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Author :
Publisher : Lulu.com
ISBN 13 : 0615208703
Total Pages : 84 pages
Book Rating : 4.6/5 (152 download)
Download or read book Hillstrom's Multichannel Secrets written by and published by Lulu.com. This book was released on with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kevin Hillstrom
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781456463076
Total Pages : 0 pages
Book Rating : 4.4/5 (63 download)
Download or read book Hillstrom's Catalog Marketing PhD written by Kevin Hillstrom and published by Createspace Independent Publishing Platform. This book was released on 2010-12-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time in about a decade, there's a significant improvement in Catalog Marketing Strategy! Four trends shaped Catalog Marketing Strategy in the past twenty years ... the explosion of RFM techniques, statistical modeling of customer response, cannibalization testing, and the "matchback" of online orders to the catalog that caused the order to happen. Since the matchback was created a decade ago, improvements in Catalog Marketing Strategy stalled as interest shifted to online marketing tactics. In "Hillstrom's Catalog Marketing PhD", Kevin Hillstrom walks the reader through a new methodology for deciding which customers will yield the most profit from catalog mailings. By incorporating elements of RFM, statistical modeling, cannibalization testing, Digital Profiles (a modern approach to customer segmentation), and measurement of the "Organic Percentage", Mr. Hillstrom clearly demonstrates how to optimize multi-channel customer profitability. The booklet provides the reader with a PhD-level course in Catalog Marketing Strategy, arming the reader with the tools and techniques necessary to manage a successful catalog marketing program in the internet era. Chief Executive Officers, Chief Marketing Officers, and Analytics Experts will appreciate this no-nonsense approach to increasing company profitability. For the first time, analytics secrets that cost many clients hundreds of thousands of dollars are being shared with the marketing public. This is a must-read for the modern catalog marketing business leader.
Author : J. Peter Rosenfeld
Publisher : Academic Press
ISBN 13 : 0128127309
Total Pages : 460 pages
Book Rating : 4.1/5 (281 download)
Download or read book Detecting Concealed Information and Deception written by J. Peter Rosenfeld and published by Academic Press. This book was released on 2018-02-16 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Detecting Concealed Information and Deception: Recent Developments assembles contributions from the world's leading experts on all aspects of concealed information detection. This reference examines an array of different methods—behavioral, verbal interview and physiological—of detecting concealed information. Chapters from leading legal authorities address how to make use of detected information for present and future legal purposes. With a theoretical and empirical foundation, the book also covers new human interviewing techniques, including the highly influential Implicit Association Test among others. - Presents research from Concealed Information Test (CIT) studies - Explores the legal implications and admissibility of the CIT - Covers EEG, event-related brain potentials (ERP) and autonomic detection measures - Reviews multiple verbal lie detection tools - Discusses ocular movements during deception and evasion - Identifies how to perceive malicious intentions - Explores personality dimensions associated with deception, including religion, age and gender
Author : Aleksander Molak
Publisher : Packt Publishing Ltd
ISBN 13 : 1804611735
Total Pages : 456 pages
Book Rating : 4.8/5 (46 download)
Download or read book Causal Inference and Discovery in Python written by Aleksander Molak and published by Packt Publishing Ltd. This book was released on 2023-05-31 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demystify causal inference and casual discovery by uncovering causal principles and merging them with powerful machine learning algorithms for observational and experimental data Purchase of the print or Kindle book includes a free PDF eBook Key Features Examine Pearlian causal concepts such as structural causal models, interventions, counterfactuals, and more Discover modern causal inference techniques for average and heterogenous treatment effect estimation Explore and leverage traditional and modern causal discovery methods Book DescriptionCausal methods present unique challenges compared to traditional machine learning and statistics. Learning causality can be challenging, but it offers distinct advantages that elude a purely statistical mindset. Causal Inference and Discovery in Python helps you unlock the potential of causality. You’ll start with basic motivations behind causal thinking and a comprehensive introduction to Pearlian causal concepts, such as structural causal models, interventions, counterfactuals, and more. Each concept is accompanied by a theoretical explanation and a set of practical exercises with Python code. Next, you’ll dive into the world of causal effect estimation, consistently progressing towards modern machine learning methods. Step-by-step, you’ll discover Python causal ecosystem and harness the power of cutting-edge algorithms. You’ll further explore the mechanics of how “causes leave traces” and compare the main families of causal discovery algorithms. The final chapter gives you a broad outlook into the future of causal AI where we examine challenges and opportunities and provide you with a comprehensive list of resources to learn more. By the end of this book, you will be able to build your own models for causal inference and discovery using statistical and machine learning techniques as well as perform basic project assessment.What you will learn Master the fundamental concepts of causal inference Decipher the mysteries of structural causal models Unleash the power of the 4-step causal inference process in Python Explore advanced uplift modeling techniques Unlock the secrets of modern causal discovery using Python Use causal inference for social impact and community benefit Who this book is for This book is for machine learning engineers, researchers, and data scientists looking to extend their toolkit and explore causal machine learning. It will also help people who’ve worked with causality using other programming languages and now want to switch to Python, those who worked with traditional causal inference and want to learn about causal machine learning, and tech-savvy entrepreneurs who want to go beyond the limitations of traditional ML. You are expected to have basic knowledge of Python and Python scientific libraries along with knowledge of basic probability and statistics.
Author : Robert C. Blattberg
Publisher : Springer Science & Business Media
ISBN 13 : 0387725792
Total Pages : 875 pages
Book Rating : 4.3/5 (877 download)
Download or read book Database Marketing written by Robert C. Blattberg and published by Springer Science & Business Media. This book was released on 2010-02-26 with total page 875 pages. Available in PDF, EPUB and Kindle. Book excerpt: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing. "This is an excellent in-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics." (Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen) "A marvelous combination of relevance and sophisticated yet understandable analytical material. It should be a standard reference in the area for many years." (Don Lehmann, George E. Warren Professor of Business, Columbia Business School) "The title tells a lot about the book's approach—though the cover reads, "database," the content is mostly about customers and that's where the real-world action is. Most enjoyable is the comprehensive story – in case after case – which clearly explains what the analysis and concepts really mean. This is an essential read for those interested in database marketing, customer relationship management and customer optimization." (Richard Hochhauser, President and CEO, Harte-Hanks, Inc.) "In this tour de force of careful scholarship, the authors canvass the ever expanding literature on database marketing. This book will become an invaluable reference or text for anyone practicing, researching, teaching or studying the subject." (Edward C. Malthouse, Theodore R. and Annie Laurie Sills Associate Professor of Integrated Marketing Communications, Northwestern University)
Author : Tracy L. Tuten
Publisher : Pearson Educacion
ISBN 13 : 9780133125115
Total Pages : 244 pages
Book Rating : 4.1/5 (251 download)
Download or read book Social Media Marketing written by Tracy L. Tuten and published by Pearson Educacion. This book was released on 2013 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The social media content that students and their future employers need to have. Tuten/Solomon is the first social media marketing textbook that focuses on showing students how social media fits into the marketer's toolbox.
Author : Avinash Kaushik
Publisher : John Wiley & Sons
ISBN 13 : 0470175052
Total Pages : 481 pages
Book Rating : 4.4/5 (71 download)
Download or read book Web Analytics written by Avinash Kaushik and published by John Wiley & Sons. This book was released on 2007-07-30 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Author : Chris Orzechowski
Publisher :
ISBN 13 : 9781094709666
Total Pages : 58 pages
Book Rating : 4.7/5 (96 download)
Download or read book Make It Rain written by Chris Orzechowski and published by . This book was released on 2019-04-15 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Book Reveals A Simple Email Marketing System That Can Help You Make A Ton Of Sales From Your Email List If you have an email list and would like to start making more sales with your email marketing, then this book is for you. It used to be really easy to make money from email marketing because people used to love getting an email. They looked forward to all the cool messages in their inbox. And business owners could get away with being lazy and just blast out offers to their entire list... and get pretty good results. The thing is, the game has changed. Consumer behavior has evolved. In order to cut through the clutter and be that one brand people love buying from and develop a relationship with, you have to change your strategy. The best way to do that is with the strategies you'll find in this book. This book is a quick read - you'll probably finish it in one sitting. But it'll show you a new way to think about your email list, which can help you make a lot more sales and grow your business. If you'd like to learn more about Chris Orzechowski, join his email list at www.theemailcopywriter.com And if you'd like to hire Chris and his team to help you with your email marketing, go to www.orzymedia.com and fill out an application today. There's a big chance you're leaving a lot of money on the table with your current, ineffective email marketing strategy. So if you'd like to fix that problem, then buy this book today.
Author : Arthur Hughes
Publisher : McGraw-Hill
ISBN 13 : 9781557388933
Total Pages : 550 pages
Book Rating : 4.3/5 (889 download)
Download or read book The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database written by Arthur Hughes and published by McGraw-Hill. This book was released on 1995-09-01 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents information on database marketing and includes topics such as media selection for database marketing; the PC server and the mainframe; hardware and software for database marketing; selling the database to top management; and measured marketing in retail chains.
Author : Arsen Darnay
Publisher : Gale Cengage
ISBN 13 :
Total Pages : 600 pages
Book Rating : 4.3/5 ( download)
Download or read book Encyclopedia of Small Business written by Arsen Darnay and published by Gale Cengage. This book was released on 2007 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains over six hundred alphabetically arranged entries that provide information on various aspects of small business, covering human resources, production and productivity, financial activities, marketing, legal issues, and many other topics.
Author : Avinash Kaushik
Publisher : John Wiley & Sons
ISBN 13 : 0470596449
Total Pages : 517 pages
Book Rating : 4.4/5 (75 download)
Download or read book Web Analytics 2.0 written by Avinash Kaushik and published by John Wiley & Sons. This book was released on 2009-12-30 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!
Author : K. LeCouvie
Publisher : Springer
ISBN 13 : 1137280921
Total Pages : 207 pages
Book Rating : 4.1/5 (372 download)
Download or read book Family Business Succession written by K. LeCouvie and published by Springer. This book was released on 2017-07-03 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first ever comprehensive guide to family business succession planning. This book covers everything from what family business ownership is and how to structure ownership bylaws to business structure, leadership transition, and how a founder exits the business. Drawing on original research, case studies, and white papers, Family Business Succession is a thorough, complete, and "required reading" for every family member working in a family business.
Author : Bruno Verschuere
Publisher : Cambridge University Press
ISBN 13 : 9780521769525
Total Pages : 338 pages
Book Rating : 4.7/5 (695 download)
Download or read book Memory Detection written by Bruno Verschuere and published by Cambridge University Press. This book was released on 2011-02-24 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional techniques for detecting deception, such as the 'lie-detector test' (or polygraph), are based upon the idea that lying is associated with stress. However, it is possible that people telling the truth will experience stress, whereas not all liars will. Because of this, the validity of such methods is questionable. As an alternative, a knowledge-based approach known as the 'Concealed Information Test' has been developed which investigates whether the examinee recognizes secret information - for example a crime suspect recognizing critical crime details that only the culprit could know. The Concealed Information Test has been supported by decades of research, and is used widely in Japan. This is the first book to focus on this exciting approach and will be of interest to law enforcement agencies and academics and professionals in psychology, criminology, policing and law.
Author : Dana Arnold
Publisher : Routledge
ISBN 13 : 1134417519
Total Pages : 566 pages
Book Rating : 4.1/5 (344 download)
Download or read book Architecture as Experience written by Dana Arnold and published by Routledge. This book was released on 2004-07-31 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt: Architecture as Experience investigates the perception and appropriation of places across intervals of time and culture. The particular concern of the volume is to bring together fresh empirical research and animate it through contact with theoretical sophistication, without overwhelming the material. The chapters establish the continuity of a particular physical object and show it in at least two alternative historical perspectives, in which recognisable features are shown in different lights. The results are often surprising, inverting the common idea of a historic place as having an enduring meaning. This book shows the insight that can be gained from learning about earlier constructions of meaning which have been derived from the same buildings that stand before us today.
Author : Howard Frederick
Publisher : Cengage AU
ISBN 13 : 0170411753
Total Pages : 67 pages
Book Rating : 4.1/5 (74 download)
Download or read book Entrepreneurship written by Howard Frederick and published by Cengage AU. This book was released on 2018-01-01 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship: Theory/Process/Practice focuses on Asia-Pacific entrepreneurial development with an overarching commitment to environmental and sustainable entrepreneurial practice as well as social and ethical responsibility. Its strong theoretical framework is coupled with an emphasis on the experiential, through a wealth of scenarios, case studies, feedback questionnaires and business plans. This edition has an emphasis on lean entrepreneurship and the business model canvas, which promotes experiential practice aligning with the online material.
Author : Eric Siegel
Publisher : John Wiley & Sons
ISBN 13 : 1119153654
Total Pages : 368 pages
Book Rating : 4.1/5 (191 download)
Download or read book Predictive Analytics written by Eric Siegel and published by John Wiley & Sons. This book was released on 2016-01-12 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Mesmerizing & fascinating..." —The Seattle Post-Intelligencer "The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a “how to” for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques. Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you're going to click, buy, lie, or die. Why? For good reason: predicting human behavior combats risk, boosts sales, fortifies healthcare, streamlines manufacturing, conquers spam, optimizes social networks, toughens crime fighting, and wins elections. How? Prediction is powered by the world's most potent, flourishing unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn. Predictive analytics (aka machine learning) unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future drives millions of decisions more effectively, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate. In this lucid, captivating introduction — now in its Revised and Updated edition — former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction: What type of mortgage risk Chase Bank predicted before the recession. Predicting which people will drop out of school, cancel a subscription, or get divorced before they even know it themselves. Why early retirement predicts a shorter life expectancy and vegetarians miss fewer flights. Five reasons why organizations predict death — including one health insurance company. How U.S. Bank and Obama for America calculated the way to most strongly persuade each individual. Why the NSA wants all your data: machine learning supercomputers to fight terrorism. How IBM's Watson computer used predictive modeling to answer questions and beat the human champs on TV's Jeopardy! How companies ascertain untold, private truths — how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job. How judges and parole boards rely on crime-predicting computers to decide how long convicts remain in prison. 182 examples from Airbnb, the BBC, Citibank, ConEd, Facebook, Ford, Google, the IRS, LinkedIn, Match.com, MTV, Netflix, PayPal, Pfizer, Spotify, Uber, UPS, Wikipedia, and more. How does predictive analytics work? This jam-packed book satisfies by demystifying the intriguing science under the hood. For future hands-on practitioners pursuing a career in the field, it sets a strong foundation, delivers the prerequisite knowledge, and whets your appetite for more. A truly omnipresent science, predictive analytics constantly affects our daily lives. Whether you are a
Author : Michele Pierson
Publisher : Oxford University Press
ISBN 13 : 0199831246
Total Pages : 305 pages
Book Rating : 4.1/5 (998 download)
Download or read book Optic Antics written by Michele Pierson and published by Oxford University Press. This book was released on 2011-04-19 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ken Jacobs has been making cinema for more than fifty years. Along with over thirty film and video works, he has created an array of shadow plays, sound pieces, installations, and magic lantern and film performances that have transformed how we look at and think about moving images. He is part of the permanent collections at MoMA and the Whitney, and his work has been celebrated in Europe and the U.S. While his importance is well-recognized, this is the first volume dedicated entirely to him. It includes essays by prominent film scholars along with photographs and personal pieces from artists and critics, all of which testify to the extraordinary variety and influence of his accomplishments. Anyone interested in cinema or experimental arts will be well-rewarded by a greater acquaintance with the genius, the innovation, and the optical antics of Ken Jacobs.
