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Author : Michelle Grattan
Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.:/5 (37 download)
Download or read book Headline, Deadline, Bottom Line written by Michelle Grattan and published by . This book was released on 1995 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mike Haggerty
Publisher :
ISBN 13 :
Total Pages : 124 pages
Book Rating : 4.F/5 ( download)
Download or read book The Headline Vs. the Bottom Line written by Mike Haggerty and published by . This book was released on 1994 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Clare
Publisher : Routledge
ISBN 13 : 1351950320
Total Pages : 189 pages
Book Rating : 4.3/5 (519 download)
Download or read book Communicating Clearly about Science and Medicine written by John Clare and published by Routledge. This book was released on 2017-03-02 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific communication is challenging. The subject matter is complex and often requires a certain level of knowledge to understand it correctly; describing hazard ratios, interpreting Kaplan Meier curves and explaining confounding factors is different from talking about a new car or clothing range. Processes, for example in clinical trials, are laborious and tedious and knowing how much of the detail to include and exclude requires judgement. Conclusions are rarely clear cut making communicating statistical risk and probability tough, especially to non-statisticians and non-scientists such as journalists. Communicating Clearly about Science and Medicine looks at these and many more challenges, then introduces powerful techniques for overcoming them. It will help you develop and deliver impactful presentations on medical and scientific data and tell a clear, compelling story based on your research findings. It will show you how to develop clear messages and themes, while adhering to the advice attributed to Einstein: 'Make things as simple as possible...but no simpler.' John Clare illustrates how to communicate clearly the risks and benefits contained in a complex data set, and balance the hope and the hype. He explains how to avoid the 'miracle cure' or 'killer drug' headlines which are so common and teaches you how to combine the accuracy of peer-to-peer reviewed science with the narrative skills of journalism.
Author : John Clare
Publisher : Routledge
ISBN 13 : 1351752545
Total Pages : 227 pages
Book Rating : 4.3/5 (517 download)
Download or read book John Clare's Guide to Media Handling written by John Clare and published by Routledge. This book was released on 2018-02-06 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title was first published in 2003. The media is an important influence on how a company or organization is perceived. This is an insider's guide to media handling, showing readers what needs to be done to achieve media success and offering them the tools to do it. John Clare is a former ITN and "Daily Mail" journalist who is now a media and crisis consultant, and here he shares his experience. He offers an in-depth examination of the different media sectors - TV, radio and print - and how to make your stories relevant to them. There is a detailed explanation of how a newsroom works, based on different desks and deadlines and how to take advantage of these. The different types of editorial pieces - news and features - are analyzed, along with the circumstances in which you should target each. The book includes coverage of the use of the Internet as a vehicle for news.
Author : George B. Bookman
Publisher : iUniverse
ISBN 13 : 1440118337
Total Pages : 514 pages
Book Rating : 4.4/5 (41 download)
Download or read book Headlines, Deadlines and Lifelines written by George B. Bookman and published by iUniverse. This book was released on 2009-04 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Headlines, Deadlines and Lifelines is a memoir of a longtime journalist whose career centered on writing about economics, took him from New York to Washington, Africa, the Middle East, Central Asia and of course, across Europe. As he finished the book he was turning 94 years old. An unforgettable Junior college year in Paris launched his adulthood. Along the way he served nearly four years overseas during World War II, covered the White House as a newsman under FDR's Presidency, was Time Magazine's National Economics Correspondent, and later was a public relations executive and consultant in Wall Street. He also writes about his marriage of 57 years to his wife whose Orthodox Jewish roots were very different from his Reformist ancestry, and about their two children, four grandchildren and now 4 greatgrands. In the closing pages, after his wife of 57 years passed away, he tells about the friendship he resumed with a woman he had not seen in more than 40 years. They have now been together more than six years - and counting.
Author : Deborah Dumaine
Publisher : Random House
ISBN 13 : 0307493431
Total Pages : 306 pages
Book Rating : 4.3/5 (74 download)
Download or read book Write to the Top written by Deborah Dumaine and published by Random House. This book was released on 2008-12-24 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Write to the Top process helps you write clear, reader-centered documents that drive action and get results. Productivity—it’s vital to corporate and personal success. Yet business people spend countless hours deciphering vague and rambling written messages. The results: information overload, sluggish operations, delayed decisions, and plummeting morale. Quality—when you receive a business document, e-mail, letter, report, or proposal, do you immediately know what it’s about? Do you know what you’re supposed to do about it? When you send messages, do your readers act on them? They quickly will, if you use the proven Write to the Top process. Put The Six Steps to Reader-Centered Writing® to work to help you • sell your ideas or services more effectively • write up to twice as fast and save time for your busy readers, too • break through writer’s block • target your readers’ needs • demonstrate your leadership in writing • design documents for visual impact and easier navigation • improve your ability to think strategically, propose solutions, and speed up decision making
Author : Danny Schechter
Publisher : Seven Stories Press
ISBN 13 : 1609802632
Total Pages : 532 pages
Book Rating : 4.6/5 (98 download)
Download or read book The More You Watch the Less You Know written by Danny Schechter and published by Seven Stories Press. This book was released on 2011-01-04 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid insider's tale of how the media really works and why it doesn't work the way it should, The More You Watch, The Less You Know has emerged as a key catalyst in the debate on media reform. The More You Watch, The Less You Know recounts Schechter's media adventures, from when he was "Danny Schechter the News Dissector" on Boston's WBCN radio, to his stints as a producer at ABC's 20/20 and CNN, to his personal odyssey chronicling the anti-Apartheid revolution in South Africa, to his development of innovative programming like South Africa Now and Rights & Wrongs as an independent producer. In this age of telecommunications bills and media mergers, The More You Watch, The Less You Know is an insider’s passionate plea for freedom of the (electronic) press.
Author : Robert Edward Garst
Publisher :
ISBN 13 :
Total Pages : 238 pages
Book Rating : 4.3/5 (91 download)
Download or read book Headlines and Deadlines written by Robert Edward Garst and published by . This book was released on 1940 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert Edward Garst
Publisher :
ISBN 13 :
Total Pages : 237 pages
Book Rating : 4.:/5 (516 download)
Download or read book Headlines and Deadlines written by Robert Edward Garst and published by . This book was released on 1963 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : April Koral
Publisher : Julian Messner
ISBN 13 : 9780671423179
Total Pages : 72 pages
Book Rating : 4.4/5 (231 download)
Download or read book Headlines and Deadlines written by April Koral and published by Julian Messner. This book was released on 1981 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: A look behind the scenes at a day at the New York "Daily News" as the newspaper is prepared, printed, and sent to the streets.
Author : Carole M. Howard
Publisher : Waveland Press
ISBN 13 : 1478609060
Total Pages : 257 pages
Book Rating : 4.4/5 (786 download)
Download or read book On Deadline written by Carole M. Howard and published by Waveland Press. This book was released on 2013-03-01 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media relations professionals must know how to stay ahead of the game to be effective in todays complex world. It is no longer enough that they craft news releases, orchestrate interviews and build sustaining relationships with reporters. Their multiple roles now include planner, crisis manager, communicator, counselor and strategist. Called virtually an encyclopedia of media relations by one reviewer, the Fifth Edition covers relationships with reporters, spokesperson training, news conferences and special events, integrating media relations into marketing communications plans, crisis management, global media relations, ethics, establishing a media policy within the organization, measuring results and becoming a counselor to management. Its practical advice and how-to ideas draw on current case studies, most involving social media, and the authors extensive experience in the U.S. and around the world. With a clear and fast-moving style, the Fifth Edition maintains its status as the foremost book on media relations in the corporate and nonprofit sectors. It is a must-read for prospective and current media relations professionals dedicated to maximizing their organizations results.
Author :
Publisher :
ISBN 13 :
Total Pages : 460 pages
Book Rating : 4.:/5 (89 download)
Download or read book Jet-set written by and published by . This book was released on 1981 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Charles Marsh
Publisher : Routledge
ISBN 13 : 100025836X
Total Pages : 370 pages
Book Rating : 4.0/5 (2 download)
Download or read book Strategic Writing written by Charles Marsh and published by Routledge. This book was released on 2020-11-16 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical, multidisciplinary text teaches high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. Strategic Writing takes a reader-friendly "recipe" approach to writing in public relations, advertising, sales and marketing, and other business communication contexts, illustrated with examples of each type of document. With concise chapters on topics such as ethical and legal aspects of strategic writing, including diversity and inclusion, this thoroughly updated fifth edition also includes additional document samples and coverage of writing for various social media platforms. Packed with pedagogical resources, Strategic Writing offers instructors a complete, ready-to-use course. It is an essential and adaptable textbook for undergraduate courses in public relations, advertising and strategic communication writing, particularly those that take a multidisciplinary and multimedia approach. Strategic Writing is ideally suited for online courses. In addition to syllabi for both online and traditional courses, the instructor’s manual includes Tips for Teaching Strategic Writing Online. Those tips include easy guidelines for converting the book’s PowerPoint slides to videos with voiceovers for online lectures. The book’s recipe-with-examples approach enhances student self-instruction, particularly when combined with the companion website’s sample assignments and grading rubrics for every document. Visit the site at www.routledge.com/cw/marsh.
Author :
Publisher : GoTeachGo Corporation
ISBN 13 : 1927434203
Total Pages : 146 pages
Book Rating : 4.9/5 (274 download)
Download or read book Publish or Perish-Deadlines and Designs Grades 9-12 written by and published by GoTeachGo Corporation. This book was released on with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Office of Information for the Armed Forces
Publisher :
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4.:/5 ( download)
Download or read book Armed Forces Newspaper Guide written by United States. Office of Information for the Armed Forces and published by . This book was released on 1971 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : GoTeachGo Corporation
ISBN 13 : 1927434084
Total Pages : 146 pages
Book Rating : 4.9/5 (274 download)
Download or read book Publish or Perish-Deadlines and Designs Grades 4-6 written by and published by GoTeachGo Corporation. This book was released on with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Office of Armed Forces Information and Education
Publisher :
ISBN 13 :
Total Pages : 156 pages
Book Rating : 4.:/5 (31 download)
Download or read book Armed Forces Newspaper Editors' Guide written by United States. Office of Armed Forces Information and Education and published by . This book was released on 1952 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
