Health Communication And Mass Media

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Health Communication and Mass Media

Author : Dr Benjamin R Bates
Publisher : Gower Publishing, Ltd.
ISBN 13 : 1472401646
Total Pages : 466 pages
Book Rating : 4.4/5 (724 download)

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Book Synopsis Health Communication and Mass Media by : Dr Benjamin R Bates

Download or read book Health Communication and Mass Media written by Dr Benjamin R Bates and published by Gower Publishing, Ltd.. This book was released on 2013-07-28 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication. The chapters engage and expand upon significant theories informing efforts at mediated health communication and demonstrate the practical utility of these theories in on-going or completed projects. They consider how to balance the ethical and efficacy demands of mediated health communication efforts, and discuss both traditional media and communication systems and new web-based and mobile media. The book's treatment is broad, reflecting the topical and methodological diversity in the field. It offers an integrated approach to communication theory and application. Readers will be able to appreciate the ways that theory shapes health communication applications and how those applications inform the further construction of theory. They will find practical examples of mediated health communication that can serve as models for their own efforts. While the book serves as an introduction to mediated health communication for students, professionals, and practitioners with limited experience, researchers and advanced practitioners will also appreciate the exemplars and theoretical insights offered by the chapter authors. This book will be of interest to anyone involved in health communication programs or more generally with communication and allied studies, as well as to those in the health professions and their related fields.

The Power of the Media in Health Communication

Author : Valentina Marinescu
Publisher : Routledge
ISBN 13 : 1317019504
Total Pages : 232 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis The Power of the Media in Health Communication by : Valentina Marinescu

Download or read book The Power of the Media in Health Communication written by Valentina Marinescu and published by Routledge. This book was released on 2016-04-20 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health is a contested concept that has been defined in numerous ways. The media is extremely powerful in promoting health beliefs and in creating role models for contemporary people. The ways in which health is defined or understood can have wide-ranging implications and can have an impact on issues such as health promotion or health literacy. Health presentation in the media has a significant social impact because this type of message is important in changing people's beliefs, attitudes and behaviours relating to health and in promoting health-related knowledge among the target audience. The present volume provides an interdisciplinary and multicultural contemporary approach to the controversial link between medicine and media. The authors that have contributed to this volume analyse the media and medicine from different perspectives and different countries (USA, UK, Portugal, Turkey, Taiwan, Mexico, Estonia, Romania), thus offering a re-positioning of the study of media and medicine. The new perspectives offered by this volume will be of interest to any health communication or media studies student or academic since they bring to light new ideas, new methodologies and new results.

Health Communication in the New Media Landscape

Author : Jerry C. Parker, PhD
Publisher : Springer Publishing Company
ISBN 13 : 0826101232
Total Pages : 495 pages
Book Rating : 4.8/5 (261 download)

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Book Synopsis Health Communication in the New Media Landscape by : Jerry C. Parker, PhD

Download or read book Health Communication in the New Media Landscape written by Jerry C. Parker, PhD and published by Springer Publishing Company. This book was released on 2008-10-20 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is a timely discussion of using new information technologies and media for communicating diverse health information to diverse audiences. This book is useful, readable, current, well organized, and seems to be a unique contribution." --Doody's "In this volume there are examples of how advances in technology not only empower individuals in their interactions with a health system but also enable health professionals to better tailor their work and time for the benefit of patients and clients." -Paul R. Gully, MB, ChB, FRCPC, FFPH,World Health Organization, Geneva Switzerland (From the Foreword) To date, little guidance exists for health care professionals who want and need new ways to communicate health information with each other, their patients, and the general public. To address this need, Health Communication in the New Media Landscape presents innovative, media-based methods of communication to graduate students, educators, health care professionals, public health officials, and communication experts. Health Communication in the New Media Landscape demonstrates the extent to which modern, digital technology can serve as the most practical and efficient form of distributing health-related information. The authors are confident that, if implemented wisely, technology can and will transform the face of health communication as we know it. This unique book addresses the following: The role technology can and will play in health communication How new media can be used to improve health literacy How patients can learn about health-related issues and health care New ways practitioners will be able to communicate with their patients How persons with chronic diseases learn about resources, support systems, and rehabilitation The impact of the new media landscape on health care providers, insurance companies, and health care policies

Health Communication

Author : Belinda Lewis
Publisher : Bloomsbury Publishing
ISBN 13 : 1137478640
Total Pages : 272 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis Health Communication by : Belinda Lewis

Download or read book Health Communication written by Belinda Lewis and published by Bloomsbury Publishing. This book was released on 2014-12-02 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about communicating for health and social change. With a clear focus on public health and health promotion practice, it provides a unique introduction to media and cultural studies perspectives on health communication. Health Communication explores the dynamic world of contemporary mass media and diverse forms of alternative, mobile and social media: - How are communities using media to communicate about health and advocate for social change? - What are the challenges and opportunities involved with using the media for health communication? - How can health promotion practitioners utilise media to create opportunities for more participatory and empowering approaches to health communication? This indispensable guide to health communication provides readers with detailed and practical insights into the role of media and culture in contemporary health issues. Accessible theory is blended with case studies from around the world giving students, academics, and practitioners an invaluable framework for practice and a rich source of material for discussion.

Handbook of Research on Representing Health and Medicine in Modern Media

Author : Sar?, Gül?ah
Publisher : IGI Global
ISBN 13 : 1799868273
Total Pages : 618 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Representing Health and Medicine in Modern Media by : Sar?, Gül?ah

Download or read book Handbook of Research on Representing Health and Medicine in Modern Media written by Sar?, Gül?ah and published by IGI Global. This book was released on 2021-04-02 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional and social media are used extensively in terms of public health today. Studies show that social media works much better than other follow-up systems, leading it to become a modern and somewhat new tool for disease coverage and information discovery. The current state of the representation of health and medicine in the media is an important factor to analyze in the field of health communication, especially amidst the onset of a global pandemic. The ways in which the media discusses health, the campaigns that are used, and the ethics around this role of media and journalism are defining factors in the spread of information regarding health. The Handbook of Research on Representing Health and Medicine in Modern Media is a crucial reference that discusses health communication within two contexts: in terms of the media and journalists presenting critical health information and in terms of media literacy and information retrieval methods of media consumers through modern digital channels. The main purpose of these chapters is the development of critical thinking about health presentations and health communication issues in the media by presenting a discussion of the issues that will contribute to this vital view of health, medicine, and diseases in the media. The primary topics highlighted in this book are infectious diseases in the media, campaigning, media ethics, digital platforms such as television and social media in health communication, and the media’s impact on individuals and society. This book is ideal for journalists, reporters, researchers, practitioners, public health officials, social media analysts, researchers, academicians, and students looking for information on how health and medicine are presented in the media, the channels used for information delivery, and the impact of the media on health and medicine.

Public Health Communication

Author : Claudia Parvanta
Publisher : Jones & Bartlett Learning
ISBN 13 : 128414674X
Total Pages : 530 pages
Book Rating : 4.2/5 (841 download)

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Book Synopsis Public Health Communication by : Claudia Parvanta

Download or read book Public Health Communication written by Claudia Parvanta and published by Jones & Bartlett Learning. This book was released on 2017-03-22 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for master’s level study, Public Health Communication: Critical Tools and Strategies will prepare new graduates for any entry level position in public health policy/advocacy, health communication, health promotion, social marketing, or community health education. Filled with practical examples, the book is also a valuable resource for those preparing for the CPH or CHES exams. Students will learn core concepts for planning a communication framework as well key strategies for educating the public about health issues including understanding and reporting science, communicating for policy and advocacy, and health literacy and numeracy. The book thoroughly explores classic theories of persuasion in communication such as Extended Parallel Process Model, Inoculation, Sensation Value, and Cognitive Value. The most current forms of digital/multimedia/interactive channels of communication are examined.

Social Capital and Health

Author : Ichiro Kawachi
Publisher : Springer Science & Business Media
ISBN 13 : 0387713107
Total Pages : 295 pages
Book Rating : 4.3/5 (877 download)

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Book Synopsis Social Capital and Health by : Ichiro Kawachi

Download or read book Social Capital and Health written by Ichiro Kawachi and published by Springer Science & Business Media. This book was released on 2008 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: As interest in social capital has grown over the past decade—particularly in public health —so has the lack of consensus on exactly what it is and what makes it worth studying. Ichiro Kawachi, a widely respected leader in the field, and 21 contributors (including physicians, economists, and public health experts) discuss the theoretical origins of social capital, the strengths and limitations of current methodologies of measuring it, and salient examples of social capital concepts informing public health practice. Among the highlights: Measurement methods: survey, sociometric, ethnographic, experimental The relationship between social capital and physical health and health behaviors: smoking, substance abuse, physical activity, sexual activity Social capital and mental health: early findings Social capital and the aging community Social capital and disaster preparedness Social Capital and Health is certain to inspire a new generation of research on this topic, and will be of interest to researchers and advanced students in public health, health behavior, and social epidemiology.

The Future of the Public's Health in the 21st Century

Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309133181
Total Pages : 536 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Future of the Public's Health in the 21st Century by : Institute of Medicine

Download or read book The Future of the Public's Health in the 21st Century written by Institute of Medicine and published by National Academies Press. This book was released on 2003-02-01 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: The anthrax incidents following the 9/11 terrorist attacks put the spotlight on the nation's public health agencies, placing it under an unprecedented scrutiny that added new dimensions to the complex issues considered in this report. The Future of the Public's Health in the 21st Century reaffirms the vision of Healthy People 2010, and outlines a systems approach to assuring the nation's health in practice, research, and policy. This approach focuses on joining the unique resources and perspectives of diverse sectors and entities and challenges these groups to work in a concerted, strategic way to promote and protect the public's health. Focusing on diverse partnerships as the framework for public health, the book discusses: The need for a shift from an individual to a population-based approach in practice, research, policy, and community engagement. The status of the governmental public health infrastructure and what needs to be improved, including its interface with the health care delivery system. The roles nongovernment actors, such as academia, business, local communities and the media can play in creating a healthy nation. Providing an accessible analysis, this book will be important to public health policy-makers and practitioners, business and community leaders, health advocates, educators and journalists.

Health Communication in the 21st Century

Author : Kevin B. Wright
Publisher : John Wiley & Sons
ISBN 13 : 1118339835
Total Pages : 539 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis Health Communication in the 21st Century by : Kevin B. Wright

Download or read book Health Communication in the 21st Century written by Kevin B. Wright and published by John Wiley & Sons. This book was released on 2012-11-05 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: This popular and engaging text on health communication is now revised and updated in a second edition that incorporates recent research and boasts new material on topics such as crisis communication, social disparities in health, and systemic reform. Fully revised second edition of this popular and authoritative text Includes fresh material on topics such as crisis communication, health care reform, global health issues, and political issues in health communication New case studies, examples, and updated glossary keep the work relevant and student-friendly Provides effective strategies for healthcare organizations and individuals in communicating with patients Updated and enhanced online resources, including PowerPoint slides, test bank, and instructors manual, available upon publication at www.wiley.com/go/wright

Media and Health

Author : Clive Seale
Publisher : SAGE
ISBN 13 : 1412933412
Total Pages : 257 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Media and Health by : Clive Seale

Download or read book Media and Health written by Clive Seale and published by SAGE. This book was released on 2003-01-17 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: `This book appears to fill a substantial gap in the literature at present. There are, quite simply, no books available which engage seriously and competently with the presentation of health issues in the media, and certainly none which focuses on representations of health and illness in as thematically coherent a manner as Seale proposes to do′ - Richard Gwyn, University of Cardiff `This is an excellent resource for students. It provides a comprehensive review of secondary literature in the field and is very well researched. Students of sociology of health and illness and in media and communication studies will find the book invaluable′ - David Oswell, Goldsmiths College, University of London `This is a comprehensive work on media health, providing an invaluable "toolkit" for understanding health and the media in contemporary society. Seale goes further than previous textbooks, critiquing the "lament" of media health promoters in order to explore the moralisation and commercialisation of media health′ - Dr Annette Hill, University of Westminster How are health matters presented by the mass media? How accurate are the messages we are receiving? This book demonstrates how health messages in popular mass media are important influences in our lives, and that they are not neutral, being subject to many determining influences. It demonstrates the importance of mass media for understanding the experience of illness, health and health care, bringing together the latest thinking in the field of media studies and the sociology of health and illness. This book provides a thorough review of research literature on media representations of health, illness and health care, covering their production, characteristic forms and relationships with the everyday lives of media audiences. It brings together both well known and lesser-known studies in the context of an integrated, sociological argument about media and health. Media producers are subject to a variety of influences, from medical lobbies, scientific organizations, and not least the commercial pressure to satisfy media-saturated audiences. These mean that aims of health promoters are not always easily achieved, leading to considerable tensions that require a deeper understanding of media health than has hitherto been applied to them. This book will be essential reading for health educators and promoters, as well as health care providers interested in the cultural aspects of health, sociologists of health and illness, and students and academics of media studies.

Communication and Health

Author : Eileen Berlin Ray
Publisher : Routledge
ISBN 13 : 1136691618
Total Pages : 231 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Communication and Health by : Eileen Berlin Ray

Download or read book Communication and Health written by Eileen Berlin Ray and published by Routledge. This book was released on 2013-11-05 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines this rapidly growing and changing field by applying a unified framework that integrates both interpersonal and mass communication investigations into theoretical and applied issues. Using a systems perspective as the organizational framework, relevant issues in the communication of health care, ranging from micro to macro levels, are discussed. The contributors recognize communication as a major factor affecting health today and therefore go beyond examinations of health communication as simply a dissemination of information regarding diseases, diagnoses, and treatments to show it as a much larger and more complex field with applications to all levels and forms of communication. Communication and Health has as its three main objecties: * providing a comprehensive, detailed, and up to-date picture of health communication * applying an integrated, logical structure to the field * making a clear, strong statement regarding the state of health communication and examining its future prospects The contributors address such issues as provider-patient communication, health care teams, health care organizations, public health campaigns, and health education, and then discuss the factors that affect the processing of health information. Also included are examinations of changes in communication use within interpersonal, small group, and organizational health care contexts as well as the use of mass media and other sources for public health campaigns and for raising public awareness of health issues on a day-to-day basis. Communication and Health fills a void in current literature on this field by serving as both a reference for professionals and researchers and as a textbook for advanced undergraduate and graduate level students in a multitude of courses.

Communicating Health

Author : Nova Corcoran
Publisher : SAGE
ISBN 13 : 1446275493
Total Pages : 248 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Communicating Health by : Nova Corcoran

Download or read book Communicating Health written by Nova Corcoran and published by SAGE. This book was released on 2013-02-01 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns. Now in its second edition, topics covered in the book include: - Mass media - Diverse audiences - Evaluation - Media analysis - Campaign monitoring Case studies and interactive activities in each chapter encourage critical thinking and creative campaign design practice. It will be a valuable resource for students, lecturers and practitioners working across health promotion, public health, communication, media, healthcare and nursing fields. Nova Corcoran works as a Senior Lecturer in public health and health promotion at the University of Glamorgan.

Health Communication

Author : Renata Schiavo
Publisher : John Wiley & Sons
ISBN 13 : 1118040961
Total Pages : 326 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Health Communication by : Renata Schiavo

Download or read book Health Communication written by Renata Schiavo and published by John Wiley & Sons. This book was released on 2011-01-11 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Communication: From Theory to Practice is a much needed resource for the fast-growing field of health communication. It combines a comprehensive introduction to current issues, theories, and special topics in health communication with a hands-on guide to program development and implementation. While the book is designed for students, professionals and organizations with no significant field experience, it also includes advanced topics for health communication practitioners, public health experts, researchers, and health care providers with an interest in this field.

Communicating to Advance the Public's Health

Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309368707
Total Pages : 126 pages
Book Rating : 4.3/5 (93 download)

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Book Synopsis Communicating to Advance the Public's Health by : Institute of Medicine

Download or read book Communicating to Advance the Public's Health written by Institute of Medicine and published by National Academies Press. This book was released on 2015-12-02 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Institute of Medicine's Roundtable on Population Health Improvement brings together individuals and organizations that represent different sectors in a dialogue about what is needed to improve population health. On September 22, 2014, the roundtable held a workshop to discuss some of the science of health communication, audiences, and messaging, and to explore what it will take to generate widespread awareness, acceptance, and action to improve health, including through the entertainment media, the news media, and social media. This report summarizes the presentations and discussion of the workshop.

Macrosocial Determinants of Population Health

Author : Sandro Galea
Publisher : Springer Science & Business Media
ISBN 13 : 038770812X
Total Pages : 491 pages
Book Rating : 4.3/5 (877 download)

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Book Synopsis Macrosocial Determinants of Population Health by : Sandro Galea

Download or read book Macrosocial Determinants of Population Health written by Sandro Galea and published by Springer Science & Business Media. This book was released on 2007-10-24 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores social factors such as culture, mass media, political systems, and migration that influence public health while systematically considering how we may best study these factors and use our knowledge from this study to guide public health interventions. Throughout, contributors emphasize the potential of population strategies to influence traditional risk factors associated with health and disease. Each section ends with Galea’s integrative chapters, bringing the observations and conclusions from the chapters into clear, usable focus.

Health Communication Theory

Author : Teresa L. Thompson
Publisher : John Wiley & Sons
ISBN 13 : 1119574439
Total Pages : 368 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Health Communication Theory by : Teresa L. Thompson

Download or read book Health Communication Theory written by Teresa L. Thompson and published by John Wiley & Sons. This book was released on 2021-02-24 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Assembles the most important theories in the field of health communication in one comprehensive volume, designed for students and practitioners alike Health Communication Theory is the first book to bring together the theoretical frameworks used in the study and practice of creating, sending, and receiving messages relating to health processes and health care delivery. This timely volume provides easy access to the key theoretical foundations on which health communication theory and practice are based. Students and future practitioners are taught how to design theoretically-grounded research, interventions, and campaigns, while established scholars are presented with new and developing theoretical frameworks to apply to their work. Divided into three parts, the volume first provides a summary and history of the field, followed by an overview of the essential theories and concepts of health communication, such as Problematic Integration Theory and the Cultural Variance Model. Part Two focuses on interpersonal communication and family interaction theories, provider-patient interaction frameworks, and public relations and organizational theories. The final part of the volume centers on theories relevant to information processing and cognition, affective impact, behavior, message effects, and socio-psychology and sociology. Edited by two internationally-recognized experts with extensive editorial and scholarly experience, this first-of-its-kind volume: Provides original chapters written by a group of global scholars working in health communication theory Covers theories unique to interpersonal and organizational contexts, and to health campaigns and media issues Emphasizes the interdisciplinary and collaborative nature of health communication research Includes overviews of basic health communication theory and application Features commentary on future directions in health communication theory Health Communication Theory is an indispensable resource for advanced undergraduate and graduate students studying health communication, and for both new and established scholars looking to familiarize themselves with the area of study or seeking a new theoretical frameworks for their research and practice.

Speaking of Health

Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309072719
Total Pages : 377 pages
Book Rating : 4.3/5 (9 download)

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Book Synopsis Speaking of Health by : Institute of Medicine

Download or read book Speaking of Health written by Institute of Medicine and published by National Academies Press. This book was released on 2002-12-11 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are what we eat. That old expression seems particularly poignant every time we have our blood drawn for a routine physical to check our cholesterol levels. And, it's not just what we eat that affects our health. Whole ranges of behaviors ultimately make a difference in how we feel and how we maintain our health. Lifestyle choices have enormous impact on our health and well being. But, how do we communicate the language of good health so that it is uniformly received-and accepted-by people from different cultures and backgrounds? Take, for example, the case of a 66 year old Latina. She has been told by her doctor that she should have a mammogram. But her sense of fatalism tells her that it is better not to know if anything is wrong. To know that something is wrong will cause her distress and this may well lead to even more health problems. Before she leaves her doctor's office she has decided not to have a mammogram-that is until her doctor points out that having a mammogram is a way to take care of herself so that she can continue to take care of her family. In this way, the decision to have a mammogram feels like a positive step. Public health communicators and health professionals face dilemmas like this every day. Speaking of Health looks at the challenges of delivering important messages to different audiences. Using case studies in the areas of diabetes, mammography, and mass communication campaigns, it examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact. Speaking of Health looks at basic theories of communication and behavior change and focuses on where they apply and where they don't. By suggesting creative strategies and guidelines for speaking to diverse audiences now and in the future, the Institute of Medicine seeks to take health communication into the 21st century. In an age where we are inundated by multiple messages every day, this book will be a critical tool for all who are interested in communicating with diverse communities about health issues.