Handbook On Marketing Transnational Tourism Themes And Routes

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Handbook on Marketing Transnational Tourism Themes and Routes

Author :
Publisher :
ISBN 13 : 9789295107113
Total Pages : pages
Book Rating : 4.1/5 (71 download)

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Book Synopsis Handbook on Marketing Transnational Tourism Themes and Routes by :

Download or read book Handbook on Marketing Transnational Tourism Themes and Routes written by and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This ETC and UNWTO Handbook on Marketing Transnational Tourism Themes and Routes aims at acquiring a deeper understanding of the transnational tourism themes and routes that are already proposed to travellers. Through illustrative case studies it furthermore provides practical guidance - especially for NTAa and NTOs - on the the creation and implementation of tourism routes, on marketing thematic tourism, including its development, management and promotion. The handbook will enrich UNWTO's tools for innovation, and feed into the ETC's 'Destination Europe 2020' strategy, contributing also to the development and promotion of its VisitEurope.com Internet portal."

Handbook on Marketing Transnational Tourism Themes and Routes

Author :
Publisher :
ISBN 13 : 9789295107106
Total Pages : pages
Book Rating : 4.1/5 (71 download)

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Book Synopsis Handbook on Marketing Transnational Tourism Themes and Routes by :

Handbook on Marketing Transnational Tourism Themes and Routes

Author : World Tourism Organization
Publisher : World Tourism Organization
ISBN 13 : 9789284419159
Total Pages : 0 pages
Book Rating : 4.4/5 (191 download)

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Book Synopsis Handbook on Marketing Transnational Tourism Themes and Routes by : World Tourism Organization

Download or read book Handbook on Marketing Transnational Tourism Themes and Routes written by World Tourism Organization and published by World Tourism Organization. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ETC and UNWTO Handbook on Marketing Transnational Tourism Themes and Routes aims at acquiring a deeper understanding of the transnational tourism themes and routes that are already proposed to travellers. Through illustrative case studies it furthermore provides practical guidance - especially for NTAa and NTOs - on the the creation and implementation of tourism routes, on marketing thematic tourism, including its development, management and promotion. The Handbook will enrich UNWTO's tools for innovation, and feed into the ETC's 'Destination Europe 2020' strategy, contributing also to the development and promotion of its VisitEurope.com Internet portal.

Tourism Routes and Trails

Author : David Ward-Perkins
Publisher : CABI
ISBN 13 : 1786394766
Total Pages : 206 pages
Book Rating : 4.7/5 (863 download)

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Book Synopsis Tourism Routes and Trails by : David Ward-Perkins

Download or read book Tourism Routes and Trails written by David Ward-Perkins and published by CABI. This book was released on 2019-12-30 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism Routes and Trails plunges into the world of 'extended' tourism, offering an exploration of the 'routes' phenomenon whereby tourism is no longer for a given destination, but extends over multiple sites, a territory or landscape. Covering how such routes are created, often as ways of clustering experiences, it also reviews their effects on tourism businesses, local populations and other stakeholders.

Boosting Tourism Development through Intellectual Property Development

Author : World Intellectual Property Organization
Publisher : WIPO
ISBN 13 : 9280530348
Total Pages : 110 pages
Book Rating : 4.2/5 (85 download)

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Book Synopsis Boosting Tourism Development through Intellectual Property Development by : World Intellectual Property Organization

Download or read book Boosting Tourism Development through Intellectual Property Development written by World Intellectual Property Organization and published by WIPO. This book was released on 2021-04-23 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication helps non-IP specialists understand the connection between IP, tourism and culture. Through multiple case studies, it illustrates how existing and potential IP tools, in particular branding and copyright, can add value to tourism services and products. It explains how to include IP in tourism policies, product development and destination branding, and shows how different IP rights can be leveraged for fundraising purposes. Podcast Episode 2 -- Intellectual Property and Tourism https://www.wipo.int/podcasts/en/wkc/index.html

Marketing Tourist Destinations in Emerging Economies

Author : Ishmael Mensah
Publisher : Springer Nature
ISBN 13 : 3030837114
Total Pages : 315 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Marketing Tourist Destinations in Emerging Economies by : Ishmael Mensah

Download or read book Marketing Tourist Destinations in Emerging Economies written by Ishmael Mensah and published by Springer Nature. This book was released on 2021-11-27 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries. This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others. Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers.

Metadata and Semantic Research

Author : Emmanouel Garoufallou
Publisher : Springer Nature
ISBN 13 : 3031659902
Total Pages : 316 pages
Book Rating : 4.0/5 (316 download)

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Book Synopsis Metadata and Semantic Research by : Emmanouel Garoufallou

Download or read book Metadata and Semantic Research written by Emmanouel Garoufallou and published by Springer Nature. This book was released on with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt:

China and the New Silk Road

Author : Harald Pechlaner
Publisher : Springer Nature
ISBN 13 : 3030433994
Total Pages : 219 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis China and the New Silk Road by : Harald Pechlaner

Download or read book China and the New Silk Road written by Harald Pechlaner and published by Springer Nature. This book was released on 2020-05-04 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book studies the Chinese “Belt and Road Initiative” (BRI), also called "New Silk Road", and focuses on its regional and local effects. Written by experts from various fields, it presents a range of case studies on the geopolitical, socio-economic, ecological and cultural implications of the BRI for European regions and their stakeholders. The book is divided into four parts, the first of which discusses the history of and China’s motivations for the BRI. The second part explores the global phenomenon from a number of regional standpoints. In turn, the third part presents studies on the political, socio-economic, cultural and ecological implications of the New Silk Road project. The final part highlights the tourism prospects in connection with the Silk Road project, as tourism has established itself as an important economic sector in many regions along the historic Silk Road. This book will appeal to scholars of economics, international relations and tourism, decision-makers, managers, chambers of commerce and entrepreneurs with special interests in establishing collaboration with the Chinese market.

Strategic Innovative Marketing and Tourism

Author : Androniki Kavoura
Publisher : Springer Nature
ISBN 13 : 3031510380
Total Pages : 999 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Strategic Innovative Marketing and Tourism by : Androniki Kavoura

Download or read book Strategic Innovative Marketing and Tourism written by Androniki Kavoura and published by Springer Nature. This book was released on with total page 999 pages. Available in PDF, EPUB and Kindle. Book excerpt:

European Journal of Tourism Research

Author :
Publisher : Varna University of Management
ISBN 13 :
Total Pages : 436 pages
Book Rating : 4./5 ( download)

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Book Synopsis European Journal of Tourism Research by :

Download or read book European Journal of Tourism Research written by and published by Varna University of Management. This book was released on 2022-10-01 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: The European Journal of Tourism Research is an open-access academic journal in the field of tourism, published by Varna University of Management, Bulgaria. Its aim is to provide a platform for discussion of theoretical and empirical problems in tourism. Publications from all fields, connected with tourism such as tourism management, tourism marketing, tourism sociology, psychology in tourism, tourism geography, political sciences in tourism, mathematics, tourism statistics, tourism anthropology, culture and tourism, heritage and tourism, national identity and tourism, information technologies in tourism and others are invited. Empirical studies need to have either a European context or clearly stated implications for the European tourism industry. The journal is open to all researchers. Young researchers and authors from Central and Eastern Europe are encouraged to submit their contributions. The journal is indexed in Scopus and Clarivate Analytics' Emerging Sources Citation Index. The European Journal of Tourism Research is a Platinum open-access journal. There are no charges for publication. The editorial team welcomes your submissions to the European Journal of Tourism Research.

Creating And Managing Experiences In Cultural Tourism

Author : Daniela Angelina Jelincic
Publisher : World Scientific
ISBN 13 : 9813233699
Total Pages : 378 pages
Book Rating : 4.8/5 (132 download)

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Book Synopsis Creating And Managing Experiences In Cultural Tourism by : Daniela Angelina Jelincic

Download or read book Creating And Managing Experiences In Cultural Tourism written by Daniela Angelina Jelincic and published by World Scientific. This book was released on 2019-06-17 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: A key tool in creating a destination experience is the experience economy. This is even more true for cultural tourism experiences since culture's intrinsic values are inherently linked to experiences.The book Creating and Managing Experiences in Cultural Tourism aims to provide theoretical and practical background on the experience economy applied in sustainable cultural tourism. This entails a wide range of subjects addressing cultural heritage, creative industries and contemporary culture. Theoretical approaches to experience creation are presented to offer the 'rules' of designing the cultural tourism experiences. With inspirational and innovative examples, it provides an insight into the field of cultural tourism from prominent editors, authors and contributors in their respective fields.

Handbook of Niche Tourism

Author : Novelli, Marina
Publisher : Edward Elgar Publishing
ISBN 13 : 1839100184
Total Pages : 469 pages
Book Rating : 4.8/5 (391 download)

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Book Synopsis Handbook of Niche Tourism by : Novelli, Marina

Download or read book Handbook of Niche Tourism written by Novelli, Marina and published by Edward Elgar Publishing. This book was released on 2022-09-20 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook provides a critical analysis of the evolution of the contemporary niche tourism phenomenon. By framing discussions around sustainable development thinking, concepts and practical applications, each chapter provides specific reflections on niche tourism trends, successes and/or failures, and the challenges and opportunities that destinations that pursue tourism as a vehicle for sustainable development face around the world.

The SAGE Handbook of Tourism Management

Author : Chris Cooper
Publisher : SAGE
ISBN 13 : 152644450X
Total Pages : 1223 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis The SAGE Handbook of Tourism Management by : Chris Cooper

Download or read book The SAGE Handbook of Tourism Management written by Chris Cooper and published by SAGE. This book was released on 2018-08-14 with total page 1223 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Tourism Management is a critical, authoritative review of tourism management, written by leading international thinkers and academics in the field. Arranged over two volumes, the chapters are framed as critical synoptic pieces covering key developments, current issues and debates, and emerging trends and future considerations for the field. The two volumes focus in turn on the theories, concepts and disciplines that underpin tourism management in volume one, followed by examinations of how those ideas and concepts have been applied in the second volume. Chapters are structured around twelve key themes: Volume One Part One: Researching Tourism Part Two: Social Analysis Part Three: Economic Analysis Part Four: Technological Analysis Part Five: Environmental Analysis Part Six: Political Analysis Volume Two Part One: Approaching Tourism Part Two: Destination Applications Part Three: Marketing Applications Part Four: Tourism Product Markets Part Five: Technological Applications Part Six: Environmental Applications This handbook offers a fresh, contemporary and definitive look at tourism management, making it an essential resource for academics, researchers and students.

Handbook of Research on Cultural Tourism and Sustainability

Author : Ribeiro de Almeida, Claudia
Publisher : IGI Global
ISBN 13 : 1799892182
Total Pages : 482 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Cultural Tourism and Sustainability by : Ribeiro de Almeida, Claudia

Download or read book Handbook of Research on Cultural Tourism and Sustainability written by Ribeiro de Almeida, Claudia and published by IGI Global. This book was released on 2022-04-22 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: The process of globalization based on major forms of entertainment consumption has promoted the interest of enlarged social actors toward cultural experiencing. Disseminated by social media, new forms of information and knowledge about exotic tourism destinations have endorsed an increasing interest in forms of cultural tourism. This cultural tourism turnout results from a significant change in the traveler’s demands and behaviors and has led to a new and renovated interest in cultural heritage that must be studied further. The Handbook of Research on Cultural Tourism and Sustainability explores theoretical concepts related to cultural tourism and cultural routes and provides original viewpoints and empirical research with case studies and best practices for the future of cultural tourism. Covering a range of topics such as creative tourism and sustainable tourism, this major reference work is ideal for academicians, practitioners, professionals, policymakers, government officials, instructors, and students.

Handbook on Tourism Planning

Author : Philip F. Xie
Publisher : Edward Elgar Publishing
ISBN 13 : 1803923598
Total Pages : 491 pages
Book Rating : 4.8/5 (39 download)

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Book Synopsis Handbook on Tourism Planning by : Philip F. Xie

Download or read book Handbook on Tourism Planning written by Philip F. Xie and published by Edward Elgar Publishing. This book was released on 2023-12-11 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: Timely and accessible, this Handbook offers a thorough account of the growth, development, and changes in the field of tourism planning over recent decades. With contributions from an interdisciplinary and international range of top scholars, it examines critical issues and challenges facing contemporary tourism planning. Covering research at local, national, and global levels, chapters unpack and frame planning strategies in various destinations, expanding the definition of tourism planning to encompass a range of successful case studies.

The Routledge Handbook of Tourism and Hospitality Education

Author : Dianne Dredge
Publisher : Routledge
ISBN 13 : 1135018952
Total Pages : 603 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis The Routledge Handbook of Tourism and Hospitality Education by : Dianne Dredge

Download or read book The Routledge Handbook of Tourism and Hospitality Education written by Dianne Dredge and published by Routledge. This book was released on 2014-10-03 with total page 603 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is much more than an economic sector, it is also a social, cultural, political, and environmental force that drives societal change. Understanding, responding to, and managing this change will inevitably require knowledge workers who are able to address a range of problems associated with tourism, travel, hospitality, and the increasingly complex operating environment within which they exist. The purpose of this Handbook is to provide an insightful and authoritative account of the various issues that are shaping the higher educational world of tourism, hospitality and events education and to highlight the creative, inventive and innovative ways that educators are responding to these issues. It takes as its central focus a dynamic curriculum space shaped by internal and external factors from global to local scales, a variety of values and perspectives contributed by a range of stakeholders, and shifting philosophies about education policy, pedagogy and teaching practice. A benchmark for future curriculum design and development, it critically reviews the development of conceptual and theoretical approaches to tourism and hospitality education. The Handbook is composed of contributions from specialists in the field, is interdisciplinary in coverage and international in scope through its authorship and content. Providing a systematic guide to the current state of knowledge on tourism and hospitality education and its future direction this is essential reading for students, researchers and academics in Tourism, Hospitality, Events, Recreation and Leisure Studies.

Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector

Author : Ramos, Célia M.Q.
Publisher : IGI Global
ISBN 13 : 1799819485
Total Pages : 477 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector by : Ramos, Célia M.Q.

Download or read book Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector written by Ramos, Célia M.Q. and published by IGI Global. This book was released on 2019-12-27 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourists frequently rely on social networks to provide information about a product or destination as a decision support tool to make adequate decisions in the process of planning a trip. In this digital environment, tourists share their travel experiences, impressions, emotions, special moments, and opinions about an assortment of tourist services like hotels, restaurants, airlines, and car rental services, all of which contribute to the online reputation of a tourist destination. The Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector is a fundamental reference source that provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies. This book is ideally designed for tour developers, travel agents, restaurateurs, hotel management, tour directors, entrepreneurs, social media analysts, managers, industry professionals, academicians, researchers, and students.