Marketing Your Services

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Author :
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis Marketing Your Services by : Anthony O. Putman

Download or read book Marketing Your Services written by Anthony O. Putman and published by John Wiley & Sons. This book was released on 1990-05-28 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, "I don’t know what to do." Now, here’s a book that shows you, step by step, how to market your services—painlessly, confidently, profitably. Marketing Your Services shows you: How to define and promote your services to the right market How to differentiate your business from other similar businesses How to price and package your services How to turn qualified prospects into customers and build long-term relationships with clients "This is the best book I have seen about Marketing—making your mark in a way that hits the mark. You will be provoked, persuaded, and pleased by this guidebook for painless marketing mastery." —Chip R. Bell Author, Service Wisdom "Simply put, this is the most useful book on marketing for service firms I know of. It is also the best written. Read it." —Clay Carr Author, Front-Line Customer Service "An excellent guide to the marketing maze for any small business that wants to get a firm handle on just what service they provide, and learn how to enjoy making money doing it." —Martin T. Cannon Director, Paper Product Development The Procter & Gamble Company

The Guide to a Successful Managed Services Practice

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Publisher : Intelligent Enterprise
ISBN 13 : 9780978894306
Total Pages : 324 pages
Book Rating : 4.8/5 (943 download)

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Book Synopsis The Guide to a Successful Managed Services Practice by : Erick Simpson

Download or read book The Guide to a Successful Managed Services Practice written by Erick Simpson and published by Intelligent Enterprise. This book was released on 2006-08-01 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Guide to a Successful Managed Services Practice applies some of the most innovative and highly effective Managed Services techniques ever developed, and proven to increase long-term predictable revenue, thereby increasing an IT Organization's value. Leverage MSP University's successful Managed Services concepts - 3 Killer Managed Services deliverables - A Unique Managed Services Sales Process so successful that Clients can't resist signing your Agreements - Pricing your Managed Services deliverables for Maximum Profit - What to do after your Client is sold - Advanced Annuity-Based revenue philosophies. The Guide to a Successful Managed Services Practice includes everything you'll need to: - Transition to a successful, Annuity-Based Managed Services model and Evaluate your existing Clients and calculate what they'll be worth on a Monthly and Yearly basis when converted to Managed Services - Successfully market and sell Managed Services to new Clients - Increase your organization's overall value by transitioning to an Annuity-based Service Delivery model. *Includes nearly 30 downloadable Managed Services Business, Technical, Sales and Marketing Tools, Forms and Collateral! *Bonus: 4 Business-Winning PowerPoint Presentations! *Extra Special Bonus: Recorded Managed Services Webcast download included!

Zingerman's Guide to Giving Great Service

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Author :
Publisher : Hyperion
ISBN 13 : 1401305075
Total Pages : 125 pages
Book Rating : 4.4/5 (13 download)

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Book Synopsis Zingerman's Guide to Giving Great Service by : Ari Weinzweig

Download or read book Zingerman's Guide to Giving Great Service written by Ari Weinzweig and published by Hyperion. This book was released on 2012-06-26 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurial phenomenon Ari Weinzweig, co-founder of the much-loved Zingerman's Deli, shares the secrets to providing world-class customer service. Zingerman's in Ann Arbor, Michigan, is a beloved deli with some of the most loyal clientele around. It has been praised for its products and service in media outlets far and wide, including the New York Times, Men's Journal, Inc. Magazine, Esquire, Atlantic Monthly, USA Today, and Fast Company. And what started out as a small deli has grown to a flourishing restaurant, catering service, bakery, mail-order operation, creamery, and training business. Booming business and loyal customers are proof enough that the Zingerman's team knows a thing or two about customer service. Now in Zingerman's Guide to Giving Great Service, co-founder Ari Weinzweig shares the unique Zingerman method of treating customers, giving the reader step-by-step instructions on what to teach staff, how to train them, how to implement the training, how to measure their success, and finally, how to reward performance. Some of Zingerman's time-tested principles: Customers who get a great product but poor service won't be as loyal as those who are disappointed with a product but get great service. You'll get more complaints if people believe you care enough to listen to them. And that's a good thing. Employees who are rewarded, respected, and well cared for treat customers the same way.

Good Services

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Publisher : BIS Publishers
ISBN 13 : 9789063695439
Total Pages : 0 pages
Book Rating : 4.6/5 (954 download)

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Book Synopsis Good Services by : Louise Downe

Download or read book Good Services written by Louise Downe and published by BIS Publishers. This book was released on 2020-03-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first book that describes what a "good" service is and how to design one. This book lays out the essential principles for building services that work well for users. Demystifying what we mean by a "good" and "bad" service and describing the common elements within all services that mean they either work for users or don't. A practical book for practitioners and non-practitioners alike interested in better service delivery, this book is the definitive new guide to designing services that work for users.

Financial Services Marketing

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Author :
Publisher : Routledge
ISBN 13 : 1136403051
Total Pages : 417 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Financial Services Marketing by : Christine Ennew

Download or read book Financial Services Marketing written by Christine Ennew and published by Routledge. This book was released on 2007-01-18 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advanced undergraduates and those on professional courses such as the Chartered Institute of Banking. Taking an international and strategic view of an increasingly important and competitive sector, Financial Services Marketing adopts a fresh approach in terms of structure, and is organised around the core marketing activities of marketing for acquisition and marketing for retention. Financial Services Marketing features: * Strong international focus: case studies and vignettes representing Asia-Pacific, Europe and the US. * Comprehensive coverage, focusing on both B2B and B2C marketing. * Expert insights into the latest innovations in the sector, from technological developments, CRM and customer loyalty to issues of social responsibility. Financial Services Marketing will help both the student and the practitioner to develop a firm grounding in the fundamentals of: financial services strategy, customer acquisition, and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available.

The Art of Client Service

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 111922828X
Total Pages : 191 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis The Art of Client Service by : Robert Solomon

Download or read book The Art of Client Service written by Robert Solomon and published by John Wiley & Sons. This book was released on 2016-03-17 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.

Web Services and Service-oriented Architectures

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Author :
Publisher : Morgan Kaufmann Publishers
ISBN 13 : 9781558609068
Total Pages : 266 pages
Book Rating : 4.6/5 (9 download)

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Book Synopsis Web Services and Service-oriented Architectures by : Douglas K. Barry

Download or read book Web Services and Service-oriented Architectures written by Douglas K. Barry and published by Morgan Kaufmann Publishers. This book was released on 2003 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interesting, timely, and above all, useful, Savvy Guides give IT managers the information they need to effectively manage their technologists, as well as conscientiously inform business decision makers, in the midst of technological revolution.

How Clients Buy

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 111943470X
Total Pages : 279 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis How Clients Buy by : Tom McMakin

Download or read book How Clients Buy written by Tom McMakin and published by John Wiley & Sons. This book was released on 2018-03-13 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: The real-world guide to selling your services and bringing in business How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the 'product,' you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job—not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or 'behind' when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do. You'll have to unlearn everything you know about sales, but then you'll learn new skills that will help you make connections, develop rapport, create interest, earn trust, and turn prospects into clients. Business development is critical to your personal success, and your skills in this area will dictate the course of your career. This invaluable guide gives you a set of real-world best practices that can help you become the rainmaker you want to be. Get the word out and make productive connections Drop the fear of self-promotion and advertise your accomplishments Earn potential clients' trust to build a lasting relationship Scrap the sales pitch in favor of honesty, positivity, and value Working in the consulting and professional services fields comes with difficulties not encountered by those who sell tangible products. Services are often under-valued, and become among the first things to go when budgets get tight. It is now harder than ever to sell professional services, so your game must be on-point if you hope to out-compete the field. How Clients Buy shows you how to level up and start winning the client list of your dreams.

Productize

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Author :
Publisher : Vecteris
ISBN 13 : 9781736929612
Total Pages : 172 pages
Book Rating : 4.9/5 (296 download)

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Book Synopsis Productize by : Eisha Armstrong

Download or read book Productize written by Eisha Armstrong and published by Vecteris. This book was released on 2021-05-02 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many professional services businesses want to create more scalable services and solutions but they often lack the tools and capabilities to successfully transition from a customized services model to a scalable solutions and products model. Productize outlines the unique pitfalls that professional services organizations face when they embark on a strategy of creating more scalable, often tech-enabled, products and services and it provides you with the tactics and tools to overcome these pitfalls. It is designed to be a practical playbook for any leader of a professional services business who wants to successfully accelerate growth.Productize draws on the 25+ years of experience that Eisha Armstrong has in successfully creating, launching and growing productized services. Eisha knows what works and what doesn't and she is passionate about making sure organizations learn from each other and avoid reinventing the wheel.Productize includes real-life case studies and stories featuring professional services leaders who have successfully led their organizations to create more scalable services and products. It also includes more than two dozen tools and templates to help your team implement the tactics so you don't have to start from scratch.In this book, you'll learn:1) How to turn shift your culture to embrace a product mindset2) The capabilities you to be successful and whether or not you should acquire them or grow them internally3) How much money to invest in exploring and building more scalable solutions and products4) How to ensure there is a viable market for your product idea5) How to sequence investments in new product development6) How to successfully source and work with developers and data scientists7) How to inexpensively test your ideas before investing in development8) How to win the hearts and minds of your sales team to ensure your new products are commercially successfulBonus: Key point summaries at the end of each chapter to help you lock in what you learnBonus: More than two dozen tools and templates to help your team implement the tactics so you don't have to start from scratch.

The .NET Developer's Guide to Directory Services Programming

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Publisher : Addison-Wesley Professional
ISBN 13 : 0132701464
Total Pages : 514 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis The .NET Developer's Guide to Directory Services Programming by : Joe Kaplan

Download or read book The .NET Developer's Guide to Directory Services Programming written by Joe Kaplan and published by Addison-Wesley Professional. This book was released on 2006-05-08 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: “If you have any interest in writing .NET programs using Active Directory or ADAM, this is the book you want to read.” —Joe Richards, Microsoft MVP, directory services Identity and Access Management are rapidly gaining importance as key areas of practice in the IT industry, and directory services provide the fundamental building blocks that enable them. For enterprise developers struggling to build directory-enabled .NET applications, The .NET Developer’s Guide to Directory Services Programming will come as a welcome aid. Microsoft MVPs Joe Kaplan and Ryan Dunn have written a practical introduction to programming directory services, using both versions 1.1 and 2.0 of the .NET Framework. The extensive examples in the book are in C#; a companion Web site includes both C# and Visual Basic source code and examples. Readers will Learn to create, rename, update, and delete objects in Active Directory and ADAM Learn to bind to and search directories effectively and efficiently Learn to read and write attributes of all types in the directory Learn to use directory services within ASP.NET applications Get concrete examples of common programming tasks such as managing Active Directory and ADAM users and groups, and performing authentication Experienced .NET developers—those building enterprise applications or simply interested in learning about directory services—will find that The .NET Developer’s Guide to Directory Services Programming unravels the complexities and helps them to avoid the common pitfalls that developers face.

Managing Local Government Services

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Publisher : ICMA Press
ISBN 13 : 0873267095
Total Pages : 470 pages
Book Rating : 4.8/5 (732 download)

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Book Synopsis Managing Local Government Services by : Carl W. Stenberg

Download or read book Managing Local Government Services written by Carl W. Stenberg and published by ICMA Press. This book was released on 2007 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Local Government Services, 3rd ed. is a comprehensive text on the subject of local government services relevant to local governments of all sizes. This edition is refocused and updated to include the demographic, economic, technology and cultural trends that affect the management of service delivery. New chapters discuss the shift from ¿government¿ to ¿governance,¿ alternative methods of service delivery, community development, and the five management practices that are fast becoming the standard for professional local government management.Each chapter lays out the manager¿s responsibilities in each service area, and provides effective policies, practices, and procedures. Short case examples give you a practical look at the goals, challenges, and solutions in the manager¿s world.

Engage

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Publisher : Baker Books
ISBN 13 : 1441234314
Total Pages : 224 pages
Book Rating : 4.4/5 (412 download)

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Book Synopsis Engage by : Nelson Searcy

Download or read book Engage written by Nelson Searcy and published by Baker Books. This book was released on 2011-10-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: No matter how great Sunday's worship service was, there's always another Sunday lurking at the end of the next week that must be planned. Church leaders often fall into ruts, working on automatic pilot just trying to get things together, which does not allow for much creativity or focus on designing services that lead to transformation for those involved in them. Engage is a step-by-step, stress-free guide to planning worship services that allow for and foster true life change. Comprehensive in scope, Engage provides teaching pastors, worship leaders, and volunteers with the tools they need to work together to develop and implement a worship planning system that improves communication, enhances creativity, and honors Jesus every week.

The Seven Principles of Professional Services

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Publisher :
ISBN 13 : 9780986210716
Total Pages : pages
Book Rating : 4.2/5 (17 download)

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Book Synopsis The Seven Principles of Professional Services by : Thomas McGrath

Download or read book The Seven Principles of Professional Services written by Thomas McGrath and published by . This book was released on 2014-12-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book details the prerequisite knowledge every consultant must master when delivering complex professional services. Coupled with the author's and his industry colleagues' real life examples of success and failure, these principles provide every consultant with actionable guidance to improve their service quality. Professional services consultants are walking a dangerous high wire between the success of their customers and the ongoing success of their firm. To maintain balance and walk this tightrope successfully, a consultant needs a strong set of principles that can be relied upon in the heat of a customer engagement. Through detailed analysis of his own experience as a consultant, a customer, and a professional services executive, Shane describes in detail the seven principles of professional services that have led him and others to repeated success. If you have been a consultant for ten minutes or ten years, this book will help you assess how well you deliver your service today and enable you to identify ways to elevate it in the future. Doing so will benefit your customer, your firm and your career.

CRM in Financial Services

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Publisher : Kogan Page Publishers
ISBN 13 : 9780749436964
Total Pages : 724 pages
Book Rating : 4.4/5 (369 download)

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Book Synopsis CRM in Financial Services by : Bryan Foss

Download or read book CRM in Financial Services written by Bryan Foss and published by Kogan Page Publishers. This book was released on 2002 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with international case studies and examples, the book begins with a detailed analysis of the state of CRM and e-business in the financial services globally, and then goes on to provide comprehensive and practical guidance on: making the most of your customer base; systems and data management; risk and compliance; channels and value chain issues; implementation; strategic implications.

SAP Data Services

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Publisher : SAP PRESS
ISBN 13 : 9781493211678
Total Pages : 0 pages
Book Rating : 4.2/5 (116 download)

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Book Synopsis SAP Data Services by : Bing Chen

Download or read book SAP Data Services written by Bing Chen and published by SAP PRESS. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's time to extract, transform, and load your skills on managing enterprise data With this book on SAP Data Services, you'll be an expert in no time. After learning about topics like planning, blueprinting, and integrating SAP Data Services, you'll get into the core of the book - detailed steps on how to perform Data Services tasks. Get the skills you need for your daily job, from basic tasks like designing objects, to advanced duties like analyzing unstructured text. Starting with Data Services Set up your Data Services foundation. Learn how to plan for Data Services in your organization, then how to install, configure, and get working with it. Data Services Tasks Regardless of your skillset, you'll find essential information on the tasks you'll encounter when working with Data Services. Learn how to architect jobs with performance, transparency, supportability, and cost in mind. Integration Data Services plays well with others. This book explores two common integration scenarios: data warehousing and retail environments. Learn how to overcome common challenges and see frequently used scenarios. Highlights: Data Services architecture and OS Enterprise information management Installation: Windows and Linux Configuration Troubleshooting Data Services objects Datastores Data Services scripting language Social media analytics Information Steward Integration: data warehousing and retail

Consumer Reports Complete Guide to Health Services for Seniors

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Author :
Publisher : Three Rivers Press (CA)
ISBN 13 : 9780812931471
Total Pages : 596 pages
Book Rating : 4.9/5 (314 download)

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Book Synopsis Consumer Reports Complete Guide to Health Services for Seniors by : Trudy Lieberman

Download or read book Consumer Reports Complete Guide to Health Services for Seniors written by Trudy Lieberman and published by Three Rivers Press (CA). This book was released on 2000 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides practical advice on paying for health care services, finding long-term care and paying for long-term care.

Mobile Location Services

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Publisher : Prentice Hall Professional
ISBN 13 : 0130084565
Total Pages : 478 pages
Book Rating : 4.1/5 (3 download)

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Book Synopsis Mobile Location Services by : Andrew Jagoe

Download or read book Mobile Location Services written by Andrew Jagoe and published by Prentice Hall Professional. This book was released on 2003 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: -- Includes case studies based on real world solution deployments with Vicinity, ATX, Ford and Hutchison 3G.-- Insights into differences between solutions for US and European marketplaces.-- Includes a software development kit for building a basic Location Service Solution.Mobile applications must be much smarter than desktop web applications. These applications need to know user's location, surroundings, and provide directions on how to get there. Developers face many challenges, including how to pinpoint the user's location, how to retrieve relevant spatial data from map databases that are often 20 Gigabytes in size, and how to support multiple clients. The mobility provided by the proliferation of wireless devices, such as Palm Pilots and onboard navigation systems presents a new class of opportunities and problems for application developers. This book provides an end-to-end solution guide to understand the issues in location-based services and build solutions that will sell. Complete with software and industry case studies, this book is an essential companion to anyone wanting to build the next killer application. The more than one million auto-based telematics terminals that have been installed by year-end 2001 are ample testimony of the opportunities and attractiveness of the mobile location services market. This large and growing installed base of subscribers also provides multiple implementation examples, which are incorporated into the text