The Hidden Brain

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Publisher : Random House
ISBN 13 : 0385525222
Total Pages : 290 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis The Hidden Brain by : Shankar Vedantam

Download or read book The Hidden Brain written by Shankar Vedantam and published by Random House. This book was released on 2010-08-31 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The hidden brain is the voice in our ear when we make the most important decisions in our lives—but we’re never aware of it. The hidden brain decides whom we fall in love with and whom we hate. It tells us to vote for the white candidate and convict the dark-skinned defendant, to hire the thin woman but pay her less than the man doing the same job. It can direct us to safety when disaster strikes and move us to extraordinary acts of altruism. But it can also be manipulated to turn an ordinary person into a suicide terrorist or a group of bystanders into a mob. In a series of compulsively readable narratives, Shankar Vedantam journeys through the latest discoveries in neuroscience, psychology, and behavioral science to uncover the darkest corner of our minds and its decisive impact on the choices we make as individuals and as a society. Filled with fascinating characters, dramatic storytelling, and cutting-edge science, this is an engrossing exploration of the secrets our brains keep from us—and how they are revealed.

Useful Delusions: The Power and Paradox of the Self-Deceiving Brain

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Author :
Publisher : W. W. Norton & Company
ISBN 13 : 0393652211
Total Pages : 198 pages
Book Rating : 4.3/5 (936 download)

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Book Synopsis Useful Delusions: The Power and Paradox of the Self-Deceiving Brain by : Shankar Vedantam

Download or read book Useful Delusions: The Power and Paradox of the Self-Deceiving Brain written by Shankar Vedantam and published by W. W. Norton & Company. This book was released on 2021-03-02 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Behavioral Scientist Notable Book of 2021 A Next Big Idea Club Best Nonfiction of 2021 From the New York Times best-selling author and host of Hidden Brain comes a thought-provoking look at the role of self-deception in human flourishing. Self-deception does terrible harm to us, to our communities, and to the planet. But if it is so bad for us, why is it ubiquitous? In Useful Delusions, Shankar Vedantam and Bill Mesler argue that, paradoxically, self-deception can also play a vital role in our success and well-being. The lies we tell ourselves sustain our daily interactions with friends, lovers, and coworkers. They can explain why some people live longer than others, why some couples remain in love and others don’t, why some nations hold together while others splinter. Filled with powerful personal stories and drawing on new insights in psychology, neuroscience, and philosophy, Useful Delusions offers a fascinating tour of what it really means to be human.

Scientific American Explores the Hidden Mind

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Author :
Publisher : Macmillan
ISBN 13 : 9780716756057
Total Pages : 104 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Scientific American Explores the Hidden Mind by : Scientific American

Download or read book Scientific American Explores the Hidden Mind written by Scientific American and published by Macmillan. This book was released on 2002-05-15 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Free when packaged with any Worth text. This special collector's edition features articles that reveal the mysterious inner workings of mind and brain.

The Hidden Mind

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Publisher :
ISBN 13 : 9781657647893
Total Pages : 238 pages
Book Rating : 4.6/5 (478 download)

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Book Synopsis The Hidden Mind by : Leandro Taub

Download or read book The Hidden Mind written by Leandro Taub and published by . This book was released on 2020-08-28 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE HIDDEN MIND IS THE GREAT BOOK ABOUT THE MIND By reading this book, you will be able to answer the following questions: ✓ What is the mind? ✓ What is the purpose of the mind? ✓ What does the mind do? ✓ How does the mind work? ✓ What are the risks of the mind? ✓ What can we achieve with the mind? ✓ What are the parts of the mind? ✓ How does each of the parts of the mind work? ✓ How do thoughts work? ✓ What are the types of thoughts that exist? ✓ How is the mind trained? ✓ How do you evaluate the mind? ✓ How do we make the mind become our best tool? When a person has an educated and well-trained mind, he can achieve almost anything he sets his mind into. The mind is the steering wheel of our vehicle, it is the boss of our factory, it is the tool that our soul uses to drive our body. By educating and training our mind, we can control in extraordinary ways: ✓ Our thoughts ✓ Our emotions ✓ Our words ✓ Our actions ✓ Our behavior ✓ Our work ✓ Our life And who takes control of his life, he can achieve a very good life. By working our mind, we will see how we improve: ✓ Our relationship as a couple ✓ Our relationship with our children ✓ Our relationship with our parents ✓ Our relationship with our brothers ✓ Our relationship with our friends ✓ Our relationship with our partners ✓ Our relationship with our bosses ✓ Our relationship with our co-workers ✓ Our relationship with our employees ✓ Our relationship with our neighbors ✓ Our relationship with the world By understanding what the mind is, how it works and training it well, we can build a wonderful life and be an agent of positive change for the world. In the words of the author, Leandro Taub, "The mind is the fundamental tool that shapes matter. Our will carried out through thought, word and deed is the direct result of mental power. If we educate the mind, it will be our great ally. If we don't educate the mind, it will be our great enemy. With an educated mind we can choose objectives, directions and organize our present to advance in our search. With an uneducated mind, we dedicate ourselves to digging, suspecting, limiting ourselves, generating stress and suffering. It is possible to live with an educated mind. It does not depend on external factors, but on the work in the knowledge of ourselves."

Your Brain Is Always Listening

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Publisher : Tyndale House Publishers, Inc.
ISBN 13 : 149643823X
Total Pages : 297 pages
Book Rating : 4.4/5 (964 download)

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Book Synopsis Your Brain Is Always Listening by : Daniel G. Amen, MD

Download or read book Your Brain Is Always Listening written by Daniel G. Amen, MD and published by Tyndale House Publishers, Inc.. This book was released on 2021-03-02 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times bestselling author Dr. Daniel Amen equips you with powerful weapons to battle the inner dragons that are breathing fire on your brain, driving unhealthy behaviors, and robbing you of joy and contentment. Your brain is always listening and responding to these hidden influences and unless you recognize and deal with them, they can steal your happiness, spoil your relationships, and sabotage your health. This book will teach you to tame the: Dragons from the Past that ignite your most painful emotions; Negative Thought Dragons that attack you, fueling anxiety and depression; They and Them Dragons, people in your life whose own dragons do battle with yours; Bad Habit Dragons that increase the chances you’ll be overweight, overwhelmed, and an underachiever; Addicted Dragons that make you lose control of your health, wealth, and relationships; and Scheming Dragons, advertisers and social media sites that steal your attention. Dr. Daniel Amen shows you how to recognize harmful dragons and gives you the weapons to vanquish them. With these practical tools, you can stop feeling sad, mad, nervous, or out of control and start being happier, calmer, and more in control of your own destiny.

Hidden Mind of Freedom

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Author :
Publisher :
ISBN 13 :
Total Pages : 142 pages
Book Rating : 4.X/5 ( download)

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Book Synopsis Hidden Mind of Freedom by : Tarthang Tulku

Download or read book Hidden Mind of Freedom written by Tarthang Tulku and published by . This book was released on 1981 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Power of Hidden Mind: Unlocking Your True Self for Success and Fulfillment

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Author :
Publisher : Rana Books Uk
ISBN 13 :
Total Pages : 57 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Power of Hidden Mind: Unlocking Your True Self for Success and Fulfillment by : Ranjot Singh Chahal

Download or read book The Power of Hidden Mind: Unlocking Your True Self for Success and Fulfillment written by Ranjot Singh Chahal and published by Rana Books Uk . This book was released on 2023-07-18 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "The Power of Hidden Mind," embark on a profound journey of self-discovery and empowerment as you delve into the depths of your subconscious. This captivating book explores the mysteries and potential of the hidden mind, revealing how it influences every aspect of our lives, from decision-making and relationships to creativity and well-being. Part I sheds light on the unconscious influences that shape our thoughts and behaviors. Unravel the secrets of decision-making and learn to recognize the subtle power of subliminal messages. Discover how beliefs, both limiting and empowering, can shape your reality, and master the art of overcoming self-imposed limitations. Part II delves into harnessing your inner strength to navigate life's challenges with resilience and intuition. Tap into your creative subconscious to unlock a wellspring of innovative thinking and cultivate your intuition to make more insightful choices. Part III presents the transformative power of your hidden mind in shaping your reality. Learn to manifest your desires through the law of attraction and visualization techniques, and liberate yourself from past traumas with forgiveness and emotional healing. Finally, embrace positive habits and reprogram your hidden mind to empower your journey towards success and fulfillment. Through compelling examples and practical exercises, "The Power of Hidden Mind" offers a roadmap for personal growth and self-empowerment. Take charge of your life's path, embrace your true self, and unleash the hidden powers of your mind to create a life of abundance, purpose, and joy. Discover the immense potential that lies within you and embark on a transformational journey towards a brighter future."

Idea Mapping

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 111842929X
Total Pages : 163 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Idea Mapping by : Jamie Nast

Download or read book Idea Mapping written by Jamie Nast and published by John Wiley & Sons. This book was released on 2012-06-15 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Idea Mapping "Nast's work in Idea Mapping enables those with creative minds to clearly lay out their thinking process and those who are more process-minded to become creative. If your organization is looking for a pragmatic, step-by-step guide to idea mapping, this is it." --Chris Brown, Executive Vice President, DTE Energy Resources "I have used idea maps for thirty years and have taught MBA students, employees, and my children how to harness their power. I strongly recommend this book and believe you will feel it to be one of the best investments you have ever made in your own growth." --Stephen C. Lundin, coauthor, FISH! "This is a book that everyone should read. It's an interactive, thought-provoking book about the brain and learning that will expand your mind. Nast, an accomplished and well-respected instructor, has guided me into a new realm of learning experiences and possibilities. I'm sure you will feel the same upon reading her insightful work." --Simon Tai, CEO, Buzan Centre Taiwan and S&J Media Intergration Co. Ltd., Host of News Discovery on NEWS 98 Taiwan "Nast shows you a revolutionary method to capture your thinking processes. Don't underestimate the simplicity of idea mapping because therein lies its genius." --Scott Hagwood, four-time USA Memory Champion, author, Memory Power "The ability to visually capture and organize thoughts and ideas has enabled millions of people around the world to do their work with greater creativity and productivity, run their businesses more strategically, and manage complex projects more efficiently--even map out a sales process or new product roll-out. Nast's very practical, readable book will get you quickly up to speed on one of the simplest but most powerful ways to organize your ideas, your work, and yourself." --Mike Jetter, cofounder and CTO, Mindjet Corporation, coauthor, The Cancer Code "The principles Nast writes about in Idea Mapping have become a staple for me over the past fourteen years. I was turned onto the concept of idea mapping in 1992 and have been a student and practitioner ever since. This has absolutely transformed the way I learn, design learning, and prepare for public speaking. I have never been more confident in my recall, knowing the content is nicely tucked away in my brain as it was designed to be. Get ready for a life-changing experience for yourself and those you influence." --Will Flora, Senior Manager, Chick-Fil-A University, Atlanta, GA

Mind the Gap

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Author :
Publisher : Diversion Books
ISBN 13 : 1635763843
Total Pages : 329 pages
Book Rating : 4.6/5 (357 download)

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Book Synopsis Mind the Gap by : Christopher Golden

Download or read book Mind the Gap written by Christopher Golden and published by Diversion Books. This book was released on 2018-12-04 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fleeing her mother’s murderers, a London teenager discovers an underground world of thieves and ghosts in this dark urban fantasy series debut. Jasmine Towne and her mother have always been taken care of by men known only as the Uncles. But Jazz was raised to always beware. And she discovers why on the day she finds her paranoid mother murdered. Her mother’s last words, scrawled in her own blood, demand action: JAZZ HIDE FOREVER. Seeking cover in the London Underground, Jazz slips through a mysterious gate—and seemingly through time. Inside an abandoned city of bomb shelters and forgotten Tube stations, she finds temporary refuge with a gang of petty thieves. But flashes of the past, spectral and haunting, share the tunnels with no regard for the living. Now Jazz must ask herself a difficult question: how long can she hide from the terrors of both her worlds? "Magical realism at its finest…with mystery, magic, ghosts and a fascinating subterranean world.”—Sfrevu.com

Blindspot

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Publisher : Bantam
ISBN 13 : 0345528433
Total Pages : 274 pages
Book Rating : 4.3/5 (455 download)

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Book Synopsis Blindspot by : Mahzarin R. Banaji

Download or read book Blindspot written by Mahzarin R. Banaji and published by Bantam. This book was released on 2016-08-16 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Accessible and authoritative . . . While we may not have much power to eradicate our own prejudices, we can counteract them. The first step is to turn a hidden bias into a visible one. . . . What if we’re not the magnanimous people we think we are?”—The Washington Post I know my own mind. I am able to assess others in a fair and accurate way. These self-perceptions are challenged by leading psychologists Mahzarin R. Banaji and Anthony G. Greenwald as they explore the hidden biases we all carry from a lifetime of exposure to cultural attitudes about age, gender, race, ethnicity, religion, social class, sexuality, disability status, and nationality. “Blindspot” is the authors’ metaphor for the portion of the mind that houses hidden biases. Writing with simplicity and verve, Banaji and Greenwald question the extent to which our perceptions of social groups—without our awareness or conscious control—shape our likes and dislikes and our judgments about people’s character, abilities, and potential. In Blindspot, the authors reveal hidden biases based on their experience with the Implicit Association Test, a method that has revolutionized the way scientists learn about the human mind and that gives us a glimpse into what lies within the metaphoric blindspot. The title’s “good people” are those of us who strive to align our behavior with our intentions. The aim of Blindspot is to explain the science in plain enough language to help well-intentioned people achieve that alignment. By gaining awareness, we can adapt beliefs and behavior and “outsmart the machine” in our heads so we can be fairer to those around us. Venturing into this book is an invitation to understand our own minds. Brilliant, authoritative, and utterly accessible, Blindspot is a book that will challenge and change readers for years to come. Praise for Blindspot “Conversational . . . easy to read, and best of all, it has the potential, at least, to change the way you think about yourself.”—Leonard Mlodinow, The New York Review of Books “Banaji and Greenwald deserve a major award for writing such a lively and engaging book that conveys an important message: Mental processes that we are not aware of can affect what we think and what we do. Blindspot is one of the most illuminating books ever written on this topic.”—Elizabeth F. Loftus, Ph.D., distinguished professor, University of California, Irvine; past president, Association for Psychological Science; author of Eyewitness Testimony

The Elephant in the Brain

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Author :
Publisher : Oxford University Press
ISBN 13 : 0190495995
Total Pages : 417 pages
Book Rating : 4.1/5 (94 download)

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Book Synopsis The Elephant in the Brain by : Kevin Simler

Download or read book The Elephant in the Brain written by Kevin Simler and published by Oxford University Press. This book was released on 2018 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human beings are primates, and primates are political animals. Our brains, therefore, are designed not just to hunt and gather, but also to help us get ahead socially, often via deception and self-deception. But while we may be self-interested schemers, we benefit by pretending otherwise. The less we know about our own ugly motives, the better - and thus we don't like to talk or even think about the extent of our selfishness. This is the elephant in the brain. Such an introspective taboo makes it hard for us to think clearly about our nature and the explanations for our behavior. The aim of this book, then, is to confront our hidden motives directly - to track down the darker, unexamined corners of our psyches and blast them with floodlights. Then, once everything is clearly visible, we can work to better understand ourselves: Why do we laugh? Why are artists sexy? Why do we brag about travel? Why do we prefer to speak rather than listen? Our unconscious motives drive more than just our private behavior; they also infect our venerated social institutions such as Art, School, Charity, Medicine, Politics, and Religion. In fact, these institutions are in many ways designed to accommodate our hidden motives, to serve covert agendas alongside their official ones. The existence of big hidden motives can upend the usual political debates, leading one to question the legitimacy of these social institutions, and of standard policies designed to favor or discourage them. You won't see yourself - or the world - the same after confronting the elephant in the brain.

Hidden Valley Road

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Author :
Publisher : Anchor
ISBN 13 : 0385543778
Total Pages : 427 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Hidden Valley Road by : Robert Kolker

Download or read book Hidden Valley Road written by Robert Kolker and published by Anchor. This book was released on 2020-04-07 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • OPRAH’S BOOK CLUB PICK • ONE OF GQ's TOP 50 BOOKS OF LITERARY JOURNALISM IN THE 21st CENTURY • The heartrending story of a midcentury American family with twelve children, six of them diagnosed with schizophrenia, that became science's great hope in the quest to understand the disease. "Reads like a medical detective journey and sheds light on a topic so many of us face: mental illness." —Oprah Winfrey Don and Mimi Galvin seemed to be living the American dream. After World War II, Don's work with the Air Force brought them to Colorado, where their twelve children perfectly spanned the baby boom: the oldest born in 1945, the youngest in 1965. In those years, there was an established script for a family like the Galvins--aspiration, hard work, upward mobility, domestic harmony--and they worked hard to play their parts. But behind the scenes was a different story: psychological breakdown, sudden shocking violence, hidden abuse. By the mid-1970s, six of the ten Galvin boys, one after another, were diagnosed as schizophrenic. How could all this happen to one family? What took place inside the house on Hidden Valley Road was so extraordinary that the Galvins became one of the first families to be studied by the National Institute of Mental Health. Their story offers a shadow history of the science of schizophrenia, from the era of institutionalization, lobotomy, and the schizophrenogenic mother to the search for genetic markers for the disease, always amid profound disagreements about the nature of the illness itself. And unbeknownst to the Galvins, samples of their DNA informed decades of genetic research that continues today, offering paths to treatment, prediction, and even eradication of the disease for future generations. With clarity and compassion, bestselling and award-winning author Robert Kolker uncovers one family's unforgettable legacy of suffering, love, and hope.

How Emotions Are Made

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Publisher : HarperCollins
ISBN 13 : 0544129962
Total Pages : 449 pages
Book Rating : 4.5/5 (441 download)

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Book Synopsis How Emotions Are Made by : Lisa Feldman Barrett

Download or read book How Emotions Are Made written by Lisa Feldman Barrett and published by HarperCollins. This book was released on 2017-03-07 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Preeminent psychologist Lisa Barrett lays out how the brain constructs emotions in a way that could revolutionize psychology, health care, the legal system, and our understanding of the human mind. “Fascinating . . . A thought-provoking journey into emotion science.”—The Wall Street Journal “A singular book, remarkable for the freshness of its ideas and the boldness and clarity with which they are presented.”—Scientific American “A brilliant and original book on the science of emotion, by the deepest thinker about this topic since Darwin.”—Daniel Gilbert, best-selling author of Stumbling on Happiness The science of emotion is in the midst of a revolution on par with the discovery of relativity in physics and natural selection in biology. Leading the charge is psychologist and neuroscientist Lisa Feldman Barrett, whose research overturns the long-standing belief that emotions are automatic, universal, and hardwired in different brain regions. Instead, Barrett shows, we construct each instance of emotion through a unique interplay of brain, body, and culture. A lucid report from the cutting edge of emotion science, How Emotions Are Made reveals the profound real-world consequences of this breakthrough for everything from neuroscience and medicine to the legal system and even national security, laying bare the immense implications of our latest and most intimate scientific revolution.

Hidden Valley, Hidden Mind

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Author :
Publisher : Lulu.com
ISBN 13 : 1257097040
Total Pages : 193 pages
Book Rating : 4.2/5 (57 download)

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Book Synopsis Hidden Valley, Hidden Mind by : Eleanor Mannikka

Download or read book Hidden Valley, Hidden Mind written by Eleanor Mannikka and published by Lulu.com. This book was released on 2011-04-01 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the latter half of the 1950s a series of unusual events that started with a UFO encounter, continued with a near-death experience, and ended with unusual transformations of consciousness started me on a journey to Tibetan Buddhism. Several decades passed before I began to suspect that the Tibetan legend of Shambhala might tie these disparate events together. This book is the result.

Your Secret Mind

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Author :
Publisher : Routledge
ISBN 13 : 0429910177
Total Pages : 250 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Your Secret Mind by : Rebecca Hall

Download or read book Your Secret Mind written by Rebecca Hall and published by Routledge. This book was released on 2018-05-08 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces the reader and student to the unconscious mind, the hidden treasures and dangers it holds. It contains some very basic, useful, and empirically supported facts from depth psychology, which allows everyone access to deeply hidden aspects of themselves.

The Hidden Life of the Basal Ganglia

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Author :
Publisher : MIT Press
ISBN 13 : 0262367297
Total Pages : 333 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis The Hidden Life of the Basal Ganglia by : Hagai Bergman

Download or read book The Hidden Life of the Basal Ganglia written by Hagai Bergman and published by MIT Press. This book was released on 2021-10-12 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: The anatomy and physiology of the basal ganglia and their relation to brain and behavior, disorders and therapies, and philosophy of mind and moral values. The main task of the basal ganglia—a group of subcortical nuclei, located at the base of the brain—is to optimize and execute our automatic behavior. In this book, Hagai Bergman analyzes the anatomy and physiology of the basal ganglia, discussing their relation to brain and behavior, to disorders and therapies, and even to moral values. Drawing on his forty years of studying the basal ganglia, Bergman presents new information on physiology and computational models, Parkinson’s disease and other ganglia-related disorders, and such therapies as deep brain stimulation. Focusing on studies of nonhuman primates and human basal ganglia and relying on system physiology and in vivo extra-cellular recording techniques, Bergman first describes the major brain structures that constitute the basal ganglia, the morphology of their cellular elements, their synaptic connectivity and their physiological function in health and disease. He discusses the computational physiology of the healthy basal ganglia, describing four generations of computational models, and then traces the computational physiology of basal ganglia–related disorders and their treatments, including Parkinson’s disease and its pharmacological and surgical therapies. Finally, Bergman considers the implications of these findings for such moral concerns as free will. Explaining this leap into domains rarely explored in neuroscientific accounts, Bergman writes that the longer he studies the basal ganglia, the more he is convinced that they are truly the base of both brain and mind.

Unlock Your Hidden Brain Power

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Author :
Publisher : Jaico Publishing House
ISBN 13 : 9388423798
Total Pages : 178 pages
Book Rating : 4.3/5 (884 download)

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Book Synopsis Unlock Your Hidden Brain Power by : John Assaraf

Download or read book Unlock Your Hidden Brain Power written by John Assaraf and published by Jaico Publishing House. This book was released on 2019-10-18 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lack of knowledge or skill is not what really holds you back. It is your mindset, emotional blocks, and deeply ingrained habits that you must release to clear the path to your greatest victories and successes. Unlock Your Hidden Brain Power is a comprehensive guide to science-based mental and emotional techniques to strengthen your mindset and unleash the hidden power of your brain. Learn to change your habitual patterns, and eliminate disempowering emotions like fear of failure or success, embarrassment or being judged, disappointment, low self-worth and self-esteem, negativity and pessimism, and lack of confidence. Cutting-edge technology and the science of neuroplasticity have finally unlocked the door to breaking free from these patterns. This book will empower you to recognize and release whatever is holding you back from your fullest potential and the grandest vision for your life. DISCOVER HOW TO: • Recognize and release mental/emotional obstacles • Increase your self-confidence and self-worth • Turn any fear into fuel for success • Train your brain to focus on how to achieve your goals versus why you can’t • Enjoy life with greater significance, purpose, and meaning JOHN ASSARAF is one of the leading mindset and behavioral experts in the world. The founder and CEO of NeuroGym, a company dedicated to using the most advanced technologies and evidence-based brain training methods, he has built five multimillion-dollar companies, written two New York Times bestselling books and has been featured in eight movies, including the blockbuster hit The Secret.