High-impact Marketing on a Low-impact Budget

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Author :
Publisher : Prima Lifestyles
ISBN 13 : 9780761509622
Total Pages : 324 pages
Book Rating : 4.5/5 (96 download)

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Book Synopsis High-impact Marketing on a Low-impact Budget by : John Kremer

Download or read book High-impact Marketing on a Low-impact Budget written by John Kremer and published by Prima Lifestyles. This book was released on 1997 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Even small-time operators can make a big imp act on a low budget. Two guerrilla entrepreneurs show how to make a lot of noise and catch the attention of clients with out spending a lot of money, including how to get free publi city in the press. '

Business Fundamentals for the Rehabilitation Professional

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1040137180
Total Pages : 290 pages
Book Rating : 4.0/5 (41 download)

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Book Synopsis Business Fundamentals for the Rehabilitation Professional by : Tammy Richmond

Download or read book Business Fundamentals for the Rehabilitation Professional written by Tammy Richmond and published by Taylor & Francis. This book was released on 2024-06-01 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of business is ever changing, with much of the available information becoming quickly out-of-date. Business Fundamentals for the Rehabilitation Professional, Second Edition keeps pace with this changing world and provides the health care professional with the latest information to answer the “what, where, how, and when” questions that come up when transforming a health care practice idea into a successful business. With this updated Second Edition, Tammy Richmond and Dave Powers take the health care professional to the next level of implementing successful business operations by the introduction of applications of management principles, as well as implementation of evidence-based practice guidelines and basics to billing and coding documentation. Business Fundamentals for the Rehabilitation Professional, Second Edition addresses how to identify emerging business opportunities, legal and health care regulatory issues, market research and development, and health care operations. New features in the Second Edition: New Management and Operations checklist An in-depth look at reimbursement, billing, and financial survival Strategic target market promotions Updated templates and tools Review questions Downloadable worksheets available with text purchase Keeping the user-friendly format of a workbook, Business Fundamentals for the Rehabilitation Professional, Second Edition is the perfect resource for master and doctorate level students preparing for the professional world, as well as rehabilitation professionals and entrepreneurs interested in obtaining knowledge in starting up, managing, expanding, or understanding the health care practice system. What will you learn? How to create a vision and mission statement How to develop a business and marketing plan How to manage finances within the scope of the practice What are your local state and federal regulations What are the small business guidelines

Professional Practice for Interior Designers

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Publisher : John Wiley & Sons
ISBN 13 : 1118090799
Total Pages : 736 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Professional Practice for Interior Designers by : Christine M. Piotrowski

Download or read book Professional Practice for Interior Designers written by Christine M. Piotrowski and published by John Wiley & Sons. This book was released on 2013-08-26 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated edition of the most comprehensive business guide for designers covers the interior design profession in a clear and well-organized style. From establishing a practice to managing a project, the reader progresses through all aspects of the business, whether in a small or large firm. The new edition includes additional information on ethics, as well as a companion website containing sample forms and other resources. This book is recommended by the NCIDQ as preparation for their professional registration examination.

The Private Music Instruction Manual

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Author :
Publisher : Trafford Publishing
ISBN 13 : 1412025311
Total Pages : 286 pages
Book Rating : 4.4/5 (12 download)

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Book Synopsis The Private Music Instruction Manual by : Rebecca Osborn

Download or read book The Private Music Instruction Manual written by Rebecca Osborn and published by Trafford Publishing. This book was released on 2004 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Future and current independent private music educators will find this book an invaluable resources for establishing and maintaining a private music studio. Private music instructors will learn what they should expect professionaly, personally, and financially from their independent music instruction business. Until now, no single resource has existed that fully explains how to run this type of business successfully. This book presents all aspects of private music instruction through an easy-to-read, concise, and engaging instructional format. Following the sound advice presented will help to greatly alleviate the problems that all beginning independent instructors face by specifically mapping out chronological steps for establishing and maintaining a private instruction music business. The field of private music education has been inundated by less-than-professional individuals who have made it difficult for legitimate, qualified instructors. The Private Music Instruction Manual shares years of information and experiences in the hope of legitimizing the field of private music instruction. In a world where there is decreasing priority and structure in public music education, private music instructors become increasingly important to prepare the next generation of musicians. No matter the size of your private music instruction business, the advice presented in The Private Music Instruction Manual will help to improve any private music business. From the Midwest Book Review: With The Private Music Instruction Manual; A Guide For The Independent Music Educator, author Rebecca Osborn draws upon her many years of experience and expertise as an adjunct college music professor and owner of three private music studies to write an informed and informative guidebook specifically for musicians and music instructors who want to teach students in a profitable private practice but are not familiar with or knowledgeable about setting up a music instruction business enterprise. Rebecca Osborne provides a wealth of invaluable, professional, effectively organized and presented instructions on establishing and maintaining a music teaching business and shows what to expect professional, personally, and financially from independent music instruction. If you want to make money teaching other how to play any kind of music instrument, then you need to give a careful (and profitable!) reading to Rebecca Osborn's The Private Music Instruction Manual!

Marketing Management

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Author :
Publisher : Springer Nature
ISBN 13 : 3030669165
Total Pages : 901 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Marketing Management by : Michael R. Czinkota

Download or read book Marketing Management written by Michael R. Czinkota and published by Springer Nature. This book was released on 2021-08-24 with total page 901 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futuristic application of marketing management theories and concepts. The core and complex issues are presented in a simplified manner providing students with a stimulating learning experience that enables critical thinking, understanding and future application. Each chapter features a chapter summary, key terms, review and discussion questions and a practice quiz. Throughout the text there are also specific teaching features to provide students and instructors with an enhanced pedagogical experience. These features include: The Manager’s Corner: These sections provide real-world examples that instructors may highlight to exemplify theory or as mini-cases for discussion. Marketing in Action: These sections ask students to apply concepts and theories to actual business situations. Web Exercises: These mini sections provide students with real world issues and suggest websites for more information. In addition, the authors provide ancillary lecture notes and Solution/Instructors manual online to aid instructors in their teaching activities.

Greener Marketing

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Author :
Publisher : Routledge
ISBN 13 : 1351283073
Total Pages : 433 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Greener Marketing by : Martin Charter

Download or read book Greener Marketing written by Martin Charter and published by Routledge. This book was released on 2017-09-29 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the strengths of the material published in the hugely successful first edition of Greener Marketing, this important new title examines on a global scale the progress of environmental marketing in the 1990s and considers how social issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. Despite the fact that such issues are increasingly important in marketing activities around the world, it is difficult for practitioners to keep up to date with complex and rapidly changing information and ideas. The purpose of this book is to provide practitioners and academics with best-practice examples and actionable recommendations on how to implement and appraise green marketing activities. It will provide information and ideas for those involved in marketing on how to incorporate environmental and social considerations, as well as providing new perspectives on marketing for environmental managers. To achieve a comprehensive viewpoint, the book is split into three sections. The first sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third provides detailed international case studies. Topics addressed by the global set of contributors include the growing area of products versus services, environmental product development, green marketing alliances, environmental communications, green consumers, eco-tourism and environmental marketing in developing countries. reener Marketing is not only a sequel to the successful first volume, but redefines global progress towards the successful marketing of greener products and services.

Marketing Communications

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Author :
Publisher : Juta and Company Ltd
ISBN 13 : 9780702165092
Total Pages : 596 pages
Book Rating : 4.1/5 (65 download)

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Book Synopsis Marketing Communications by : Ludi Koekemoer

Download or read book Marketing Communications written by Ludi Koekemoer and published by Juta and Company Ltd. This book was released on 2004 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Six marketing communication tools—advertising, personal selling, sales promotion, direct marketing, public relations, and sponsorship—are reviewed in this text for South African learners and practitioners. This fully updated edition focuses on recent developments in marketing communications, highlighting the use of the World Wide Web, e-mail, and instant messaging in marketing. The user friendly and interactive presentation for self-assessment makes this an outcome-based learning tool.

Getting Started in Personal and Executive Coaching

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470893508
Total Pages : 372 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Getting Started in Personal and Executive Coaching by : Stephen G. Fairley

Download or read book Getting Started in Personal and Executive Coaching written by Stephen G. Fairley and published by John Wiley & Sons. This book was released on 2010-06-03 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find satisfaction and financial success with a new career in coaching Getting Started in Personal and Executive Coaching offers a go-to reference designed to help every mental health professional build, manage, and sustain a thriving coaching practice. Packed with hundreds of proven strategies and techniques, this nuts-and-bolts guide covers all aspects of the coaching business with step-by-step instructions and real-world illustrations that prepare you for every phase of starting your own coaching business. This single, reliable book offers straightforward advice and tools for running a successful practice, including: * Seven tools for making a great first impression * Fifteen strategies for landing ten paying clients * Seven secrets of highly successful coaches * Ten marketing mistakes to avoid Complete with sample business and marketing plans and worksheets for setting rates and managing revenue, Getting Started in Personal and Executive Coaching identifies the fifteen biggest moneymaking markets to target and offers valuable recommendations for financing that get the most impact and mileage from every budget. Quick "Action Steps" for applying ideas and techniques make this book useful right away. Get started in coaching today!

Measuring Marketing and Brand Communications Performance

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Author :
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527547159
Total Pages : 169 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis Measuring Marketing and Brand Communications Performance by : Elenica Pjero

Download or read book Measuring Marketing and Brand Communications Performance written by Elenica Pjero and published by Cambridge Scholars Publishing. This book was released on 2020-02-18 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Under the contemporary business conditions of hyper-competition, incessant change and pressure for growth and profitability, better management of marketing budgets has become an imperative for companies. In addition, properly monitoring and measuring marketing and brand communication strategies and tactics has become a critical factor for success across the geographic and typological organisational spectrum. This book explores how appropriately applied management initiatives on marketing and brand communications, through defined and measured consumer-centred processes, can be more successful and provide significant marketing return on investment (ROI). Moreover, the notions, methods and approaches described here ultimately constitute the tools of developing, measuring and improving strategy design and implementation. In addition, they are linked to a number of wider business goals, such as increased customer basis, stronger customer relationships, cost control, increased consumer loyalty, and brand building. In this vein, the book proposes various means of generating greater returns from marketing and brand investments, maximising both their efficiency and effectiveness. This, in turn, allows for greater financial resources to be reinvested towards consumer and employee satisfaction, strengthening the stability and viability of the company.

B2B Digital Marketing Strategy

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 1398610186
Total Pages : 401 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis B2B Digital Marketing Strategy by : Simon Hall

Download or read book B2B Digital Marketing Strategy written by Simon Hall and published by Kogan Page Publishers. This book was released on 2023-10-03 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hone and perfect your digital marketing skills and learn how to apply them effectively to B2B marketing with the new edition of this bestselling guide. B2B Digital Marketing Strategy is a clear and practical digital marketing guide that helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It gives readers an overview of the latest approaches, models, processes and solutions, as well as examples of technologies to help them deal with key current B2B digital marketing challenges such as those associated with account targeting, data utilization and digital campaign management. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. This book is an invaluable resource for any professional or student in the B2B space. Newly updated, this second edition provides two new chapters on digital retention marketing and social media strategies as well as improved guidance on campaign tracking and gamification. This practical guide is packed with global case studies and examples such as Danfoss, American Express and IBM.

Marketing: A Snapshot

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Author :
Publisher : Pearson Higher Education AU
ISBN 13 : 1486006434
Total Pages : 73 pages
Book Rating : 4.4/5 (86 download)

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Book Synopsis Marketing: A Snapshot by : Fredy Valenzuela

Download or read book Marketing: A Snapshot written by Fredy Valenzuela and published by Pearson Higher Education AU. This book was released on 2013-10-25 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Marketing: A Snapshot” is a step-by-step guide to creating a marketing plan. This concise guide provides a high-level view of the critical marketing activities associated with the Marketing Process Concept. Students will learn how to confidently make marketing decisions in many different types of situations; within a variety of organisations and markets. A full length real-life case study on ASCA demonstrates the application of the concepts identified in Chapter 1. Supplementary teaching resources, such as two additional case studies and short and long essay questions, are included with an aim of fostering students’ critical thinking and problem solving skills.

The Indian Textile Journal

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Author :
Publisher :
ISBN 13 :
Total Pages : 1100 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis The Indian Textile Journal by :

Download or read book The Indian Textile Journal written by and published by . This book was released on 1999 with total page 1100 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Marketing Analytics

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1784716758
Total Pages : 713 pages
Book Rating : 4.7/5 (847 download)

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Book Synopsis Handbook of Marketing Analytics by : Natalie Mizik

Download or read book Handbook of Marketing Analytics written by Natalie Mizik and published by Edward Elgar Publishing. This book was released on 2018 with total page 713 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the analytical methods used in marketing and their high-impact real-life applications. Fourteen chapters provide an overview of specific marketing analytic methods in some technical detail and 22 case studies present thorough examples of the use of each method in marketing management, public policy, and litigation support. All contributing authors are recognized authorities in their area of specialty.

Communication and High-Speed Management

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Author :
Publisher : SUNY Press
ISBN 13 : 9780791425367
Total Pages : 292 pages
Book Rating : 4.4/5 (253 download)

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Book Synopsis Communication and High-Speed Management by : Donald P. Cushman

Download or read book Communication and High-Speed Management written by Donald P. Cushman and published by SUNY Press. This book was released on 1995-08-10 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: High-speed management is used to competitive advantage by some of the most successful organizations in the world - General Electric; Toyota; ASEA, Brown, and Boveri; Motorola; Intel; and Matsushita. In these very successful companies fast cycle time or high-speed management translates into two important organizational capabilities. First, it creates a high level of performance that management can build into a firm's operating systems. More specifically, increases in effective communication are employed to eliminate bottlenecks, delays, and errors in production, cutting costs and improving quality. Second, high-speed management is an organizational strategy which continuously improves a firm's integration, coordination, and control systems. It transforms all of a firm's communication activities such as leadership, corporate climate, teamwork, worker and unit interfaces, process mapping, and outside linking processes into a more responsive customer adaptation system.

The Experts' Guide to the K-12 School Market

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Author :
Publisher :
ISBN 13 :
Total Pages : 408 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis The Experts' Guide to the K-12 School Market by : Carol Waugh

Download or read book The Experts' Guide to the K-12 School Market written by Carol Waugh and published by . This book was released on 2002 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Marketing Book

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Author :
Publisher : Routledge
ISBN 13 : 0750685662
Total Pages : 684 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis The Marketing Book by : Michael John Baker

Download or read book The Marketing Book written by Michael John Baker and published by Routledge. This book was released on 2008 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking into account the emergence of new subjects and authorities, the editors have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer.

Principles of Marketing: A Comprehensive Study Guide

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Author :
Publisher : YouGuide Ltd
ISBN 13 : 1836796994
Total Pages : 226 pages
Book Rating : 4.8/5 (367 download)

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Book Synopsis Principles of Marketing: A Comprehensive Study Guide by :

Download or read book Principles of Marketing: A Comprehensive Study Guide written by and published by YouGuide Ltd. This book was released on 2024-10-26 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com