Buyology

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Author :
Publisher : Currency
ISBN 13 : 0385523890
Total Pages : 274 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Buyology by : Martin Lindstrom

Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Africa Since 1935

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Publisher : Univ of California Press
ISBN 13 : 9780520067035
Total Pages : 1076 pages
Book Rating : 4.0/5 (67 download)

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Book Synopsis Africa Since 1935 by : Unesco. International Scientific Committee for the Drafting of a General History of Africa

Download or read book Africa Since 1935 written by Unesco. International Scientific Committee for the Drafting of a General History of Africa and published by Univ of California Press. This book was released on 1999 with total page 1076 pages. Available in PDF, EPUB and Kindle. Book excerpt: The hardcover edition of volume 8 was published in 1994. This paperback edition is the eighth and final volume to be published in the UNESCO General History of Africa. Volume 8 examines the period from 1935 to the present, and details the role of African states in the Second World War and the rise of postwar Africa. This is one of the most important books in the entire series, and as such, it is an unabridged paperback.

The Men's Bibliography

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Author :
Publisher :
ISBN 13 : 9780646180885
Total Pages : 245 pages
Book Rating : 4.1/5 (88 download)

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Book Synopsis The Men's Bibliography by :

Download or read book The Men's Bibliography written by and published by . This book was released on 1996 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt:

World Disasters Report

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Author :
Publisher : Springer
ISBN 13 : 9789041100382
Total Pages : 180 pages
Book Rating : 4.1/5 (3 download)

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Book Synopsis World Disasters Report by : International Federation Of Red Cross And Red Crescent Societies Staff

Download or read book World Disasters Report written by International Federation Of Red Cross And Red Crescent Societies Staff and published by Springer. This book was released on 1995-04-27 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sexing the Citizen

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Publisher : Cornell University Press
ISBN 13 : 1501729993
Total Pages : 290 pages
Book Rating : 4.5/5 (17 download)

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Book Synopsis Sexing the Citizen by : Judith Surkis

Download or read book Sexing the Citizen written by Judith Surkis and published by Cornell University Press. This book was released on 2018-07-05 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did marriage come to be seen as the foundation and guarantee of social stability in Third Republic France? In Sexing the Citizen, Judith Surkis shows how masculine sexuality became central to the making of a republican social order. Marriage, Surkis argues, affirmed the citizen's masculinity, while also containing and controlling his desires. This ideal offered a specific response to the problems—individualism, democratization, and rapid technological and social change—associated with France's modernity. This rich, wide-ranging cultural and intellectual history provides important new insights into how concerns about sexuality shaped the Third Republic's pedagogical projects. Educators, political reformers, novelists, academics, and medical professionals enshrined marriage as the key to eliminating the risks of social and sexual deviance posed by men-especially adolescents, bachelors, bureaucrats, soldiers, and colonial subjects. Debates on education reform and venereal disease reveal how seriously the social policies of the Third Republic took the need to control the unstable aspects of male sexuality. Surkis's compelling analyses of republican moral philosophy and Emile Durkheim's sociology illustrate the cultural weight of these concerns and provide an original account of modern French thinking about society. More broadly, Sexing the Citizen illuminates how sexual norms continue to shape the meaning of citizenship.

Systems Theory

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Publisher :
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Systems Theory by : Igorʹ Viktorovich Blauberg

Download or read book Systems Theory written by Igorʹ Viktorovich Blauberg and published by . This book was released on 1977 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Reign of Virtue

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Publisher : University of Chicago Press
ISBN 13 : 0226924777
Total Pages : 308 pages
Book Rating : 4.2/5 (269 download)

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Book Synopsis Reign of Virtue by : Miranda Pollard

Download or read book Reign of Virtue written by Miranda Pollard and published by University of Chicago Press. This book was released on 2012-07-15 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Reign of Virtue, Miranda Pollard explores the effects of military defeat and Nazi occupation on French articulations of gender in wartime France. Drawing on governmental archives, historical texts, and propaganda, Pollard explores what most historians have ignored: the many ways in which Vichy's politicians used gendered images of work, family, and sexuality to restore and maintain political and social order. She argues that Vichy wanted to return France to an illustrious and largely mythical past of harmony, where citizens all knew their places and fulfilled their responsibilities, where order prevailed. The National Revolution, according to Pollard, replaced the ideals of liberty, equality, and fraternity with work, family, and fatherland, making the acceptance of traditional masculine and feminine roles a key priority. Pollard shows how Vichy's policies promoted the family as the most important social unit of a new France and elevated married mothers to a new social status even as their educational, employment, and reproductive rights were strictly curtailed.

Societal Systems

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Author :
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 536 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis Societal Systems by : John N. Warfield

Download or read book Societal Systems written by John N. Warfield and published by John Wiley & Sons. This book was released on 1976 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Literary Works of Leonardo Da Vinci; Volume 1

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Author :
Publisher : Legare Street Press
ISBN 13 : 9781015493438
Total Pages : 0 pages
Book Rating : 4.4/5 (934 download)

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Book Synopsis The Literary Works of Leonardo Da Vinci; Volume 1 by : Jean Paul Richter

Download or read book The Literary Works of Leonardo Da Vinci; Volume 1 written by Jean Paul Richter and published by Legare Street Press. This book was released on 2022-10-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

On Adam's House in Paradise

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Author :
Publisher : Mit Press
ISBN 13 : 9780262680363
Total Pages : 250 pages
Book Rating : 4.6/5 (83 download)

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Book Synopsis On Adam's House in Paradise by : Joseph Rykwert

Download or read book On Adam's House in Paradise written by Joseph Rykwert and published by Mit Press. This book was released on 1981-01-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of On Adam's House in Paradise (first published by the Museum of Modern Art) incorporates all the original illustrations and several new ones, as well as additional text by the author.On Adam's House in Paradise "takes off backward through history hunting for Adam's house, the original image. En route, with wry wit and charm, Rykwert singes every generation of architectural theoreticians back to Vitruvius, but he manages to illuminate their efforts and their immolations." ;Charles Moore, Progressive Architecture

African Material Culture

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Publisher : Indiana University Press
ISBN 13 : 0253116635
Total Pages : 384 pages
Book Rating : 4.2/5 (531 download)

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Book Synopsis African Material Culture by : Mary Jo Arnoldi

Download or read book African Material Culture written by Mary Jo Arnoldi and published by Indiana University Press. This book was released on 1996-04-22 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This volume has much to recommend it -- providing fascinating and stimulating insights into many arenas of material culture, many of which still remain only superficially explored in the archaeological literature." -- Archaeological Review "... a vivid introduction to the topic.... A glimpse into the unique and changing identities in an ever-changing world." -- Come-All-Ye Fourteen interdisciplinary essays open new perspectives for understanding African societies and cultures through the contextualized study of objects, treating everything from the production of material objects to the meaning of sticks, masquerades, household tools, clothing, and the television set in the contemporary repertoire of African material culture.

Flexible Housing

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Publisher : Routledge
ISBN 13 : 1315393565
Total Pages : 426 pages
Book Rating : 4.3/5 (153 download)

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Book Synopsis Flexible Housing by : Jeremy Till

Download or read book Flexible Housing written by Jeremy Till and published by Routledge. This book was released on 2016-09-19 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Flexible housing is housing that can adjust to the changing needs of the user and accommodate new technologies as they emerge. Flexible Housing by Jeremy Till and Tatjana Schneider examines the past, present and future of this important subject through over 160 international examples. Specially commissioned plans, printed to scale, together with over 200 illustrations and diagrams provide fascinating detail and allow direct visual comparisons to be made. Combining history, theory and design the book explains the social and economic benefits that can be achieved and shows the various ways it has been and can be delivered. The book ends with an accessible guide to how flexible housing might be designed and constructed today to achieve adaptable and ultimately sustainable buildings. Housing designers, housing managers and students of architecture, construction and housing will find this book of immense value both as a comprehensive reference and design manual.

Human Systems Management: Integrating Knowledge, Management And Systems

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Author :
Publisher : World Scientific
ISBN 13 : 9814488844
Total Pages : 484 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Human Systems Management: Integrating Knowledge, Management And Systems by : Milan Zeleny

Download or read book Human Systems Management: Integrating Knowledge, Management And Systems written by Milan Zeleny and published by World Scientific. This book was released on 2005-09-01 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human Systems Management is an important work that integrates knowledge, management and systems into a unified world of thinking and action in business, decision-making and economics. It presents a modern synthesis of the fields of knowledge management, systems science and human organization. A biological rather than mechanistic perspective pervades the text. New and original ideas and approaches are presented with the simplicity and clarity typical of the well-known author.

What is Masculinity?

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Author :
Publisher : Springer
ISBN 13 : 0230307256
Total Pages : 469 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis What is Masculinity? by : J. Arnold

Download or read book What is Masculinity? written by J. Arnold and published by Springer. This book was released on 2011-06-14 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: Across history, the ideas and practices of male identity have varied much between time and place: masculinity proves to be a slippery concept, not available to all men, sometimes even applied to women. This book analyses the dynamics of 'masculinity' as both an ideology and lived experience - how men have tried, and failed, to be 'Real Men'.

From Bauhaus to Our House

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Author :
Publisher : Farrar, Straus and Giroux
ISBN 13 : 142992425X
Total Pages : 133 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis From Bauhaus to Our House by : Tom Wolfe

Download or read book From Bauhaus to Our House written by Tom Wolfe and published by Farrar, Straus and Giroux. This book was released on 2009-11-24 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: After critiquing—and infuriating—the art world with The Painted Word, award-winning author Tom Wolfe shared his less than favorable thoughts about modern architecture in From Bauhaus to Our Haus. In this examination of the strange saga of twentieth century architecture, Wolfe takes such European architects as Ludwig Mies van der Rohe, Le Corbusier, and Bauhaus art school founder Walter Gropius to task for their glass and steel box designed buildings that have influenced—and infected—America’s cities.

The Natural House

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Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (251 download)

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Book Synopsis The Natural House by : Frank Lloyd Wright

Download or read book The Natural House written by Frank Lloyd Wright and published by . This book was released on 1973 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Planification des réseaux électriques de distribution

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Author :
Publisher : ISTE Group
ISBN 13 : 1784058246
Total Pages : 476 pages
Book Rating : 4.7/5 (84 download)

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Book Synopsis Planification des réseaux électriques de distribution by : Marie-Cécile Alvarez-Hérault

Download or read book Planification des réseaux électriques de distribution written by Marie-Cécile Alvarez-Hérault and published by ISTE Group. This book was released on 2022-04-01 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Les réseaux électriques de distribution sont un accélérateur de la transition énergétique et sociétale. La planification des réseaux permet d’investir au bon endroit, au bon moment et avec les bonnes technologies. Planification des réseaux électriques de distribution s’intéresse à l’évolution des méthodes de planification pour accompagner au mieux cette transition et décrit le contexte historique et les notions qui permettent de comprendre le concept de planification, ses enjeux et principaux facteurs d’influence. Il analyse également l’impact du développement des ressources renouvelables et décentralisées d’énergie, des recommandations gouvernementales et des initiatives des distributeurs pour favoriser leur intégration. Cet ouvrage propose des exemples d’évolution des méthodes de planification à travers quelques études de cas. Il offre également une ouverture sur les nouvelles solutions émergentes.