Heritage Marketing Annotated Resource Guide

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Corporate Heritage Marketing

Author : Angelo Riviezzo
Publisher : Routledge
ISBN 13 : 1000390705
Total Pages : 181 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Corporate Heritage Marketing by : Angelo Riviezzo

Download or read book Corporate Heritage Marketing written by Angelo Riviezzo and published by Routledge. This book was released on 2021-05-30 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated reading of this marketing strategy, both from a theoretical and a managerial perspective. This book sets out to answer key questions, such as: how is it possible to engage all the company's stakeholders by exploiting corporate heritage? It also aims to discuss the basic principles for achieving a successful marriage between marketing and heritage. By highlighting the results of a research focused on 20 Italian companies, the book proposes a model for the development and implementation of a heritage marketing strategy. The nature of this book, being both theoretical and empirical, can contribute to increasing the curiosity and interest towards heritage marketing of both academics and practitioners.

Heritage Marketing

Author : Shashi Misiura
Publisher : Routledge
ISBN 13 : 0750663189
Total Pages : 298 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Heritage Marketing by : Shashi Misiura

Download or read book Heritage Marketing written by Shashi Misiura and published by Routledge. This book was released on 2006 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook systematically addresses the principles of marketing as applied to the heritage sector. Chapters cover an introduction to heritage marketing, environmental factors, markets segmentation and target marketing in the heritage industry, and company heritage marketing.

Heritage Languages in America

Author : Joy Kreeft Peyton
Publisher : Delta Publishing Company(IL)
ISBN 13 :
Total Pages : 348 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Heritage Languages in America by : Joy Kreeft Peyton

Download or read book Heritage Languages in America written by Joy Kreeft Peyton and published by Delta Publishing Company(IL). This book was released on 2001 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a result of both immigration and birth patterns, the number of individuals in the United States who speak a language other than English is increasing dramatically. At the same time, there are tremendous needs in all areas of the workforce for individuals with proficiency in languages other than English.

Cultural Resource Laws and Practice

Author : Thomas F. King
Publisher : Rowman Altamira
ISBN 13 : 9780759104747
Total Pages : 436 pages
Book Rating : 4.1/5 (47 download)

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Book Synopsis Cultural Resource Laws and Practice by : Thomas F. King

Download or read book Cultural Resource Laws and Practice written by Thomas F. King and published by Rowman Altamira. This book was released on 2004 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Renowned cultural resource management consultant Thomas F. King demystifies this web of regulations surrounding this field, providing frank, practical advice on how to ensure regulatory compliance in dealing with archaeological sites, historic buildings, urban districts, sacred sites and objects, shipwrecks, and archives. In this new edition, King reports on changes in cultural resource laws, regulations, and executive orders in the past five years and adds material on Section 106 review, NEPA, and the 'Preserve America' executive order.

Instructor's Resource Guide with Case Notes to Accompany Global Marketing Management

Author : Masaaki Kotabe
Publisher : Wiley
ISBN 13 : 9780471403852
Total Pages : 380 pages
Book Rating : 4.4/5 (38 download)

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Book Synopsis Instructor's Resource Guide with Case Notes to Accompany Global Marketing Management by : Masaaki Kotabe

Download or read book Instructor's Resource Guide with Case Notes to Accompany Global Marketing Management written by Masaaki Kotabe and published by Wiley. This book was released on 2001 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:

CRM

Author :
Publisher :
ISBN 13 :
Total Pages : 590 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis CRM by :

Download or read book CRM written by and published by . This book was released on 2005 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Managing Heritage and Cultural Tourism Resources

Author : Dallen J. Timothy
Publisher : Routledge
ISBN 13 : 1351920537
Total Pages : 623 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Managing Heritage and Cultural Tourism Resources by : Dallen J. Timothy

Download or read book Managing Heritage and Cultural Tourism Resources written by Dallen J. Timothy and published by Routledge. This book was released on 2017-03-02 with total page 623 pages. Available in PDF, EPUB and Kindle. Book excerpt: This three volume reference series provides an authoritative and comprehensive set of volumes collecting together the most influential articles and papers on tourism, heritage and culture. The papers have been selected and introduced by Dallen Timothy, one of the leading international scholars in tourism research. The first volume 'Managing Heritage and Cultural Tourism Resources' deals primarily with issues of conservation, interpretation, impacts of tourism and the management of those impacts. Sold individually and as a set, this series will prove an essential reference work for scholars and students in geography, tourism and heritage studies, cultural studies and beyond.

Resources in Education

Author :
Publisher :
ISBN 13 :
Total Pages : 760 pages
Book Rating : 4.U/5 (183 download)

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Book Synopsis Resources in Education by :

Download or read book Resources in Education written by and published by . This book was released on 2001 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Social Marketing

Author : Walter W. Wymer Jr
Publisher : Routledge
ISBN 13 : 1136759719
Total Pages : 185 pages
Book Rating : 4.1/5 (367 download)

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Book Synopsis Social Marketing by : Walter W. Wymer Jr

Download or read book Social Marketing written by Walter W. Wymer Jr and published by Routledge. This book was released on 2014-05-01 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn what marketing practices can positively impact behavior The success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the use of social marketing through a variety of effective approaches. Chapters examine case studies and qualitative research to gain insight into the adoption of marketing practices to enable social change. This superb collection of top presentations from the SMART (Social Marketing Advances in Research and Theory) inaugural conference held in 2004 in Alberta, Canada provides examples of the latest commercial marketing practices to change behavior such as programs to encourage people to quit smoking or increase seat belt usage. Social Marketing: Advances in Research and Theory presents top experts who provide a wide variety of specific examples explaining ways to enable social marketing to positively impact behavior. This helpful resource provides a broad, useful understanding of this unique type of marketing and its goals. Chapters offer extensive references and detailed tables and figures to clearly present data. Topics in Social Marketing: Advances in Research and Theory include: a case study on approaches to anti-doping behavior in sports a case study reviewing the evolution of the Canadian Heritage anti-racism campaign applying social marketing concepts to increase capacity of programs in a state health department research into a recycling promotion technique using Internet technology to study the impact of anti-smoking messages issues involved in the voluntary change in behavior of automobile users charity support behaviors Social Marketing: Advances in Research and Theory is an insightful resource valuable to academics and practitioners interested in social marketing, or anyone working with nonprofits to change individual behavior and better society.

Marketing Cultural and Heritage Tourism

Author : Rosemary Rice McCormick
Publisher :
ISBN 13 : 9781611328776
Total Pages : 0 pages
Book Rating : 4.3/5 (287 download)

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Book Synopsis Marketing Cultural and Heritage Tourism by : Rosemary Rice McCormick

Download or read book Marketing Cultural and Heritage Tourism written by Rosemary Rice McCormick and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with valuable ideas and case studies to help increase museum visitation and museum store sales, this valuable resource is a must for everyone in the business of connecting people with the cultural wealth of our museums and parks.

Monthly Catalog of United States Government Publications

Author :
Publisher :
ISBN 13 :
Total Pages : 964 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis Monthly Catalog of United States Government Publications by :

Download or read book Monthly Catalog of United States Government Publications written by and published by . This book was released on 1982 with total page 964 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Nonprofit Manager's Resource Directory

Author : Ronald A. Landskroner
Publisher : John Wiley & Sons
ISBN 13 : 0471273325
Total Pages : 684 pages
Book Rating : 4.4/5 (712 download)

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Book Synopsis The Nonprofit Manager's Resource Directory by : Ronald A. Landskroner

Download or read book The Nonprofit Manager's Resource Directory written by Ronald A. Landskroner and published by John Wiley & Sons. This book was released on 2002-05-14 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt: A newly revised and updated edition of the ultimate resource for nonprofit managers If you're a nonprofit manager, you probably spend a good deal of your time tracking down hard-to-find answers to complicated questions. The Nonprofit Manager's Resource Directory, Second Edition provides instant answers to all your questions concerning nonprofit-oriented product and service providers, Internet sites, funding sources, publications, support and advocacy groups, and much more. If you need help finding volunteers, understanding new legislation, or writing grant proposals, help has arrived. This new, updated edition features expanded coverage of important issues and even more answers to all your nonprofit questions. Revised to keep vital information up to the minute, The Nonprofit Manager's Resource Directory, Second Edition: * Contains more than 2,000 detailed listings of both nonprofit and for-profit resources, products, and services * Supplies complete details on everything from assistance and support groups to software vendors and Internet servers, management consultants to list marketers * Provides information on all kinds of free and low-cost products available to nonprofits * Features an entirely new section on international issues * Plus: 10 bonus sections available only on CD-ROM The Nonprofit Manager's Resource Directory, Second Edition has the information you need to keep your nonprofit alive and well in these challenging times. Topics include: * Accountability and Ethics * Assessment and Evaluation * Financial Management * General Management * Governance * Human Resource Management * Information Technology * International Third Sector * Leadership * Legal Issues * Marketing and Communications * Nonprofit Sector Overview * Organizational Dynamics and Design * Philanthropy * Professional Development * Resource Development * Social Entrepreneurship * Strategic Planning * Volunteerism

Marketing Communications Management

Author : Paul Copley
Publisher : SAGE
ISBN 13 : 1473908337
Total Pages : 759 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis Marketing Communications Management by : Paul Copley

Download or read book Marketing Communications Management written by Paul Copley and published by SAGE. This book was released on 2014-09-24 with total page 759 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for the first edition: ‘An excellent text for exploring marketing communications in the 21st century.’ - Ann Torres, Lecturer in Marketing, National University of Ireland, Galway ‘First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style.’ - Martin Evans, Senior Teaching in Marketing, Cardiff Business School, University of Cardiff This book introduces the core components and concepts of marketing communications for those studying at both undergraduate and postgraduate levels. It covers essential topics such as advertising, direct marketing, corporate communications, public relations, product placement, sales promotion, social media, sponsorship and many more. The author provides a set of managerial frameworks that include analysis, planning and implementation to help prepare those who go on to strategically create and effectively manage marketing communications campaigns. Every chapter includes Snapshots that help you to apply theory to engaging real-world examples. These include: BMW, Harrods, Levi’s, Lynx, Tesco, Tencent, United Colors of Benetton and Wonga. Additionally, Stop Points encourage you to pause and critically reflect upon the topic for deeper learning and higher grades. The Assignment boxes invite you to test your knowledge in the form of a task based on what you have just read to also help push yourself further. The Companion Website includes longer case studies, video feeds and other useful web links, a larger glossary of key terms, and links to SAGE journal articles. Password-protected resources are also available to lecturers, including: PowerPoint slides, a tutor manual, activities for the classroom and indicative responses to the assignments and discussion questions provided in each chapter.

Legacies of slavery

Author : UNESCO
Publisher : UNESCO Publishing
ISBN 13 : 9231002775
Total Pages : 219 pages
Book Rating : 4.2/5 (31 download)

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Book Synopsis Legacies of slavery by : UNESCO

Download or read book Legacies of slavery written by UNESCO and published by UNESCO Publishing. This book was released on 2018-12-31 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sustainable Marketing of Cultural and Heritage Tourism

Author : Deepak Chhabra
Publisher : Routledge
ISBN 13 : 1136997407
Total Pages : 253 pages
Book Rating : 4.1/5 (369 download)

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Book Synopsis Sustainable Marketing of Cultural and Heritage Tourism by : Deepak Chhabra

Download or read book Sustainable Marketing of Cultural and Heritage Tourism written by Deepak Chhabra and published by Routledge. This book was released on 2010-04-19 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles.

Manual of Heritage Management

Author : Richard Harrison
Publisher : Architectual Press
ISBN 13 :
Total Pages : 454 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Manual of Heritage Management by : Richard Harrison

Download or read book Manual of Heritage Management written by Richard Harrison and published by Architectual Press. This book was released on 1994 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at those concerned with managing aspects of natural habitats, landscapes, archaeological sites and historical structures, this manual discusses basic principles such as research and conservation, and covers the marketing operation of heritage sites. Case studies are included.

Analysis, Conservation, and Restoration of Tangible and Intangible Cultural Heritage

Author : Inglese, Carlo
Publisher : IGI Global
ISBN 13 : 1522569375
Total Pages : 515 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Analysis, Conservation, and Restoration of Tangible and Intangible Cultural Heritage by : Inglese, Carlo

Download or read book Analysis, Conservation, and Restoration of Tangible and Intangible Cultural Heritage written by Inglese, Carlo and published by IGI Global. This book was released on 2018-10-12 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communities have witnessed a fundamental shift in the ways they interact with heritage sites. Much of this change has been driven by the rapid democratization and widespread adoption of enabling technologies. As expediency is embraced in the collection and analysis of data, there may also be a certain amount of intimacy lost with both the tangible and intangible vestiges of the past. Analysis, Conservation, and Restoration of Tangible and Intangible Cultural Heritage is a collection of innovative research on the quantitative methods and digital workflows transforming cultural heritage. There is no contesting the value of advanced non-destructive diagnostic imaging techniques for the analysis of heritage structures and objects. Highlighting topics including 3D modeling, conservation, and digital surveying, this book is ideally designed for conservation and preservation specialists, archaeologists, anthropologists, historians, academicians, and students seeking current research on data-driven, evidence-based decision making to improve intervention outcomes.