527
Total Pages : 191 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis Building the Latino Future by : Frank Carbajal

Download or read book Building the Latino Future written by Frank Carbajal and published by John Wiley & Sons. This book was released on 2008-07-21 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inspiring collection of success stories from the country's most prominent Latinos, Building the Latino Future offers and inspiration and advice for Latinos in any industry who want to succeed spectacularly. The future is bright for America?s Latino community; this book lets you learn from the success of such luminaries as actor Edward James Olmos, New Mexico Governor Bill Richardson, former housing secretary Henry Cisneros, NPR correspondent Ray Suarez, and many more.

Latino Link

Author : Joe Kutchera
Publisher :
ISBN 13 : 9780981986982
Total Pages : 0 pages
Book Rating : 4.9/5 (869 download)

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Book Synopsis Latino Link by : Joe Kutchera

Download or read book Latino Link written by Joe Kutchera and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An amazing convergence is happening in marketing today: the growth of the U. S. Hispanic population and the growth of digital media. Hispanics increasingly use the internet to keep in touch with family and friends, anywhere in the world. They search for product information. They compare prices, print coupons, and shop online.Joe Kutchera outlines the issues that your company needs to understand in order to successfully cater to Hispanic consumers online, including shopping behavior, social networks, translation, localization, and emerging mobile platforms. In addition, the author illustrates how marketers can grow their businesses virtually to reach Spanish-speakers in Latin America.Case studies in the book detail the experiences of Best Buy, Amereican Family Insurance, H&R Block, Ford Motor Company, Lexicon Marketing, and Monster.

Latino in America

Author : Soledad O'Brien
Publisher : Penguin
ISBN 13 : 1101150904
Total Pages : 273 pages
Book Rating : 4.1/5 (11 download)

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Book Synopsis Latino in America by : Soledad O'Brien

Download or read book Latino in America written by Soledad O'Brien and published by Penguin. This book was released on 2009-10-06 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive tie-in to the CNN documentary series Latino in America, from former top CNN anchor and special correspondent Soledad O’Brien. Following the smash-hit CNN documentary Black in America, Latino in America travels to small towns and big cities to illustrate how distinctly Latino cultures are becoming intricately woven into the broader American identity. As she reports the evolution of Latino America, Soledad O’Brien explores how tens of millions of Americans with roots in 21 different countries form a community called “Latino” and recalls her own upbringing and what she’s learned about being a Latino in America.

Beyond El Barrio

Author : Gina M. Pérez
Publisher : NYU Press
ISBN 13 : 0814768008
Total Pages : 300 pages
Book Rating : 4.8/5 (147 download)

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Book Synopsis Beyond El Barrio by : Gina M. Pérez

Download or read book Beyond El Barrio written by Gina M. Pérez and published by NYU Press. This book was released on 2010-10-24 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Freighted with meaning, “el barrio” is both place and metaphor for Latino populations in the United States. Though it has symbolized both marginalization and robust and empowered communities, the construct of el barrio has often reproduced static understandings of Latino life; they fail to account for recent demographic shifts in urban centers such as New York, Chicago, Miami, and Los Angeles, and in areas outside of these historic communities. Beyond El Barrio features new scholarship that critically interrogates how Latinos are portrayed in media, public policy and popular culture, as well as the material conditions in which different Latina/o groups build meaningful communities both within and across national affiliations. Drawing from history, media studies, cultural studies, and anthropology, the contributors illustrate how despite the hypervisibility of Latinos and Latin American immigrants in recent political debates and popular culture, the daily lives of America’s new “majority minority” remain largely invisible and mischaracterized. Taken together, these essays provide analyses that not only defy stubborn stereotypes, but also present novel narratives of Latina/o communities that do not fit within recognizable categories. In this way, this book helps us to move “beyond el barrio”: beyond stereotype and stigmatizing tropes, as well as nostalgic and uncritical portraits of complex and heterogeneous range of Latina/o lives.

Learning to Be Latino

Author : Daisy Verduzco Reyes
Publisher : Rutgers University Press
ISBN 13 : 0813596467
Total Pages : 213 pages
Book Rating : 4.8/5 (135 download)

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Book Synopsis Learning to Be Latino by : Daisy Verduzco Reyes

Download or read book Learning to Be Latino written by Daisy Verduzco Reyes and published by Rutgers University Press. This book was released on 2018-09-05 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Learning to be Latino, Reyes paints a vivid picture of Latino student life, outlining students' interactions with one another, with non-Latino peers, and with faculty, administrators, and the outside community. Reyes identifies the normative institutional arrangements that shape the social relationships relevant to Latino students' lives on these campuses.

Managing Hispanic and Latino Employees

Author : Louis Nevaer
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1605096547
Total Pages : 358 pages
Book Rating : 4.6/5 (5 download)

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Book Synopsis Managing Hispanic and Latino Employees by : Louis Nevaer

Download or read book Managing Hispanic and Latino Employees written by Louis Nevaer and published by Berrett-Koehler Publishers. This book was released on 2010-01-11 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book on supporting and developing Hispanic employees in any organization Identifies three overarching concepts that shape Hispanic culture and explores how they influence workplace behavior and expectations Written by a distinguished Hispanic author and authority on Hispanic economic behavior Hispanics are the largest minority group and the fastest growing demographic in the United States—they are already 15% of the population and 22% of the workforce, and it’s estimated that by 2050 those numbers will go up to 36% and 55% In this much-needed new book Louis Naevar helps non-Hispanic employers and colleagues understand how Hispanics see the business world—and the world in general—so they can better support and develop this dynamic group of workers. Drawing on his own ethnic background and years of experience as director of the organization Hispanic Economics, Nevaer identifies three concepts that shape Hispanic culture and often result in behaviors and beliefs very different than, and sometimes seemingly at odds with, those of non-Hispanics. He explores subtle nuances within the Hispanic community—which is no more monolithic than the “European” community—that will help employers appreciate differences and tensions between Hispanic workers. With this as an overarching framework, and using a wealth of specific examples, Nevaer shows how to develop Hispanic-friendly approaches in every aspect of the modern workplace, from recruitment, retention and evaluation to training, mentoring, and labor relations. As Hispanics become an ever-larger segment of the workforce, organizations who fail to make them feel welcome and valued risk losing access to a significant source of talent and innovation, not to mention a connection to a major evolving market. Managing Hispanic and Latino Employees is an invaluable resource for creating an environment where Hispanic workers feel comfortable, recognized and rewarded.

Marketing to American Latinos

Author : M. Isabel Valdés
Publisher : Paramount Market Publishing
ISBN 13 : 9780967143927
Total Pages : 380 pages
Book Rating : 4.1/5 (439 download)

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Book Synopsis Marketing to American Latinos by : M. Isabel Valdés

Download or read book Marketing to American Latinos written by M. Isabel Valdés and published by Paramount Market Publishing. This book was released on 2000 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: CD-ROM contains: Photographs -- Charts -- Tables -- Television advertisements.

Latino Boom!

Author : Chiqui Cartagena
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Latino Boom! by : Chiqui Cartagena

Download or read book Latino Boom! written by Chiqui Cartagena and published by . This book was released on 2005 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to succeeding in the Hispanic market that offers business owners tips for appealing to the three dominant Latino groups, influencing Hispanic teens, choosing the right market location, and more.

Life in Mexico

Author : Madame Frances Calderón de la Barca
Publisher : Univ of California Press
ISBN 13 : 0520907019
Total Pages : 557 pages
Book Rating : 4.5/5 (29 download)

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Book Synopsis Life in Mexico by : Madame Frances Calderón de la Barca

Download or read book Life in Mexico written by Madame Frances Calderón de la Barca and published by Univ of California Press. This book was released on 1982-09-30 with total page 557 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1843, Fanny Calderon de la Barca, gives her spirited account of living in Mexico–from her travels with her husband through Mexico as the Spanish diplomat to the daily struggles with finding good help–Fanny gives the reader an enlivened picture of the life and times of a country still struggling with independence.

Definitely Hispanic

Author : LeJuan James
Publisher : Atria Books
ISBN 13 : 1982110090
Total Pages : 224 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis Definitely Hispanic by : LeJuan James

Download or read book Definitely Hispanic written by LeJuan James and published by Atria Books. This book was released on 2020-07-14 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perfect for fans of Jane the Virgin’s celebration of Latinidad and Fresh Off the Boat’s situational humor, Definitely Hispanic is a collection of introspective and witty essays by social media influencer and viral phenomenon LeJuan James about growing up Hispanic in the US. Social media influencer and viral phenomenon LeJuan James loves being Hispanic. But growing up in the United States to immigrant parents, he quickly noticed that their house rules and traditions didn’t always match up with his friends’. Years later, the result was a lifetime of laugh-out-loud, relatable moments that he reenacted on camera and shared with the world online. Now, LeJuan is taking a closer look at everything he loves about his family, culture, and community. Definitely Hispanic is a collection of heartfelt memoiristic essays that explores the themes LeJuan touches upon in his videos, and celebrates the values and traditions being kept alive by Hispanic parents raising US–born children. He shares anecdotes about discovering the differences between his and his friends’ households, demystifies “La Pela” (the Spanking), explains the vital role women play in Hispanic families, and pays reverence to universal cultural truths like “food is love” and “music is in Hispanics’ DNA.” From the chapter “#Home”—in which LeJuan talks about how his family moved back and forth between the United States and Puerto Rico until settling in Orlando, Florida—to “#TheHouse”—in which he was finally able to buy his parents the home they deserve thanks to his online success—this wide-ranging collection celebrates being Latino and offers a humorous yet warm-hearted look at the lives of second-generation immigrants in the US. LeJuan’s hilarious online persona comes to life on every page.