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Author : Ernest Dichter
Publisher :
ISBN 13 :
Total Pages : 486 pages
Book Rating : 4.:/5 (6 download)
Download or read book Handbook of Consumer Motivations written by Ernest Dichter and published by . This book was released on 1964 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ernest Dichter
Publisher :
ISBN 13 :
Total Pages : 486 pages
Book Rating : 4.:/5 (991 download)
Download or read book Handbook of Consumer Motivation written by Ernest Dichter and published by . This book was released on 1964 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas S. Robertson
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 640 pages
Book Rating : 4.:/5 (321 download)
Download or read book Handbook of Consumer Behavior written by Thomas S. Robertson and published by Prentice Hall. This book was released on 1991 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of the field of consumer behaviour research. Focusing on theoretical approaches underlying consumer behaviour, the editors include the application of behavioural concepts to the study of consumer information processing, decision making, attitude change, and affect.
Author : Curtis P. Haugtvedt
Publisher : Psychology Press
ISBN 13 : 1136676201
Total Pages : 1892 pages
Book Rating : 4.1/5 (366 download)
Download or read book Handbook of Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2018-12-07 with total page 1892 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Author : Kathryn R. Wentzel
Publisher : Routledge
ISBN 13 : 1135592918
Total Pages : 1050 pages
Book Rating : 4.1/5 (355 download)
Download or read book Handbook of Motivation at School written by Kathryn R. Wentzel and published by Routledge. This book was released on 2009-09-10 with total page 1050 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Motivation at School presents the first comprehensive and integrated compilation of theory and research on children’s motivation at school. It covers the major theoretical perspectives in the field as well as their application to instruction, learning, and social adjustment at school. Key Features: Comprehensive – no other book provides such a comprehensive overview of theory and research on children’s motivation at school. Theoretical & Applied – the book provides a review of current motivation theories by the developers of those theories as well as attention to the application of motivation theory and research in classrooms and schools. Chapter Structure – chapters within each section follow a similar structure so that there is uniformity across chapters. Commentaries – each section ends with a commentary that provides clear directions for future research.
Author : James Y. Shah
Publisher : Guilford Publications
ISBN 13 : 1462515118
Total Pages : 658 pages
Book Rating : 4.4/5 (625 download)
Download or read book Handbook of Motivation Science written by James Y. Shah and published by Guilford Publications. This book was released on 2013-12-09 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrating significant advances in motivation science that have occurred over the last two decades, this volume thoroughly examines the ways in which motivation interacts with social, developmental, and emotional processes, as well as personality more generally. The Handbook comprises 39 clearly written chapters from leaders in the field. Cutting-edge theory and research is presented on core psychological motives, such as the need for esteem, security, consistency, and achievement; motivational systems that arise to address these fundamental needs; the process and consequences of goal pursuit, including the role of individual differences and contextual moderators; and implications for personal well-being and interpersonal and intergroup relations.
Author : Ernest Dichter
Publisher :
ISBN 13 :
Total Pages : 512 pages
Book Rating : 4.F/5 ( download)
Download or read book Handbook of consumer motivations written by Ernest Dichter and published by . This book was released on 1964 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Andrew J. Elliot
Publisher : Guilford Publications
ISBN 13 : 1462514723
Total Pages : 722 pages
Book Rating : 4.4/5 (625 download)
Download or read book Handbook of Competence and Motivation, First Edition written by Andrew J. Elliot and published by Guilford Publications. This book was released on 2013-10-15 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important handbook provides a comprehensive, authoritative review of achievement motivation and establishes the concept of competence as an organizing framework for the field. The editors synthesize diverse perspectives on why and how individuals are motivated in school, work, sports, and other settings. Written by leading investigators, chapters reexamine central constructs in achievement motivation; explore the impact of developmental, contextual, and sociocultural factors; and analyze the role of self-regulatory processes. Focusing on the ways in which achievement is motivated by the desire to experience competence and avoid experiencing incompetence, the volume integrates disparate theories and findings and sets forth a coherent agenda for future research.
Author : Andrew J. Elliot
Publisher : Psychology Press
ISBN 13 : 1135703655
Total Pages : 684 pages
Book Rating : 4.1/5 (357 download)
Download or read book Handbook of Approach and Avoidance Motivation written by Andrew J. Elliot and published by Psychology Press. This book was released on 2013-05-13 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt: Of the many conceptual distinctions present in psychology today, the approach-avoidance distinction stands out as one of, if not the, most fundamental and basic. The distinction between approach and avoidance motivation has a venerable history, not only within but beyond scientific psychology, and the deep utility of this distinction is clearly evident across theoretical traditions, disciplines, and content areas. This volume is designed to illustrate and highlight the central importance of this distinction, to serve as a one-stop resource for scholars working in this area, and to facilitate integration among researchers and theorists with an explicit or implicit interest in approach and avoidance motivation. The main body of this volume is organized according to seven broad sections that represent core areas of interest in the study of approach and avoidance motivation, including neurophysiology and neurobiology, and evaluative processes. Each section contains a minimum of four chapters that cover a specific aspect of approach and avoidance motivation. The broad applicability of the approach-avoidance distinction makes this Handbook an essential resource for researchers, theorists, and students of social psychology and related disciplines.
Author : Jim Cathcart
Publisher :
ISBN 13 : 9781628653137
Total Pages : 306 pages
Book Rating : 4.6/5 (531 download)
Download or read book The Self Motivation Handbook written by Jim Cathcart and published by . This book was released on 2016-08-24 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do what needs to be done... Even when you don't feel like doing it. From the author of the international best-seller The Acorn Principle, comes the newest book on motivating yourself to reach the highest levels of success.
Author : Richard M. Ryan
Publisher : Oxford University Press
ISBN 13 : 019936625X
Total Pages : 1805 pages
Book Rating : 4.1/5 (993 download)
Download or read book The Oxford Handbook of Human Motivation written by Richard M. Ryan and published by Oxford University Press. This book was released on 2013-12-15 with total page 1805 pages. Available in PDF, EPUB and Kindle. Book excerpt: Motivation is that which moves us to action. Human motivation is thus a complex issue, as people are moved to action by both their evolved natures and by myriad familial, social and cultural influences. The Oxford Handbook of Human Motivation collects the top theorists and researchers of human motivation into a single volume, capturing the current state-of-the-art in this fast developing field. The book includes theoretical overviews from some of the best-known thinkers in this area, including chapters on Social Learning Theory, Control Theory, Self-determination theory, Terror Management theory, and the Promotion and Prevention perspective. Topical chapters appear on phenomena such as ego-depletion, flow, curiosity, implicit motives, and personal interests. A section specifically highlights goal research, including chapters on goal regulation, achievement goals, the dynamics of choice, unconscious goals and process versus outcome focus. Still other chapters focus on evolutionary and biological underpinnings of motivation, including chapters on cardiovascular dynamics, mood, and neuropsychology. Finally, chapters bring motivation down to earth in reviewing its impact within relationships, and in applied areas such as psychotherapy, work, education, sport, and physical activity. By providing reviews of the most advanced work by the very best scholars in this field, The Oxford Handbook of Human Motivation represents an invaluable resource for both researchers and practitioners, as well as any student of human nature.
Author : Petros Levounis
Publisher : American Psychiatric Publishing
ISBN 13 : 9781585623709
Total Pages : 0 pages
Book Rating : 4.6/5 (237 download)
Download or read book Handbook of Motivation and Change written by Petros Levounis and published by American Psychiatric Publishing. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of Motivation and Change: A Practical Guide for Clinicians is a busy clinician's guide to Motivational Interviewing. With a special focus on substance use disorders and addiction, this unique handbook equips readers with a full understanding of the Motivational Interviewing approach -- an understanding that readers can flexibly apply to address patients' issues of motivation and change even beyond substance use. A multidisciplinary book, written by more than 20 practitioners of different psychotherapies who employ motivational work, this volume features a collection of case studies punctuated by movie references that illustrate discussed concepts, practical suggestions for treatment and trainee supervision, and summary key points and multiple-choice questions for readers. Authors focus on interventions ranging from psychopharmacology to support groups like Alcoholics Anonymous, zero in on the unique challenges of treating patients at various stages of their lives, examine how motivational work can change a culture, and discuss the evidence base of this effective and compelling therapy. The practical reach of this handbook will appeal not only to the general psychiatrist but to family practitioners, internists, pediatricians, medical students, and allied professionals. More than a how-to manual, this book provides clinicians with expert insight and information that will help them meet their patients in the midst of the very real challenges of motivation and lasting change. This handbook: - Provides actual case studies written by psychiatrists working directly with patients with substance use disorders.- Is built on the main theoretical platforms of two ground-breaking innovations in addiction treatment: 1) Prochaska and DiClemente's transtheoretical or stages of change model and 2) Miller and Rollnick's Motivational Interviewing.- Explores the fundamentals of motivation and change, the stages of those changes, and how to treat patients at various stages of change.- Reviews the intersection of motivational work with other interventions from psychopharmacology to Alcoholics Anonymous.- Details the unique challenges of treating patients throughout the life cycle, including adolescents and older adults. Handbook of Motivation and Change: A Practical Guide for Clinicians is accessible to both clinicians with an interest in substance use disorders and to clinicians who do not have specialized knowledge or expertise in addiction treatment. Its 16 chapters are augmented by two appendixes featuring Internet resources and movie listings that demonstrate a wide range of addiction- and change-related topics. This handbook will be a well-used diagnostic reference in the library of any professional seeking a better understanding of motivational work and the treatment of substance use disorders.
Author : Cait Lamberton
Publisher : Cambridge University Press
ISBN 13 : 1009243942
Total Pages : 873 pages
Book Rating : 4.0/5 (92 download)
Download or read book The Cambridge Handbook of Consumer Psychology written by Cait Lamberton and published by Cambridge University Press. This book was released on 2023-04-06 with total page 873 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.
Author : K. Ann Renninger
Publisher : Cambridge University Press
ISBN 13 : 1316832473
Total Pages : 1172 pages
Book Rating : 4.3/5 (168 download)
Download or read book The Cambridge Handbook of Motivation and Learning written by K. Ann Renninger and published by Cambridge University Press. This book was released on 2019-02-14 with total page 1172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by leading researchers in educational and social psychology, learning science, and neuroscience, this edited volume is suitable for a wide-academic readership. It gives definitions of key terms related to motivation and learning alongside developed explanations of significant findings in the field. It also presents cohesive descriptions concerning how motivation relates to learning, and produces a novel and insightful combination of issues and findings from studies of motivation and/or learning across the authors' collective range of scientific fields. The authors provide a variety of perspectives on motivational constructs and their measurement, which can be used by multiple and distinct scientific communities, both basic and applied.
Author : Richard Sorrentino
Publisher : Elsevier
ISBN 13 : 0080560008
Total Pages : 625 pages
Book Rating : 4.0/5 (85 download)
Download or read book Handbook of Motivation and Cognition Across Cultures written by Richard Sorrentino and published by Elsevier. This book was released on 2011-04-28 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years there has been a wealth of new research in cognition, particularly in relation to supporting theoretical constructs about how cognitions are formed, processed, reinforced, and how they then affect behavior. Many of these theories have arisen and been tested in geographic isolation. It remains to be seen whether theories that purport to describe cognition in one culture will equally prove true in other cultures. The Handbook of Motivation and Cognition Across Cultures is the first book to look at these theories specifically with culture in mind. The book investigates universal truths about motivation and cognition across culture, relative to theories and findings indicating cultural differences. Coverage includes the most widely cited researchers in cognition and their theories- as seen through the looking glass of culture. The chapters include self-regulation by Tory Higgins, unconscious thought by John Bargh, attribution theory by Bernie Weiner, and self-verification by Bill Swann, among others. The book additionally includes some of the best new researchers in cross-cultural psychology, with contributors from Germany, New Zealand, Japan, Hong Kong, and Australia. In the future, culture may be the litmus test of a theory before it is accepted, and this book brings this question to the forefront of cognition research. - Includes contributions from researchers from Germany, New Zealand, Japan, Hong Kong, and Australia for a cross-cultural panel - Provides a unique perspective on the effect of culture on scientific theories and data
Author : Nathan C. Hall
Publisher : Emerald Group Publishing
ISBN 13 : 1781907110
Total Pages : 206 pages
Book Rating : 4.7/5 (819 download)
Download or read book Emotion, Motivation, and Self-Regulation written by Nathan C. Hall and published by Emerald Group Publishing. This book was released on 2013-07-01 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook is a user-friendly resource for pre-service and new practicing teachers outlining theoretical models and empirical research findings concerning the nature and effects of emotions, motivation, and self-regulated learning for students and teachers alike.
Author : Michael R. Solomon
Publisher : Routledge
ISBN 13 : 1315526913
Total Pages : 751 pages
Book Rating : 4.3/5 (155 download)
Download or read book The Routledge Companion to Consumer Behavior written by Michael R. Solomon and published by Routledge. This book was released on 2017-09-22 with total page 751 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics. The editors employ a micro to macro structure, dividing each topic into three parts: one reflecting foundational work, one focused on emerging trends, and one covering practical applications. Each part examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers. Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior, allowing them to reach customers successfully, and to meet their needs. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting-edge resource on the subject of consumer behavior. Students of consumer behaviour and marketing will find this a useful exploration of a fast-moving field, fundamental to the welfare of companies, government, non-profits, and consumers. It will also benefit new and established academic researchers as well as practitioners who want to stay on top of current knowledge.
