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Handbook Of Effective Writing Classic Reprint
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Book Synopsis Fundamentals Of Good Writing - A Handbook Of Modern Rhetoric by : Cleanth Brooks
Download or read book Fundamentals Of Good Writing - A Handbook Of Modern Rhetoric written by Cleanth Brooks and published by Read Books Ltd. This book was released on 2014-12-03 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is no easy way to learn to write', is the opening line of this clear and effective guide for writers wishing to learn the basics of writing whether it is fiction, poetry, news articles or essays. This book including answers to some general problems faced by prospective writers, a section on the kinds of discourse you should wish to achieve and on the exposition. Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork.
Book Synopsis The Copywriter's Handbook by : Robert W. Bly
Download or read book The Copywriter's Handbook written by Robert W. Bly and published by Holt Paperbacks. This book was released on 2007-04-01 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
Book Synopsis Clear and Simple as the Truth by : Francis-Noël Thomas
Download or read book Clear and Simple as the Truth written by Francis-Noël Thomas and published by Princeton University Press. This book was released on 2017-03-14 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone talks about style, but no one explains it. The authors of this book do; and in doing so, they provoke the reader to consider style, not as an elegant accessory of effective prose, but as its very heart. At a time when writing skills have virtually disappeared, what can be done? If only people learned the principles of verbal correctness, the essential rules, wouldn't good prose simply fall into place? Thomas and Turner say no. Attending to rules of grammar, sense, and sentence structure will no more lead to effective prose than knowing the mechanics of a golf swing will lead to a hole-in-one. Furthermore, ten-step programs to better writing exacerbate the problem by failing to recognize, as Thomas and Turner point out, that there are many styles with different standards. In the first half of Clear and Simple, the authors introduce a range of styles--reflexive, practical, plain, contemplative, romantic, prophetic, and others--contrasting them to classic style. Its principles are simple: The writer adopts the pose that the motive is truth, the purpose is presentation, the reader is an intellectual equal, and the occasion is informal. Classic style is at home in everything from business memos to personal letters, from magazine articles to university writing. The second half of the book is a tour of examples--the exquisite and the execrable--showing what has worked and what hasn't. Classic prose is found everywhere: from Thomas Jefferson to Junichirō Tanizaki, from Mark Twain to the observations of an undergraduate. Here are many fine performances in classic style, each clear and simple as the truth. Originally published in 1994. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Book Synopsis The Business Style Handbook, Second Edition: An A-to-Z Guide for Effective Writing on the Job by : Helen Cunningham
Download or read book The Business Style Handbook, Second Edition: An A-to-Z Guide for Effective Writing on the Job written by Helen Cunningham and published by McGraw Hill Professional. This book was released on 2012-10-26 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised and updated for the newest digital platforms—the classic guide to business writing style and protocols While retaining all the valuable information that has made The Business Style Handbook a modern classic, the second edition provides new words, phrases and guidance to help you express yourself clearly, confidently and correctly on any digital platform. New to this edition: Updated A-to-Z section with 250 new entries Best practices for email in a world of portable devices Insights from communications executives at global companies Praise for The Business Style Handbook “This may be the handiest and clearest book of tips on basic business writing I’ve read in a long time.” —Pam Robinson, cofounder, the American Copy Editors Society “An excellent primer on how to communicate effectively in a business setting.” —Michael Barry, vice president, media relations, Insurance Information Institute “This book is especially helpful for people when English is their second language. I recommend it to all my business classes.” —Elizabeth Xu, Ph.D., author, executive mentor and leadership class instructor, Stanford University “You never want poor writing to get in the way of what you’re saying. . . . This style guide is a valuable resource to help ensure that the quality of your writing differentiates you.” —Bart Mosley, principal and chief investment officer, Alprion Capital Management LP
Book Synopsis Thinking Like a Writer by : Stephen V. Armstrong
Download or read book Thinking Like a Writer written by Stephen V. Armstrong and published by . This book was released on 2021 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Complete Guide to Article Writing by : Naveed Saleh
Download or read book The Complete Guide to Article Writing written by Naveed Saleh and published by Penguin. This book was released on 2013-12-17 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the art of article writing! The world of journalism is changing rapidly, and the modern journalist needs more than a basic knowledge of article writing to navigate it. The Complete Guide to Article Writing provides a compass for freelancers and students of journalism looking to write successfully on a wide variety of topics and for many different markets--both in print and online. From researching and interviewing to writing features, reviews, news articles, opinion pieces, and even blog posts, this one-stop guide will illuminate the intricacies of article writing so you can produce entertaining, informative, and salable articles. • Learn how to write coherently, cohesively, and concisely. • Choose the proper structure for the article you want to write. • Weave narrative and fact seamlessly into your pieces. • Develop your freelance platform with the latest in social media outlets. • Pitch your ideas like a pro. • Develop a professional relationship with editors. • And much more! Modern journalism can be a treacherous terrain, but with The Complete Guide to Article Writing as your companion, you'll not only survive the journey--you'll be able to write pieces that inform, entertain, inspire, delight--and sell!
Book Synopsis Writer's Digest Handbook of Magazine Article Writing by : Michelle Ruberg
Download or read book Writer's Digest Handbook of Magazine Article Writing written by Michelle Ruberg and published by Writer's Digest Books. This book was released on 2005 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the only resource writers need for all of their questions on how to: brainstorm creative article ideas; find the right magazine for their work; and keep editors coming back for more!
Book Synopsis The Little Red Writing Book by : Brandon Royal
Download or read book The Little Red Writing Book written by Brandon Royal and published by Maven Publishing. This book was released on 2013-01-01 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Writing Aficionados from All Walks of Life This book is based on a simple but powerful observation: Students and young professionals who develop outstanding writing skills do so primarily by mastering a limited number of the most important writing principles, which they use over and over again. This statement begs the question: What are these recurring principles? The answer to this question is the basis of this material. "The Little Red Writing Book" is especially suitable for high school students wanting to master the basics of expository writing. It is also suitable for college students seeking a review of basic writing skills. A wealth of examples, charts, and engaging exercises makes this book an invaluable guide for anyone who wants to master those skills that will make a good writer even better. Brandon Royal is an award-winning writer whose educational authorship includes "The Little Gold Grammar Book, The Little Red Writing Book Deluxe Edition, The Little Green Math Book, The Little Blue Reasoning Book, " and "Reasoning with Numbers." During his tenure working in Hong Kong for US-based Kaplan Educational Centers a Washington Post subsidiary and the largest test-preparation organization in the world Brandon honed his theories of teaching and education and developed a set of key learning principles to help define the basics of writing, grammar, math, and reasoning. A Canadian by birth and graduate of the University of Chicago s Booth School of Business, his interest in writing began after completing writing courses at Harvard University. Since then he has authored a dozen books and reviews of his books have appeared in "Time Asia" magazine, "Publishers Weekly, Library Journal of America, Midwest Book Review, The Asian Review of Books, Choice Reviews Online, Asia Times Online, " and About.com. Brandon is a five-time winner of the International Book Awards, a five-time gold medalist at the President s Book Awards, as well as a winner of the Global eBook Awards, the USA Book News Best Book Awards, and recipient of the 2011 Educational Book of the Year award as presented by the Book Publishers Association of Alberta. The articulate exposition of Royal s twenty principles of writing fit neatly into 128 short, accessible (paperback) pages. I recommend this wonder to all my writing students. Perhaps one day writing committees will wisely follow suit and make this a primary text for all writing courses at their schools. --Ray Turner, B.A., MA (Communications), Writing Instructor and Former Educational Administrator, Corpus Christi TX, USA
Book Synopsis Handbook of Technical Writing by : Charles T. Brusaw
Download or read book Handbook of Technical Writing written by Charles T. Brusaw and published by St. Martin's Press. This book was released on 1997-08-15 with total page 832 pages. Available in PDF, EPUB and Kindle. Book excerpt: New to this edition: Up-to-date information on on-line research and computer resources. A unique four-way access system enables users of the Handbook of Technical Writing to find what they need quickly and get on with the job of writing: 1. The hundreds of entries in the body of the Handbook are alphabetically arranged, so you can flip right to the topic at hand. Words and phrases in bold type provide cross-references to related entries. 2. The topical key groups alphabetical entries and page numbers under broader topic categories. This topical table of contents allows you to check broader subject areas for the specific topic you need. 3. The checklist of the writing process summarizes the opening essay on "Five Steps to Successful Writing" in checklist form with page references to related topics, making it easy to use the Handbook as a writing text. 4. The comprehensive index provides an exhaustive listing of related and commonly confused topics, so you can easily locate information even when you don't know the exact term you're looking for.
Book Synopsis The Complete Handbook Of Novel Writing by : Editors of Writer's Digest Books
Download or read book The Complete Handbook Of Novel Writing written by Editors of Writer's Digest Books and published by Writer's Digest Books. This book was released on 2010-08-22 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get advice from the best in the business on every part of the novel writing and publishing process! In The Complete Handbook of Novel Writing, 2nd Edition, you'll learn from the invaluable advice of established writers. Discover new ways to generate ideas, implement intriguing techniques, and find the inspiration you need to finish your work. This fully-revised edition includes a revamped marketing section that covers the unique challenges of today's publishing market and the boundless opportunities of online promotion. Inside you'll find expert advice from dozens of bestselling authors and publishing professionals on how to: Master the elements of fiction, from plot and characters to dialogue and point of view Develop a unique voice and sensibility in your writing Manage the practical aspects of writing, from overcoming writer's block to revising your work Determine what elements your story needs to succeed in a particular genre - science fiction, fantasy, mystery, suspense, inspirational, romance (mainstream and Christian), or historical fiction Find an agent, market your work, and get published - or self-publish - successfully You'll also find interviews with some of the world's finest writers, including Margaret Atwood, Tom Clancy, Brock Clarke, Cory Doctorow, Dave Eggers, Elizabeth George, Jerry Jenkins, Stephen King, Megan McCafferty, Audrey Niffenegger, Joyce Carol Oates, Chuck Palahniuk, James Patterson, Richard Russo, Anne Tyler, John Updike, and Kurt Vonnegut. Their words will provide you with the guidance and encouragement of your very own writing mentor. The Complete Handbook of Novel Writing is your one-stop resource for everything you need to know about the craft and business of creating a bestseller.
Book Synopsis On Writing Well by : William Knowlton Zinsser
Download or read book On Writing Well written by William Knowlton Zinsser and published by HarperCollins Publishers. This book was released on 1985 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: On Writing Well, which grew out of a course that William Zinsser taught at Yale, has been praised for its sound advice, its clarity, and for the warmth of its style. It is a book for anybody who wants to learn how to write or who needs to do some writing to get through the day, as almost everybody does. Whether you want to write about people or places, science and technology, business, sports, the arts, or about yourself in the increasingly popular memoir genre, On Writing Well offers you both fundamental principles as well as the insights of a distinguished practitioner. How to Write a Memoir tells you how to write the story of your life. Everyone has a story - whether you're a professional writer or just want to validate your personal and family reminiscences, William Zinsser explains how to do it, and do it well.
Book Synopsis On Writing Well by : William Knowlton Zinsser
Download or read book On Writing Well written by William Knowlton Zinsser and published by Harper Perennial. This book was released on 1994 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Warns against common errors in structure, style, and diction, and explains the fundamentals of conducting interviews and writing travel, scientific, sports, critical, and humorous articles.
Book Synopsis Handbook of Writing for the Mathematical Sciences by : Nicholas J. Higham
Download or read book Handbook of Writing for the Mathematical Sciences written by Nicholas J. Higham and published by SIAM. This book was released on 1998-08-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nick Higham follows up his successful HWMS volume with this much-anticipated second edition.
Book Synopsis On Writing Well, 30th Anniversary Edition by : William Zinsser
Download or read book On Writing Well, 30th Anniversary Edition written by William Zinsser and published by Harper Collins. This book was released on 2012-09-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: On Writing Well has been praised for its sound advice, its clarity and the warmth of its style. It is a book for everybody who wants to learn how to write or who needs to do some writing to get through the day, as almost everybody does in the age of e-mail and the Internet. Whether you want to write about people or places, science and technology, business, sports, the arts or about yourself in the increasingly popular memoir genre, On Writing Well offers you fundamental priciples as well as the insights of a distinguished writer and teacher. With more than a million copies sole, this volume has stood the test of time and remains a valuable resource for writers and would-be writers.
Book Synopsis The Copyeditor's Handbook by : Amy Einsohn
Download or read book The Copyeditor's Handbook written by Amy Einsohn and published by Univ of California Press. This book was released on 2005-12-07 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Copyeditor's Handbook is a lively, practical manual for newcomers to publishing and for experienced editors who want to fine-tune their skills or broaden their understanding of the craft. Addressed to copyeditors in book publishing and corporate communications, this thoughtful handbook explains what copyeditors do, what they look for when they edit a manuscript, and how they develop the editorial judgment needed to make sound decisions. This revised edition reflects the most recent editions of The Chicago Manual of Style (15th ed.), the Publication Manual of the American Psychological Association (5th ed.), and Merriam-Webster's Collegiate Dictionary (11th ed.).
Book Synopsis The Classic Guide to Better Writing by : Rudolf Flesch
Download or read book The Classic Guide to Better Writing written by Rudolf Flesch and published by Millefleurs. This book was released on 1996-08 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Copywriter's Handbook by : Robert W. Bly
Download or read book The Copywriter's Handbook written by Robert W. Bly and published by Holt Paperbacks. This book was released on 1990-03-15 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: A book for everyone who writes or edits copy, it reveals dozens of techniques that can help you write ads, commercials, and direct mail that get more attention and sell more products.
