Author : Dominic Walters
Publisher : eBook Partnership
ISBN 13 : 1838348816
Total Pages : 84 pages
Book Rating : 4.8/5 (383 download)
Book Synopsis Harnessing the Power At Your Fingertips by : Dominic Walters
Download or read book Harnessing the Power At Your Fingertips written by Dominic Walters and published by eBook Partnership. This book was released on 2021-01-08 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your quick-read guide to the power of marketing communications and why it is so important to your strategy and business. Without the bull, Dominic Walters gives clear insight into how, and why, businesses should leverage this under-utilised discipline to underpin growth as well as to build and protect reputation. No matter the size of your business, be it start-up, an existing small business, or a large corporation, these insights and observations from decades of marketing experience shine a light on the opportunities, mistakes and myths surrounding this critical discipline, including: Growing and protecting your business's reputation The power of a symbiotic relationship between marketing communication and sales The significance of building an army of advocates, both in-house and out-of-house How to use agencies effectively in a world where old approaches to branding and advertising no longer work Getting value for money from your marketing communications A compact, accessible and practical guide, it is designed to bring clarity to a too-often misunderstood area of business strategy and to do so as straightforwardly as possible.