Author : David Bessmer
Publisher : Michael Fornwald
ISBN 13 : 9780996202220
Total Pages : 60 pages
Book Rating : 4.2/5 (22 download)
Book Synopsis Hire Inspire Fire by : David Bessmer
Download or read book Hire Inspire Fire written by David Bessmer and published by Michael Fornwald. This book was released on 2019-02-25 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hire Inspire Fire is a concentrated, high-protein, fat-free book, packed with nuggets of instant insight on the care and feeding of ad agencies. It's deliciously entertaining and easy to digest, perfect for people who don't have a lot of spare time.Business schools teach little or nothing about how to hire an ad agency and get the most out of it. If your job involves hiring or working with ad agencies, this book is for you. (If you work in an ad agency you'll want to read it too, because there's a lot here about how to be a better agency.)Distilled from an award-winning creative director's 30-odd years of experience and observation of what makes client-agency relationships fail and succeed, Hire Inspire Fire should make every client and ad person who reads it more passionate about doing great, successful work. And smarter about how to get it done.