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Author : Lena Ross
Publisher :
ISBN 13 : 9780648101741
Total Pages : pages
Book Rating : 4.1/5 (17 download)
Download or read book Hacking for Agile Change written by Lena Ross and published by . This book was released on 2017-07-07 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Business
Author : Jen Frahm
Publisher :
ISBN 13 : 9781922452795
Total Pages : 110 pages
Book Rating : 4.4/5 (527 download)
Download or read book The Agile Change Playbook written by Jen Frahm and published by . This book was released on 2020-08-29 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the Agile Change Playbook - over 30 agile change practices to help you feel confident and more effective in the world of agile change. If you've come this far it's probably because you have landed in the wild world of agile projects and initiatives, or an organisation that is 'going agile'. Your existing toolkit is a good one, but it doesn't quite fit the new world. That was our experience about seven years ago when we both started dipping our collective toes in the world of agile. Over the years we have experimented, played, failed, adapted in various fashions with our change practice. We've pulled that experience together in this playbook. Oh, on that, why is it a playbook and not a handbook? It's intentional. Not all of the agile change tools in this will work for you, you're going to have to play with them and work out which ones suit, and which ones you might use on another initiative. We have created this especially for change and project practitioners who need to adapt their practice to agile ways of working, our Agile Change Playbook is jam packed with agile change practices, templates, and tools for you to use!
Author : Scott Brinker
Publisher : John Wiley & Sons
ISBN 13 : 1119183235
Total Pages : 290 pages
Book Rating : 4.1/5 (191 download)
Download or read book Hacking Marketing written by Scott Brinker and published by John Wiley & Sons. This book was released on 2016-03-02 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design "continuous" marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.
Author : William B. Joiner
Publisher : John Wiley & Sons
ISBN 13 : 0787979139
Total Pages : 341 pages
Book Rating : 4.7/5 (879 download)
Download or read book Leadership Agility written by William B. Joiner and published by John Wiley & Sons. This book was released on 2006-10-20 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leadership Agility is the master competency needed for sustained success in today’s complex, fast-paced business environment. Richly illustrated with stories based on original research and decades of work with clients, this groundbreaking book identifies five levels that leaders move through in developing their agility. Significantly, only 10% have mastered the level of agility needed for consistent effectiveness in our turbulent era of global competition. Written in an engaging, down-to-earth style, this book not only provides a map that guides readers in identifying their current level of agility. It also provides practical advice and concrete examples that show managers and leadership development professionals how they can bring greater agility to the initiatives they take every day.
Author : Lena Ross
Publisher :
ISBN 13 : 9781922337931
Total Pages : 336 pages
Book Rating : 4.3/5 (379 download)
Download or read book Change Management written by Lena Ross and published by . This book was released on 2020-01-20 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business self-help
Author : James Shore
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596527675
Total Pages : 436 pages
Book Rating : 4.5/5 (965 download)
Download or read book The Art of Agile Development written by James Shore and published by "O'Reilly Media, Inc.". This book was released on 2008 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: For those considering Extreme Programming, this book provides no-nonsense advice on agile planning, development, delivery, and management taken from the authors' many years of experience. While plenty of books address the what and why of agile development, very few offer the information users can apply directly.
Author : Douglas Squirrel
Publisher : IT Revolution
ISBN 13 : 1942788665
Total Pages : 186 pages
Book Rating : 4.9/5 (427 download)
Download or read book Agile Conversations written by Douglas Squirrel and published by IT Revolution. This book was released on 2020-05-12 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: A successful digital transformation must start with a conversational transformation. Today, software organizations are transforming the way work gets done through practices like Agile, Lean, and DevOps. But as commonly implemented as these methods are, many transformations still fail, largely because the organization misses a critical step: transforming their culture and the way people communicate. Agile Conversations brings a practical, step-by-step guide to using the human power of conversation to build effective, high-performing teams to achieve truly Agile results. Consultants Douglas Squirrel and Jeffrey Fredrick show readers how to utilize the Five Conversations to help teams build trust, alleviate fear, answer the “whys,” define commitments, and hold everyone accountable.These five conversations give teams everything they need to reach peak performance, and they are exactly what’s missing from too many teams today. Stop focusing on processes and practices that leave your organization stuck with culture-less rituals. Instead, unleash the unique human power of conversation.
Author : Jason Little
Publisher : Happy Melly Express
ISBN 13 : 9780990466505
Total Pages : 180 pages
Book Rating : 4.4/5 (665 download)
Download or read book Lean Change Management written by Jason Little and published by Happy Melly Express. This book was released on 2014-10-03 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Change resistance is a natural reaction, when you don’t involve the people affected by the change in the design of the change. This book will help you implement successful change and bypass change resistance by co-creating change. The book will do that through examples of how innovative practices can dramatically improve the success of change programs. These practices combine ideas from the Agile, Lean Startup, change management, organizational development and psychology communities. This book will change how you think about change."--
Author : Matt LeMay
Publisher : O'Reilly Media
ISBN 13 : 1492033480
Total Pages : 162 pages
Book Rating : 4.4/5 (92 download)
Download or read book Agile for Everybody written by Matt LeMay and published by O'Reilly Media. This book was released on 2018-10-10 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Agile movement provides real, actionable answers to the question that keeps many company leaders awake at night: How do we stay successful in a fast-changing and unpredictable world? Agile has already transformed how modern companies build and deliver software. This practical book demonstrates how entire organizations—from product managers and engineers to marketers and executives—can put Agile to work. Author Matt LeMay explains Agile in clear, jargon-free terms and provides concrete and actionable steps to help any team put its values and principles into practice. Examples from a wide variety of organizations, including small nonprofits and global financial enterprises, bring to life the on-the-ground realities of Agile across industries and functions. Understand exactly what Agile is and why it matters Use Agile to address your organization’s specific needs and goals Take customer centricity from theory into practice Stop wasting time in "report and critique" meetings and start making better decisions Create a harmonious cycle of learning, collaborating, and delivering Learn from Agile experts at companies like IBM, Spotify, and Coca-Cola
Author : Neil Perkin
Publisher : Kogan Page Publishers
ISBN 13 : 0749480408
Total Pages : 289 pages
Book Rating : 4.7/5 (494 download)
Download or read book Building the Agile Business through Digital Transformation written by Neil Perkin and published by Kogan Page Publishers. This book was released on 2017-04-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building the Agile Business through Digital Transformation is an in-depth look at transforming businesses so they are fit for purpose in a digitally enabled world. It is a guide for all those needing to better understand, implement and lead digital transformation in the workplace. It sets aside traditional thinking and outdated strategies to explain what steps need to be taken for an organization to become truly agile. It addresses how to build organizational velocity and establish iterative working, remove unnecessary process, embed innovation, map strategy to motivation and develop talent to succeed. Building the Agile Business through Digital Transformation provides guidance on how to set the pace and frequency for change and shows how to break old habits and reform the behaviours of a workforce to embed digital transformation, achieve organizational agility and ensure high performance. Full of practical advice, examples and real-life insights from organizational development professionals at the leading edge of digital transformation, this book is an essential guide to building an agile business.
Author : James Ransome
Publisher : CRC Press
ISBN 13 : 1000392783
Total Pages : 373 pages
Book Rating : 4.0/5 (3 download)
Download or read book Building in Security at Agile Speed written by James Ransome and published by CRC Press. This book was released on 2021-04-21 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's high-speed and rapidly changing development environments demand equally high-speed security practices. Still, achieving security remains a human endeavor, a core part of designing, generating and verifying software. Dr. James Ransome and Brook S.E. Schoenfield have built upon their previous works to explain that security starts with people; ultimately, humans generate software security. People collectively act through a particular and distinct set of methodologies, processes, and technologies that the authors have brought together into a newly designed, holistic, generic software development lifecycle facilitating software security at Agile, DevOps speed. —Eric. S. Yuan, Founder and CEO, Zoom Video Communications, Inc. It is essential that we embrace a mantra that ensures security is baked in throughout any development process. Ransome and Schoenfield leverage their abundance of experience and knowledge to clearly define why and how we need to build this new model around an understanding that the human element is the ultimate key to success. —Jennifer Sunshine Steffens, CEO of IOActive Both practical and strategic, Building in Security at Agile Speed is an invaluable resource for change leaders committed to building secure software solutions in a world characterized by increasing threats and uncertainty. Ransome and Schoenfield brilliantly demonstrate why creating robust software is a result of not only technical, but deeply human elements of agile ways of working. —Jorgen Hesselberg, author of Unlocking Agility and Cofounder of Comparative Agility The proliferation of open source components and distributed software services makes the principles detailed in Building in Security at Agile Speed more relevant than ever. Incorporating the principles and detailed guidance in this book into your SDLC is a must for all software developers and IT organizations. —George K Tsantes, CEO of Cyberphos, former partner at Accenture and Principal at EY Detailing the people, processes, and technical aspects of software security, Building in Security at Agile Speed emphasizes that the people element remains critical because software is developed, managed, and exploited by humans. This book presents a step-by-step process for software security that is relevant to today’s technical, operational, business, and development environments with a focus on what humans can do to control and manage the process in the form of best practices and metrics.
Author : Roland Smart
Publisher : John Wiley & Sons
ISBN 13 : 1119223016
Total Pages : 240 pages
Book Rating : 4.1/5 (192 download)
Download or read book The Agile Marketer written by Roland Smart and published by John Wiley & Sons. This book was released on 2016-02-09 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language—and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable technological and practical challenge that few marketers have experience with. The methods that enable marketers to meet this challenge are emerging from an unexpected place: the world of software development. The Agile methodologies that once revolutionized software development are now revolutionizing marketing. Agile provides the foundation for alignment between the marketing and product management sides. It can unleash a whole array of new marketing opportunities for growth hacking as well as for "baking" marketing directly into your products or services. Beyond that, as a discipline it can serve as a bridge to strategic alignment, positioning the chief marketing officer alongside the chief product officer as the two primary drivers of the business. Written by a premier practitioner of modern marketing, this book will provide you with: Insights on the evolution of product development and management in the organization—and why marketing must partner with them in the new era An understanding of Agile methods and their application to marketing A plan for integrating Agile with your traditional methods Tactics to drive alignment with product management A pathway to becoming the steward of customer experience Rich with examples, case studies, illustrations, and exercises drawn from the author's wide-ranging experience (from startups to a top global technology company), The Agile Marketer will help you transform marketing in your organization, in spirit and practice—and help realize its critical roles in product management and the customer experience.
Author : J. D. Meier
Publisher : Innovation Playhouse LLC
ISBN 13 : 0984548203
Total Pages : 273 pages
Book Rating : 4.9/5 (845 download)
Download or read book Getting Results the Agile Way written by J. D. Meier and published by Innovation Playhouse LLC. This book was released on 2010 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the Agile Results system, a systematic way to achieve both short- and long-term results that can be applied to all aspects of life.
Author : Jim Ewel
Publisher : John Wiley & Sons
ISBN 13 : 1119712041
Total Pages : 304 pages
Book Rating : 4.1/5 (197 download)
Download or read book The Six Disciplines of Agile Marketing written by Jim Ewel and published by John Wiley & Sons. This book was released on 2020-10-06 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your organization using Agile principles with this proven framework The Six Disciplines of Agile Marketing provides a proven framework for applying Agile principles and processes to marketing. Written by celebrated consultant Jim Ewel, this book provides a concise, approachable, and adaptable strategy for the implementation of Agile in virtually any marketing organization. The Six Disciplines of Agile Marketing discusses six key areas of practical concern to the marketer who hopes to adopt Agile practices in their organization. They include: Aligning the team on common goals Structuring the team for greater efficiency Implementing processes like Scrum and Kanban in marketing Validated Learning Adapting to Change Creating Remarkable Customer Experiences The Six Disciplines of Agile Marketing also discusses four shifts in beliefs and behaviors necessary to achieving an Agile transformation in marketing organizations. They include: A shift from a focus on outputs to one based on outcomes A shift from a campaign mentality to one based on continuous improvement A shift from an internal focus to a customer focus A shift from top-down decisions to de-centralized decisions Perfect for anyone in a leadership position at a marketing agency, The Six Disciplines of Agile Marketing also belongs on the bookshelf of anyone interested in improving the efficacy and efficiency of their own marketing efforts. Full of practical advice and concrete strategies that have been successfully implemented at Fortune 500, Silicon Valley, and non-profit organizations alike, this book is an indispensable resource to help your organization make the leap to Agile.
Author : Sean Ellis
Publisher : Crown Currency
ISBN 13 : 0451497228
Total Pages : 322 pages
Book Rating : 4.4/5 (514 download)
Download or read book Hacking Growth written by Sean Ellis and published by Crown Currency. This book was released on 2017-04-25 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
Author : Andrea Fryrear
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523089164
Total Pages : 207 pages
Book Rating : 4.5/5 (23 download)
Download or read book Mastering Marketing Agility written by Andrea Fryrear and published by Berrett-Koehler Publishers. This book was released on 2020-07-07 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities. As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind shifts. Agile strategies have been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps. As the audiences we market to become ever more digital, agile frameworks are emerging as the best and only way to manage marketing. This book is a signpost showing the way toward the agile future of marketing operations, explaining how every role, from social media intern up to chief marketing officer, can work in unison, responding to the market's demanding challenges without losing focus on the big picture. You will learn what it takes for marketing agility to thrive—customer focus, transparency, continuous improvement, adaptability, trust, bias for action, and courage—along with the antipatterns that can drag you down. Most important, you will learn how to implement the systems, strategies, and practices that will truly transform your marketing operations.
Author : Martin Fowler
Publisher : Addison-Wesley Professional
ISBN 13 : 0201485672
Total Pages : 461 pages
Book Rating : 4.2/5 (14 download)
Download or read book Refactoring written by Martin Fowler and published by Addison-Wesley Professional. This book was released on 1999 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: Refactoring is gaining momentum amongst the object oriented programming community. It can transform the internal dynamics of applications and has the capacity to transform bad code into good code. This book offers an introduction to refactoring.
