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Author : Ruth Tolman
Publisher :
ISBN 13 :
Total Pages : 520 pages
Book Rating : 4.E/5 ( download)
Download or read book Guide to Fashion Merchandise Knowledge written by Ruth Tolman and published by . This book was released on 1973 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Melissa G. Carr
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1609018214
Total Pages : 220 pages
Book Rating : 4.6/5 (9 download)
Download or read book Guide to Fashion Entrepreneurship written by Melissa G. Carr and published by Bloomsbury Publishing USA. This book was released on 2014-06-19 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guide to Fashion Entrepreneurship delves into a comprehensive, step-by-step entrepreneurial action plan that investigates how fashion product concepts are created, branded, sourced, marketed, channeled, and merchandised. Each chapter delivers the essential tools to successfully identify market opportunities, execute product differentiation, and market a new brand or brand extension in a multichannel retail environment to achieve a profitable business. Fashion students and aspiring fashion professionals will gain critical business and creative knowledge to move a product from concept to consumer--and learn how to launch a brand or fashion business.
Author : Miguel Hebrero
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (657 download)
Download or read book Fashion Buying & Merchandising (2023 Edition) written by Miguel Hebrero and published by Independently Published. This book was released on 2023-10-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Navigate the dynamic world of fashion with expert insights from seasoned buying professional, Miguel. This comprehensive guide offers readers a deep dive into the multifaceted layers of the fashion industry. Key Takeaways: Seasoned Perspective: Gain invaluable knowledge from a seasoned buying professional with a vast range of experiences in the industry. Holistic Approach: From buying and merchandising strategies to detailed retail operations, this book ensures a well-rounded understanding. Special Chapter on Luxury: Understand the nuances and intricacies of the luxury segment of fashion, a domain that demands its own unique strategies. Esteemed Education: Drawing from his rich academic background at the London College of Fashion (University of the Arts London), Miguel brings both industry relevance and academic rigour to the text. For Every Fashion Enthusiast: Whether you're just starting in the industry or have been a part for years, this book caters to all levels of expertise. Perfect for fashion enthusiasts, upcoming entrepreneurs, and established industry professionals, this book offers a blend of knowledge, strategies, and insights to elevate your understanding and appreciation of the fashion world. Equip yourself with the tools needed to adeptly navigate the vibrant and ever-evolving landscape of fashio
Author : H S P
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (654 download)
Download or read book Fashion Buying and Merchandising - A Comprehensive Guide written by H S P and published by Independently Published. This book was released on 2023-10-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive guide on Fashion Buying and Merchandising is designed to provide with a thorough understanding of the dynamic world of fashion retail. Whether you aspire to become a fashion buyer, merchandiser, or simply want to gain insights into the intricacies of the fashion industry, this course will equip you with the knowledge, skills, and real-world examples necessary to excel in this field.
Author : Brianna Stewart
Publisher : Bull City Publishing
ISBN 13 :
Total Pages : 122 pages
Book Rating : 4./5 ( download)
Download or read book Clothing Line Start Up Secrets: How to Start and Grow A Successful Clothing Line written by Brianna Stewart and published by Bull City Publishing. This book was released on 2014-06-04 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally Revealed.. The Amazing insider Secrets of Starting your own Clothing Line Without Making Costly Mistakes. I am sure you are passionate about fashion or you would not be on this page. The fact is that the fashion industry is a huge market and a clothing line is a highly profitable business since clothes are a basic need. That’s the reason every year thousands of people from all over the world try to start their own clothing line without the knowledge that is required to successfully launch and run it, and within few months, most of them give up. This will not happen with you. When it comes to starting a new business, the only shortcut to success is to follow the footsteps of someone who’s already “been there and done that.” On this page, I am going to hand you all the information available that is needed to start your own clothing line. Who Am I and How Can I Help You Start A Clothing Line, You May Ask! Myself and my Co- Author have over 15 years of combined experience in the fashion industry and promoting clothing lines. We have helped hundreds of clothing line businesses online to improve their sales. Over the years, We have seen many clothing lines come and go and studied the causes of their failures. We have grasped the valuable knowledge that comes from news in the Fashion industry in addtion to leveraging good relationships with the owners of the BIG clothing lines. Simply put, This guide knows where the goldmines and treasures are buried!! Our How to Start a Clothing Line E-Book is a 15 chapter, 51 page guide that will reveal valuable insider information, helpful tips and advice to help you get your own clothing line off the ground. This guide holds your hand and takes you through all the steps you need to take to embark successfully on this line. It is the most comprehensive guide to starting your own clothing line. Here’s What You Will Learn Inside How to Start a Clothing Line will walk you through each step that is needed to start your own clothing line. You will discover all these important Gems and more : The basics of getting started in the clothing line! How the clothing business works! How to set up your legal entity for your clothing line! What are the start up requirements! How to deal with failure! The negative side of fashion! How to decide if owning a clothing line is right for you! Revealed… five fashion designer myths! How to start a clothing line the successful way! How to analyze the competition! How to determine population base! Difference between high-end Fashions designing vs. designing for the masses! How to find a niche & target market! How to define your market! Determine who will buy your line and wear your designs! Analyze various types of markets! Learn various types of clothing! How to start a clothing line without losing your shirt and pants! Financial projections for clothing lines! How to: budgeting for your label! Basic clothing line business plan outline! Learn about clothing line financials! Discover how to price your clothing line! Results driven clothing line marketing & concept development! Develop your clothing line’s unique selling point! How to brand your label! How to pick a compelling name and concept! How to design a logo for your clothing line! How to create a catchy slogan! How to design your clothes! How to sketch out designs by hand! How to design clothes using computer cad skills! Clarify your garment idea! How to choose materials that work with your designs! The secret to pattern making! How to make perfect samples! How to manufacture your garments! How to buy materials for your designs! How to outsource to a manufacturer! Knockoffs: dealing with counterfeiters and protecting your intellectual capital!
Author : Linda Cahan
Publisher : John Wiley & Sons
ISBN 13 : 9780471864417
Total Pages : 368 pages
Book Rating : 4.8/5 (644 download)
Download or read book A Practical Guide to Visual Merchandising written by Linda Cahan and published by John Wiley & Sons. This book was released on 1984-01-01 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sidney Packard
Publisher :
ISBN 13 : 9780870052873
Total Pages : 53 pages
Book Rating : 4.0/5 (528 download)
Download or read book Fashion Buying and Merchandising written by Sidney Packard and published by . This book was released on 1978-06 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Virginia Grose
Publisher : A&C Black
ISBN 13 : 2940411344
Total Pages : 186 pages
Book Rating : 4.9/5 (44 download)
Download or read book Basics Fashion Management 01 written by Virginia Grose and published by A&C Black. This book was released on 2011-12-01 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basics Fashion Management 01: Fashion Merchandising examines the fashion business in detail and is a crucial handbook for fashion merchandising, buying and business undergraduates
Author : Virginia Grose
Publisher : Bloomsbury Publishing
ISBN 13 : 1350079685
Total Pages : 175 pages
Book Rating : 4.3/5 (5 download)
Download or read book A Practical Guide to the Fashion Industry written by Virginia Grose and published by Bloomsbury Publishing. This book was released on 2021-01-28 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and branding to help you quickly get to grips with the business side of fashion. Examining traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers interviews and case studies give insight into the realities of this competitive industry. This second edition has all new case studies, interviews and projects as well as coverage of sustainable practice, the use of social media, the circular economy and slow fashion. There's also more on digital storytelling, online and offline retailing and elements of retail entertainment for customers plus the impact of fast fashion throughout the industry.
Author : Phyllis Borcherding
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501315978
Total Pages : 485 pages
Book Rating : 4.5/5 (13 download)
Download or read book Developing and Branding the Fashion Merchandising Portfolio written by Phyllis Borcherding and published by Bloomsbury Publishing USA. This book was released on 2015-06-01 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: A career in fashion merchandising means working in a fast-paced, creative industry-and a highly competitive one. Developing and Branding the Fashion Merchandising Portfolio is a guide to creating a portfolio and brand for yourself that will stand out. Portfolios provide immediate visual evidence of what you can do, and they communicate hands-on experience more explicitly than a résumé can on its own. Whether you're interested in design, product development, buying, textile design, or trend forecasting, this book provides activities to help you identify and focus your skills. Step-by-step instructions demonstrate how to gather examples of your work, how to choose a design and layout, and ways to incorporate drawings, sketches, and CAD-generated material into a consistent, streamlined portfolio that reflects your personality. User friendly and above all visual, this is the guide for creating a portfolio that will get you hired-and keep your career on track.
Author : Patricia Mink Rath
Publisher : Cengage Learning
ISBN 13 : 9780827348714
Total Pages : 0 pages
Book Rating : 4.3/5 (487 download)
Download or read book Introduction to Fashion Merchandising written by Patricia Mink Rath and published by Cengage Learning. This book was released on 1994 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new text gets students immediately involved in the fashion industry with a practical approach including cases, projects, and readings.Features-practical approach case studies and projects to get you involved right away-"Career Portraits" & "Spotlights on Business" focus on well-known people and companies for real world examples-an innovative study guide, called the Fashion Forcaster, is available to provide opportunities for recall, interpretation, application, and analysisALSO AVAILABLEINSTRUCTOR SUPPLEMENTS CALL CUSTOMER SUPPORT TO ORDERInstructor's Guide 0-8273-5064-3Testbank 0-8273-5400-2
Author : Mary Wolfe
Publisher : Goodheart-Wilcox Publisher
ISBN 13 : 9781566374521
Total Pages : 0 pages
Book Rating : 4.3/5 (745 download)
Download or read book The World of Fashion Merchandising written by Mary Wolfe and published by Goodheart-Wilcox Publisher. This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: - Describes the latest concepts of manufacturing, mass customization and niche specialization; trends in globalization; and environmental issues.- Explains new computer technologies, such as robotic manufacturing, automatic replenishment of merchandise, and Internet retailing.
Author : Gerald J. Sherman
Publisher : A&C Black
ISBN 13 : 1609019334
Total Pages : 351 pages
Book Rating : 4.6/5 (9 download)
Download or read book The Real World Guide to Fashion Selling and Management written by Gerald J. Sherman and published by A&C Black. This book was released on 2014-05-15 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides the kind of examples and information that lead to success in the fashion retail world, including the characteristics of great salespeople, using digital and social media, and adapting to change in the fashion marketplace.
Author : Akhil JK
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781539783787
Total Pages : 200 pages
Book Rating : 4.7/5 (837 download)
Download or read book Visual Merchandising written by Akhil JK and published by Createspace Independent Publishing Platform. This book was released on 2016-10-27 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual merchandising as the presentation of a store and its merchandise to the customers through the teamwork of the store's advertising, display, special events, fashion coordination and merchandising departments in order to sell the goods and services offered by the store. This is an area where the textile and clothing industry, lack adequate knowledge and expertise. This inadequacy is best reflected in poor presentation/display and communication in various national and international exhibitions. Therefore this has been conceived to fill this gap. This book aims to serve as a quick reference guide with most of the required contents in VM, to all those who wants to practice or learn visual merchandising.
Author : Jeremy A Rosenau
Publisher : Fairchild Books & Visuals
ISBN 13 : 9781563671999
Total Pages : 64 pages
Book Rating : 4.6/5 (719 download)
Download or read book Apparel Merchandising written by Jeremy A Rosenau and published by Fairchild Books & Visuals. This book was released on 2001-12-01 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apparel Merchandising: The Line Starts Here is a comprehensive approach to apparel merchandising from the perspective of the apparel producer. Rosenau and Wilson draw on their extensive backgrounds in the industry as senior and chief executives covering men's tailored clothing, men's and women's sportswear and activewear, and children's wear, in both domestic and international markets. This practical industry expertise and access to industry resources, combined with their experience in higher education, give them a unique perspective to create a focused and stimulating textbook unlike any currently available. This text follows the evolution of the merchandising function from its historic roots in two seasons per year and minimal style changes, with emphasis on production efficiency, to today's seasonless, consumer-driven, fashion-oriented, real time, global market. This entails a focus on product development and the philosophies and perspective of industry executives. Finally, the authors capture the interface of merchandising with the marketing and manufacturing departments and the way these functions integrate in an effective team concept. Instructor's Guide includes course syllabus, answers to discussion questions and activities, and project ideas.
Author : V. Ann Paulins
Publisher : Bloomsbury Publishing USA
ISBN 13 : 150131467X
Total Pages : 530 pages
Book Rating : 4.5/5 (13 download)
Download or read book Guide to Fashion Career Planning written by V. Ann Paulins and published by Bloomsbury Publishing USA. This book was released on 2016-04-15 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guide to Fashion Career Planning: Job Search, Résumés, and Strategies for Success, 2nd Edition, helps both students and individuals interested in entering the fashion industry prepare for successful careers – from self-assessment and goal setting to landing the first job. This book presents a seamless and comprehensive approach to everything needed for professional and career development, including résumé writing, interviewing, job search strategies, internships, and portfolios for fashion design, merchandising or retail careers. Chapter 3 offers a unique discussion on the various social media platforms and evaluates how they can be used to enhance (or devalue) the personal brand. Both practical and empowering, Guide to Fashion Career Planning gives readers the tools they need to embark on a career in fashion. Features · Details career paths in the fashion industry with examples of specific positions · Discusses preparing cover letters, résumés, a professional presentation through social media, and portfolios in web-based and physical format · Covers how to build a professional network and work with mentors · Explains how to conduct a job search, interview effectively, and gain work experience · Offers advice on professional ethics, personal branding, and how to transition from one job position to another to advance in a career Guide to Fashion Career Planning STUDIO--an online tool for more effective study! · Study smarter with self-quizzes featuring scored results and personalized study tips · Review concepts with flashcards of essential vocabulary · Watch videos that bring chapter concepts to life · Download templates for résumés, cover letters and professional documents that are critical for entering the workforce · Review samples of good and poor quality resumes and portfolios · Complete personal assessment exercises to identify your strengths and interests · Access links to online job resources and tools
Author : Tim Jackson
Publisher : Routledge
ISBN 13 : 1134521111
Total Pages : 403 pages
Book Rating : 4.1/5 (345 download)
Download or read book The Fashion Handbook written by Tim Jackson and published by Routledge. This book was released on 2004-09-20 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fashion Handbook is the indispensable guide to the fashion industry. It explores the varied and diverse aspects of the business, bringing together critical concepts with practical information about the industry’s structure and core skills, as well as offering advice on real working practices and providing information about careers and training. Tracing the development of the fashion industry, this book looks at how fashion can be understood from both social and cultural perspectives. Each chapter contributes to the knowledge of a particular academic or vocational area either through building on existing research or through the dissemination of new research undertaken into specialist vocational disciplines. The Fashion Handbook uses case studies, interviews and profiles and includes chapters written by recognised academics and fashion industry experts. Specialist topics include fashion culture, luxury brands, fashion journalism, fashion buying, design and manufacturing, retailing, PR and styling. The Fashion Handbook includes: a unique and wide overview of the fashion industry chapters on specialist topics contributions from recognised experts in both academia and the fashion industry expert advice on careers in fashion retailing. A must for all students of the fashion world.
