Hacking Happy

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Hacking Happiness

Author : Penny Locaso
Publisher : John Wiley & Sons
ISBN 13 : 0730385000
Total Pages : 176 pages
Book Rating : 4.7/5 (33 download)

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Book Synopsis Hacking Happiness by : Penny Locaso

Download or read book Hacking Happiness written by Penny Locaso and published by John Wiley & Sons. This book was released on 2020-08-28 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to love uncertainty—and shape the future you want You have a successful life; a professional career, nice home, maybe kids or even a dog, so why are you so damn unhappy? Spread so thin at work, nothing gets the attention it needs; tasked with leading others through rapid change, you’re not sure where you’re heading yourself. Disruptive technology, catastrophic global events and increasing mental health problems means your secure and linear pathway to happiness no longer exists. Success today is not about the perfect plan to achieve more, manage change and mitigate risk. Our brave new world is calling us to throw out any rulebook and leap into what we fear most—the unknown. That’s exactly what Penny Locaso did when she turned her life upside-down to tackle our happiness-deficit problem. She emerged as the world’s first Happiness Hacker and the inventor of the Intentional Adaptability Quotient®: a quantifiable method for individuals and organisations to become more skillful at, and even relish, adapting to rapid change. Welcomed by business leaders worldwide, IAQ® catapulted Penny to prominence as a TedX Talk star and faculty member at the acclaimed Singularity University by showing that in our highly disruptive present we must embrace instability and complexity to achieve clarity, purpose, and the sense of meaning that brings real joy. Learn how experimentation, danger, and even failure are crucial to happiness and success Take courage and focus on what you’re avoiding, not what you’re missing Reskill yourself and others to accept—and even enjoy–uncertainty Explore your IAQ®: focus, courage, curiosity, accountability, connection, experimentation and reflection This book is an opportunity to look at work and the world through a new lens and see that by surfing on the edges of our comfort zone we—professionals, leaders, everyone—can intentionally adapt to create a successful and fulfilling future.

The Happy Hacker

Author : Carolyn P. Meinel
Publisher :
ISBN 13 :
Total Pages : 444 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The Happy Hacker by : Carolyn P. Meinel

Download or read book The Happy Hacker written by Carolyn P. Meinel and published by . This book was released on 1999 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Hacking of the American Mind

Author : Robert H. Lustig
Publisher : Penguin
ISBN 13 : 1101982594
Total Pages : 354 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis The Hacking of the American Mind by : Robert H. Lustig

Download or read book The Hacking of the American Mind written by Robert H. Lustig and published by Penguin. This book was released on 2017-09-12 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Explores how industry has manipulated our most deep-seated survival instincts."—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain Maker The New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease. While researching the toxic and addictive properties of sugar for his New York Times bestseller Fat Chance, Robert Lustig made an alarming discovery—our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover. Dopamine is the “reward” neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction. Serotonin is the “contentment” neurotransmitter that tells our brains we don’t need any more; yet its deficiency leads to depression. Ideally, both are in optimal supply. Yet dopamine evolved to overwhelm serotonin—because our ancestors were more likely to survive if they were constantly motivated—with the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction. In the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape. With his customary wit and incisiveness, Lustig not only reveals the science that drives these states of mind, he points his finger directly at the corporations that helped create this mess, and the government actors who facilitated it, and he offers solutions we can all use in the pursuit of happiness, even in the face of overwhelming opposition. Always fearless and provocative, Lustig marshals a call to action, with seminal implications for our health, our well-being, and our culture.

Hacking Happiness

Author : Penny Locaso
Publisher : John Wiley & Sons
ISBN 13 : 0730384985
Total Pages : 242 pages
Book Rating : 4.7/5 (33 download)

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Book Synopsis Hacking Happiness by : Penny Locaso

Download or read book Hacking Happiness written by Penny Locaso and published by John Wiley & Sons. This book was released on 2020-08-28 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to love uncertainty—and shape the future you want You have a successful life; a professional career, nice home, maybe kids or even a dog, so why are you so damn unhappy? Spread so thin at work, nothing gets the attention it needs; tasked with leading others through rapid change, you’re not sure where you’re heading yourself. Disruptive technology, catastrophic global events and increasing mental health problems means your secure and linear pathway to happiness no longer exists. Success today is not about the perfect plan to achieve more, manage change and mitigate risk. Our brave new world is calling us to throw out any rulebook and leap into what we fear most—the unknown. That’s exactly what Penny Locaso did when she turned her life upside-down to tackle our happiness-deficit problem. She emerged as the world’s first Happiness Hacker and the inventor of the Intentional Adaptability Quotient®: a quantifiable method for individuals and organisations to become more skillful at, and even relish, adapting to rapid change. Welcomed by business leaders worldwide, IAQ® catapulted Penny to prominence as a TedX Talk star and faculty member at the acclaimed Singularity University by showing that in our highly disruptive present we must embrace instability and complexity to achieve clarity, purpose, and the sense of meaning that brings real joy. Learn how experimentation, danger, and even failure are crucial to happiness and success Take courage and focus on what you’re avoiding, not what you’re missing Reskill yourself and others to accept—and even enjoy–uncertainty Explore your IAQ®: focus, courage, curiosity, accountability, connection, experimentation and reflection This book is an opportunity to look at work and the world through a new lens and see that by surfing on the edges of our comfort zone we—professionals, leaders, everyone—can intentionally adapt to create a successful and fulfilling future.

Happiness Hacks

Author : Adams Media
Publisher : Simon and Schuster
ISBN 13 : 1507206356
Total Pages : 256 pages
Book Rating : 4.5/5 (72 download)

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Book Synopsis Happiness Hacks by : Adams Media

Download or read book Happiness Hacks written by Adams Media and published by Simon and Schuster. This book was released on 2018-01-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover simple ways to be happier in your everyday life with these hacks that encourage positive thinking to improve your mood and outlook in any situation. Everyone wants to be happier, but often many people don’t know where to start. In Happiness Hacks, you’ll find 300 quick and easy ways to increase happiness in every area of life, including improving relationships, finding joy in your career and workplace, and developing a supportive community. From handling difficult situations, seeking personal growth, and discovering ways to share enjoyment with others, this book can teach you to hack happiness, think positively, and find more satisfaction in your everyday life.

Growing Happy Clients

Author : Ward van Gasteren
Publisher : Ward van Gasteren
ISBN 13 :
Total Pages : 356 pages
Book Rating : 4.5/5 (52 download)

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Book Synopsis Growing Happy Clients by : Ward van Gasteren

Download or read book Growing Happy Clients written by Ward van Gasteren and published by Ward van Gasteren. This book was released on 2020-11-18 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a growth hacker you know how to growth hack. You know how to discover bottlenecks, measure impact and run experiments. But do you know as a consultant: - The five principles to handle any and every client you come across? - How to create internal fans within a company to ensure your contract gets renewed? - How to rid yourself of the confining label of Marketing and have a broader impact? If the answer to any of these questions is ‘no’, then this book is for you. Growing Happy Clients takes you a step further than the ‘Happily Ever After’ of every growth hacking book on growth processes. You’ve got your client, you’ve got your skills, but now you need the abilities to deal with messy situations and internal challenges. To ensure that you get the hours and tools you need to guide your client to success. In Growing Happy Clients, we take you from kickoff to project reflection, teaching you all the ‘soft skills’ that separate a successful growth hacker from the rest. Whether you’re a growth hacker or marketer freelancer, part of an agency or in-house, you will finish this growth hacking book as a better, more confident growth consultant, and ready to grow your happy clients. Who is this book for Freelance growth hackers and marketers Growth Hacking or Marketing consultants working at an agency or in-house Internal growth hackers or marketers hoping to implement growth hacking within an organisation About the Authors Daphne Tideman and Ward van Gasteren have over ten years of combined experience in working with the fastest growing scale-ups and the biggest Fortune 500 corporates. Daphne was the first employee at what became a leading growth hacking agency. Ward was one of the first certified growth hackers in Europe and has consulted with 70+ companies as a freelance consultant. Quotes about Growing Happy Clients "⭐⭐⭐⭐⭐ - Must-read for all digital consultants. This book is a must-read. Not only for growth hacking consultants, but for all consultants working in the digital space. The book contains great advice, practical examples and lots of resources. It covers a project with a client from beginning to end in a very comprehensive manner. Highly recommended!" "I've thoroughly enjoyed reading Growing Happy Clients – I can’t help to think it’s going to be massively beneficial for those starting with growth hacking and additionally for those that think they know what growth hacking is but actually haven’t got a clue ��." - Abi Hough, 20+ years of growth and optimization experience "I work as a marketer and even though I am not a consultant Growing Happy Clients helped me change the way we approach growth both in terms of project management and working together with different departments." - Fleurine T, Marketer at Goboony

The Happiness Hack

Author : Ellen Petry Leanse
Publisher : Simple Truths
ISBN 13 : 9781492679516
Total Pages : 0 pages
Book Rating : 4.6/5 (795 download)

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Book Synopsis The Happiness Hack by : Ellen Petry Leanse

Download or read book The Happiness Hack written by Ellen Petry Leanse and published by Simple Truths. This book was released on 2019-03-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "For years, Ellen Leanse worked with titans like Apple, Google, Facebook, and Microsoft. As she watched innovations create new habits in tech, she also noticed a dramatic rise in stress. But what if our habits can instead be hacked for happiness? In this refreshing, practical book, you'll learn proven methods to hack your mind so you can: Have more time to do things you love ; Create real connections with the world around you ; Stop living your life on autopilot ; Reclaim focus for the things that matter ; and most importantly, REDUCE STRESS. With the hands-on tips and tricks from the HAPPINESS HACK, you'll be back in control of your mind and living the life you deserve to live."--Page 4 of cover

Life Hacks for Kids

Author : Sunny Keller
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 132874213X
Total Pages : 211 pages
Book Rating : 4.3/5 (287 download)

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Book Synopsis Life Hacks for Kids by : Sunny Keller

Download or read book Life Hacks for Kids written by Sunny Keller and published by Houghton Mifflin Harcourt. This book was released on 2017 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents unique craft projects that have been seen on the Life hacks for kids YouTube show, including feather earrings, melted crayon art, a headband holder, and indoor s'mores, and includes questions answered by Sunny.

Hacking Happiness

Author : John Havens
Publisher : TarcherPerigee
ISBN 13 : 0399173196
Total Pages : 306 pages
Book Rating : 4.3/5 (991 download)

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Book Synopsis Hacking Happiness by : John Havens

Download or read book Hacking Happiness written by John Havens and published by TarcherPerigee. This book was released on 2015-03-10 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The word "happiness" appears as "h(app)iness."

Mind Hacking

Author : John Hargrave
Publisher : Simon and Schuster
ISBN 13 : 1501105663
Total Pages : 240 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Mind Hacking by : John Hargrave

Download or read book Mind Hacking written by John Hargrave and published by Simon and Schuster. This book was released on 2017-09-12 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a twenty-one-day, three-step training program to achieve healthier thought patterns for a better quality of life by using the repetitive steps of analyzing, imagining, and reprogramming to help break down the barriers, including negative thought loops and mental roadblocks.

Your Happiness Was Hacked

Author : Vivek Wadhwa
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523095857
Total Pages : 257 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Your Happiness Was Hacked by : Vivek Wadhwa

Download or read book Your Happiness Was Hacked written by Vivek Wadhwa and published by Berrett-Koehler Publishers. This book was released on 2018-06-26 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Technology is a great servant but a terrible master. This is the most important book ever written about one of the most significant aspects of our lives—the consequences of our addiction to online technology and how we can liberate ourselves and our children from it.” —Dean Ornish, M.D. Founder & President, Preventive Medicine Research Institute, Clinical Professor of Medicine, UCSF, Author, The Spectrum Technology: your master, or your friend? Do you feel ruled by your smartphone and enslaved by your e-mail or social-network activities? Digital technology is making us miserable, say bestselling authors and former tech executives Vivek Wadhwa and Alex Salkever. We've become a tribe of tech addicts—and it's not entirely our fault. Taking advantage of vulnerabilities in human brain function, tech companies entice us to overdose on technology interaction. This damages our lives, work, families, and friendships. Swipe-driven dating apps train us to evaluate people like products, diminishing our relationships. At work, we e-mail on average 77 times a day, ruining our concentration. At home, light from our screens is contributing to epidemic sleep deprivation. But we can reclaim our lives without dismissing technology. The authors explain how to avoid getting hooked on tech and how to define and control the roles that tech is playing and could play in our lives. And they provide a guide to technological and personal tools for regaining control. This readable book turns personal observation into a handy action guide to adapting to our new reality of omnipresent technology.

Hacking Growth

Author : Sean Ellis
Publisher : Crown Currency
ISBN 13 : 0451497228
Total Pages : 322 pages
Book Rating : 4.4/5 (514 download)

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Book Synopsis Hacking Growth by : Sean Ellis

Download or read book Hacking Growth written by Sean Ellis and published by Crown Currency. This book was released on 2017-04-25 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

How I Create Growth Hacking Plans for Startups for $10,000

Author : Aladdin Happy
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781533050168
Total Pages : 524 pages
Book Rating : 4.0/5 (51 download)

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Book Synopsis How I Create Growth Hacking Plans for Startups for $10,000 by : Aladdin Happy

Download or read book How I Create Growth Hacking Plans for Startups for $10,000 written by Aladdin Happy and published by Createspace Independent Publishing Platform. This book was released on 2016-05-02 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hey there! My name is Aladdin Happy, and I'm the leader of GrowthHackingIdea.com, a community of over 26,000 growth hackers. This book contains something crazy. It's exactly the same framework I use to create growth hacking plans for startups who pay $10,000 for it. The book contains detailed instructions, templates and a growth hacking mindset training for your entire company. This book also includes the TOP 300 growth hacks from my personal collection. I gathered them from all over the internet over 300 days. Why the hell am I sharing all this? For 3 reasons: 1. I have no more time to create growth hacking plans for startups, as I'm totally involved in my own company. 2. I love to do crazy things. This is how the GrowthHackingIdea community started out. I just decided to share my personal collection of best growth hacking ideas with other entrepreneurs. 3. I love to help. I know what it's like to be a CEO of a startup that never takes off, no matter what you do or how hard you try. It's a terrible feeling. This book is my way of giving back to folks like me from the not-so-distant past. TOP 300 growth hacking case studies and tricks: 1. +6258% to the price to sell the product 2. +124% better usability 3. Never use these headlines (63% worse CTR) 4. +300% people to read your content 5. A/B test. 2 headlines. 40% difference. 6. Replace one word to get 90% more clicks 7. From $0 to $75K MRR with 0 marketing budget 8. 100x more traffic from Facebook (e-commerce) 9. Epic hack: +600% increase 10. 3,500 sign ups in 24 hours 11. Get 80% of emails of your Facebook friends 12. +100% to response rate (cold emails) 13. 3 words increased mobile conversions by 36% 14. Reduce Facebook ads cost by 41% 15. #3 on Google in 14 days 16. 2,000,000 downloads 17. +100% in signups (2 small tricks) 18. +120% to CTR from emails 19. +228% to your ads conversions 20. Revenue jumps up by 71% 21. A 300% increase in monthly sales leads 22. A +232% lift to account signups 23. 55%-400% more leads 24. +500% to Facebook engagement 25. From $0 to $100K in MRR in 11 months 26. This boosted conversions by 785% in one day 27. 2815% ROI 28. Crazy 27% conversion from free to paid 29. Paid signups increased by 400% 30. +262% increase in purchasing the bigger plan 31. 602% more shares 32. From 150K users to 2M in 5 months 33. "Tetris hack" to boost retention by 370% 34. Boost LTV by 108% + 266 more growth hacking case studies and tricks you can put into practice right away

Crochet Hacking

Author : Emma Friedlander-Collins
Publisher : David and Charles
ISBN 13 : 1446379639
Total Pages : 313 pages
Book Rating : 4.4/5 (463 download)

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Book Synopsis Crochet Hacking by : Emma Friedlander-Collins

Download or read book Crochet Hacking written by Emma Friedlander-Collins and published by David and Charles. This book was released on 2020-07-30 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crochet new life into unloved, unworn clothes with sustainable fashion hacks! This book is not just a collection of crochet patterns or a selection of makes to keep you looking de rigeur. Oh no—this book is actually a toolkit of hints, tips and instructions to help you rethink the clothes that are already around you, from your own wardrobe to second-hand stores and thrifted finds. This book is a way of life. Whether it's repairing tears and holes, adjusting the fit of a garment, for example by increasing the length of the body or sleeves, or completely restyling a piece of clothing into something altogether more exciting, these innovative crochet ideas will keep more garments out of the landfill—and bring them back to life as your new wardrobe faves. Sustainable fashion hero and crochet hacking pioneer Emma Friedlander-Collins of @SteelandStitch takes you step-by-step through the process of crocheting into denim, jersey, wool and other fabrics, with seventeen projects to save you money AND save the planet!

Happiness Hack

Author : Joshua Strachan
Publisher : Joshua Daniel
ISBN 13 :
Total Pages : 30 pages
Book Rating : 4./5 ( download)

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Book Synopsis Happiness Hack by : Joshua Strachan

Download or read book Happiness Hack written by Joshua Strachan and published by Joshua Daniel. This book was released on with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most people seek happiness through success. Everyone wants to be happy but only a few people are taking the right steps towards the better emotion. In the common, world, happiness is tied to success. But in reality, the expectation of success is more thrilling than happiness itself. People tend to lose the real sight of the things that make them happy until they disappear. People assume that if you work hard you can be happy. But according to a new psychology research, happiness comes from doing the opposite of hard work. Success does not bring about happiness. The core principles of happiness are tied upon the need for human beings to improve with time, to grow as individuals and to win in a competitive environment. Happiness fuels success but success does not lead to happiness. The engagement of the principles of happiness is elaborated simply in the Happiness Hack. You will learn about the essence of positivity and how to find a balance in a chaotic world. You will discover the hidden things happiest people do; things that help in cultivating a satisfied emotion. Among many, you will learn… -Why you are not happy? -Gaining back control of your emotions -The happiness intelligence -The inner peace strategy -Your relationship and happiness -How to achieve satisfaction and emotional dependency You will also learn… -How to deal with negative emotions -Facing adversities -The laws of contentment -Simple things that can make you happy -How to stop being negative and thinking negatively and how you can change your mindset Tags: how to be happy, how to be a happy person, how to be happy alone without friends, how to be happy and healthy in life, how to be happy in a relationship, how to be happy in marriage

Healthy Brain, Happy Life

Author : Wendy Suzuki
Publisher : Harper Collins
ISBN 13 : 0062366807
Total Pages : 313 pages
Book Rating : 4.0/5 (623 download)

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Book Synopsis Healthy Brain, Happy Life by : Wendy Suzuki

Download or read book Healthy Brain, Happy Life written by Wendy Suzuki and published by Harper Collins. This book was released on 2015-05-19 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: A neuroscientist transforms the way we think about our brain, our health, and our personal happiness in this clear, informative, and inspiring guide—a blend of personal memoir, science narrative, and immediately useful takeaways that bring the human brain into focus as never before, revealing the powerful connection between exercise, learning, memory, and cognitive abilities. Nearing forty, Dr. Wendy Suzuki was at the pinnacle of her career. An award-winning university professor and world-renowned neuroscientist, she had tenure, her own successful research lab, prestigious awards, and international renown. That’s when to celebrate her birthday, she booked an adventure trip that forced her to wake up to a startling reality: despite her professional success, she was overweight, lonely, and tired and knew that her life had to change. Wendy started simply—by going to an exercise class. Eventually, she noticed an improvement in her memory, her energy levels, and her ability to work quickly and move from task to task easily. Not only did Wendy begin to get fit, but she also became sharper, had more energy, and her memory improved. Being a neuroscientist, she wanted to know why. What she learned transformed her body and her life. Now, it can transform yours. Wendy discovered that there is a biological connection between exercise, mindfulness, and action. With exercise, your body feels more alive and your brain actually performs better. Yes—you can make yourself smarter. In this fascinating book, Suzuki makes neuroscience easy to understand, interweaving her personal story with groundbreaking research, and offering practical, short exercises—4 minute Brain Hacks—to engage your mind and improve your memory, your ability to learn new skills, and function more efficiently. Taking us on an amazing journey inside the brain as never before, Suzuki helps us unlock the keys to neuroplasticity that can change our brains, or bodies, and, ultimately, our lives.

Penetration Testing

Author : Georgia Weidman
Publisher : No Starch Press
ISBN 13 : 1593275641
Total Pages : 531 pages
Book Rating : 4.5/5 (932 download)

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Book Synopsis Penetration Testing by : Georgia Weidman

Download or read book Penetration Testing written by Georgia Weidman and published by No Starch Press. This book was released on 2014-06-14 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: Penetration testers simulate cyber attacks to find security weaknesses in networks, operating systems, and applications. Information security experts worldwide use penetration techniques to evaluate enterprise defenses. In Penetration Testing, security expert, researcher, and trainer Georgia Weidman introduces you to the core skills and techniques that every pentester needs. Using a virtual machine–based lab that includes Kali Linux and vulnerable operating systems, you’ll run through a series of practical lessons with tools like Wireshark, Nmap, and Burp Suite. As you follow along with the labs and launch attacks, you’ll experience the key stages of an actual assessment—including information gathering, finding exploitable vulnerabilities, gaining access to systems, post exploitation, and more. Learn how to: –Crack passwords and wireless network keys with brute-forcing and wordlists –Test web applications for vulnerabilities –Use the Metasploit Framework to launch exploits and write your own Metasploit modules –Automate social-engineering attacks –Bypass antivirus software –Turn access to one machine into total control of the enterprise in the post exploitation phase You’ll even explore writing your own exploits. Then it’s on to mobile hacking—Weidman’s particular area of research—with her tool, the Smartphone Pentest Framework. With its collection of hands-on lessons that cover key tools and strategies, Penetration Testing is the introduction that every aspiring hacker needs.