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Handbook Of Research On Narrative Advertising
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Book Synopsis Handbook of Research on Narrative Advertising by : Yilmaz, Recep
Download or read book Handbook of Research on Narrative Advertising written by Yilmaz, Recep and published by IGI Global. This book was released on 2019-06-28 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.
Book Synopsis Handbook of Research on Narrative Interactions by : Yilmaz, Recep
Download or read book Handbook of Research on Narrative Interactions written by Yilmaz, Recep and published by IGI Global. This book was released on 2021-01-29 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our understanding of the concept of narrative has undergone a significant transformation over time, particularly today as new communication technologies are developed and popularized. As new narrative genres are born and old ones undergo great change by the minute, a thorough understanding can shed light on which storytelling elements work best in what format. That deep understanding can then help build strong, satisfying stories. The Handbook of Research on Narrative Interactions is an essential publication that examines the relationships between types of narratives in a shifting and widening scope of storytelling forms. While highlighting a wide range of topics including contemporary culture, advertising, and transmedia storytelling, this book is ideally designed for media professionals, content creators, advertisers, entrepreneurs, researchers, academicians, and students.
Book Synopsis Handbook of Research on Transmedia Storytelling and Narrative Strategies by : Y?lmaz, Recep
Download or read book Handbook of Research on Transmedia Storytelling and Narrative Strategies written by Y?lmaz, Recep and published by IGI Global. This book was released on 2018-07-06 with total page 599 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.
Book Synopsis Narrative Advertising Models and Conceptualization in the Digital Age by : Y?lmaz, Recep
Download or read book Narrative Advertising Models and Conceptualization in the Digital Age written by Y?lmaz, Recep and published by IGI Global. This book was released on 2017-02-01 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.
Book Synopsis Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies by : Hernández-Santaolalla, Víctor
Download or read book Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies written by Hernández-Santaolalla, Víctor and published by IGI Global. This book was released on 2020-04-24 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.
Book Synopsis Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines by : Mih?e?, Lorena Clara
Download or read book Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines written by Mih?e?, Lorena Clara and published by IGI Global. This book was released on 2021-01-15 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stories are everywhere around us, from the ads on TV or music video clips to the more sophisticated stories told by books or movies. Everything comes wrapped in a story, and the means employed to weave the narrative thread are just as important as the story itself. In this context, there is a need to understand the role storytelling plays in contemporary society, which has changed drastically in recent decades. Modern global society is no longer exclusively dominated by the time-tested narrative media such as literature or films because new media such as videogames or social platforms have changed the way we understand, create, and replicate stories. The Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines is a comprehensive reference book that provides the relevant theoretical framework that concerns storytelling in modern society, as well as the newest and most varied analyses and case studies in the field. The chapters of this extensive volume follow the construction and interpretation of stories across a plethora of contemporary media and disciplines. By bringing together radical forms of storytelling in traditional disciplines and methods of telling stories across newer media, this book intersects themes that include interactive storytelling and narrative theory across advertisements, social media, and knowledge-sharing platforms, among others. It is targeted towards professionals, researchers, and students working or studying in the fields of narratology, literature, media studies, marketing and communication, anthropology, religion, or film studies. Moreover, for interested executives and entrepreneurs or prospective influencers, the chapters dedicated to marketing and social media may also provide insights into both the theoretical and the practical aspects of harnessing the power of storytelling in order to create a cohesive and impactful online image.
Book Synopsis Handbook of Research on Effective Advertising Strategies in the Social Media Age by : Ta?k?ran, Nurdan Öncel
Download or read book Handbook of Research on Effective Advertising Strategies in the Social Media Age written by Ta?k?ran, Nurdan Öncel and published by IGI Global. This book was released on 2015-02-28 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.
Book Synopsis The Routledge International Handbook on Narrative and Life History by : Ivor Goodson
Download or read book The Routledge International Handbook on Narrative and Life History written by Ivor Goodson and published by Taylor & Francis. This book was released on 2016-10-04 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent decades, there has been a substantial turn towards narrative and life history study. The embrace of narrative and life history work has accompanied the move to postmodernism and post-structuralism across a wide range of disciplines: sociological studies, gender studies, cultural studies, social history; literary theory; and, most recently, psychology. Written by leading international scholars from the main contributing perspectives and disciplines, The Routledge International Handbook on Narrative and Life History seeks to capture the range and scope as well as the considerable complexity of the field of narrative study and life history work by situating these fields of study within the historical and contemporary context. Topics covered include: • The historical emergences of life history and narrative study • Techniques for conducting life history and narrative study • Identity and politics • Generational history • Social and psycho-social approaches to narrative history With chapters from expert contributors, this volume will prove a comprehensive and authoritative resource to students, researchers and educators interested in narrative theory, analysis and interpretation.
Book Synopsis Handbook of Research on Children's Consumption of Digital Media by : Sar?, Gül?ah
Download or read book Handbook of Research on Children's Consumption of Digital Media written by Sar?, Gül?ah and published by IGI Global. This book was released on 2018-07-06 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the consequences of the digital revolution is the availability and pervasiveness of media and technology. They became an integral part of many peoples lives, including children, who are often exposed to media and technology at an early age. Due to this early exposure, children have become targeted consumers for businesses and other organizations that seek to utilize the data they generate. The Handbook of Research on Children's Consumption of Digital Media is a scholarly research publication that examines how children have become consumers as well as how their consumption habits have changed in the age of digital and media technologies. Featuring current research on cyber bullying, social media, and digital advertising, this book is geared toward marketing and advertising professionals, consumer researchers, international business strategists, academicians, and upper-level graduate students seeking current research on the transformation of child to consumer.
Book Synopsis Handbook of Research on Multidisciplinary Approaches to Literacy in the Digital Age by : Taskiran, Nurdan Oncel
Download or read book Handbook of Research on Multidisciplinary Approaches to Literacy in the Digital Age written by Taskiran, Nurdan Oncel and published by IGI Global. This book was released on 2019-11-29 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fast pace of technology in this day and age has made it difficult for individuals to stay informed without becoming lost in the folds of an information overload. Methods used to narrow down information are becoming just as important as providing the information to be discovered. The Handbook of Research on Multidisciplinary Approaches to Literacy in the Digital Age is a pivotal reference source that provides vital research on the significance of being literate in the age of speed and technology. While highlighting topics such as e-advertising, mobile computing, and visual culture, this publication explores the major issues society has in the information age and the methods of innovative achievements of public or private institutions. This book is ideally designed for researchers, academicians, teachers, and business managers seeking current research on a variety of social sciences in terms of the digital age.
Book Synopsis A Practical Guide to Strategic Narrative Marketing by : Guy Murrel
Download or read book A Practical Guide to Strategic Narrative Marketing written by Guy Murrel and published by Outskirts Press. This book was released on 2016-08-10 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Narrative Marketing will shift the way you think about and develop company messaging. Using this guidebook, you have an action plan to create a consistent, unified message that stands out and moves your organization from explaining – to leading. It addresses the persistent challenge of having something meaningful and compelling to say, and provides a framework to create a new industry narrative that is unique, differentiating and inspires category change and organizational leadership. Whether you need to align your company, change perceptions, gain influence as a true thought leader, or attract talent and investment, Strategic Narrative Marketing can help elevate your story to win in the market.
Book Synopsis Routledge Handbook of Counter-Narratives by : Klarissa Lueg
Download or read book Routledge Handbook of Counter-Narratives written by Klarissa Lueg and published by Routledge. This book was released on 2020-10-22 with total page 936 pages. Available in PDF, EPUB and Kindle. Book excerpt: Routledge Handbook of Counter-Narratives is a landmark volume providing students, university lecturers, and practitioners with a comprehensive and structured guide to the major topics and trends of research on counter-narratives. The concept of counter-narratives covers resistance and opposition as told and framed by individuals and social groups. Counter-narratives are stories impacting on social settings that stand opposed to (perceived) dominant and powerful master-narratives. In sum, the contributions in this handbook survey how counter-narratives unfold power to shape and change various fields. Fields investigated in this handbook are organizations and professional settings, issues of education, struggles and concepts of identity and belonging, the political field, as well as literature and ideology. The handbook is framed by a comprehensive introduction as well as a summarizing chapter providing an outlook on future research avenues. Its direct and clear appeal will support university learning and prompt both students and researchers to further investigate the arena of narrative research.
Book Synopsis Storytelling and Market Research by : C. Frederic John
Download or read book Storytelling and Market Research written by C. Frederic John and published by Routledge. This book was released on 2021-11-10 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in. While demand for storytelling in marketing research reports and presentations has mushroomed in recent years, there can be confusion about what decision-makers mean by "stories." Leading market research expert C. Frederic John eliminates this confusion by defining four specific types of story in the business arena, and providing a series of "how-to" guides for generating effective solutions when communicating learning and other information. This book is the first to emphasize the needs of the report reader or presentation audience. Drawing on examples from ancient and modern literature, drama, opera, and other arts, this book will help today’s (and tomorrow’s) market research professionals to thrive in a world demanding insights, real-world recommendations, and more relevant deliverables.
Book Synopsis Voices from the Middle by : Kathleen F. Malu
Download or read book Voices from the Middle written by Kathleen F. Malu and published by IAP. This book was released on 2010-10-01 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: The need for continued research at the middle level is clear and urgent. The previous volumes in this Handbook series testify to this urgency. While quantitative studies continue to be essential, there is a critical need to understand the complexities of the middle level community. One way to capture the rich, diverse mosaic of the voices and experiences of middle level participants and stakeholders is to use narrative inquiry methodology. The intent of this volume in The Handbook is to give voice to and broaden our understanding of the wide variety of participants and stakeholders who weave through the middle level. Such participants and stakeholders may include middle level teachers, school psychologists and counselors, students, parents, administrators, middle level researchers, research foundations, and community groups. In addition to hearing directly from these groups, this volume will focus on the intricate webs, connections and questions that these narratives hold and frame them within current middle level research, theory, and practice. Ultimately this volume will highlight the nuance, diversity and future directions that research may need to explore.
Book Synopsis Narrative Methods for the Human Sciences by : Catherine Kohler Riessman
Download or read book Narrative Methods for the Human Sciences written by Catherine Kohler Riessman and published by SAGE. This book was released on 2008 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Cathy Riessman is the leading figure in narrative research and her new book is a delight. Covering basic issues of transcription and research credibility as well as visual data and engagingly written, it is a goldmine for students and researchers alike. If we want to make narrative research serious and revealing, it is to this book that we should turn." --David Silverman, Professor Emeritus, Goldsmiths' College, University of London "Narrative Methods for the Human Sciences provides an accessible framework for researchers -- to analyse narrative texts with confidence, empathy, and humility. --NARRATIVE INQUIRY "This is a terrific book. Cathy Riessman has an encyclopedic knowledge of this field and of the participants in it. This breadth and depth of knowledge is abundantly clear throughout the book." --Susan Bell, Bowdoin College "This book has been a great source of inspiration to me and my students, not only for its methodological clarity, but also for the spirit of social activism it engenders." --Ian Baptiste, The Pennsylvania State University "Narrative Methods for the Human Sciences is an essential starting point for both students and experienced researchers interested in using narrative analysis in applied or other contexts. Written with admirable clarity, an engaging style, and supported by detailed examples of analysis, the book outlines the main methodological issues and approaches within the exciting and fast-developing field of narrative research. Even researchers already familiar with narrative methods should find the presentation of thematic, structural, dialogic/performance, and visual forms of analysis a fruitful stimulus to new research endeavours." --Brian Roberts, University of Central Lancashire, U.K. "I just had to thank you for paving the path for us new and 'hopeful' narrative researchers. I have been a student of both your books on narrative analysis, and want to thank you for your guidance from your work, and also your latest book Narrative Methods for the Human Sciences. This work and the references you have chosen for us have helped me immensely during this time in my doctoral program, especially as I enter into the analysis phase." --Maria T. Yelle, nursing doctoral candidate, University of Wisconsin-Madison Narrative Methods for the Human Sciences provides a lively overview of research based on constructing and interpreting narrative. Designed to improve research practice, it gives a detailed discussion of four analytic methods that students can adapt. Author Catherine Kohler Riessman explains how to conduct the four kinds of narrative analysis using model studies from sociology, anthropology, psychology, education and nursing. Throughout the book, she compares different approaches including thematic analysis, structural analysis, dialogic/performance analysis, and visual narrative analysis. The book helps students confront specific issues in their research practice, including how to construct a transcript in an interview study; complexities of working with materials translated from another language; defining narrative segments; relating text and context; locating oneself as the researcher in a responsible way in an inquiry; and arguing for the credibility of the case-based approach. Broad in scope, Narrative Methods for the Human Sciences also offers concrete guidance in individual chapters for students and established scholars wanting to join the "narrative turn" in social research. Key Features Focuses on four particular methods of narrative analysis: This text provides specific diverse exemplars of good narrative research, as practiced in several social science and human service
Book Synopsis Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape by : Miguélez-Juan, Blanca
Download or read book Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape written by Miguélez-Juan, Blanca and published by IGI Global. This book was released on 2023-01-09 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creatives have faced the difficult task of reaching those individuals who do not want to watch or listen to what they are trying to tell them. By producing fewer ads or making them louder or more striking, more brands and communications professionals are not going to get those people to pay more attention to their messages; they will only want to avoid advertising in all media. The Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape provides a theoretical, reflective, and empirical perspective on branded content and branded entertainment in relation to audience engagement. It reviews different cases about branded content to address the dramatic change that brands and conventional advertising are facing short term. Covering topics such as branded content measurement tools, digital entertainment culture, and government storytelling, this major reference work is an excellent resource for marketers, advertising agencies, brand managers, business leaders and managers, communications professionals, government officials, non-profit organizations, students and educators of higher education, academic libraries, researchers, and academicians.
Book Synopsis Narrative Theory and Therapy in the Post-Truth Era by : Y?lmaz, Recep
Download or read book Narrative Theory and Therapy in the Post-Truth Era written by Y?lmaz, Recep and published by IGI Global. This book was released on 2022-05-20 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: Narrative theory goes back to Plato. It is an approach that tries to understand the abstract mechanism behind the story. This theory has evolved throughout the years and has been adopted by numerous domains and disciplines. Narrative therapy is one of many fields of narrative that emerged in the 1990s and has turned into a rich research field that feeds many disciplines today. Further study on the benefits, opportunities, and challenges of narrative therapy is vital to understand how it can be utilized to support society. Narrative Theory and Therapy in the Post-Truth Era focuses on the structure of the narrative and the possibilities it offers for therapy as well as the post-modern sources of spiritual conflict and how to benefit from the possibilities of the narrative while healing them. Covering topics such as psychotherapy, cognitive narratology, art therapy, and narrative structures, this reference work is ideal for therapists, psychologists, communications specialists, academicians, researchers, practitioners, scholars, instructors, and students.
