Hablemos de marketing interactivo. Reflexiones sobre marketing digital y comercio electronico

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Author :
Publisher : ESIC Editorial
ISBN 13 : 9788473562485
Total Pages : 232 pages
Book Rating : 4.5/5 (624 download)

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Book Synopsis Hablemos de marketing interactivo. Reflexiones sobre marketing digital y comercio electronico by : Paul Fleming

Download or read book Hablemos de marketing interactivo. Reflexiones sobre marketing digital y comercio electronico written by Paul Fleming and published by ESIC Editorial. This book was released on 2000 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Global Perspectives on the Strategic Role of Marketing Information Systems

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Publisher : IGI Global
ISBN 13 : 1668465930
Total Pages : 404 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Global Perspectives on the Strategic Role of Marketing Information Systems by : Medina-Quintero, Jose Melchor

Download or read book Global Perspectives on the Strategic Role of Marketing Information Systems written by Medina-Quintero, Jose Melchor and published by IGI Global. This book was released on 2023-05-08 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: A level of decision making is concerned with deciding the organization’s objectives, resources, and policies. A significant problem at this decision-making level is predicting the organization’s future and its environment as well as matching the organization’s characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.

Hablemos de marketing interactivo

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Publisher :
ISBN 13 : 9788473562157
Total Pages : 219 pages
Book Rating : 4.5/5 (621 download)

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Book Synopsis Hablemos de marketing interactivo by : Paul Fleming

Download or read book Hablemos de marketing interactivo written by Paul Fleming and published by . This book was released on 2000 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Social, Legal, and Ethical Implications of IoT, Cloud, and Edge Computing Technologies

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Publisher : IGI Global
ISBN 13 : 1799838188
Total Pages : 333 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Social, Legal, and Ethical Implications of IoT, Cloud, and Edge Computing Technologies by : Cornetta, Gianluca

Download or read book Social, Legal, and Ethical Implications of IoT, Cloud, and Edge Computing Technologies written by Cornetta, Gianluca and published by IGI Global. This book was released on 2020-06-26 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: The adoption of cloud and IoT technologies in both the industrial and academic communities has enabled the discovery of numerous applications and ignited countless new research opportunities. With numerous professional markets benefiting from these advancements, it is easy to forget the non-technical issues that accompany technologies like these. Despite the advantages that these systems bring, significant ethical questions and regulatory issues have become prominent areas of discussion. Social, Legal, and Ethical Implications of IoT, Cloud, and Edge Computing Technologies is a pivotal reference source that provides vital research on the non-technical repercussions of IoT technology adoption. While highlighting topics such as smart cities, environmental monitoring, and data privacy, this publication explores the regulatory and ethical risks that stem from computing technologies. This book is ideally designed for researchers, engineers, practitioners, students, academicians, developers, policymakers, scientists, and educators seeking current research on the sociological impact of cloud and IoT technologies.

The New Rules of Marketing and PR

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Publisher : John Wiley & Sons
ISBN 13 : 0470606630
Total Pages : 324 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis The New Rules of Marketing and PR by : David Meerman Scott

Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-01-15 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. New case studies and current examples are included to illustrate the very latest in marketing and PR trends Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.

Critical Medical Anthropology

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Publisher : UCL Press
ISBN 13 : 1787355829
Total Pages : 314 pages
Book Rating : 4.7/5 (873 download)

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Book Synopsis Critical Medical Anthropology by : Jennie Gamlin

Download or read book Critical Medical Anthropology written by Jennie Gamlin and published by UCL Press. This book was released on 2020-03-12 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critical Medical Anthropology presents inspiring work from scholars doing and engaging with ethnographic research in or from Latin America, addressing themes that are central to contemporary Critical Medical Anthropology (CMA). This includes issues of inequality, embodiment of history, indigeneity, non-communicable diseases, gendered violence, migration, substance abuse, reproductive politics and judicialisation, as these relate to health. The collection of ethnographically informed research, including original theoretical contributions, reconsiders the broader relevance of CMA perspectives for addressing current global healthcare challenges from and of Latin America. It includes work spanning four countries in Latin America (Mexico, Brazil, Guatemala and Peru) as well as the trans-migratory contexts they connect and are defined by. By drawing on diverse social practices, it addresses challenges of central relevance to medical anthropology and global health, including reproduction and maternal health, sex work, rare and chronic diseases, the pharmaceutical industry and questions of agency, political economy, identity, ethnicity, and human rights.

World Anthropologies

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Author :
Publisher : Routledge
ISBN 13 : 1000184498
Total Pages : 320 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis World Anthropologies by : Gustavo Lins Ribeiro

Download or read book World Anthropologies written by Gustavo Lins Ribeiro and published by Routledge. This book was released on 2020-07-13 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its inception, anthropology's authority has been based on the assumption that it is a unified discipline emanating from the West. In an age of heightened globalization, anthropologists have failed to discuss consistently the current status of their practice and its mutations across the globe. World Anthropologies is the first book to provoke this conversation from various regions of the world in order to assess the diversity of relations between regional or national anthropologies and a contested, power-laden Western discourse. Can a planetary anthropology cope with both the 'provincial cosmopolitanism' of alternative anthropologies and the 'metropolitan provincialism' of hegemonic schools? How might the resulting 'world anthropologies' challenge the current panorama in which certain allegedly national anthropological traditions have more paradigmatic weight - and hence more power - than others? Critically examining the international dissemination of anthropology within and across national power fields, contributors address these questions and provide the outline for a veritable world anthropologies project.

Scaling for E-business

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Author :
Publisher : Prentice Hall Professional
ISBN 13 : 9780130863287
Total Pages : 474 pages
Book Rating : 4.8/5 (632 download)

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Book Synopsis Scaling for E-business by : Daniel A. Menascé

Download or read book Scaling for E-business written by Daniel A. Menascé and published by Prentice Hall Professional. This book was released on 2000 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents analysis techniques for quantifying and projecting every element of your e-business site's performance and planning for the capacity you need.

Deadly Dust

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Publisher : Princeton University Press
ISBN 13 : 9780691037714
Total Pages : 248 pages
Book Rating : 4.0/5 (377 download)

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Book Synopsis Deadly Dust by : David Rosner

Download or read book Deadly Dust written by David Rosner and published by Princeton University Press. This book was released on 1994 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the Depression, silicosis, an industrial lung disease, emerged as a national social crisis. Experts estimated that hundreds of thousands of workers were at risk of disease, disability, and death by inhaling silica in mines, foundries, and quarries. By the 1950s, however, silicosis was nearly forgotten by the media and health professionals. Asking what makes a health threat a public issue, David Rosner and Gerald Markowitz examine how a culture defines disease and how disease itself is understood at different moments in history. They also consider who should assume responsibility for occupational disease.

Tourist Activities in Multimodal Texts

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Author :
Publisher : Palgrave Macmillan
ISBN 13 : 9781137397904
Total Pages : 0 pages
Book Rating : 4.3/5 (979 download)

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Book Synopsis Tourist Activities in Multimodal Texts by : M. Nekic

Download or read book Tourist Activities in Multimodal Texts written by M. Nekic and published by Palgrave Macmillan. This book was released on 2014-12-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is devoted to the analysis of promotional material of tourist activities on tourism websites, including walking, dining, and visiting natural and cultural heritage sights, as instances of multimodal texts through a case study of Croatian and Scottish tourism websites.

Web Content Management

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Publisher : Addison-Wesley Professional
ISBN 13 : 9780201657821
Total Pages : 240 pages
Book Rating : 4.6/5 (578 download)

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Book Synopsis Web Content Management by : Russell Nakano

Download or read book Web Content Management written by Russell Nakano and published by Addison-Wesley Professional. This book was released on 2002 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to develop, manage, maintain and deploy web content solutions across organisations of any size.

Content and Workflow Management for Library Websites: Case Studies

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Author :
Publisher : IGI Global
ISBN 13 : 1591405351
Total Pages : 282 pages
Book Rating : 4.5/5 (914 download)

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Book Synopsis Content and Workflow Management for Library Websites: Case Studies by : Yu, Holly

Download or read book Content and Workflow Management for Library Websites: Case Studies written by Yu, Holly and published by IGI Global. This book was released on 2004-12-31 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using database-driven web pages or web content management (WCM) systems to manage increasingly diverse web content and to streamline workflows is a commonly practiced solution recognized in libraries to-day. However, limited library web content management models and funding constraints prevent many libraries from purchasing commercially available WCM systems. And, the lack of much needed technical expertise in building in-house WCM systems presents a great challenge for libraries of all types. Content and Workflow Management for Library Websites: Case Studies provides practical and applicable web content management solutions through case studies. It contains successful database-to-web applications as employed in a variety of academic libraries. The applications vary in scope and cover a range of practical how-to-do-it examples from database-driven web development, locally created web content management systems, systems for distributing content management responsibilities, dynamic content delivery, to open source tools, such as MySQL and PHP to manage the content. Issues and challenges associated with the development process are discussed. Authors will also discuss detours, sand traps, and missteps necessary to a real learning process.

Homepage Usability

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Publisher :
ISBN 13 : 9780735711020
Total Pages : 138 pages
Book Rating : 4.7/5 (11 download)

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Book Synopsis Homepage Usability by : Jakob Nielsen

Download or read book Homepage Usability written by Jakob Nielsen and published by . This book was released on 2001 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Addiction Recovery Management

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Publisher : Springer Science & Business Media
ISBN 13 : 1603279601
Total Pages : 327 pages
Book Rating : 4.6/5 (32 download)

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Book Synopsis Addiction Recovery Management by : John F. Kelly

Download or read book Addiction Recovery Management written by John F. Kelly and published by Springer Science & Business Media. This book was released on 2014-07-08 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addiction Recovery Management: Theory, Research, and Practice is the first book on the recovery management approach to addiction treatment and post-treatment support services. Distinctive in combining theory, research, and practice within the same text, this ground-breaking title includes authors who are the major theoreticians, researchers, systems administrators, clinicians and recovery advocates who have developed the model. State-of-the art and the definitive text on the topic, Addiction Recovery Management: Theory, Research, and Practice is mandatory reading for clinicians and all professionals who work with patients in recovery or who are interested in the field.

The Social Change Model

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Publisher : John Wiley & Sons
ISBN 13 : 1119242436
Total Pages : 246 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis The Social Change Model by : Kristan C. Skendall

Download or read book The Social Change Model written by Kristan C. Skendall and published by John Wiley & Sons. This book was released on 2017-02-13 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to using the Social Change Model in all types of curricular and co-curricular settings This book is designed to provide leadership educators with a wealth of classroom and workshop activities, discussion and reflection questions, assignment suggestions, and additional resources such as video clips and supplementary readings. It also includes several case studies for students to consider the implications of applying all eight elements of the Social Change Model in a variety of contexts. The Social Change Model of Leadership Development—upon which the book is based—was designed by well-known leadership educators and received wide acclaim and use. The validity of this model has been established through a number of research studies including the Multi-Institutional Study of Leadership. Written by leading experts and developers of the Social Change Model who often present and consult on the topic Helps curricular and co-curricular leadership educators teach the Social Change Model through individual and group activities, reflection questions, and discussion questions. Walks course or workshop facilitators through the entire process of teaching the content and facilitating and debriefing activities If you're a leadership educator of high school, undergraduate, or graduate school students, The Social Change Model: Facilitating Leadership Development is indispensable reading. Please note that The Social Change Model: Facilitating Leadership Development is intended to be used as a Facilitator's Guide to Leadership for a Better World, 2nd Edition (978-1-119-20759-7) in seminars, workshops, and college classrooms. You'll find that, while each book can be used on its own, the content in both is also designed for use together. A link to the home page of Leadership for a Better World can be found below under Related Titles.

¿Por Qué? 101 Questions About Spanish

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Publisher : Bloomsbury Publishing
ISBN 13 : 1474227929
Total Pages : 353 pages
Book Rating : 4.4/5 (742 download)

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Book Synopsis ¿Por Qué? 101 Questions About Spanish by : Judy Hochberg

Download or read book ¿Por Qué? 101 Questions About Spanish written by Judy Hochberg and published by Bloomsbury Publishing. This book was released on 2016-10-20 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Por qué? 101 Questions about Spanish is for anyone who wants to understand how Spanish really works. Standard textbooks and grammars describe the "what" of Spanish - its vocabulary, grammar, spelling, and pronunciation - but ¿Por qué? explains the "why". Judy Hochberg draws on linguistic principles, Hispanic culture, and language history to answer questions such as: Why are so many Spanish verbs irregular? - Why does Spanish have different ways to say "you"? - Why is h silent? - Why doesn't Spanish use apostrophes? - Why does Castilian Spanish have the th sound? Packed with information, guidance, and links to further research, ¿Por qué? is an accessible study guide that is suitable for Spanish students, instructors, native speakers, and the general reader. It is a valuable supplementary text for serious students of Spanish at all levels, from beginning to advanced. ¿Por qué? also covers topics usually left to specialized books, including the evolution of Spanish, how children and adults learn Spanish, and the status of languages that co-exist with Spanish, from Catalan to Spanish sign language to the indigenous languages of Latin America.

Museum Theory

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Publisher : John Wiley & Sons
ISBN 13 : 1119796555
Total Pages : 648 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Museum Theory by : Andrea Witcomb

Download or read book Museum Theory written by Andrea Witcomb and published by John Wiley & Sons. This book was released on 2020-11-17 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: MUSEUM THEORY EDITED BY ANDREA WITCOMB AND KYLIE MESSAGE Museum Theory offers critical perspectives drawn from a broad range of disciplinary and intellectual traditions. This volume describes and challenges previous ways of understanding museums and their relationship to society. Essays written by scholars from museology and other disciplines address theoretical reflexivity in the museum, exploring the contextual, theoretical, and pragmatic ways museums work, are understood, and are experienced. Organized around three themes—Thinking about Museums, Disciplines and Politics, and Theory from Practice/Practicing Theory—the text includes discussion and analysis of different kinds of museums from various, primarily contemporary, national and local contexts. Essays consider subjects including the nature of museums as institutions and their role in the public sphere, cutting-edge museum practice and their connections with current global concerns, and the links between museum studies and disciplines such as cultural studies, anthropology, and history.