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Author : Mike Capuzzi
Publisher :
ISBN 13 : 9781732512788
Total Pages : pages
Book Rating : 4.5/5 (127 download)
Download or read book High Impact Marketing Manifesto written by Mike Capuzzi and published by . This book was released on 2019-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Capuzzi
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781981612437
Total Pages : 68 pages
Book Rating : 4.6/5 (124 download)
Download or read book High Impact Marketing Manifesto written by Michael Capuzzi and published by Createspace Independent Publishing Platform. This book was released on 2017-12-10 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this short, easy-to-read book, you'll discover 21 High Impact Marketing rules for creating more personal and relevant ways to attract, connect with and WOW! your leads, prospects and customers. Follow these time-tested rules and you and your business will instantly rise above any competition and be the "go to" choice in your community.
Author : Mike Capuzzi
Publisher : CreateSpace
ISBN 13 : 9781496129109
Total Pages : 72 pages
Book Rating : 4.1/5 (291 download)
Download or read book High Impact Marketing Manifesto written by Mike Capuzzi and published by CreateSpace. This book was released on 2014-03-01 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: High impact marketing is for the bricks and mortar, retail and professional practice business owner who wants to stand out and rise above their competition. Getting your business marketing noticed these days is harder than ever before. Every single one of your prospects and customers are being bombarded with noise which is distracting them and taking their attention away from you and your business. The High Impact Marketing Manifesto quick and easy-to-digest collection of 27 unconventional, yet proven and profitable marketing strategies for every type of bricks and mortar business. Even if you only implement two or three of these timeless strategies, your marketing stand out, become more attractive to your ideal recipient and ultimately more profitable.
Author : Nick Usborne
Publisher : McGraw Hill Professional
ISBN 13 : 0071415777
Total Pages : 274 pages
Book Rating : 4.0/5 (714 download)
Download or read book Net Words: Creating High-Impact Online Copy written by Nick Usborne and published by McGraw Hill Professional. This book was released on 2001-12-17 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to creating copy that connects with customersand makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business. Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.
Author : Neil Richardson
Publisher : Kogan Page Publishers
ISBN 13 : 0749461926
Total Pages : 160 pages
Book Rating : 4.7/5 (494 download)
Download or read book A Quick Start Guide to Social Media Marketing written by Neil Richardson and published by Kogan Page Publishers. This book was released on 2010-09-03 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fragmented markets, hyper-competition and over-supply means companies must add customer value. Using social networks as a key marketing tool can lead to improved customer satisfaction, better professional relationships and increased effectiveness. A Quick Start Guide to Social Media Marketing applies relevant marketing theory to the fast changing world of social networking. Written by experienced professionals, it covers all aspects of social media marketing, including the benefits of social media marketing, how to apply advertising, PR and sales promotion, ethical behaviour, how to add value for customers, how to use social networking sites to acquire, retain and satisfy customers and crucially, the future of social media marketing. For anybody who wants to learn about high-impact, low-cost social network marketing that works, this Quick Start Guide provides an understanding of the key concepts and principles as well as insights into how theories and tools work in actual business scenarios.
Author : John Grant
Publisher : John Wiley & Sons
ISBN 13 : 0470687312
Total Pages : 291 pages
Book Rating : 4.4/5 (76 download)
Download or read book The Green Marketing Manifesto written by John Grant and published by John Wiley & Sons. This book was released on 2009-08-11 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’ as a means of jumping on this bandwagon. We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand look good; we need a green marketing that does good. The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a ‘Green Matrix’ as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.
Author : Kevin Duncan
Publisher : A&C Black
ISBN 13 : 1408134381
Total Pages : 210 pages
Book Rating : 4.4/5 (81 download)
Download or read book Marketing Greatest Hits written by Kevin Duncan and published by A&C Black. This book was released on 2010-10-15 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently. This book presents marketing ideas from the profiled books clearly and accurately and will allow you not only to put these ideas into place but also explain them authoritatively to colleagues. Books profiled include The Long Tail, Meatball Sundae, Buzz, Affluenza and Blink. Saving you hundreds of hours of reading time Marketing Greatest Hits is vital for anyone looking to keep up with marketing practices NOW.
Author : Hank Stringer
Publisher : Pearson Education
ISBN 13 : 0132704056
Total Pages : 201 pages
Book Rating : 4.1/5 (327 download)
Download or read book Talent Force written by Hank Stringer and published by Pearson Education. This book was released on 2014-02-22 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Only one thing really differentiates your business from your competitor: your people. Do you have the right talent in the right place at the right time? It's no longer enough to have a 'workforce': you need a high-impact Talent Force. The authors first identify the massive social, cultural, and economic shifts that are transforming hiring as we know it. We are a smaller, closer, and more competitive world, as Baby Boomers are retiring in the US, India is flourishing due to outsourcing and educational development, and China is a strong new economic force. Add to that the fact that today's best people have radically new expectations and approaches to work; this book reveals what they want and how to meet those needs while building your business. Learn how to develop and implement a worldclass talent plan that aligns with business objectives, and define metrics to track and optimize success. Discover how candidates are using technology to evaluate new opportunities, benchmark compensation, and create new back-channels of communication about worklife. Maximize these new technologies to grow Talent Force, tap into new sources of competitive intelligence and stay ahead of the pack. Foreword xi Acknowledgments xiii About the Authors xv Preface xvii Introduction xix Chapter 1: The Quality Talent Imperative 1 Chapter 2: Talent Market Demands 11 Chapter 3: Building a Competitive Talent Organization 35 Chapter 4: The Cultural Obsession of Work 59 Chapter 5: Building a Talent Community 77 Chapter 6: Tangible Talent Measurement 93 Chapter 7: Talent Goes on Offense 115 Chapter 8: Relationship Recruiting (Still) Rules 133 Chapter 9: Talent Forces of Tomorrow 151 Index 163
Author : Jim F. Kukral
Publisher : John Wiley & Sons
ISBN 13 : 0470880686
Total Pages : 306 pages
Book Rating : 4.4/5 (78 download)
Download or read book Attention! This Book Will Make You Money written by Jim F. Kukral and published by John Wiley & Sons. This book was released on 2010-07-16 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.
Author : Vijay Martis
Publisher : Vijay Martis
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4./5 ( download)
Download or read book The Startup Brand Manifesto Workbook written by Vijay Martis and published by Vijay Martis. This book was released on 2024-09-30 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Startup Brand Manifesto Workbook In today's crowded marketplace, a powerful brand is the key to standing out and achieving lasting success. "The Startup Brand Manifesto Workbook" is your essential guide to crafting a brand that captivates, inspires, and drives growth for your startup. Written by a seasoned brand strategist, this comprehensive workbook takes you on a transformative journey through the art and science of brand building. From defining your core identity to planning for long-term evolution, each chapter is packed with thought-provoking questions, practical exercises, and strategic frameworks designed to unlock your brand's full potential. Inside, you'll discover: • How to articulate your brand's unique value proposition and stand out from competitors • Strategies for developing a compelling visual identity that resonates with your target audience • Techniques for crafting a distinctive brand voice and messaging strategy • Methods to design an exceptional customer experience that builds loyalty • Approaches to create engaging content and tell your brand's story effectively • Tactics for leveraging partnerships to amplify your brand's reach • Frameworks for evolving your brand as your startup grows Whether you're a first-time founder or a seasoned entrepreneur looking to refine your brand strategy, this workbook provides the tools and insights you need to build a brand that leaves a lasting impact. Don't just start a company—create a brand that changes the game. Dive into "The Startup Brand Manifesto Workbook" and transform your startup into a powerhouse brand that customers love and competitors envy. Your brand is your most valuable asset. It's time to make it extraordinary.
Author : Brian Sooy
Publisher : Rockbench Publishing Corporation
ISBN 13 : 9781605440293
Total Pages : 178 pages
Book Rating : 4.4/5 (42 download)
Download or read book Raise Your Voice written by Brian Sooy and published by Rockbench Publishing Corporation. This book was released on 2014-03-03 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Raise Your Voice: A Cause Manifesto is for leaders who desire to create a strategic communications framework and sustain a breakthrough nonprofit brand through strategy, design, and purpose. Through the four dimensions of communications and culture--purpose, passion, people, and promise--"Raise Your Voice" will help you unite your organization's purpose, values, culture, and voice to create a unique identity your supporters and advocates will love. It will help you understand the difference between your purpose, mission, and vision--and why it matters"--Amazon.com.
Author : Mike Steib
Publisher : Penguin
ISBN 13 : 1101993197
Total Pages : 290 pages
Book Rating : 4.1/5 (19 download)
Download or read book The Career Manifesto written by Mike Steib and published by Penguin. This book was released on 2018-01-30 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: An action-oriented guide to help anyone find their calling and achieve their goals, inspired by the author's popular blog post with the same title The Career Manifesto presents an inspiring and refreshingly simple approach to finding your passion and purpose and then jumpstarting a dream career to achieve those, by asking three essential questions: - What do you want your impact to be? - What are the potential pathways that move you towards your purpose? - How can you hold yourself accountable for your goals? Award-winning CEO of XO Group and sought-after speaker, Michael Steib, draws on his own diverse work experience and career highlights as well as powerful anecdotes from other successful business leaders to offer expert guidance, field-tested advice, and interactive exercises that will help you answer these three key questions, envision a goal and then craft and execute a plan to achieve it. For young professionals, entrepreneurs, and creatives seeking more purpose and meaning in their work and lives, The Career Manifesto is the essential way to build--and follow through on--an effective plan to excel at whatever job, project or career goal you put your mind to.
Author : Arran Hamilton
Publisher : Routledge
ISBN 13 : 1000547000
Total Pages : 325 pages
Book Rating : 4.0/5 (5 download)
Download or read book The Lean Education Manifesto written by Arran Hamilton and published by Routledge. This book was released on 2022-03-30 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global expansion of education is one of the greatest successes of the modern era. More children have access to schooling and leave with higher levels of learning than at any time in history. However, 250 million+ children in developing countries are still not in school, and 600 million+ attend but get little out of it – a situation further exacerbated by the dislocations from COVID-19. In a context where education funding is stagnating and even declining, Arran Hamilton and John Hattie suggest that we need to start thinking Lean and explicitly look for ways of unlocking more from less. Drawing on data from 900+ systematic reviews of 53,000+ research studies – from the perspective of efficiency of impact – they controversially suggest that for low- and middle-income countries: Maybe pre-service initial teacher training programs could be significantly shortened and perhaps even stopped Maybe teachers need not have degree-level qualifications in the subjects they teach, and they might not really need degrees at all! Maybe the hours per week and years of schooling that each child receives could be significantly reduced, or at least not increased Maybe learners can be taught more effectively and less resource intensively in mixed-age classrooms, with peers tutoring one another Maybe different approaches to curriculum, instruction, and the length of the school day might be more cost-effective ways of driving up student achievement than hiring extra teachers, reducing class sizes, or building more classrooms Maybe school-based management, public–private partnerships, and performance-related pay are blind and expensive alleys that have limited influence or impact on what teachers actually do in classrooms. This groundbreaking and thought-provoking work also identifies a range of initiatives that are worth starting. It introduces the Leaning to G.O.L.D. methodology to support school and system leaders in selecting, implementing, and scaling those high-probability initiatives; and to rigorously de-implement those to be stopped. It is essential reading for anyone with an interest in education.
Author : Kremer & Mccomas
Publisher :
ISBN 13 : 9788172245771
Total Pages : 320 pages
Book Rating : 4.2/5 (457 download)
Download or read book High Impact Marketing On A Low Impact Budget written by Kremer & Mccomas and published by . This book was released on 1999-01-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: High Impact Marketing on a Low Impact Budget is a collaboration between the authors, Dan McComas and John Kremer. They provide you with a basic framework for marketing and publicizing anything from advertising a product, promoting a service, building a bu
Author : Paul Polman
Publisher : Harvard Business Press
ISBN 13 : 1647821312
Total Pages : 194 pages
Book Rating : 4.6/5 (478 download)
Download or read book Net Positive written by Paul Polman and published by Harvard Business Press. This book was released on 2021-10-05 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Financial Times Best Business Book of the Year Named one of 10 Best New Management Books for 2022 by Thinkers50 "An advocate of sustainable capitalism explains how it's done" — The Economist "Polman's new book with the sustainable business expert Andrew Winston…argues that it's profitable to do business with the goal of making the world better." — The New York Times Named as recommended reading by Fortune's CEO Daily "…Polman has been one of the most significant chief executives of his era and that his approach to business and its role in society has been both valuable and path-breaking." — Financial Times The ex-Unilever CEO who increased his shareholders' returns by 300% while ensuring the company ranked #1 in the world for sustainability for eleven years running has, for the first time, revealed how to do it. Teaming up with Andrew Winston, one of the world's most authoritative voices on corporate sustainability, Paul Polman shows business leaders how to take on humanity's greatest and most urgent challenges—climate change and inequality—and build a thriving business as a result. In this candid and straight-talking handbook, Polman and Winston reveal the secrets of Unilever's success and pull back the curtain on some of the world's most powerful c-suites. Net Positive boldly argues that the companies of the future will profit by fixing the world's problems, not creating them. Together the authors explode our most prevalent corporate myths: from the idea that business' only function is to maximise profits, to the naïve hope that Corporate Social Responsibility will save our species from disaster. These approaches, they argue, are destined for the graveyard. Instead, they show corporate leaders how to make their companies "Net Positive"—thriving by giving back more to the world than they take. Net Positive companies unleash innovation, build trust, attract the best people, thrill customers, and secure lasting success, all by helping create stronger, more inclusive societies and a healthier planet. Heal the world first, they argue, and you’ll satisfy your investors as a result. With ambitious vision and compelling stories, Net Positive will teach you how to find the inner purpose and courage you need to embrace the only business model that will matter in the years ahead. You will learn how to lead others and unlock your company's soul, while setting and delivering big and aggressive goals, and taking responsibility for all of your company's impacts. You'll find out the secrets to partnering with others, including your competition and critics, to drive transformative change from which you will prosper. You'll build a company that serves your people, your customers, your communities, your shareholders—and your children and grandchildren will thank you for it. Is this win-win for business and humanity too good to be true? Don't believe it. The world's smartest CEOs are already taking their companies on the Net Positive journey and benefitting as a result. Will you be left behind? Join the movement at netpositive.world
Author : Nick Usborne
Publisher : McGraw-Hill Education
ISBN 13 : 9780071380393
Total Pages : 276 pages
Book Rating : 4.3/5 (83 download)
Download or read book Net Words: Creating High-Impact Online Copy written by Nick Usborne and published by McGraw-Hill Education. This book was released on 2002 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to creating copy that connects with customersand makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business. Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.
Author : Blair Enns
Publisher :
ISBN 13 : 9781999523503
Total Pages : 143 pages
Book Rating : 4.5/5 (235 download)
Download or read book The Win Without Pitching Manifesto written by Blair Enns and published by . This book was released on 2018 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt:
