Guide To Television Advertising

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Brought to You By

Author : Lawrence R. Samuel
Publisher : University of Texas Press
ISBN 13 : 0292774761
Total Pages : 441 pages
Book Rating : 4.2/5 (927 download)

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Book Synopsis Brought to You By by : Lawrence R. Samuel

Download or read book Brought to You By written by Lawrence R. Samuel and published by University of Texas Press. This book was released on 2009-03-06 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.

Designing and Producing the Television Commercial

Author : Larry Elin
Publisher : Addison-Wesley Longman
ISBN 13 : 9780205365388
Total Pages : 0 pages
Book Rating : 4.3/5 (653 download)

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Book Synopsis Designing and Producing the Television Commercial by : Larry Elin

Download or read book Designing and Producing the Television Commercial written by Larry Elin and published by Addison-Wesley Longman. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing and Producing the Television Commercial explains the business, art, and technology of creating a commercial from the development of the client's message to postproduction. This text is ideal for readers who want to become producers, directors, or writers at an advertising agency, production company, or with an advertiser.

A Complete Guide to Television, Field, and Digital Producing

Author : Sally Ann Cruikshank
Publisher : Routledge
ISBN 13 : 1000434451
Total Pages : 286 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis A Complete Guide to Television, Field, and Digital Producing by : Sally Ann Cruikshank

Download or read book A Complete Guide to Television, Field, and Digital Producing written by Sally Ann Cruikshank and published by Routledge. This book was released on 2021-09-30 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an extensive overview of producing in the ever-changing field of journalism for all types of newsrooms. Featuring interviews with renowned journalism professionals, A Complete Guide to Television, Field, and Digital Producing offers an in-depth look at the broadcast, field, and digital producing practices of newsrooms today. The book is divided into three parts: television news producing, field producing, and digital producing. Each part provides a clear explanation of the producing role before going into more detail on important skills such as developing stories, writing copy, creating graphics, producing live on location, audience engagement, and using social media. Each chapter includes a variety of supplemental material, including discussion questions, keyword definitions, classroom activities, and graded assignments, including rubrics. Written with a combined 64 years of journalism and journalism education experience, the book will prepare students to produce whatever their job requires. Taking an integrated approach to journalism education, this is a vital text for journalism and media students studying digital media, broadcast journalism, social media, and reporting.

Marketing Information Guide

Author :
Publisher :
ISBN 13 :
Total Pages : 576 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Marketing Information Guide by :

Download or read book Marketing Information Guide written by and published by . This book was released on 1959 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:

TV Guide

Author : Mark Lasswell
Publisher : Crown
ISBN 13 : 9781400046850
Total Pages : 0 pages
Book Rating : 4.0/5 (468 download)

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Book Synopsis TV Guide by : Mark Lasswell

Download or read book TV Guide written by Mark Lasswell and published by Crown. This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine the greatest week of television ever. In celebration of its 50th anniversary, TV GUIDE has done just that. Picking and choosing from classic programs, unforgettable characters, hilarious moments and broadcast-interrupting tragedies, TV GUIDE has created in this deluxe and nostalgic history the ultimate week of programming. Here are fifty years of riveting innovation distilled into one unforgettable book. From Saturday morning cartoons through prime time and late night, "Fifty Years of Television pays tribute to hundreds of the most important shows of all time. More than 250 color and black-and-white photographs capture the giants of TV in their prime--from "The Great One," Jackie Gleason, to his latter-day descendant Homer Simpson, from Jack Webb of "Dragnet to James Gandolfini of "The Sopranos. The exciting, graphic covers of TV GUIDE offer a fantastic voyage through generations of pop culture. More than 400 collectible covers are included, featuring the work of artists such as Charles Addams, Salvador Dali, Al Hirschfield, Norman Rockwell and Andy Warhol. Landmark essays from the pages of TV GUIDE by Oprah Winfrey, John F. Kennedy, Alex Haley and other American icons shed light on the seductive power of the medium. In original interviews, some of TV's best known and most beloved personalities reminisce about the shows that made the country tune in. A sweeping appreciation of TV, this is the ultimate book of its kind.

Broadcast Television

Author : Walter McDowell
Publisher : Peter Lang
ISBN 13 : 9780820474854
Total Pages : 180 pages
Book Rating : 4.4/5 (748 download)

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Book Synopsis Broadcast Television by : Walter McDowell

Download or read book Broadcast Television written by Walter McDowell and published by Peter Lang. This book was released on 2006 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: From unraveling the confusion surrounding digital TV to revealing the inner workings of Nielsen ratings Broadcast Television: A Complete Guide to the Industry takes an impartial and in-depth look at the business of commercial television. Unlike many books addressing this topic, the purpose of this primer is not to support a partisan opinion about what is right or wrong with television but rather to provide objective information from which the reader can make his or her own judgments. To that end the organization and presentation style is also unique in that the industry is explained as a dynamic and interdependent system of technology, economics, and regulation. This systems approach to learning helps the reader understand better the interwoven parts of television business. As a concise and highly focused overview of the business of commercial television, Broadcast Television: A Complete Guide to the Industry can serve as a stand-alone text or as a supplement to other course readings addressing an array of topics involving television today.

The TV Guide Book of Lists

Author : The Editors of TV Guide
Publisher : Running Press
ISBN 13 : 9780762430079
Total Pages : 0 pages
Book Rating : 4.4/5 (3 download)

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Book Synopsis The TV Guide Book of Lists by : The Editors of TV Guide

Download or read book The TV Guide Book of Lists written by The Editors of TV Guide and published by Running Press. This book was released on 2007-10-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you curious to know: The 50 Greatest TV Shows of all time? The 50 Worst? The 25 Greatest Commercials? The 10 Strangest Moments in Sports? . . . Then you'll be reading the right book! Here's a trivia book as entertaining as the TV shows it celebrates. Get lost in the greatest moments from classic television, right up to the must-see TV of today. Enjoy 50 years and 175 lists of pure trivia gold that covers TV themes, episodes, stars, celebrities, and even commercials. TV Guide has covered them all, and now they open their vault to bring all the favorite lists they've written over the years to a single fun volume!

Federal Register

Author :
Publisher :
ISBN 13 :
Total Pages : 1006 pages
Book Rating : 4.:/5 (311 download)

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Book Synopsis Federal Register by :

Download or read book Federal Register written by and published by . This book was released on 1975 with total page 1006 pages. Available in PDF, EPUB and Kindle. Book excerpt:

How to Work the Film & TV Markets

Author : Heather Hale
Publisher : Taylor & Francis
ISBN 13 : 1317626915
Total Pages : 407 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis How to Work the Film & TV Markets by : Heather Hale

Download or read book How to Work the Film & TV Markets written by Heather Hale and published by Taylor & Francis. This book was released on 2017-07-28 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Work the Film & TV Markets takes independent filmmakers, television and digital content creators on a virtual tour of the entertainment industry’s trade shows — the circulatory system of the entire global media landscape. This book highlights the most significant annual events around the world, details a dossier of all the players that frequent them and examines all the elements that drive the market value and profitability of entertainment properties. In-the-trenches insights from our modern, real-world marketplace are contextualized into immediately implementable practical advice. Make the most of your finite investments of funds, time and creative energy to optimize your odds for success within the mainstream, business-to-business circuit but learn how to select, apply and scale prudent, proven principles to drive your own Do-It-Yourself/Direct-to-the-Consuming-Crowd fundraising, distribution and promotional success. Heather Hale demystifies these markets, making them less intimidating, less confusing and less overwhelming. She shows you how to navigate these events, making them far more accessible, productive — and fun! This creative guide offers: An in-depth survey of the most significant film, TV and digital content trade shows around the world; An overview of the co-production market circuit that offers financing and development support to independent producers; An outline of the market-like festivals and key awards shows; A breakdown of who’s who at all these events — and how to network with them; Hot Tips on how to prepare for, execute and follow up on these prime opportunities; Low-budget key art samples and game plans; A social media speed tour with a wealth of audience engagement ideas. Visit the book’s space on www.HeatherHale.com for additional resources and up-to-date information on all these events.

Summary of Information on Television Advertising by Retail Stores

Author :
Publisher :
ISBN 13 :
Total Pages : 10 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Summary of Information on Television Advertising by Retail Stores by :

Download or read book Summary of Information on Television Advertising by Retail Stores written by and published by . This book was released on 1954 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Distribution Data Guide

Author :
Publisher :
ISBN 13 :
Total Pages : 572 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Distribution Data Guide by :

Download or read book Distribution Data Guide written by and published by . This book was released on 1959 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Research Process

Author : Myrtle S. Bolner
Publisher : Kendall Hunt
ISBN 13 : 9780787294489
Total Pages : 464 pages
Book Rating : 4.2/5 (944 download)

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Book Synopsis The Research Process by : Myrtle S. Bolner

Download or read book The Research Process written by Myrtle S. Bolner and published by Kendall Hunt. This book was released on 2004 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Mighty Minutes

Author : Jim Hall
Publisher : Random House Value Publishing
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4.X/5 (1 download)

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Book Synopsis Mighty Minutes by : Jim Hall

Download or read book Mighty Minutes written by Jim Hall and published by Random House Value Publishing. This book was released on 1984 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes index. A historical overview of TV's bestloved commercials over the past thirtyfive years.

This Business of Television

Author : Howard J. Blumenthal
Publisher : Billboard Books
ISBN 13 : 0823077632
Total Pages : 594 pages
Book Rating : 4.8/5 (23 download)

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Book Synopsis This Business of Television by : Howard J. Blumenthal

Download or read book This Business of Television written by Howard J. Blumenthal and published by Billboard Books. This book was released on 2006 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication reflects the changes in television, both domestically and internationally and is a useful guide to the legal, economic, and production aspects of the industry.

Film and Television Distribution and the Internet

Author : Mr Andrew Sparrow
Publisher : Gower Publishing, Ltd.
ISBN 13 : 1409458083
Total Pages : 345 pages
Book Rating : 4.4/5 (94 download)

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Book Synopsis Film and Television Distribution and the Internet by : Mr Andrew Sparrow

Download or read book Film and Television Distribution and the Internet written by Mr Andrew Sparrow and published by Gower Publishing, Ltd.. This book was released on 2012-09-28 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is no area of business that is more dramatically affected by the explosion of web-based services delivered to computers, PDAs and mobile phones than the film and television industries. The web is creating radical new ways of marketing and delivering television and film content; one that draws in not simply traditional broadcasters and producers but a whole new range of organizations such as news organizations, web companies and mobile phone service providers. This companion volume to Andrew Sparrow's Music Distribution and the Internet: A Legal Guide for the Music Business focuses on the practical application of UK and EU law as it applies to the distribution of television and film through the internet. This includes terms of contract and copyright as they affect studios, broadcasters, sales agents, distributors, internet service providers, film financiers, and online film retailers; as well as areas such as the licensing of rights. It also covers the commercial aspects of delivering film and television services to a customer base, including engaging with new content platforms, strategic agreements with content aggregators, protecting and exploiting intellectual property rights, data and consumer protection, and payment, online marketing and advertising. The opportunities for companies operating in this area are extraordinary (as are the legal implications) and Andrew Sparrow's highly practical guide provides an excellent starting point for navigating through what is a complex area of regulation, contract, copyright and consumer law.

Plunkett's Advertising & Branding Industry Almanac 2006: Your Complete Guide to All Facets of the Business of Advertising, Marketing and Branding

Download Plunkett's Advertising & Branding Industry Almanac 2006: Your Complete Guide to All Facets of the Business of Advertising, Marketing and Branding PDF Online Free

Author : Plunkett Research Ltd
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593920423
Total Pages : 480 pages
Book Rating : 4.5/5 (939 download)

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Book Synopsis Plunkett's Advertising & Branding Industry Almanac 2006: Your Complete Guide to All Facets of the Business of Advertising, Marketing and Branding by : Plunkett Research Ltd

Download or read book Plunkett's Advertising & Branding Industry Almanac 2006: Your Complete Guide to All Facets of the Business of Advertising, Marketing and Branding written by Plunkett Research Ltd and published by Plunkett Research, Ltd.. This book was released on 2006-04 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. Analysis of trends, globalization, technologies, finances and more. This carefully-researched book covers exciting trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, global markets and more. This reference tool includes thorough market analysis as well as our highly respected trends analysis. Youll find a complete overview, industry analysis and market research report in one superb, value-priced package. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources.This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of 334 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.

Regulation of television advertising

Author : Great Britain: Parliament: House of Lords: Select Committee on Communications
Publisher : The Stationery Office
ISBN 13 : 9780108473104
Total Pages : 294 pages
Book Rating : 4.4/5 (731 download)

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Book Synopsis Regulation of television advertising by : Great Britain: Parliament: House of Lords: Select Committee on Communications

Download or read book Regulation of television advertising written by Great Britain: Parliament: House of Lords: Select Committee on Communications and published by The Stationery Office. This book was released on 2011-02-17 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report from the Select Committee on Communications calls for a reduction in the time allowed for advertisements on commercial broadcasting channels. Existing regulation of the market is no longer relevant in the digital age and doesn't serve the best interests of viewers. The Code on Scheduling of Television Advertising should be harmonised to level the playing field between public service and commercial broadcasters when Digital Switchover happens in 2012. It is the Committee's view that a reduction in the quantity of advertising airtime that broadcasters are allowed to sell would greatly improve the viewer experience and would be fairer to the public service broadcasters - ITV 1, Channel 4 and Channel 5 - who are limited more than all other commercial channels at the moment. All channels should be allowed an average of 7 minutes per hour, appropriate peak time maximum to be determined after research from Ofcom. The Committee has also looked at specific regulations which affect ITV 1, known as the Contract Rights Renewal undertakings. These undertakings should be removed as long as they are replaced with binding undertakings from ITV plc to invest an appropriate proportion of any additional revenues from advertising in creating UK originated programming and training. The Committee is calling on ITV's bosses to deliver on the commitments they have made to the Committee - to increase its investment on quality, UK originated programming in return for the removal of CRR and also to invest in training within the industry.