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Author : William Naill Otto
Publisher :
ISBN 13 :
Total Pages : 490 pages
Book Rating : 4.F/5 ( download)
Download or read book Headlines and By-lines written by William Naill Otto and published by . This book was released on 1946 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ernest Hemingway
Publisher :
ISBN 13 :
Total Pages : 276 pages
Book Rating : 4./5 ( download)
Download or read book The Sun Also Rises written by Ernest Hemingway and published by . This book was released on 1926 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William B Conerly
Publisher : Simon and Schuster
ISBN 13 : 1440500991
Total Pages : 160 pages
Book Rating : 4.4/5 (45 download)
Download or read book Businomics From The Headlines To Your Bottom Line written by William B Conerly and published by Simon and Schuster. This book was released on 2007-04-12 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businomics connects the dots between the economy and everyday business decisions including: Staffing levels Inventory Capital expenditures Financial structure Investments
Author : Ilene Strizver
Publisher : John Wiley & Sons
ISBN 13 : 0470637552
Total Pages : 498 pages
Book Rating : 4.4/5 (76 download)
Download or read book Type Rules! written by Ilene Strizver and published by John Wiley & Sons. This book was released on 2010-08-20 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: From principle to practice, get it all in the revised edition of the comprehensive introduction to typography. Type Rules: The Designer's Guide to Professional Typography, 3rd Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as well as how to fully harness the power of major design packages such as InDesign? and QuarkXPress? -- with new coverage of their latest versions. This edition includes: New information on OpenType, font management utilities, font web sites, and interactive typography. An expanded?history of type and an updated glossary of key terms. Exercises throughout to help reinforce the concepts presented in the book. A wealth of tried-and-true as well as recently developed type tips. More in-depth type issues, including scaling logos. "I've purchased and read just about every book on typography written over the last twenty-five years. Ilene Strizver's Type Rules is one of the best. It's a book that will prove its value time and again." -- Allan Haley, Director of Words and Letters, Monotype Imaging "Type Rules is a must-have book for students and professionals alike. I highly recommend it." -- Prof. Ed Benguiat, world-renowned type designer and educator, School of Visual Arts
Author : David Brock
Publisher : Scribl
ISBN 13 : 1633482235
Total Pages : 30 pages
Book Rating : 4.6/5 (334 download)
Download or read book Killer Headlines written by David Brock and published by Scribl. This book was released on 2019-02-22 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you have an online business, and even if you have a brick and mortar store with an online presence, you should be marketing to your customers and prospects through email. It is one of the most effective ways to increase sales and profits. But let’s get back to the subject lines. When you boil it down to the basics, email subject lines are nothing more than another type of headlines. In a...
Author : Jakob Nielsen
Publisher : Pearson Education
ISBN 13 : 0132798158
Total Pages : 668 pages
Book Rating : 4.1/5 (327 download)
Download or read book Prioritizing Web Usability written by Jakob Nielsen and published by Pearson Education. This book was released on 2006-04-20 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2000, Jakob Nielsen, the world’s leading expert on Web usability, published a book that changed how people think about the Web— Designing Web Usability (New Riders). Many applauded. A few jeered. But everyone listened. The best-selling usability guru is back and has revisited his classic guide, joined forces with Web usability consultant Hoa Loranger, and created an updated companion book that covers the essential changes to the Web and usability today. Prioritizing Web Usability is the guide for anyone who wants to take their Web site(s) to next level and make usability a priority! Through the authors’ wisdom, experience, and hundreds of real-world user tests and contemporary Web site critiques, you’ll learn about site design, user experience and usability testing, navigation and search capabilities, old guidelines and prioritizing usability issues, page design and layout, content design, and more!
Author : The Associated Press
Publisher : Basic Books
ISBN 13 : 9780465082995
Total Pages : 0 pages
Book Rating : 4.0/5 (829 download)
Download or read book The Associated Press Stylebook 2013 written by The Associated Press and published by Basic Books. This book was released on 2013-07-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fully revised and updated edition of the bible of the newspaper industry
Author : Juan González
Publisher : Verso Books
ISBN 13 : 1844676870
Total Pages : 463 pages
Book Rating : 4.8/5 (446 download)
Download or read book News for All the People: The Epic Story of Race and the American Media written by Juan González and published by Verso Books. This book was released on 2011-10-31 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: A landmark narrative history of American media that puts race at the center of the story. Here is a new, sweeping narrative history of American news media that puts race at the center of the story. From the earliest colonial newspapers to the Internet age, America’s racial divisions have played a central role in the creation of the country’s media system, just as the media has contributed to—and every so often, combated—racial oppression. News for All the People reveals how racial segregation distorted the information Americans received from the mainstream media. It unearths numerous examples of how publishers and broadcasters actually fomented racial violence and discrimination through their coverage. And it chronicles the influence federal media policies exerted in such conflicts. It depicts the struggle of Black, Latino, Asian, and Native American journalists who fought to create a vibrant yet little-known alternative, democratic press, and then, beginning in the 1970s, forced open the doors of the major media companies. The writing is fast-paced, story-driven, and replete with memorable portraits of individual journalists and media executives, both famous and obscure, heroes and villains. It weaves back and forth between the corporate and government leaders who built our segregated media system—such as Herbert Hoover, whose Federal Radio Commission eagerly awarded a license to a notorious Ku Klux Klan organization in the nation’s capital—and those who rebelled against that system, like Pittsburgh Courier publisher Robert L. Vann, who led a remarkable national campaign to get the black-face comedy Amos ’n’ Andy off the air. Based on years of original archival research and up-to-the-minute reporting and written by two veteran journalists and leading advocates for a more inclusive and democratic media system, News for All the People should become the standard history of American media.
Author : Victor O. Schwab
Publisher : Ravenio Books
ISBN 13 :
Total Pages : 303 pages
Book Rating : 4./5 ( download)
Download or read book How to Write a Good Advertisement written by Victor O. Schwab and published by Ravenio Books. This book was released on 2015-10-28 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: In How to Write a Good Advertisement, advertising expert Victor O. Schwab shares his proven techniques for crafting effective and persuasive advertisements. Drawing from his extensive experience in the industry, Schwab provides practical insights and strategies for capturing the attention of potential customers and compelling them to take action. Whether you're a seasoned marketer or just starting out, this book offers valuable guidance on how to create advertisements that deliver results.
Author : Ingrid Mårdh
Publisher :
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.:/5 (34 download)
Download or read book Headlinese written by Ingrid Mårdh and published by . This book was released on 1980 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Scott Dikkers
Publisher : Crown
ISBN 13 : 0609804618
Total Pages : 178 pages
Book Rating : 4.6/5 (98 download)
Download or read book Our Dumb Century written by Scott Dikkers and published by Crown. This book was released on 1999 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Onion has quickly become the world's most popular humor publication, misinforming half a million readers a week with one-of-a-kind social satire both in print (on newsstands nationwide) and online from its remote office in Madison, Wisconsin. Witness the march of history as Editor-in-Chief Scott Dikkers and The Onion's award-winning writing staff present the twentieth century like you've never seen it before.
Author : Cecilia Friend
Publisher : Routledge
ISBN 13 : 1135941343
Total Pages : 440 pages
Book Rating : 4.1/5 (359 download)
Download or read book Contemporary Editing written by Cecilia Friend and published by Routledge. This book was released on 2013-10-15 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Editing offers journalism students a forward-looking introduction to news editing, providing instruction on traditional newsroom conventions along with a focus on emerging news platforms. This comprehensive text provides students with a strong understanding of everything an editor does, addressing essential copy editing fundamentals such as grammar and style; editorial decision making; photo editing, information graphics, and page design; and new media approaches to storytelling. Throughout, the book focuses on how "the editor’s attitude"—a keen awareness of news values, ethics, and audience—comes into play in all facets of news editing. This new edition offers expanded coverage of web publishing and mobile media, giving students solid editing skills for today’s evolving media and news forums. Features of the Third Edition: -Editing 2.0 boxes discuss the impact of digital technology and social media on editing. -Coverage of grammar problems and a new chapter on working with numbers provide students with a strong grasp of math and grammar, which are the underpinnings for all writing and editing. -An emphasis on editing for brevity prepares students to write and edit clearly and briefly, for print and for the web. -A chapter on the art of headline writing guides students through one of the editor’s most important tasks, and introduces the task of search engine optimization. -Examples of ethics and legal situations show students how issues arise in even the most basic stories, and how to address them. -Online exercises present additional practice for students, without needing to purchase a workbook.
Author : Sunil Saxena
Publisher : SAGE
ISBN 13 : 9780761934219
Total Pages : 218 pages
Book Rating : 4.9/5 (342 download)
Download or read book Headline Writing written by Sunil Saxena and published by SAGE. This book was released on 2006-02-13 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: The importance of a headline for a news item hardly needs to be emphasized. It is perhaps the single most important factor that draws the reader`s attention to a story. Thus, while writing a compelling headline is a priority for anyone working on a news desk, this task is not easy to accomplish. This book treats headline writing as a craft that can be learnt, a skill that can be honed and perfected. It examines in detail the basic elements of a headline and explains the best way to assemble them in order to write an arresting one. Sunil Saxena carefully examines the different kinds of headlines and the advantages and disadvantages of each style of writing. The book instructs the reader in: - The functions of a headline - The way to write a headline - The different kinds of headlines - The do`s and don`ts of headline writing The author also focuses on writing headlines for the Internet, a skill that is essential in the age of new media and technology. The book is well illustrated by examples and images from newspapers and news magazines. All these have been taken from the Indian media, so that readers can relate to the subject more easily. Exercises and highlighted points at the end of each chapter are useful tools for students of journalism to whom this book will appeal primarily. It will be equally useful for professional journalists.
Author : Mark Twain
Publisher : Good Press
ISBN 13 :
Total Pages : 2256 pages
Book Rating : 4.8/5 (596 download)
Download or read book The Complete Travelogues of Mark Twain - 5 Books in One Edition written by Mark Twain and published by Good Press. This book was released on 2023-11-28 with total page 2256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mark Twain's 'The Complete Travelogues of Mark Twain - 5 Books in One Edition' offers readers a unique insight into the author's adventures and satirical observations as he traverses the globe. Combining humor, wit, and social commentary, these travelogues provide a vivid depiction of different cultures and landscapes, while also showcasing Twain's exceptional storytelling abilities. Through engaging narratives and colorful descriptions, Twain invites readers to explore the world through his eyes, making this collection a captivating literary journey. Set against the backdrop of the 19th century, these travelogues also reflect the historical context of the time, offering valuable insights into the cultural dynamics of the era. The inclusion of five complete travel books in a single edition provides readers with a comprehensive view of Twain's travel writing, making this collection a valuable addition to any library. Mark Twain's own adventurous spirit and keen observational skills shine through in these narratives, making them a must-read for those who appreciate travel literature and classic American storytelling.
Author : George C. Bastian
Publisher :
ISBN 13 :
Total Pages : 286 pages
Book Rating : 4.3/5 (91 download)
Download or read book Editing the Day's News written by George C. Bastian and published by . This book was released on 1923 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Homer L. Hall
Publisher : The Rosen Publishing Group, Inc
ISBN 13 : 9781404218314
Total Pages : 356 pages
Book Rating : 4.2/5 (183 download)
Download or read book High School Journalism written by Homer L. Hall and published by The Rosen Publishing Group, Inc. This book was released on 2008-08-15 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes a brief history of American journalism and discusses the duties of a journalist, styles of writing, the parts of a newspaper, newspaper and yearbook design, photography, and careers in journalism.
Author :
Publisher :
ISBN 13 :
Total Pages : 790 pages
Book Rating : 4.3/5 (555 download)
Download or read book Public Health Reports written by and published by . This book was released on 1991 with total page 790 pages. Available in PDF, EPUB and Kindle. Book excerpt:
